At Hands On Open Innovation workshop, JOIN Business & Technology AB, shared their view of managing open innovation and creative process. The presentation focuses on open innovation and closed innovation approaches based on a case story and draws conclusions from them. It than moves to the topic of creative process and wraps up by focusing on importance of "learning by doing". More info about the event at http://www.ideonopen.com/events

1. Creativity for All – Everyone Creates a New Business
HAND ON - Open Innovation 18 March 2014
Göran Nybom & Henrik Hedlund
JOIN Business & Technology AB
www.join.se

2. Goals

3. Goal
During the session:
What to learn from experience – a case story
How to manage open innovation
How to manage the creative process
Learning by doing – hands-on & focus!
After the session:
Feel confident to go ahead on your own missions!

4. A Case Story

5. Open Innovation – a case story

6. Open Innovation – a case story

7. Open Innovation – a case story

8. Conclusions
Closed approach (customer):
In-house specialists - proud and full of confidence
Life long employments
Benchmark railcars’ construction every 10th year to be
sure using the ‘right solutions’
Learning by doing - complicated mistakes
Open approach (JOIN):
Search for information in the subject identify sources
Search for organizations working in the field
Engage in many group activities
Learning by making – simplicity and rapid prototyping
NDA and IP strategy in place for all contributors

9. Conclusions
Closed approach (customer): Vertical - ‘Closed’
In-house specialists - proud and full of confidence
Life long employments
Benchmark railcars’ construction every 10th year to be
sure using the ‘right solutions’
Learning by doing - complicated mistakes
Open approach (JOIN): Lateral – ‘Open’
Search for information in the subject identify sources
Search for organizations working in the field
Engage in many group activities
Learning by making – simplicity and rapid prototyping
NDA and IP strategy in place for all contributors

10. The Creative Process

11. A viewpoint on ideas
“If at first, the idea is not
absurd, then there is no hope
for it”
(Albert Einstein)

12. Pattern recognition
The brain is a self-organizing system!

13. Thinking
Mainstream versus lateral thinking

14. Thinking
Mainstream versus lateral thinking

15. Thinking
Types of thinking
Vertical thinking
With vertical thinking one uses information for its own sake in order to move forward to a
solution.
Lateral thinking
With lateral thinking one uses information not for its own sake but
provocatively in order to bring about repatterning.

16. Problems
Types of problem
(1) The first type of problem requires for its solution more information or
better techniques for handling information.
(2) The second type of problem requires no new information but a rearrangement of
information already available: an insight restructuring.
(3) The third type of problem is the problem of no problem. One is blocked
by the adequacy of the present arrangement from moving to a much better one.
The first type of problem can be solved by vertical thinking
The second and third type of problem require lateral thinking for their
solution

17. Method
De Bono’s Thinking Hats

18. Method
De Bono’s Thinking Hats

19. The Creative Process
Shake lose –Tell a story!
Lateral thinking & thinking hats (Edvard de Bono et al)
Working alone
Working in groups

20. Corner Stones
• PROVOCATION
• MOVEMENT
• …postpone the critical judgement

21. Provocation…losing track

22. Movement… transformation

23. Real world is superior as a source of inspiration

24. Learning by Doing

25. A Challenge

26. The challenge
Sweden has a lot of unemployed young people

27. Youth unemployment - Sweden 2014

28. Youth unemployment - Europe 2014

29. Pisa Points Rating

30. Children Dream Occupations

31. Youth Dream Occupations

32. Unemployment vs Education Level

33. Unemployment vs Age Level

34. Work Force Needs

35. Key problems (hypotheses)
Lot of available industrial and craftsman work
positions
Lot of unemployed youth not interested in
industrial and craftsman careers
Lot of available healthcare and education work
positions
Lot of unemployed youth not interested in
healthcare and educational careers
To achieve a work position increased amount
of education is needed, but over all school
result is decreasing

36. Problem areas
(1) How to make industrial and craftmans work more
attractive to the youth (WORK SECTOR)
(2) How to make healtcare and education work more
attractive to the youth (WORK SECTOR)
(3) How to prepare youth for the work challenges in
the future (PREPARATION)
(4) How to invent new work positions and new ways
of working (NEW WORK)

37. Backup Material

38. Transformations - Checklist
Adapt:
What can be adapted for us or can we copy, modify or suggest
any other from this idea?
Combine:
Solutions from other problems, purposes, ideas, principles,
methods, groups, units, components
Magnify:
Add Larger, higher, wider, longer, duplicate, multiply, exaggerate,
extra value
Minify:
Subtract smaller, lower, shorter, lighter, miniature, omit
Source: Creative design of mechanical devices books/google.se “Checklist mechanical idea design” by Hong-Sen Yan

39. Transformations - Checklist
Modify:
Change motion, contours, shape, layout, pace, place, pattern
Reverse:
Up instead of down, positive instead of negative, inside
instead of outside
Substitute:
What other power, part, materials, process, theory or method
can be used?
Put to other uses:
What other uses does it have? What other uses are there if
the idea is modified
Source: Creative design of mechanical devices books/google.se “Checklist mechanical idea design” by Hong-Sen Yan

40. Intuitive & creative processing
Recognition is the first realization or recognition that a problem exists
Preparation is a deliberate effort to understand the problem by collecting
facts about it and analyzing them from different aspects
Incubation is a period when the problem is undergoing an organizational
process in the subconscious. The process runs even if you do something
else, and even during sleep.
Illumination is the (often sudden) awareness and recognition of the key
idea, and the formulation of and compare when you get a bright idea.
Verification is the hard work to develop and test the idea. The solution
depth and detailed by a comparison with various restrictions and
requirements on the problem

41. Mind map
• Mind maps are tools that help us think and
remember better, creatively solve problems
and take action.
• Download Freemind and go.

42. Open Innovation
Definition
(Chesbrough & Schwartz, 2007)
”The use of purposive inflows and outflows of knowledge to
accelerate internal innovation and expand the markets for external
use of innovation, respectively.”
“Usage of internal and external ideas and internal and external
paths to markets.”

43. Open Innovation
ProcessProcess
Konkretisering Resultat
Needs
Problems
Opportunities
Issues
Requirements
Criteria
Regulations
Markets
Technologies
Models
New ideas
Perspectives
Creativity
Energy
Out-of-the-box
New markets
New technologies
New models
Creative brief
Storyboard
Overview
Understanding
Intelligence
Data collection
Comparisons
Criteria
Priorities
Idea selections
Strategies
Planning
Resources
Concepts
Product ideas
Service ideas
Development
Testing
Prototypes/Pilots
Specifications
Business models
Products
Services
Business plan
Market plan
Sales channels
Decisions
Production
Launches
Key accounting
Sales
Facilitation
Stakeholders Stakeholders Stakeholders Stakeholders Stakeholders
Needs Idea generation Idea development Realization Results

44. Open Innovation
ProcessProcess
Konkretisering Resultat
Needs
Problems
Opportunities
Issues
Requirements
Criteria
Regulations
Markets
Technologies
Models
New ideas
Perspectives
Creativity
Energy
Out-of-the-box
New markets
New technologies
New models
Creative brief
Storyboard
Overview
Understanding
Intelligence
Data collection
Comparisons
Criteria
Priorities
Idea selections
Strategies
Planning
Resources
Concepts
Product ideas
Service ideas
Development
Testing
Prototypes/Pilots
Specifications
Business models
Products
Services
Business plan
Market plan
Sales channels
Decisions
Production
Launches
Key accounting
Sales
Facilitation
Stakeholders Stakeholders Stakeholders Stakeholders Stakeholders
Needs Idea generation Idea development Realization Results

45. Working in groups
• Brainstorm
– Short, long, repeated, …
• Rapid innovation event
• Product workshop

46. Mind Shift
Mind shift is a method that stimulates all
participants in parallel creativity

47. Thank you!