• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Identive Group | Press Release | Identive’s NFC Tags Selected by Store Electronic Systems for Innovative Retail Application
 

Identive Group | Press Release | Identive’s NFC Tags Selected by Store Electronic Systems for Innovative Retail Application

on

  • 207 views

Identive has announced that Store Electronic Systems (SES), the leader in Electronic Shelf Labeling (ESL) systems for food and non-food retail, has selected Identive’s near field communication (NFC) ...

Identive has announced that Store Electronic Systems (SES), the leader in Electronic Shelf Labeling (ESL) systems for food and non-food retail, has selected Identive’s near field communication (NFC) tags to power innovative electronic shelf labels that allow consumers to access a wealth of information about product pricing, composition, origin and manufacturing, through a smartphone. Three million Identive NFC tags have been ordered for this ground-breaking retail application, which is the world’s largest of its kind.

Identive’s NFC tags are embedded in SES’s electronic shelf labels and give easy access to a cutting-edge retail experience for consumers. Using any NFC-enabled smartphone, it takes only a few seconds for consumers to download the retailer’s NFC mobile app when they first enter the store. They can then tap their phones to store shelf labels to view product information and receive coupons and loyalty benefits that can be redeemed from their phones at checkout. The NFC tags can also trigger a health alert on the phone’s screen for products that contain ingredients such as dairy or nuts. Retailers can also use the NFC-tag to store information used for product and shelf management.

For more information, please visit http://www.identive-group.com.

Statistics

Views

Total Views
207
Views on SlideShare
207
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Identive Group | Press Release | Identive’s NFC Tags Selected by Store Electronic Systems for Innovative Retail Application Identive Group | Press Release | Identive’s NFC Tags Selected by Store Electronic Systems for Innovative Retail Application Document Transcript

    • /More…Identive’s NFC Tags Selected by Store Electronic Systems forInnovative Retail ApplicationNFC tags power electronic shelf labels to deliver product information directlyto consumers’ smartphonesSANTA ANA, Calif. and ISMANING, Germany, June 11, 2013 – Identive Group, Inc.(NASDAQ: INVE); (Frankfurt: INV), a provider of solutions and services for the identification,security and RFID industries, today announced that Store Electronic Systems (SES) (NYSEEuronext: SESL, FR0010282822), the leader in Electronic Shelf Labeling (ESL) systemsfor food and non-food retail, has selected Identive’s near field communication (NFC) tags topower innovative electronic shelf labels that allow consumers to access a wealth ofinformation about product pricing, composition, origin and manufacturing, through asmartphone. Three million Identive NFC tags have been ordered for this ground-breakingretail application, which is the world’s largest of its kind.“For the launch of our patent-pending NFC electronic shelf labels, we were looking for apartner that could provide us with a proven and reliable NFC solution that would in turnensure a quick and hassle-free experience for our retailer clients around the world. Weturned to Identive because of their reputation as one of the most experienced and responsivesuppliers in the transponder industry and as a leader in NFC in particular,” said PhilippeBottine, CTO of Store Electronic Systems. “Identive’s focus on performance, interoperability,reliability and quick-turn production has enabled us to offer NFC capabilities across the fullrange of our electronic shelf label offerings. This capability is yet another differentiator for SESas we work to help large retailers improve their sales and operational performance.” Identive’s NFC tags are embedded in SES’s electronic shelf labels and give easy access to acutting-edge retail experience for consumers. Using any NFC-enabled smartphone, it takesonly a few seconds for consumers to download the retailer’s NFC mobile app when they firstenter the store. They can then tap their phones to store shelf labels to view productinformation and receive coupons and loyalty benefits that can be redeemed from their phonesat checkout. The NFC tags can also trigger a health alert on the phone’s screen for productsthat contain ingredients such as dairy or nuts. Retailers can also use the NFC-tag to storeinformation used for product and shelf management.
    • Page 2 of 3France-based SES is a 20-year pioneer and global leader in electronic shelf labeling for thelarge-scale retail sector, and to date the company’s products and systems have beeninstalled in 5,400 stores in 50 countries. SES’s traditional electronic shelf labels are used bywell known global brands such as Auchan, Leclerc, Dansk, Fairprice and Carrefour toenhance retail displays, dynamically manage product pricing and improve store productivity.The new NFC-powered shelf labels open exciting new opportunities for retailers to reinforcetheir brands with consumers by delivering product information directly into their customers’smartphones.“We are very pleased to work with SES on the launch of their NFC shelf labels, which are asimple yet dramatic innovation in retail shopping,” said David Holmes, vice president Mobility& NFC Solutions for Identive Group. “NFC is becoming a standard feature on newsmartphones and soon will be virtually everywhere. With this new global concept for largeretailers, SES is leveraging the convenience of NFC in a practical application that has wideappeal. SES’s innovative use of NFC technology helps consumers make better decisions,brings brands and consumers closer together and enables retailers to lower their operationalcosts.”About IdentiveIdentive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’ssignature company in Secure ID. The company’s products, software, systems and servicesaddress the markets for identity management, physical and logical access control, cashlesspayment, NFC solutions and a host of RFID-enabled applications for customers in thegovernment, enterprise, consumer, education and healthcare sectors. Identive’s mission is tobuild a lasting business of scale and technology based on a combination of strongtechnology-driven organic growth and disciplined acquisitive expansion. The companydelivers up-to-date information on its activity as well as industry trends through itsindustry-leading social media initiatives and educational resource, AskIdentive.com. Foradditional information, please visit www.identive-group.com or follow on Twitter at@IdentiveGroup.Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered inmany jurisdictions worldwide. All other company, product or service names may betrademarks or registered trademarks of others and are the property of their respectiveowners.
    • Page 3 of 3###Contacts:Darby Dye, +1 949 553-4251, ddye@identive-group.comAnnika Walther, +49 89 9595-5220, awalther@identive-group.com