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Ebooks for learning
A certain need, an uncertain future

      Paola Dubini – Università Bocconi
    Jane Klobas – ASK – Università Bocconi

          If Book Then – July 5, 2012
A quite rich setting

                 Credential
                                       Employment
                     s
                                       Reputation


 Learners                Certificati
Professionals                 on
  Life-long                            Teachers       Publishers
  learners                              Tutors

Researchers                            Trainers
                              Learning
                                         Learning
                                         resources;
                           Peers
                                         Learning
                         Mentors
                Networks Mentees           skills
                                                        Universitie
                                                              s
But pretty organized



Universities
Professional           Authors        Publishers
Associations
                                           University
                                           publishing
                                           Academic
                                           publishing
                                          Professional
                                           publishing
                        Learners
Roles in organizing learning resources

                                   Content selection
                                 Funding of publication

     Universities
     Professional                       Authors                  Publishers
     Associations

                                                                      Scouting
       Scouting
                                                              Content aggregation
Funding of publication
                                                             Funding of publication
 Integrity certification
                                                            Editing, indexing, tagging
                                                          Certification and registration
                      Annotate                             Supply chain management
                 Search other content                               Promotion
                 Comment and review     Learners              Rights management
Change is in the air
                                                   Self

                    Credentials                 publication



                                                     Open learning
      Learners
                               Certification          Open access
    Professionals
      Life-long
      learners                                             Digitization
     Researchers                                          Digital content
                                     Learning              aggregation



                                                              Ubiquity
                    Networks
The promise of open access
                                    Content aggregation
                                      Editing, indexing
                                         Promotion
 Universities and                         Financing
                                 Authors                Publishers
  Professional
  Associations       Open learning
                      Open access
            Scouting
    Content aggregation
           Financing
  Editing, indexing, tagging                        Reviewing
Certification and registration                       Sharing
(Supply chain management)        Readers
                                                Commenting, tagging
   (Rights management)                              Promotion
                                                   Endorsement
Sacrificing content for brand




Changing revenue models
The empowerment of authors and readers

                                    Content aggregation
                                      Editing, indexing
                                         Promotion
Universities                             Financing
                              Authors                   Publishers


                          Self publication

                                                   Scouting
                                             Content aggregation
                                                  Reviewing
                                             Commenting, tagging
                              Readers              Citation
                                                 Promotion
                                                Endorsement
Open journals and repositories
Serving
authors /
readers
communities
Enriching the offering
                            Content aggregation

Universities and
                                 Authors                   Publishers
 Professional
 Associations
                                                     Content aggregation
                                Digital hubs            Editing, indexing
                                                   Publication process mgmt
                                                          Certification
                                                        Cross referencing
                                                             Tagging
                                                  Multiple platform publication
                                 Readers                      CRM
        Cross referencing
                                                   Community management
          Commenting
                                                           Promotion
Digital hubs
Digital offerings
Offering tools
What’s in there for publishers?
Digital reading


        Interactive learning




                          browsing
An irreversible change?
• An empowered reader
    • More options
    • A more active role
• A growth in available content
• A pressure towards learning facilitation
    • Multimedia content organization
    • Multiplatform functionality
    • Graphics and infographics
• A preference for digital vs a preference for print
    • Browsing                   • Studying
    • Cross referencing          • Taking notes
    • Searching                  • Quick / visual referencing
• A pressure on prices
• Commoditization of content, in sake of brand and service
• Differences across disciplines
A new competitive arena

  Universities             University
                           publishing

 Not for profit
                           Academic
                           publishing
Venture capital
 backed digital
   ventures
                          Professional
                           publishing
Other digital
  players
What’s in there for publishers?

• The simultaneous evolution for all players involved:
  How we teach, how we learn, how we certify, how we publish

• Self learning, self publishing, personalised learning … and the
  relevance of the editor’s role

• Content bundling, unbundling and rebundling …. and the relevance
  of the editor’s role

• The need for critical mass: of quality content, of readers, of variety
  of media, of variety of content …. and the relevance of the editor’s
  role
• Content configuration by platform and by type of customer/use…
  and the relevance of the editor’s role

• The joys and sorrows of price discrimination …. An the possibilities
  for publishers

• The importance of certification … and the possible role for
  publishers

• The shift in value creation: content vs communities vs brands, vs
  services and the emergence of multiple partners/competitors

• The resilience / the pressures of other players involved (promotion
  in the academia,
Thank you!




Paola.dubini@unibocconi.it   Jane.klobas@unibocconi.it

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E-books for learning: a certain need, an uncertain solution

  • 1. Ebooks for learning A certain need, an uncertain future Paola Dubini – Università Bocconi Jane Klobas – ASK – Università Bocconi If Book Then – July 5, 2012
  • 2. A quite rich setting Credential Employment s Reputation Learners Certificati Professionals on Life-long Teachers Publishers learners Tutors Researchers Trainers Learning Learning resources; Peers Learning Mentors Networks Mentees skills Universitie s
  • 3. But pretty organized Universities Professional Authors Publishers Associations University publishing Academic publishing Professional publishing Learners
  • 4. Roles in organizing learning resources Content selection Funding of publication Universities Professional Authors Publishers Associations Scouting Scouting Content aggregation Funding of publication Funding of publication Integrity certification Editing, indexing, tagging Certification and registration Annotate Supply chain management Search other content Promotion Comment and review Learners Rights management
  • 5. Change is in the air Self Credentials publication Open learning Learners Certification Open access Professionals Life-long learners Digitization Researchers Digital content Learning aggregation Ubiquity Networks
  • 6. The promise of open access Content aggregation Editing, indexing Promotion Universities and Financing Authors Publishers Professional Associations Open learning Open access Scouting Content aggregation Financing Editing, indexing, tagging Reviewing Certification and registration Sharing (Supply chain management) Readers Commenting, tagging (Rights management) Promotion Endorsement
  • 7. Sacrificing content for brand Changing revenue models
  • 8. The empowerment of authors and readers Content aggregation Editing, indexing Promotion Universities Financing Authors Publishers Self publication Scouting Content aggregation Reviewing Commenting, tagging Readers Citation Promotion Endorsement
  • 9. Open journals and repositories
  • 11. Enriching the offering Content aggregation Universities and Authors Publishers Professional Associations Content aggregation Digital hubs Editing, indexing Publication process mgmt Certification Cross referencing Tagging Multiple platform publication Readers CRM Cross referencing Community management Commenting Promotion
  • 14. Offering tools What’s in there for publishers?
  • 15. Digital reading Interactive learning browsing
  • 16. An irreversible change? • An empowered reader • More options • A more active role • A growth in available content • A pressure towards learning facilitation • Multimedia content organization • Multiplatform functionality • Graphics and infographics • A preference for digital vs a preference for print • Browsing • Studying • Cross referencing • Taking notes • Searching • Quick / visual referencing • A pressure on prices • Commoditization of content, in sake of brand and service • Differences across disciplines
  • 17. A new competitive arena Universities University publishing Not for profit Academic publishing Venture capital backed digital ventures Professional publishing Other digital players
  • 18. What’s in there for publishers? • The simultaneous evolution for all players involved: How we teach, how we learn, how we certify, how we publish • Self learning, self publishing, personalised learning … and the relevance of the editor’s role • Content bundling, unbundling and rebundling …. and the relevance of the editor’s role • The need for critical mass: of quality content, of readers, of variety of media, of variety of content …. and the relevance of the editor’s role
  • 19. • Content configuration by platform and by type of customer/use… and the relevance of the editor’s role • The joys and sorrows of price discrimination …. An the possibilities for publishers • The importance of certification … and the possible role for publishers • The shift in value creation: content vs communities vs brands, vs services and the emergence of multiple partners/competitors • The resilience / the pressures of other players involved (promotion in the academia,
  • 20. Thank you! Paola.dubini@unibocconi.it Jane.klobas@unibocconi.it