How to Recruit on Facebook


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As social media recruitment grows in popularity, more and more tools are becoming available for you to use. What are they, and how do you use them?

During this 30 minute webinar, we will dicuss the various ways in which to recruit on Facebook and provide best practices to get the most out them. We'll review:

Facebook Demographics and what they mean for recruiters
Recent Facebook Updates and how recruiters can use them
How to use your Facebook profile, Company Pages, Facebook Advertising and Facebook Groups to recruit talent

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  • Hi everyone and thanks for joining us today for another installment of our social recruiting webinars. Today we’ll be covering to how to recruit on Facebook. All other webinars in this series are recorded and posted on our website at
  • I’m Jennifer Picard, the Product Marketing Director here at Identified. Identified Employer Solutions are Facebook Recruiting Solutions for the social employer. Our tools allow employers to transform their organization’s Facebook page into an active Talent Community and Social Job Board, search through Facebook profiles with ranking and relevance to target passivecandidates, and find active candidates for hard to fill positions through targeted advertising.Today, we’re going to talk about how to recruit on Facebook. This webinar should last approximately 30 minutes, with 15 minutes at the end for a Q&A session. Please feel free to ask questions throughout the webinar by typing them into the Q&A box to your right.
  • During this call, we’re going to talk about why Facebook is being used for recruitment, how Facebook’s new privacy settings make it easier to use Facebook for recruitment, and then we’ll get into the tools available to help you find, connect and hire top talent.
  • With over 800 million users worldwide, Facebook, and networking tools that are connected to Facebook, will becomethe recruiting tools of choice. The numbers and dataare just too big to ignore. To provide a comparison, Careerbuilder has upwards of 30 million static resumes at any given time, which has been built over 10 years. Since 2004, Facebook has amassed over 800 million users, with 140m of those in the US, and 50% coming back daily. While LinkedIn has been the social recruitment network of choice thus far, a recent Forrester (July 2011) study makes it clear that it’s not an adequate social recruitment strategy on it’s own – only 28% of US adults are on LinkedIn. In contrast, 96% of U.S. adults who use social networking sitesare on Facebook. So, if you’re going to reach someone via social media, chances are you can find them within Facebook’s 800 million members. Another great reason to recruit on Facebook is the simplicity of using your personal connections for professional networking.
  • That’s because each person on Facebook has an average of 130 connections. Let’s so some quick math here to see what that can mean for recruiters – if you have 130 friends and family on Facebook, and each of them has 130 connections, your second degree network is about 17,000 people. So, if you’re looking for a sales person, you can see if any of your personal connections know someone that could be a good fit, and then ask them for a referral.The Facebook platform doesn’t have a good way to find these people, but Identified has created a Facebook search tool to help you find candidates from within your first and second degree connections.
  • With an Identified ProSearch subscription, you can filter by keyword, location, graduation year, and other important factors to find passive candidates from the Facebook network. Then you can download resumes, message candidates, and see how candidates are connected to your company. You do not need a Facebook profile to use ProSearch. However, this webinar is mostly geared toward those that have a Facebook presence, so let’s get into some more of the tools available and best practices to use them. The first thing you’ll want to do, if you haven’t already, is set up a Facebook profile and edit your privacy settings so that you can separate out your personal and professional connections.
  • Generally speaking, Facebook is not the network of choice when people talk about social recruiting. While Facebook is everyone’s personal network, many are hesitant to use it for professional networking as well. Over the past couple months, you’ve probably seen the changes that have taken place on Facebook. With Google Plus’ threat to take over the social media space and LinkedIn’s IPO, Facebook has really ramped up it’s efforts to make it a place for both personal and professional networking. The newest Facebook privacy settings help you separate friends, family, coworkers and job candidates from one another with lists. Facebook has created “smart lists” of your work connections, family connections, and school connections, as well as a list of everyone that lives within 50 miles of you. You can also create your own lists, such as one for job candidates. With these lists, you can send targeted status updates to each, such as job postings to your candidates, and personal updates to your friends and family. You can also use lists to choose who sees which parts of your profile. You may want to block job candidates from accessing your pictures, personal email address, and/or your wall. To see what your profile looks like to certain people, you can use the “View As” button on your profile to see it as one of your friends does. Let me switch over to screenshare, and I’ll show you exactly how you can do all this.
  • Now that my lists and personal profile are set up, I can begin posting jobs. Let’s go to my profile and write a post. Then, let’s choose who receives that post. Public means that the post will go to everyone, whether they are your friend or not.Facebook also allows you to post your message only to certain groups. If you wanted to ask your personal network for a referral, post your message to “friends”.You can also create a free job board out of your profile, by posting jobs to your candidate list.The tool will remember the settings you used last time. If you mess up, you can change the audience afterward.Once your personal profile is set up, you should set up your company page.
  • We hope you learned a lot about the various tools for Recruiting on Facebook. Please ask your questions in the box to your right, and we’ll get to as many as we can. Before I get started on answering them, though, I wanted to do a quick review of Identified’s Employer Solutions. Our Facebook recruiting solutions were designed to compliment your existing recruiting strategiesThey include a job posting app for your Facebook Company or Career page, a passive search tool that helps you professionalize personal Facebook connections and search through existing networks, and Facebook advertising to drive targeted talent to your job postings and build your talent community. Let’s take a look.
  • Talent Link helps you drive quality candidates by posting and sharing jobs on your Company’s HQ or Careers Facebook site. It can integrate with your ATS or you can manage your jobs and candidates straight from the app. All jobs posted are pulled by Indeed and Simply Hired to increase views and drive candidates to your Facebook page.
  • JobReach helps you Build your talent community on Facebook by advertising targeted job postings from TalentLink or setting up a cost/like program to drive specific candidates to your Facebook page for those hard to fill positions. You can get creative with your ads to promote a specific job, career event, page, or your own website. You can specify a custom message and call-to-action and elevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.We can also help you with sponsored stories, which allow you to get more distribution for the News Feed stories published about your Page. There are 3 ads that we recommend: Like Story:When people like your Page, their friends see a story about it.Check-In Story:When people check in to your business using Facebook Places, their friends see a story about it.Page Post Like Story:When people like your Page post, their friends see a story about it.
  • Thanks again for joining us today. If you have any additional questions, please feel free to type them into the Q&A box to your right. You can also reach out to us directly at
  • How to Recruit on Facebook

    1. 1. How to Recruit on Facebook Know the Tools
    2. 2. Presenter Today
    3. 3. Takeaways• Why Facebook?• Facebook Privacy Changes• Facebook Recruiting Tools – Personal profile – Company page – Apps – Advertising – Identified ProSearch
    4. 4. Why Facebook?
    5. 5. Exponential Network 130 friends 16,900 second degree connections
    6. 6. Your Personal Identified Account
    7. 7. Privacy Updates1. Lists2. Targeted status updates3. Greater profile viewing control4. View Profile As
    8. 8. Your Personal Facebook Account
    9. 9. Post jobs to profile
    10. 10. Company Page
    11. 11. Advertisements
    12. 12. Post Jobs on your Facebook page Candidates apply directly on Facebook or through your ATS.Jobs reposted through partners:
    13. 13. Draw an audience to your jobs through targeted Facebook advertising Engage your audience withFacebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
    14. 14. Thank You!• Questions?• Connect with us on Social Media to learn more about social recruitment!/IDforEmployers