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How NOT to be Amazon…Avoid the Gorilla! Amazon Jellybooks • A place to buy - you • A place to discover new already now what you reads and share them want most of the time with others • DRM on everything and • DRM-free samples to only for Kindle apps share + read on any app • Indiscriminate discounting • Earn yourself a better for everyone discount • Data is proprietary • Open data policy • Reaching audience is • Analytics for audience guesswork for author discovery
Berryliscious Path to Discovery Berryliscious Path to Discovery1. Serendipitous Discovery Project Cranberry by Jellybooks2. Social Discovery Project Blueberry by Jellybooks 3. Distributed Discovery Project Cherry by Jellybooks4. Data-driven Discovery Project Elderberry by Jellybooks5. Incentivised Discovery Project Pineapple by Jellybooks
the.book.as.URL• Open and accessible even at Amazon• Can be tracked as in how shared, tweeted, pinned, liked, rated, reviewed• Can track the detail of when, where, who, on which device…• Can track engagement generated as in download of sample, purchase, share… Lots of reader-centric meta-data
…but it is messy• Many different 3rd party APIs• Do coders speak (let alone like) ONIX?• Different ISBNs for each edition• Non-standard format and meta-data• Some social media data data not cached… scares non-bookish folks: coders like to do funstuff, not “cleaning” data
Project Elderberry by JellybooksWe•retrieve•store•clean•structure•index•organizeURL data
From Data to Insight – 3rd PartiesProject Elderberryprovides bookish datain a form hackers like,so they can focus on:•data visualization•Data-mining•Price optimization•Book recommendations + many more applications
From Data to Insight - JellybooksAt Jellybooks we use data to•Understand what people read (genres, categories, interests)•who they influence•who influences them•where and how they discover …so we can find the audience for (every) book.
Use Data to Find an Audience Infer reader interest from: •What samples they download •What samples they share •What samples they re-share •What they quote It’s about what people do, not what people say! (ignore ratings, reviews, etc.)
Use Data to Reach an AudienceDeduce from link sharing:•Who is influencing a reader ?•Whom does a reader influence ?•How is it category/genre/subject specific•Where do people discover?•How do they transition from discovery tosampling, purchasing, sharing, quoting,reviewing, praising, flaming…
Elderberry Business ModelFree• to submit books to the Jellyfactory• to access API (for in-house or non-commercial use)£€$• services to identify audience for a book (promotions, analytics, etc.)• licensing web apps through the Jellybooks app market
Team Jellybooks@andyroberts_uk @madebysplendi @jamiebrooker @johanbrand d @ismasan @sidane7 @gwynmorfey @arhomberg presentation available at: jbks.co/ZNifGM