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Identive Group | Press Release | Identive to Showcase Cloud-based NFC Platform at Mobile World Congress
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Identive Group | Press Release | Identive to Showcase Cloud-based NFC Platform at Mobile World Congress

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Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that its Tagtrail™ NFC mobile services …

Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced that its Tagtrail™ NFC mobile services platform has been selected by major corporate exhibitors to deliver marketing content to visitors throughout The Connected City exhibit – a real city street at the heart of the 2013 GSMA Mobile World Congress, taking place February 25 - 28 in Barcelona, Spain.

Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion and Vodafone, the GSMA Connected City will allow the expected 70,000 Mobile World Congress attendees from more than 200 countries to experience how mobile is transforming the way we live. Additional exhibitors including Accenture, AirPlug, AQ, CUDO, DASAN Networks, Digi, Enswers, Ericsson, FRTek, GES, Hansol Inticube, IBM, Intel, MODACOM, Qualcomm, Samsung, SAP, Teletron and Volvo will join with Connected City sponsors to demonstrate mobile solutions for monitoring energy consumption, accessing healthcare, streamlining transportation, managing smart homes and accessing in-car services. Information about select exhibitor solutions and more will be delivered to attendees through Identive’s Tagtrail platform.

For more information, please visit http://www.identive-group.com. To learn more about Tagtrail, please visit http://www.tagtrail.com.

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  • 1. Identive to Showcase Cloud-based NFC Platform at Mobile World CongressTagtrail™ NFC Mobile Services Platform to power mobile content delivery for global brands at world’s largest mobile conferenceBARCELONA, Spain, February 25, 2013 – Identive Group, Inc. (NASDAQ: INVE;Frankfurt: INV), a provider of solutions and services for the identification, security and RFIDindustries, today announced that its Tagtrail™ NFC mobile services platform has beenselected by major corporate exhibitors to deliver marketing content to visitors throughoutThe Connected City exhibit – a real city street at the heart of the 2013 GSMA Mobile WorldCongress, taking place February 25 - 28 in Barcelona, Spain.Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion andVodafone, the GSMA Connected City will allow the expected 70,000 Mobile World Congressattendees from more than 200 countries to experience how mobile is transforming the waywe live. Additional exhibitors including Accenture, AirPlug, AQ, CUDO, DASAN Networks,Digi, Enswers, Ericsson, FRTek, GES, Hansol Inticube, IBM, Intel, MODACOM, Qualcomm,Samsung, SAP, Teletron and Volvo will join with Connected City sponsors to demonstratemobile solutions for monitoring energy consumption, accessing healthcare, streamliningtransportation, managing smart homes and accessing in-car services. Information aboutselect exhibitor solutions and more will be delivered to attendees through Identive’s Tagtrailplatform.Conference attendees who tap their phones to Identive’s near field communication (NFC)tags or QR codes placed on posters from participating exhibitors will receive product andservice literature, videos, incentives and other marketing content via Identive’s cloud-basedTagtrail service. Additionally, attendees will have the opportunity to download Tagtrail’smobile app, which allows them to organize, re-live and share the content via social mediaduring and after the show.“We are pleased that Tagtrail will be used by some of the world’s leading mobile andconsumer brands at Mobile World Congress this year to power their mobile campaigns. OurTagtrail platform gives exhibitors the flexibility to respond to a dynamic environment and
  • 2. update the content they wish to deliver to conference attendees at any time. Tagtrail’s abilityto deliver rich, multi-media content via both NFC tags and QR codes also allows exhibitorsto engage with every visitor, whether or not they have an NFC-enabled device. The Tagtrailplatform combines ease of use with powerful capabilities, revolutionizing the way companiesconnect with consumers in an increasingly mobile world,” said David Holmes, vice presidentMobility & NFC Solutions for Identive.Identive’s patent-pending Tagtrail platform allows advertisers, retailers and organizations ofall types and sizes to deliver dynamic, personalized content and services to users’ mobiledevices via NFC and QR codes. The Tagtrail solution includes cloud-based content deliveryand analytics services, NFC or QR code tags and a mobile user app. Tagtrail’s onlinecommunity forum allows current and potential users to ask questions, obtain support andinteract with other users and with Identive to enhance their mobile NFC experience and helpdrive future Tagtrail improvements. For more information, visit Identive’s Tagtrail website atwww.tagtrail.com.About IdentiveIdentive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’ssignature company in Secure ID. The company’s products, software, systems and servicesaddress the markets for identity management, physical and logical access control, cashlesspayment, NFC solutions and a host of RFID-enabled applications for customers in thegovernment, enterprise, consumer, education and healthcare sectors. Identive’s mission isto build a lasting business of scale and technology based on a combination of strongtechnology-driven organic growth and disciplined acquisitive expansion. The companydelivers up-to-date information on its activity as well as industry trends through itsindustry-leading social media initiatives and educational resource, AskIdentive.com. Foradditional information, please visit www.identive-group.com or follow on Twitter at@IdentiveGroup.Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered inmany jurisdictions worldwide. All other company, product or service names may betrademarks or registered trademarks of others and are the property of their respectiveowners.Contacts: Page 2 of 3
  • 3. Darby Dye, +1 949 553-4251, ddye@identive-group.comLennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com Page 3 of 3