5 Tips to Improve Your Facebook Career Page


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  • Thanks for joining. We’ll get started in just a few minutes as we wait for a couple more people to join.Reminder to record!!!!Hi everyone and thanks for joining us today for another installment of our social recruiting webinars. Today we’ll be covering 5 Tips for Improving your Facebook Career Page.All other webinars in this series are recorded and posted on our website at employers.identified.com/events.
  • I’m Jennifer Picard, the Product Marketing Director here at Identified.Identified Employer Solutions are Facebook Recruiting Solutions for the social employer. Our tools include a Facebook job posting app, a Facebook sourcing tool, and Facebook recruitment advertising. We’re currently offering an intro package to webinar attendees, so please indicate in the chat box if you’re interested in learning more.But, for now, let’s get into the key takeaways from today’s presentation.
  • This webinar should last approximately 30 minutes, with 15 minutes at the end for a Q&A session. Please feel free to ask questions throughout the webinar by typing them into the Q&A box to your right.Today, we’ll review why Facebook is imperative to your overall recruitment strategy, and how you can use a Facebook Career page to drive exceptional candidates to apply for your open positions. During this webinar, we will discuss employer branding, job postings, advertising, sponsored stories, Facebook Insights and how each can help you make the most out of your Facebook Career page.Let’s start off by discussing why Facebook is quickly becoming the social recruitment medium of choice.
  • With over 845 million members, Facebook is the largest human database of all time. In fact, a July 2011 Forrester study found that 96% of US adults who use social networking sites are on Facebook. That’s a tremendous increase over the 28% that use LinkedIn and the 24% that use Twitter. So, go fishing where the fish are and be sure to cast a wide net. A Facebook Career Page is a great place to start, and I’m interested to see who is already using a Facebook page for recruitment. So please answer this quick poll.
  • Identified has created Facebook recruiting solutions for the social employer to compliment your existing recruiting strategies. Our solutions include a job posting app for your Facebook Company or Career page, a sourcing tool that helps you professionalize personal Facebook connections and search through existing networks, and Facebook advertising to drive targeted talent to your job postings and build your talent community. Let’s take a look.
  • Talent Link is a Facebook app that allows you to post jobs on your Facebook page.It will integrate with your ATS, or you can manage your jobs and candidates straight from the app. All jobs posted are pulled by Indeed, JuJu and Simply Hired, and indexed by search engines, to increase views and drive candidates to your Facebook page. We are currently offering free 7 day trials of TalentLink to all webinar attendees, so please contact us if you’re interested.
  • ProSearch is our sourcing tool which allows you to search Facebook profiles filtering, ranking and relevance.If you’re tired of scrolling though hundreds of job applications for each job posting, try sourcing candidates with ProSearch. ProSearch allows you to search by location, graduation year, company, industry, and much more.You can also download resumes, message candidates directly with IDMail, and see how you are connected to the candidates through your company’s employees. Identified has indexed over 260 million Facebook profiles, made them professionally relevant, and given them a score so you can see who the top candidates are. Start with a free user profile at identified.com or let us know if you’re interested in a ProSearch subscription. We’re currently running a 4 month promotional trial for ProSearch and TalentLink.
  • JobReach helps you build your talent community and drive applicants to your job postings with targeted advertising. You can promote a specific job, career event, Facebook page, or your own website with a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.There are countless ways Facebook can improve your overall recruitment strategy, so please contact us if you’d like help navigating your options. We offer free, 15-minute Facebook Recruiting Consultations.
  • Thanks for joining us today, our next webinar will be ________ on Tuesday, May 8, at 11am PST.Please type your answers into the Q&A box to your right, and I’ll try to get to all of them.
  • 5 Tips to Improve Your Facebook Career Page

    1. 1. 5 Tips for Improving Your Facebook Career Page
    2. 2. Presenters Today:
    3. 3. Takeaways• Why Facebook Recruitment?• Tips – Employer Branding – Job Postings – Advertising – Sponsored Stories – Analytics
    4. 4. Go fishing where the fish are.
    5. 5. Poll:Do you use a Facebook Page for Recruitment? Please vote in the “poll” box to the right.
    6. 6. Employer Branding
    7. 7. Poll:Do you post jobs on Facebook? Please vote in the “poll” box to the right.
    8. 8. Job Postings
    9. 9. Poll: Do you use FacebookAdvertising for recruitment?Please vote in the “poll” box to the right.
    10. 10. Advertising
    11. 11. Sponsored Stories
    12. 12. Insights
    13. 13. Post Jobs on your Facebook page Candidates apply directly on Facebook or through your ATS.Jobs reposted through partners:
    14. 14. Draw an audience to your jobs through targeted Facebook advertising Engage your audience withFacebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
    15. 15. Thank You!• Questions?• Connect with us on Social Media to learn more about social recruitment http://www.facebook.com/IDforEmployers http://www.twitter.com/#!/IDforEmployers http://www.linkedin.com/company/identified https://plus.google.com/113207732250645259561/post s