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Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
Celebrand - Celebrity Management Services by Ideazfirst
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Celebrand - Celebrity Management Services by Ideazfirst

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Ideazfirst will represent elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, sports, and physical …

Ideazfirst will represent elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, sports, and physical production

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  • 1. February 21, 2013 Private & Confidential, Ideazfirst 1
  • 2. Celebrand RepresentationWe plan to represent elite artists from all facets of the entertainment industryincluding Motion pictures, Television, Music, Theatre, Digital, Publishing,Lifestyle, Sports and Physical production February 21, 2013 Private & Confidential, Ideazfirst 2
  • 3. What is an endorsement? (In context to Celebrand)India is a country where people love to live in dreams. They worship celebrities. Celebritieswhich might be cricket stars like Sachin Tendulkar, Mahinder Singh Dhoni or FilmStars like Amitabh Bachhan or John Abraham. They treat them as God.Marketers use this very preposition so as to influence their target customers may be existing orpotential ones. For this they rope in these celebrities and give them whopping amount of money.They believe that by doing this they can associate their products with their target customers.This is called celebrity endorsement.February 21, 2013 Private & Confidential, Ideazfirst 3
  • 4. WHERE DO THE CURRENT CELEBRITY ENDORSERS STAND?According to the research by TAMMedia, Adex India Analysis 2010, for thefirst half of 2010, Lists Kareena Kapooras the leading female endorser possessing45% of Bollywood’s most sought after.Whereas Mahendra Singh Dhoni isdeclared as the leading male endorser inthe first half of 2010.Ahead of adifference of 8 ads from Shahrukh Khanand 3 ads from Sachin Tendulkar.According to Adex India Analysis,Bollywood celebrities accounted for 80%celebrity endorsement TV ad volumes in2009,TV actresses -2%TV actors-2%Sports-15%Film Actresses-43%Film Actors-37% February 21, 2013 Private & Confidential, Ideazfirst 4
  • 5. WHERE DO THE CURRENT CELEBRITY ENDORSERS STAND?According to an IPAN-IMRBResearch(2008),86%-Remember celebrity ads3%-Feel celebrities effect buyingdecision84%-Believe quality and price is theinput factor.2%-Consider celebrity importance5%-Believe stars endorse brand formoney22%-Believe celebrities use productsthey endorse. February 21, 2013 Private & Confidential, Ideazfirst 5
  • 6. Celebrand Services – For Celebrities • Connect with the Film and TV serial producers and directors for roles in their upcoming projects. • Create a positive PR for the celebrity in terms of arranging cover story photoshoots for popular magazines / publications • Inviting for Store / Event inauguration opportunities. • Creating and updating fan page in various social networking sites like Facebook, Linkedin, Twitter, Google + alongwith Blogs and websites. • Entering into legal contracts on behalf of the celebrity • Provide a manager to accompany with the celebrity for shows • Ensure timely payments from the agency concerned.February 21, 2013 Private & Confidential, Ideazfirst 6
  • 7. Celebrand Services – For Corporates / Brands • Selecting the right celebrity for brand endorsements considering the brand positioning, target customers, endorsement budgets and various other factors. • Selecting celebrities for special event appearances, conferences and product launches. • Choosing celebrities which are represented by other celebrity management firms • Portfolio sharing of celebrities to producers and directors.February 21, 2013 Private & Confidential, Ideazfirst 7
  • 8. Some Brand Celebrity of IndiaActors: Amitabh Bachchan, Shahrukh Khan, Aamir Khan and Salman Khan, Ranbir Kapoor.Actress: Kareena Kapoor, Aishwarya Rai, Katrina Kaif, Priyanka Chopra, Sonakshi SinhaModels:Mallaika Arora, Milind Soman, etc,Television Personalities: Mandira Bedi,Sports figures: Sachin Tendulkar, MS Dhoni, Sania Mirza, Baichung Bhutia)Entertainers : Milind Soman, Raju Srivastav, Tushar Kapoor)Singers : Asha Bhosle, A. R. Rahman, Shankar-Ehsaan-Loy, Sonu NigamBut also for less obvious groups like businessmen (e.g., Mukesh Ambani, ) February 21, 2013 Private & Confidential, Ideazfirst 8
  • 9. Amitabh Bachhan "When you get a celebrity to endorse your company or sign a licensing agreement, you benefit from customers awareness of the property, [which] could include the perception of quality, educational value or a certain image."February 21, 2013 Private & Confidential, Ideazfirst 9
  • 10. Interesting Facts• For 2010, Film Actress led with 44 per cent share of Celebrity endorsements on TV followed by Film Actor and Sports Person with 41 per cent and 12 per cent share respectively.• Shampoos was the top category in Celebrity endorsements on TV during 2010.• Lux Toilet Soap was the most advertised brand under Celebrity endorsements on TV during 2010 followed by Pepsi and Airtel Cellular Phone Service respectively.February 21, 2013 Private & Confidential, Ideazfirst 10
  • 11. Salman Khan, Shahruk Khan, AmirKhanFilm Personality"High-profile endorsements from athletes and celebrities will set you apart fromyour competitors, and you can become a contender in the playing field —a celebrityspokesperson can work for companies of all sizes." .February 21, 2013 Private & Confidential, Ideazfirst 11
  • 12. Ranbir Kapoor Karina Kapoor & Vidya Balan Film Personality "Studies show that using celebrities can increase consumers awareness of the ad, capture[their] attention and make ads more memorable" (quoted in Entrepreneurs Start-Ups magazine, May 2001).February 21, 2013 Private & Confidential, Ideazfirst 12
  • 13. Claim to fameFebruary 21, 2013 Private & Confidential, Ideazfirst 13
  • 14. Sonakshi Sinha &Hritik Roshan Katrina Kaif Film PersonalityRight now the current hot favorite in India is roping in celebrities for socialcauses like AIDS, polio etc. This has shown to be having a positive effect onthe people. In India, Bollywood and sport personalities rule the mind-spaceand airwaves. February 21, 2013 Private & Confidential, Ideazfirst 14
  • 15. Pryinka Chopra Aiswarya Rai Film PersonalityFebruary 21, 2013 Private & Confidential, Ideazfirst 15
  • 16. Maliaka Arora Khan Milind Suman EntertainerFebruary 21, 2013 Private & Confidential, Ideazfirst 16
  • 17. Sachin TendulkarSports Personality“Famous people hold the viewers attention. In this era of sound-bytes and channel surfing,there is a demand for peoples time and focus.” February 21, 2013 Private & Confidential, Ideazfirst 17
  • 18. M. S. Dhoni M.S. Dhoni has endorsed the maximum number of brands during 2010 – 28 brandsFebruary 21, 2013 Private & Confidential, Ideazfirst 18
  • 19. Sania Mirza Sports PersonalityFebruary 21, 2013 Private & Confidential, Ideazfirst 19
  • 20. Regional Brand Endorser Mithun ChakrabortyFebruary 21, 2013 Private & Confidential, Ideazfirst 20
  • 21. Regional Brand Endorsements Tollywood Celebrities – The regional celebrities need better exposure through a more professional approachFebruary 21, 2013 Private & Confidential, Ideazfirst 21
  • 22. Tollywood Actor & Actress with Singer Regional Brand EndorserFebruary 21, 2013 Private & Confidential, Ideazfirst 22
  • 23. While celebrity endorsements are on the rise, many in the industry believe that celebrities can build brands, some consider celebrity branding a misuse of millions of dollars. Whether celebrities create credibility for companies or risk the identity of brands is a concern that will continue to baffle advertisers. On the other side, it also continues to impact the audience with the monotony of their presence and their ability to make a difference to customer‟s opinionsFebruary 21, 2013 Private & Confidential, Ideazfirst 23
  • 24. Thank You Contact Us at: Ideazfirst Marketing Services (P) Ltd 033-23649005 / 9836290990 sales@celebrand.inwww.celebrand.in / www.ideazfirst.com

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