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Bob Stein - Publishing is Education
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Bob Stein - Publishing is Education

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Bob Stein gives an overview of the theme "Publishing is Education" and presents SocialBook, a reading platform that allows users to interact with texts, leave notes, and begin conversations around …

Bob Stein gives an overview of the theme "Publishing is Education" and presents SocialBook, a reading platform that allows users to interact with texts, leave notes, and begin conversations around those books.

Published in: Education

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  • 1. A Romantic and Ambitious Visionlunedì 25 marzo 13
  • 2. There are (at least) three chinks in Amazon’s armorlunedì 25 marzo 13
  • 3. One — Purchased content is tied to Amazon hardware and/or software. Sort of like the roach motel — You can get in but you can’t get out.lunedì 25 marzo 13
  • 4. Two — Publishers are treated like third class citizens. Amazon hides their brand, prevents them from having direct contact with users, undercuts their ability to set the price for their products.lunedì 25 marzo 13
  • 5. Three — Amazon fails to capitalize on the power of the network. The ever weaker associate program does a terrible job of motivating people to be 3rd party sales agents.lunedì 25 marzo 13
  • 6. Amazon knows how to compete, but not how to collaboratelunedì 25 marzo 13
  • 7. Everything just said about Amazon goes for Apple toolunedì 25 marzo 13
  • 8. The Amazon and Apple ecosystems are based on the zero-sum realities of the object-based print worldlunedì 25 marzo 13
  • 9. This was likely necessary at a moment when people were taking the first baby steps in the transition from analog (objects) to digitallunedì 25 marzo 13
  • 10. But over time, an ecosystem based on the DNA of the print era will turn from a strength to a problematic achilles heel.lunedì 25 marzo 13
  • 11. We’re proposing to build the first truly post-print media platform, based on the following principles:lunedì 25 marzo 13
  • 12. • Open will beat closedlunedì 25 marzo 13
  • 13. • Open will beat closed • Collaboration will beat competitionlunedì 25 marzo 13
  • 14. • Open will beat closed • Collaboration will beat competition • Publishers need direct contact with their customers; brands are cruciallunedì 25 marzo 13
  • 15. • Open will beat closed • Collaboration will beat competition • Publishers need direct contact with their customers; brands are crucial • In a world of infinite “stuff,” discovery is keylunedì 25 marzo 13
  • 16. • Open will beat closed • Collaboration will beat competition • Publishers need direct contact with their customers; brands are crucial • In a world of infinite “stuff,” discovery is key • Publishers, editors, bespoke retailing are becoming more, not less importantlunedì 25 marzo 13
  • 17. • Open will beat closed • Collaboration will beat competition • Publishers need direct contact with their customers; brands are crucial • In a world of infinite “stuff,” discovery is key • Publishers, editors, bespoke retailing are becoming more, not less important • Consumers demand respect; no DRM, no hardware siloslunedì 25 marzo 13
  • 18. • Open will beat closed • Collaboration will beat competition • Publishers need direct contact with their customers; brands are crucial • In a world of infinite “stuff,” discovery is key • Publishers, editors, bespoke retailing are becoming more, not less important • Consumers demand respect; no DRM, no hardware silos • The old categories — books, music, video, games are increasingly irrelevantlunedì 25 marzo 13
  • 19. Welcome to the media ecosystem that will power it all!lunedì 25 marzo 13
  • 20. Bookwire, Book2Look, and Rekiosk Three exquisitely complimentary serviceslunedì 25 marzo 13
  • 21. lunedì 25 marzo 13
  • 22. lunedì 25 marzo 13
  • 23. Three chinks in Amazon’s armorlunedì 25 marzo 13
  • 24. There are (at least) three chinks in Amazon’s armorlunedì 25 marzo 13