Crain's Salute to Entrepreneurs Event Presentation
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Crain's Salute to Entrepreneurs Event Presentation

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A presentation given at the Crain's Detroit Business Salute to Entrepreneurs event. The presentation covered SEO, social media strategy and content marketing

A presentation given at the Crain's Detroit Business Salute to Entrepreneurs event. The presentation covered SEO, social media strategy and content marketing

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Crain's Salute to Entrepreneurs Event Presentation Presentation Transcript

  • 1. Mark Winter Brandon Chesnutt Alexa Stanard Marketing in a new media world or Why the Field of Dreams approach to the Web does not work.
  • 2. If you build it…
  • 3. http://www.flickr.com/photos/66335021@N00/3252569621/ Then Now
  • 4. http://www.flickr.com/photos/98123816@N00/65317288/
  • 5. What is driving the change?
  • 6. http://www.flickr.com/photos/14379298@N03/2073367106/
  • 7.  
  • 8. Web sites should be built for search.
  • 9.
    • Unique URLs
    • Text + keywords
    • Tags
    • Meta information*
    • Dynamic content
  • 10. http://www.flickr.com/photos/50457550@N00/47753819/ Customers are searching for valuable answers.
  • 11. Think like a publisher. http://www.flickr.com/photos/29931767@N00/105783011/
  • 12. You need to stand out. http://www.flickr.com/photos/65069067@N00/2561252664/
  • 13. Extend your reach. http://www.flickr.com/photos/73532212@N00/2945559128/
  • 14.  
  • 15.  
  • 16. http://www.flickr.com/photos/thedanafiles/2695315252/
  • 17. http://www.flickr.com/photos/ghewgill/324597704/
  • 18. http://www.flickr.com/photos/24844537@N00/337248947/
  • 19. http://www.flickr.com/photos/mrbill/40588740/ Goals drive strategy. Not technology.
  • 20. http://www.flickr.com/photos/36316739@N00/71252025/
  • 21. How it all comes together.
  • 22. Home Base Content Search Call to Action Where you share value Analysis News Stories Opinions
  • 23. Value
  • 24. You
  • 25. Biggby Bob gets it.
  • 26. Home Base
  • 27. Outposts
  • 28. http://www.flickr.com/photos/35375520@N07/3599784525/
  • 29. Thank you! See this presentation at: www.identitypr.com/presentations/crainseo Recommended reading