Net Working
June 11, 2009

DEFINE YOUR AUDIENCE.
• Who are you?
• Who are they?

WHERE DO THESE FOLKS MEET?
• Where do they live?
• Where do they work?
• Where do they play?
• Is there a group for that?

DEFINE YOUR GOALS | ESTABLISH METRICS
• What are your goals?
• Long- and short-term?
• Establish measurable metrics
• Make promises

SAMPLE METRICS
• I will join _____ organization(s) by _________.
• I will attend ____ organization meetings per __________.
• I will meet ____ potential prospects/referral sources per meeting.
• I will qualify ____ prospects per ______________.
• I will be on ____ organization committee(s)/board(s) by ________.
• This activity will result in ____ proposals to qualified prospects per
___________.
• This proposal activity will result in ____ new closed case(s) per
___________.
• I will be a speaker at ____ events per ____________.

WHAT DO I DO NOW?
• Attend meetings
• Position yourself to speak
• Get to know the board
• Volunteer to help
• Get on the board
• Follow up outside of the org.
• Commit

NOW WHAT?
LISTEN PARTICIPATE INFLUENCE CONNECT

MEASUREMENT
Who was your audience?
Did you find them?
Did you meet your goals? Keep your promises?
Track progress. Gauge success. Report back.
How did you do? Stay committed, or start over?

Net Working
June 11, 2009