WIN - water innovation accelerator - is a project at Ideon Open. Its purpose is to set arena for new businesses and push new ideas to the market. WIN uses open innovation techniques in their work because they believe it is an excellent model for quicker innovation. This presentation was held at the "Hands On - Open Innovation" one day workshop arranged by Ideon Open in Lund, Sweden. More information about the event is at http://www.ideonopen.com/events

1. How to create a toolbox for successful
Open Innovation in your business area
– the WIN way

2. • In the contact between people
• In the meeting between companies
• In situations of need
• In creative meetings
• In unexpected situations
• In interdisciplinary meetings
When is business made?

3. WIN
• Water Innovation Accelerator
• Started in Nov 2011
• Mission; to bring new water products to the market
• Project at Ideon Open
• Water is an urgent area in rapid change
• The water market faces special challenges
• Area of interest to investors

5. • 19 partner companies
• 13 innovation companies
• Ideon Open is growing and represents a fruitful arena for WIN
• Support from ”Tillväxtverket”
• International collaborations, e.g. with TAG
WIN today

6. Areas of activity
– Drinking water
– Waste water
– Infrastructure
– Measuring
– Energy

7. • Doing business
• Creates new businesses from innovation
• Inspires to new thoughts and mindsets
• Arena for new products and new businesses
• Creates alliances
• Adds new energy to processes
• Increases the speed of change in the water area
• Push new ideas into the market
The purpose of WIN

8. PARTNERS:

9. WIN innovation companies
• Orbital Systems AB
• Fuel Pellets Technology
• Nano Track AB
• Smaksatt vatten
• Toxicitetsmätaren
• OneWell
• Serstech AB
• Adept Water Technologies
• Anolytech AB
• Watersprint
• Flocell AB
• Nanosep
• Chromafora AB

10. Project Grease reduction
Borgarskolan, Malmö, Sweden
2014-03-17

11. The drivers for partners and
innovative companies
• Common area of interest
• Market in fast change - innovation an important success factor
• Inspiration through cooperation across boarders
• Easier and faster way to market
• Need for new products in the business area
• Interaction between innovation companies and partners
• Time to try new approaches!

12. Terms for innovation companies
• 1+1 year (or shorter if possible)
• Hands on business development + partner support
• Direct access to market know how and networking
• Very early feedback from, and collaboration with, the market
and customers
• International focus and connections to Venture Capital

13. Open Innovation according to us
• A model for quicker innovation
• Different levels
– network/cluster- e.g: WIN
– company- e.g: Inwido, Tetra Pak……..
• Open sessions -- were members meet
(management level)
• External resourses into the process
• Acts directly on market preferences
• Is driven by the business people in the company

14. Toolbox
• Business coaching
• Market feedback
• Managing partner assets
• Technical verification
• Test beds
• Financing advice
• Fairs

15. Activities
• Meetings
– Presentations+ needs and wants from innovation companies
– Discussions about the new posibilities
– Plenty of time for networking
• Seminars
• Test bed meetings
• Joint exibitions at relevant fairs and meetings
• Study tours
• Speed mingling

16. Results – Orbital Systems
• Initial tests
• Market refocus
• Customer testing
• Credibility
• Financing
• Access to municipal market
• Going global

17. Results – Fuel Pellet Technologies
• US company established in Sweden
• MD
• Municipal cooperation
• Credibility
• Orders
• Securing raw material availability
• Municipal deal
• Pharmaceutical remains

18. Conclusions
• A general model
• Suits many different business areas
• Quick process
• Market driven
• Powerful tools
• Always results
• Interdisciplinary
• Set up is an important success factor

19. Questions?
Patrik Söderlund
patrik@win.ideon.se +46 709 184 131
Maria Sätherström Lantz
maria@win.ideon.se +46 709 999 774
Thanks!