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The Atavist is... Stories between magazine and booklength, sold individually
Multimedia that’s designed andintegrated in every story
Going into business with the writer... 1. Flat story fee: not an advance against royalties 2. Split the sales: generally 50-50 3. Share the marketing responsibilities 4. Make money over the life of the story (often including back end-film and TV)
Telling the story that fits the platform: Text versions for ebook readers...
Multimedia versions for mobile apps and the Web