Your SlideShare is downloading. ×
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Pawel karas
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Pawel karas

316

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
316
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Facebook on CEE markets ARBOinteractive Polska
  • 2. Your logo Agenda  Facebook globally  Facebook in CEE  Cases
  • 3. Your logo
  • 4. Your logo Facebook globally
  • 5. Your logo Facebook today 450M 100M monthly active users mobile users
  • 6. Your logo Facebook today  #1 time spending on www (55 minutes)  More than 250 apps with 1 M users  More than 3 B photos uploaded monthly  57% users log on facebook every day  More than 550 B impressions monthly  Average amount of friends 130 by one user
  • 7. Your logo Facebook in numbers
  • 8. Your logo Number of users CEE countries 3 000 000 2 500 000 2 000 000 2 702 140 2 684 520 1 500 000 2 095 660 Number of users 1 000 000 1 484 560 1 478 520 1 312 940 1 301 000 1 207 000 1 103 560 500 000 639 220 582 860 378 820 213 580 120 900 0 Data source: facebakers.com
  • 9. Your logo Online penetration 70,00% 63,50% 60,00% 56,08% 53,78% 50,00% 44,84% 44,54% 41,46% 40,00% 30,39% 30,00% 24,05% Online penetration 22,15% 20,00% 17,67% 13,50% 8,83% 10,00% 3,66% 2,44% 0,00% Data source: facebakers.com
  • 10. Your logo Page views facebook vs internet 14 000 000 000 16 000 000 000 14 000 000 000 8 600 000 000 12 000 000 000 6 500 000 000 5 900 000 000 10 000 000 000 4 900 000 000 8 000 000 000 Internet impressions 2 500 000 000 FB impressions 2 300 000 000 2 100 000 000 1 700 000 000 6 000 000 000 1 500 000 000 4 000 000 000 2 000 000 000 0 Serbia Croatia Bulgaria Slovakia Czech Republic 5 countries with biggest PV fb vs. internet Data source: google.com
  • 11. Your logo Percentage numbers of PV fb vs internet 45,0% 40,0% 39,0% 34,7% 35,0% 30,0% 24,4% 25,0% 23,1% 20,0% 17,9% % fb vs. Internet 15,0% 10,0% 6,1% 6,0% 5,0% 3,0% 0,8% 0,6% 0,0% Serbia Croatia Bulgaria Slovakia Czech Hungary Romania Poland Ukraine Russia Republic Data source: google.com
  • 12. Your logo Facebook growth in half year 516,6% 600,0% 500,0% 400,0% 300,0% 159,7% 137,5% growth of users 129,0% 124,8% 121,0% 119,2% 116,9% 200,0% 111,8% 80,8% 78,5% 75,3% 59,4% 34,7% 100,0% 0,0% Data source: facebakers.com
  • 13. Your logo Demography Most of facebook Users in CEE countries are between 18-34 Data source: facebook.com
  • 14. Your logo Summary  Big growth all over the CEE countries  Still growing online penetration  Big number of impressions  Poland and Russia are one of the most important countries looking to developing (dedicated person for each country)  Open graph as source of user knowledge  Faceebook can be second after google global site using in every country
  • 15. Your logo Cases
  • 16. Your logo Brands on facebook 8 000 000 7 000 000 6 000 000 5 000 000 7 000 000 4 000 000 5 200 000 3 000 000 4 400 000 4 300 000 4 000 000 3 600 000 3 200 000 2 000 000 1 000 000 0
  • 17. Your logo Different creatives, Different ad forms, Different videos, = Big fans engagement Poll Ads Like Ads Musi być głośno, kiedy jest impreza – Sprite Fan Page 22,5k fans
  • 18. Your logo Competition for Maxwell House fans – „leave your data for termo cup” ‘Become a fan’ Ad Maxwell House Fanpage 50k fans made in 2 days!!!!
  • 19. Your logo Competition for MixPlus ASU Ads fans ‘Become a fan’ +video Ads MixPlus Special fare for Fanpage fans of mix plus 13k fans
  • 20. Your logo ‘Become a fan’ ‘I like it’ The First Round results were astonishing  About 10 k Fans in 3 days  Total engagement rate (Clicks + Fanning) was about 17 k The Second Round results were also great  About 5 k Likes in 7 days  Total engagement rate was about 12 k
  • 21. Thank you! Pawel.karas@arbointeractive.pl

×