Crain's Salute to Entrepreneurs Event Presentation

Mark Winter Brandon Chesnutt Alexa Stanard Marketing in a new media world or Why the Field of Dreams approach to the Web does not work.

If you build it…

http://www.flickr.com/photos/66335021@N00/3252569621/ Then Now

http://www.flickr.com/photos/98123816@N00/65317288/

What is driving the change?

Web sites should be built for search.

Unique URLs
Text + keywords
Tags
Meta information*
Dynamic content

http://www.flickr.com/photos/50457550@N00/47753819/ Customers are searching for valuable answers.

Think like a publisher. http://www.flickr.com/photos/29931767@N00/105783011/

You need to stand out. http://www.flickr.com/photos/65069067@N00/2561252664/

Extend your reach. http://www.flickr.com/photos/73532212@N00/2945559128/

http://www.flickr.com/photos/thedanafiles/2695315252/

http://www.flickr.com/photos/ghewgill/324597704/

http://www.flickr.com/photos/mrbill/40588740/ Goals drive strategy. Not technology.

How it all comes together.

Home Base Content Search Call to Action Where you share value Analysis News Stories Opinions

Biggby Bob gets it.

Home Base

Outposts

Thank you! See this presentation at: www.identitypr.com/presentations/crainseo Recommended reading

by Identity on Nov 10, 2009