Mark Winter Brandon Chesnutt Alexa Stanard Marketing in a  new media  world or  Why the Field of Dreams approach to the We...
If you  build  it…
http://www.flickr.com/photos/66335021@N00/3252569621/ Then Now
http://www.flickr.com/photos/98123816@N00/65317288/
What is driving  the change?
http://www.flickr.com/photos/14379298@N03/2073367106/
 
Web sites should be built for  search.
<ul><li>Unique URLs </li></ul><ul><li>Text + keywords </li></ul><ul><li>Tags </li></ul><ul><li>Meta information* </li></ul...
http://www.flickr.com/photos/50457550@N00/47753819/ Customers are searching for  valuable answers.
Think like a  publisher. http://www.flickr.com/photos/29931767@N00/105783011/
You need to  stand out. http://www.flickr.com/photos/65069067@N00/2561252664/
Extend your  reach. http://www.flickr.com/photos/73532212@N00/2945559128/
 
 
http://www.flickr.com/photos/thedanafiles/2695315252/
http://www.flickr.com/photos/ghewgill/324597704/
http://www.flickr.com/photos/24844537@N00/337248947/
http://www.flickr.com/photos/mrbill/40588740/  Goals drive strategy.  Not technology.
http://www.flickr.com/photos/36316739@N00/71252025/
How it all  comes together.
Home Base  Content Search Call to Action Where you share value Analysis News Stories Opinions
Value
You
Biggby Bob   gets it.
Home Base
Outposts
http://www.flickr.com/photos/35375520@N07/3599784525/
Thank you! See this presentation at: www.identitypr.com/presentations/crainseo Recommended reading
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Crain's Salute to Entrepreneurs Event Presentation

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A presentation given at the Crain's Detroit Business Salute to Entrepreneurs event. The presentation covered SEO, social media strategy and content marketing

Published in: Technology, Design
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Crain's Salute to Entrepreneurs Event Presentation

  1. 1. Mark Winter Brandon Chesnutt Alexa Stanard Marketing in a new media world or Why the Field of Dreams approach to the Web does not work.
  2. 2. If you build it…
  3. 3. http://www.flickr.com/photos/66335021@N00/3252569621/ Then Now
  4. 4. http://www.flickr.com/photos/98123816@N00/65317288/
  5. 5. What is driving the change?
  6. 6. http://www.flickr.com/photos/14379298@N03/2073367106/
  7. 8. Web sites should be built for search.
  8. 9. <ul><li>Unique URLs </li></ul><ul><li>Text + keywords </li></ul><ul><li>Tags </li></ul><ul><li>Meta information* </li></ul><ul><li>Dynamic content </li></ul>
  9. 10. http://www.flickr.com/photos/50457550@N00/47753819/ Customers are searching for valuable answers.
  10. 11. Think like a publisher. http://www.flickr.com/photos/29931767@N00/105783011/
  11. 12. You need to stand out. http://www.flickr.com/photos/65069067@N00/2561252664/
  12. 13. Extend your reach. http://www.flickr.com/photos/73532212@N00/2945559128/
  13. 16. http://www.flickr.com/photos/thedanafiles/2695315252/
  14. 17. http://www.flickr.com/photos/ghewgill/324597704/
  15. 18. http://www.flickr.com/photos/24844537@N00/337248947/
  16. 19. http://www.flickr.com/photos/mrbill/40588740/ Goals drive strategy. Not technology.
  17. 20. http://www.flickr.com/photos/36316739@N00/71252025/
  18. 21. How it all comes together.
  19. 22. Home Base Content Search Call to Action Where you share value Analysis News Stories Opinions
  20. 23. Value
  21. 24. You
  22. 25. Biggby Bob gets it.
  23. 26. Home Base
  24. 27. Outposts
  25. 28. http://www.flickr.com/photos/35375520@N07/3599784525/
  26. 29. Thank you! See this presentation at: www.identitypr.com/presentations/crainseo Recommended reading
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