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Identive has announced the availability of its Tagtrail™ mobile app for iOS devices in the Apple® App Store.
This immediately enables retailers and marketers to include the large base of iOS users in their near field communication (NFC) campaigns by simply integrating or adding quick response (QR) codes. Campaign owners can deploy dynamic mobile campaigns to promote their services or brands with the confidence that they are reaching both iOS and Android users and that their taps and scans can be measured to evaluate campaign success. The more than 300 million iPhone® users now can access and share a broad array of content delivered through Tagtrail’s secure, cloud-based dynamic content delivery platform.
For more information, please visit tagtrail.com.