Introduction to  Social Media Strategy 10-30-2009
We do this thing  a lot.
http://www.flickr.com/photos/54031162@N00/3156373103/ Technology  is changing.
We are experiencing a shift. Please  remain calm.
http://www.flickr.com/photos/48812590@N00/153587522/
 
 
http://www.flickr.com/photos/ghewgill/324597704/
http://www.flickr.com/photos/thedanafiles/2695315252/
Why should you  care?
http://www.flickr.com/photos/14379298@N03/2073367106/
 
Clients are searching for  valuable answers. http://www.flickr.com/photos/91903883@N00/2311427946/
Content is now  very easy  to create and distribute. http://www.flickr.com/photos/21342817@N00/530526644/
http://www.flickr.com/photos/91108246@N00/346519139/
http://www.flickr.com/photos/29931767@N00/105783011/ Companies need to think like  publishers.
http://www.flickr.com/photos/24844537@N00/337248947/ New mediums  require  new tactics.
Don’t get  caught up  in the technology. http://www.flickr.com/photos/mrbill/40588740/
Focus on  strategy. http://www.flickr.com/photos/74234765@N00/470193291/
Determine: Where are our constituents online?  What communities do they use? What are our objectives? (Market – Support – ...
<ul><li>Attention  – Traffic. </li></ul><ul><li>Participation  – Comments, posts. </li></ul><ul><li>Authority  – Inbound l...
 
http://www.flickr.com/photos/toniblay/52445415/sizes/l/ It’s not just for  marketing.
Public officials, municipal projects and civic entities  are already using this stuff.
The  outposts.
The  home base.
Public  officials.
Project  Announcements.
Crowdsourcing  initiatives.
Economic Development  Campaigns.
How do you get  started?
<ul><li>Pick a sheriff </li></ul><ul><li>Presence audit. </li></ul><ul><li>Create social media policy. </li></ul><ul><li>L...
Takeaways.
Takeaways.
Questions?
Thank you! See this presentation at: www.identitypr.com/presentations/mckenna
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Social Media Strategy Presentation for McKenna Associates

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An introduction to social media strategy presentation designed for McKenna Associates.

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Social Media Strategy Presentation for McKenna Associates

  1. 1. Introduction to Social Media Strategy 10-30-2009
  2. 2. We do this thing a lot.
  3. 3. http://www.flickr.com/photos/54031162@N00/3156373103/ Technology is changing.
  4. 4. We are experiencing a shift. Please remain calm.
  5. 5. http://www.flickr.com/photos/48812590@N00/153587522/
  6. 8. http://www.flickr.com/photos/ghewgill/324597704/
  7. 9. http://www.flickr.com/photos/thedanafiles/2695315252/
  8. 10. Why should you care?
  9. 11. http://www.flickr.com/photos/14379298@N03/2073367106/
  10. 13. Clients are searching for valuable answers. http://www.flickr.com/photos/91903883@N00/2311427946/
  11. 14. Content is now very easy to create and distribute. http://www.flickr.com/photos/21342817@N00/530526644/
  12. 15. http://www.flickr.com/photos/91108246@N00/346519139/
  13. 16. http://www.flickr.com/photos/29931767@N00/105783011/ Companies need to think like publishers.
  14. 17. http://www.flickr.com/photos/24844537@N00/337248947/ New mediums require new tactics.
  15. 18. Don’t get caught up in the technology. http://www.flickr.com/photos/mrbill/40588740/
  16. 19. Focus on strategy. http://www.flickr.com/photos/74234765@N00/470193291/
  17. 20. Determine: Where are our constituents online? What communities do they use? What are our objectives? (Market – Support – Collaborate – Recruit) What is our message? What do we want to change with our audiences? What tools will we use to support our objectives? What are our success metrics? Who are our audiences? How are they currently interacting with our brand?
  18. 21. <ul><li>Attention – Traffic. </li></ul><ul><li>Participation – Comments, posts. </li></ul><ul><li>Authority – Inbound links. </li></ul><ul><li>Influence – Subscribers, followers. </li></ul><ul><li>Sentiment – Response tone. </li></ul>
  19. 23. http://www.flickr.com/photos/toniblay/52445415/sizes/l/ It’s not just for marketing.
  20. 24. Public officials, municipal projects and civic entities are already using this stuff.
  21. 25. The outposts.
  22. 26. The home base.
  23. 27. Public officials.
  24. 28. Project Announcements.
  25. 29. Crowdsourcing initiatives.
  26. 30. Economic Development Campaigns.
  27. 31. How do you get started?
  28. 32. <ul><li>Pick a sheriff </li></ul><ul><li>Presence audit. </li></ul><ul><li>Create social media policy. </li></ul><ul><li>Listen. </li></ul><ul><li>Develop strategy. (home base/outposts) </li></ul>
  29. 33. Takeaways.
  30. 34. Takeaways.
  31. 35. Questions?
  32. 36. Thank you! See this presentation at: www.identitypr.com/presentations/mckenna
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