Introduction to Social Media Strategy 10-30-2009

We do this thing a lot.

http://www.flickr.com/photos/54031162@N00/3156373103/ Technology is changing.

We are experiencing a shift. Please remain calm.

http://www.flickr.com/photos/48812590@N00/153587522/

http://www.flickr.com/photos/ghewgill/324597704/

http://www.flickr.com/photos/thedanafiles/2695315252/

Why should you care?

http://www.flickr.com/photos/14379298@N03/2073367106/

Clients are searching for valuable answers. http://www.flickr.com/photos/91903883@N00/2311427946/

Content is now very easy to create and distribute. http://www.flickr.com/photos/21342817@N00/530526644/

http://www.flickr.com/photos/91108246@N00/346519139/

http://www.flickr.com/photos/29931767@N00/105783011/ Companies need to think like publishers.

http://www.flickr.com/photos/24844537@N00/337248947/ New mediums require new tactics.

Don’t get caught up in the technology. http://www.flickr.com/photos/mrbill/40588740/

Focus on strategy. http://www.flickr.com/photos/74234765@N00/470193291/

Determine: Where are our constituents online? What communities do they use? What are our objectives? (Market – Support – Collaborate – Recruit) What is our message? What do we want to change with our audiences? What tools will we use to support our objectives? What are our success metrics? Who are our audiences? How are they currently interacting with our brand?

Attention – Traffic. Participation – Comments, posts. Authority – Inbound links. Influence – Subscribers, followers. Sentiment – Response tone.

Attention – Traffic.

Participation – Comments, posts.

Authority – Inbound links.

Influence – Subscribers, followers.

Sentiment – Response tone.

http://www.flickr.com/photos/toniblay/52445415/sizes/l/ It’s not just for marketing.

Public officials, municipal projects and civic entities are already using this stuff.

The outposts.

The home base.

Public officials.

Project Announcements.

Crowdsourcing initiatives.

Economic Development Campaigns.

How do you get started?

Pick a sheriff Presence audit. Create social media policy. Listen. Develop strategy. (home base/outposts)

Pick a sheriff

Presence audit.

Create social media policy.

Listen.

Develop strategy. (home base/outposts)

Takeaways.

Takeaways.

Questions?

Thank you! See this presentation at: www.identitypr.com/presentations/mckenna