This is a presentation that I gave at the Think International IV event - Copenhagen - Mar, 2011. The presentation has been modified i.e. text added, substituting me talking. Love to hear your
This is a presentation that I gave at the Think International IV event - Copenhagen - Mar, 2011. The presentation has been modified i.e. text added, substituting me talking. Love to hear your feedback.
1. NI ES PA ED COM NE N ’T AT DO UCK O S AL T CI ! SO IA M EDPresenta(on made for Think Interna(onal IV -‐ Copenhagen
2. eople and sp way ate, wo s isrk,The u nic lve m se ng.com ize them changi organ entally und am f
3. The ways people communicate, work, and organize themselves are fundamentally changing. And the change is visual.And thechange isvisual.
4. What makessocial mediadi erent?
6. Social media is decentralized and ableto reach all corners of the world.Just look at what has happened lately,#egypt, #christchurch, #libya and#japan.
8. The means of production for socialmedia is not owned by governments orprivate organizations. The tools areavailable to everyone for free or littlecost.
10. Social media has few barriers as anyonewith the ability to use a computer or amobile phone can create content and beproducers of social media.
12. Social media allows for instantaneouscreation and response.
14. Unlike traditional media, social mediaallows for instantaneous editing,sharing or commenting.
15. Ok, so now we’ve established whatsocial media is I’m going to focus onVideo and why....
16. Video isthe newblack
17. and howit’s Humanizing the web
18. Video isn’t going to disrupt corporatemarketing some time in the futureIT ALREADYIS!
19. VIDEO ISMORE ENGAGING
20. ‣For social marketing, online video is second only to Facebook for % of people using it. (Source: Content Caboodle)
21. ‣Cisco: By 2013 Video Will Be 90 Percent Of All Consumer IP Tra c And 64 Percent of Mobile
22. Don’t becaughtunaware... What’s that bright shiny light?
23. Video can beused for almostanything
24. Now, let’s see what video can actuallydo for an organization.
25. ENGAGEMENT NEWSLETTER CLICK-THROUGH771.262 17.4%Minutes of engagement Higher click-throughs in newsletters with videoVIDEO LINK RECORD EMBEDS10x 112More popular to click on video link than Number of sites that embed theirthe next-most popular link in newsletter videos including google.com’s own(Source: 23 Video) search engine result page
26. SALES INCREASE SALES 201030% 1.2BUsing videos to describe and Zappos’ CEO attributes this success todemonstrate products online video: “Products with accompanying video sell better”CURRENT VIDEOS GOAL FOR 20118,000 50,000They feature employees instead of Zappos strive to have even more videosactors or models next year, and they will need around 10(Source: Zappos) studios.
27. ENGAGEMENT PRODUCT VIEWS3 mil 3x 3x product viewsMinutes of engagement when supported with videoREPEAT VISITS SALES INCREASE2x 23%Double repeats compared with website 23% higher basket/check out valueonly visits. Also double dwell times.(Source: TubeMogul)
29. This danish Ecommerce store, uses video as a key sales tool by providing viewers with unbiased and engaging product reviews.Community Building
30. They have also have built a strong community of engaged users, by le?ng them submit their own product reviews, allowing users to build their own social authority within the community.Community Building
31. Carlsberg gives their fans a place to share themselves. User Generated Content
32. Other viewers can then vote and share the videos around the web. User Generated Content
33. Saxo Bank is trying to become a thought leader and resource for their customers and potenEal customers.Demand Driven Content
34. Novozymes use video to ensure their stakeholders, both external & internal, get a chance see who they are and how they do things.Stakeholder Communication
35. TED and their sponsors have realized that the audience isn’t just limited to those people that aKend. Audience Extension
36. Audience Extension
37. To help determine which frames suit them, this danish optometrist allows customers to share video with friends. Creating Social Objects
38. Kilroy uses video produced by students for students.Connecting your audience
39. How do you know if it’s working? ... and how can you keep improving?
40. See all your video assets & key staEsEcsVisual overview
41. Understand how your videosite is performingQuantify user engagement
42. See where your video are ge?ng the most playsTrack clips across the social web
43. Understand your videos performanceDrill-down reporting
44. Discover where in the video people stop watchingDrop-o rates
45. Set up your videosite to automaEcally distribute your content to your various social media channelsDistribution to all your channels
46. RECAPVideo is the new black.‣Build a community‣Allow users to create content for you‣Be a thought leader‣Engage your stakeholders‣Extend your audience‣Create social objects‣Connect with your audience‣Measure, analyze and improve
47. Try 23 Video yourself at23video.comAnd see how we humanize the web.