Facebook on CEE markets
   ARBOinteractive Polska
Your logo




Agenda
   Facebook globally
   Facebook in CEE
   Cases
Your logo
Your logo




Facebook globally
Your logo




Facebook today


        450M                100M


     monthly active users   mobile users
Your logo




Facebook today
   #1 time spending on www (55 minutes)
   More than 250 apps with 1 M users
   More than ...
Your logo




Facebook in numbers
Your logo




Number of users CEE countries
  3 000 000



  2 500 000



  2 000 000
              2 702 140


          ...
Your logo




 Online penetration
70,00%
         63,50%

60,00%
                  56,08%
                           53,78...
Your logo




Page views facebook vs internet




                                                                        ...
Your logo




Percentage numbers of PV fb vs internet
45,0%


40,0%   39,0%

                 34,7%
35,0%


30,0%

       ...
Your logo




Facebook growth in half year
         516,6%




600,0%



500,0%



400,0%



300,0%
                  159,...
Your logo




Demography

Most of facebook
Users in CEE
countries
are between
18-34


                   Data source: face...
Your logo




Summary
   Big growth all over the CEE countries
   Still growing online penetration
   Big number of imp...
Your logo




Cases
Your logo




Brands on facebook
  8 000 000


  7 000 000


  6 000 000


  5 000 000




                               ...
Your logo




                  Different creatives,
                  Different ad forms,
                   Different vi...
Your logo



  Competition for
  Maxwell House
fans – „leave your
  data for termo
       cup”




     ‘Become a fan’ Ad
...
Your logo


            Competition
            for MixPlus   ASU Ads
                fans




                           ...
Your logo




                                                          ‘Become a
                                        ...
Thank you!
Pawel.karas@arbointeractive.pl
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Pawel karas

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Pawel karas

  1. 1. Facebook on CEE markets ARBOinteractive Polska
  2. 2. Your logo Agenda  Facebook globally  Facebook in CEE  Cases
  3. 3. Your logo
  4. 4. Your logo Facebook globally
  5. 5. Your logo Facebook today 450M 100M monthly active users mobile users
  6. 6. Your logo Facebook today  #1 time spending on www (55 minutes)  More than 250 apps with 1 M users  More than 3 B photos uploaded monthly  57% users log on facebook every day  More than 550 B impressions monthly  Average amount of friends 130 by one user
  7. 7. Your logo Facebook in numbers
  8. 8. Your logo Number of users CEE countries 3 000 000 2 500 000 2 000 000 2 702 140 2 684 520 1 500 000 2 095 660 Number of users 1 000 000 1 484 560 1 478 520 1 312 940 1 301 000 1 207 000 1 103 560 500 000 639 220 582 860 378 820 213 580 120 900 0 Data source: facebakers.com
  9. 9. Your logo Online penetration 70,00% 63,50% 60,00% 56,08% 53,78% 50,00% 44,84% 44,54% 41,46% 40,00% 30,39% 30,00% 24,05% Online penetration 22,15% 20,00% 17,67% 13,50% 8,83% 10,00% 3,66% 2,44% 0,00% Data source: facebakers.com
  10. 10. Your logo Page views facebook vs internet 14 000 000 000 16 000 000 000 14 000 000 000 8 600 000 000 12 000 000 000 6 500 000 000 5 900 000 000 10 000 000 000 4 900 000 000 8 000 000 000 Internet impressions 2 500 000 000 FB impressions 2 300 000 000 2 100 000 000 1 700 000 000 6 000 000 000 1 500 000 000 4 000 000 000 2 000 000 000 0 Serbia Croatia Bulgaria Slovakia Czech Republic 5 countries with biggest PV fb vs. internet Data source: google.com
  11. 11. Your logo Percentage numbers of PV fb vs internet 45,0% 40,0% 39,0% 34,7% 35,0% 30,0% 24,4% 25,0% 23,1% 20,0% 17,9% % fb vs. Internet 15,0% 10,0% 6,1% 6,0% 5,0% 3,0% 0,8% 0,6% 0,0% Serbia Croatia Bulgaria Slovakia Czech Hungary Romania Poland Ukraine Russia Republic Data source: google.com
  12. 12. Your logo Facebook growth in half year 516,6% 600,0% 500,0% 400,0% 300,0% 159,7% 137,5% growth of users 129,0% 124,8% 121,0% 119,2% 116,9% 200,0% 111,8% 80,8% 78,5% 75,3% 59,4% 34,7% 100,0% 0,0% Data source: facebakers.com
  13. 13. Your logo Demography Most of facebook Users in CEE countries are between 18-34 Data source: facebook.com
  14. 14. Your logo Summary  Big growth all over the CEE countries  Still growing online penetration  Big number of impressions  Poland and Russia are one of the most important countries looking to developing (dedicated person for each country)  Open graph as source of user knowledge  Faceebook can be second after google global site using in every country
  15. 15. Your logo Cases
  16. 16. Your logo Brands on facebook 8 000 000 7 000 000 6 000 000 5 000 000 7 000 000 4 000 000 5 200 000 3 000 000 4 400 000 4 300 000 4 000 000 3 600 000 3 200 000 2 000 000 1 000 000 0
  17. 17. Your logo Different creatives, Different ad forms, Different videos, = Big fans engagement Poll Ads Like Ads Musi być głośno, kiedy jest impreza – Sprite Fan Page 22,5k fans
  18. 18. Your logo Competition for Maxwell House fans – „leave your data for termo cup” ‘Become a fan’ Ad Maxwell House Fanpage 50k fans made in 2 days!!!!
  19. 19. Your logo Competition for MixPlus ASU Ads fans ‘Become a fan’ +video Ads MixPlus Special fare for Fanpage fans of mix plus 13k fans
  20. 20. Your logo ‘Become a fan’ ‘I like it’ The First Round results were astonishing  About 10 k Fans in 3 days  Total engagement rate (Clicks + Fanning) was about 17 k The Second Round results were also great  About 5 k Likes in 7 days  Total engagement rate was about 12 k
  21. 21. Thank you! Pawel.karas@arbointeractive.pl
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