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Hi, and thanks for joining us today. I’m Jennifer Picard, the Product Marketing Director here at Identified, and I’m joined by Erik Kostelnik, our VP of Sales. Identified is Facebook's Professional Search Engine for Employers. We help connect companies with people while bringing ranking and relevance to the Facebook network. Today’s webinar will last approximately 30 minutes, with 15 minutes at the end for a Q&A session. Please feel free to ask questions throughout the webinar by typing them into the Q&A box to your right. Today, we’re going to talk about some of the similarities and differences to recruiting on Facebook versus recruiting on LinkedIn.
Facebook is the world’s leading “personal” social network while LinkedIn rules the roost amongst “professional” networks. However, both networks have changed drastically over the past year– Facebook had adopted a more business-friendly/ professional approach while LinkedIn is increasingly transforming to add a more personal touch. With the two networks becoming increasingly similar, we’re here today to discuss how the two compare for social recruitment. We’re going to start off with some quick social recruitment stats, demographics of Facebook and LinkedIn users, the privacy settings of each network, and, finally, how each tool compares to help you find, connect and hire top talent.Let’s jump into some quick stats to see how people are using social media to recruit.
Based on Jobvite’s social recruiting survey, 89% of companies are using social media tools for recruiting this year. 87% of those are using LinkedIn and 55% are using Facebook. 2/3 of companies are using two or more social networks for recruiting, and I think I know why…. each network has it’s strengths, weaknesses and unique demographics. Let’s take a look at what those are, starting with demographics.
Facebook is the largest human database of all time, with 800 million users compared with only 120 million on LinkedIn.Out of the 150 million US Facebook users, nearly 60% of those are between 18-34 years old. LinkedIn does not require birthdate information so it’s difficult to compare apples to apples, but it’s common knowledge that LinkedIn is not widely used by the younger generation – which is why they’ve recently revamped profiles for students by adding sections for projects, honors and awards, and courses. As of June, LinkedIn reported 15.5 million worldwide members that are students or have graduated in the past three years. Facebook has 4 times that amount in the US alone. To contrast, LinkedIn boasts that they have executives from all 2011 Fortune 500 companies as members, a figure that we have not seen on Facebook’s stats page. This data suggests that LinkedIn may remain the network of choice to recruit executives and more experienced hires, while Facebook can help you find the entry and mid-level candidates that prefer to do their personal and professional networking from a single platform.If you want to reach this demographic, it’s time to start networking on Facebook like you do on LinkedIn. Add your candidates as connections, share jobs on your profile, and ask for referrals. Facebook has recently made it easier to keep these professional interactions separate from personal information through updated privacy settings.
This is an example of what Facebook’s privacy settings can do to make your profile appropriate for professional use. The screenshot on the left is what my best friend sees when she looks at my profile. It includes all of my pictures and wall posts, my relationship status, my friend list, and other personal information that I wouldn’t necessarily want to share with job candidates. The screenshot on the right is what job candidates see on my profile. It only includes work and education information, public wall posts, and my profile pictures. I did this with lists, which is Facebook’s way of allowing you to keep your professional network separate from any personal information on a single platform. I have lists set up for friends, family, coworkers and job candidates so I can keep them separate from one another and choose which parts of my profile each can see. Now, I can use my Facebook profile for recruiting, like I would with LinkedIn.
Identified Employer Solutions are Facebook recruiting solutions for the social employer.When it comes to recruiting from Facebook, knowing where to start is often the most difficult. Identified Employer Solutions are the fastest, easiest and most effective way recruiters promote, search and engage with the Facebook network. Established in 2010, Identified has quickly become the #1 Professional Search Engine of Facebook, providing ranking and relevance to its users. After interest from the recruiter community to develop Facebook recruiting and sourcing tools, Identified brought on experienced employees from the recruitment advertising industry to develop and launch new recruiting solutions for the platform. Identified Employer Solutions leverage the years of experience in Facebook recruiting best practices and policies to assist recruiters, and their organizations, in promoting, searching and engaging with the Facebook network. Lets go over the solutions
Identified Employer SolutionsTalent Link – Drive quality candidates by posting and sharing jobs on your Company’s HQ or Careers Facebook site. Integrate with your ATS or manage your jobs and candidates straight from the app. All jobs posted are pulled by Indeed and Simply Hired to increase views and drive candidates to your Facebook page.
Identified Employer SolutionsProSearch – Source passive Facebook candidates with Identified’s filtering, ranking and relevance. Download resumes, message directly with IDMail, and see how you are connected to the candidates through your company’s employees.
Identified Employer SolutionsReach– Build your talent community on Facebook by advertising targeted job postings from your Talent Link or setting up a cost/like program to drive specific candidates to your Facebook page for those hard to fill positions.Advertising - Promote a specific job, career event, page, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.Sponsored Stories - Get more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewer's friends or a story about your Facebook Page posts. There are 3 ads:Like StoryWhen people like your Page, their friends see a story about it.Check-In StoryWhen people check in to your business using Facebook Places, their friends see a story about it.Page Post Like StoryWhen people like your Page post, their friends see a story about it.Cost/Like – build your page like’s with the talent you are specifically looking for
The results are in for the social recruitment showdown, and Facebook is the clear choice. While LinkedIn is still a great tool for recruiting executives, Facebook is the clear winner for recruiting Generation Y.We will continue our Social Recruiting series on 10/3 with an in-depth demo of How to Turn your Facebook Network into a Resume Database with Identified. Register on our events website today! If you’re interested for other social recruitment resources, check out our blog, follow our social media accounts, and stay tuned for more webinars!Send webinar visitors to our Facebook Career page?
Facebook vs. LinkedIn A Social Recruitment Showdown
Identified Reach Available 11/1/2011 Draw an audience to your jobs through targeted Facebook advertising Engage your audience withFacebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
SummaryWhy you should use Facebook: – Find Generation Y – Free personal profile – Company career pages engage talent community and provide a window into your corporate culture – Higher volume of users – No/low cost to startWhy you should use LinkedIn: – Find executives – Free personal profileBoth work for: – Active and passive recruiting – Targeted ads
Questions?Type them into the Q&A window or email firstname.lastname@example.org 415-800-8720http://employers.identified.com