24symbols

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Justo Hidalgo introduces to 24symbols

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24symbols

  1. 1. α
  2. 2. Foto equipo
  3. 3. = cloud + social + freemium
  4. 4. On the cloud
  5. 5. Social
  6. 6. Freemium Business ModelFree: ability to read ebooks, free and with non-intrusiveadsPremium: ability to read ebooks ad-free and with noInternet connection Goal 10%Affiliation: we redirect traffic to your e-commerce siteor wherever you sell your printed books Goal 2%
  7. 7. β
  8. 8. Product HTML5 Web iPad app
  9. 9. Why1. Product 3. Control2. Marketing 4. Income
  10. 10. ■  Multi-device (browser, iPad, HTML5) ■  Cloud reader ■  Cloud DRM ■  Social capabilities ■  Subscription service ■  Offline read ■  InternationalizationWhy > Product & Localization ■  Real-time reader usage statistics
  11. 11. ■  Edition, Author and Publisher Pages in 24symbols ■  Sharable in Facebook, Twitter, Google+ (virality) ■  Organic positioning in search engines ■  InternationalizedWhy > Marketing ■  Recommendations
  12. 12. ■  Traffic and Social stats ■  Real-time info ■  Cloud DRM ■  No exclusivityWhy > Control ■  Flexibility
  13. 13. ■  Additional revenue source ■  One answer to cannibalization concerns ■  Low riskWhy > Income
  14. 14. γ
  15. 15. Press Coverage
  16. 16. Milestones2011 Q1 Q2 Q3 Q4Users 10,000 25,000 37,500 50,000iPad Apps - - 15,000 30,000Facebook 10,000 25,000 25,000 25,000FansTwitter 1,500 3,000 3,500 4,000FansPages 120,000 350,000 550,000 800,000Books 500 1,500 2,750 4,500
  17. 17. Catalog
  18. 18. 24symbols as a Service Now you can have the Your content 24symbols technology in your organization. We offer our platform as a service so you can publish your content toYour users and Social Reader 24symbols Cloud your users.
  19. 19. Rowing constantly" Multi-device, social cloud reader" Brand recognition" More than 50K users, on the way to 75K" Number of pageviews up month after month" Bestselling titles already in Spain, soon in UK
  20. 20. ThanksJusto Hidalgojhidalgo@24symbols.com@justohidalgowww.24symbols.com

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