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Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
Transient identiti   Innovations Redefining Experiential Marketing
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Transient identiti Innovations Redefining Experiential Marketing

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Technology is now the focal point of the experience at the event level.

Technology is now the focal point of the experience at the event level.

Published in: Business
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  • 1. The Innovations that are Reshaping Experiential Marketing “ The most important skill set of the New Marketer is intellectual curiosity”
  • 2. RETHINKING THE EXPERIENTIAL MODEL WHY INNOVATE?
  • 3. THINK Innovation THE RE-EMERGENCE OF THE MINORITY REPORT
  • 4. HOW You Must Think The Future of Media will be intangible . Proliferation of widgets, gadgets, and apps is increasingly killing the impression based Marketing model. + Brands must completely rethink the “distribution” of their brand message + The ecosystem of customer experiences that is now defined by micro-interactions with the brand. The future in harnessing media will boil down to imaginative thinking .  
  • 5. HOW You Must Think <ul><li>Consumers are going to the biggest properties </li></ul><ul><li>Consumer connectivity and engagement has caused for the reinvention of the agency model, the Marketing model, and the structure of Marketing teams. </li></ul><ul><li>The marketing strategy must be about changing behavior ; noting that each touch point has a different influence upon the consumer and it will be the “effect” that makes the difference in the end. </li></ul><ul><li>In the new era of marketing, the focus must be on the modes that consumers are in when they interact with and experience messages </li></ul>
  • 6. THINK Innovation From OOH Bus Station Wraps to Augmented Reality
  • 7. THINK Innovation From OOH Bus Station Wraps to Viral Video
  • 8. THINK Innovation From Collateral awareness call to action to Instant Engagement
  • 9. THINK Innovation From Product Packaging to Product Education
  • 10. THINK Innovation From Product Packaging to Product Education
  • 11. THINK Innovation Making Models Part of the “Activation”
  • 12. THINK Innovation From Analog Games to Social Gaming
  • 13. THINK Innovation Turning Print ads into Check-ins (via Foursquare)
  • 14. THINK Innovation From Bright Lights to Movie Magic (Obscura Digital)
  • 15. THINK Innovation From Static Billboards to Interactive Billboards
  • 16. THINK Innovation From Dinner Tables to Touch Tables
  • 17. THINK Innovation From Displays to Interactive Window Engagement
  • 18. THINK Innovation From Clipping Coupons to Mobile Coupons
  • 19. THINK Innovation From Signage to Touch Screens
  • 20. THINK Innovation Social Mapping for a Crisis
  • 21. CONNECT With Us Dynamic customer experiences centered around content, applications, and communications relevant to the social relationship being cultivated will be the new sell-through approach.

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