Paola Dubini and Jane Klobas present the results of a survey by Università Bocconi and Bookrepublic: E-books for learning: a certain need, an uncertain solution.
MAHA Global and IPR: Do Actions Speak Louder Than Words?
E-books for learning: a certain need, an uncertain solution
1. Ebooks for learning
A certain need, an uncertain future
Paola Dubini – Università Bocconi
Jane Klobas – ASK – Università Bocconi
If Book Then – July 5, 2012
2. A quite rich setting
Credential
Employment
s
Reputation
Learners Certificati
Professionals on
Life-long Teachers Publishers
learners Tutors
Researchers Trainers
Learning
Learning
resources;
Peers
Learning
Mentors
Networks Mentees skills
Universitie
s
4. Roles in organizing learning resources
Content selection
Funding of publication
Universities
Professional Authors Publishers
Associations
Scouting
Scouting
Content aggregation
Funding of publication
Funding of publication
Integrity certification
Editing, indexing, tagging
Certification and registration
Annotate Supply chain management
Search other content Promotion
Comment and review Learners Rights management
5. Change is in the air
Self
Credentials publication
Open learning
Learners
Certification Open access
Professionals
Life-long
learners Digitization
Researchers Digital content
Learning aggregation
Ubiquity
Networks
6. The promise of open access
Content aggregation
Editing, indexing
Promotion
Universities and Financing
Authors Publishers
Professional
Associations Open learning
Open access
Scouting
Content aggregation
Financing
Editing, indexing, tagging Reviewing
Certification and registration Sharing
(Supply chain management) Readers
Commenting, tagging
(Rights management) Promotion
Endorsement
16. An irreversible change?
• An empowered reader
• More options
• A more active role
• A growth in available content
• A pressure towards learning facilitation
• Multimedia content organization
• Multiplatform functionality
• Graphics and infographics
• A preference for digital vs a preference for print
• Browsing • Studying
• Cross referencing • Taking notes
• Searching • Quick / visual referencing
• A pressure on prices
• Commoditization of content, in sake of brand and service
• Differences across disciplines
17. A new competitive arena
Universities University
publishing
Not for profit
Academic
publishing
Venture capital
backed digital
ventures
Professional
publishing
Other digital
players
18. What’s in there for publishers?
• The simultaneous evolution for all players involved:
How we teach, how we learn, how we certify, how we publish
• Self learning, self publishing, personalised learning … and the
relevance of the editor’s role
• Content bundling, unbundling and rebundling …. and the relevance
of the editor’s role
• The need for critical mass: of quality content, of readers, of variety
of media, of variety of content …. and the relevance of the editor’s
role
19. • Content configuration by platform and by type of customer/use…
and the relevance of the editor’s role
• The joys and sorrows of price discrimination …. An the possibilities
for publishers
• The importance of certification … and the possible role for
publishers
• The shift in value creation: content vs communities vs brands, vs
services and the emergence of multiple partners/competitors
• The resilience / the pressures of other players involved (promotion
in the academia,