Mobiilitrendejä,disruptioita jafaktojaSuhde 2012 –seminaari 10.10.2012Kalle Snellman – Senior Strategist, IDEAN
We	  work	  with	  passion	     User	  +	  customer	  experience,	  interac6on	  and	  visual	  design	  &	  front-­‐end	 ...
Our	  competences	                                           Idean	  mosaic	  of	  knowledge	  User/Customer	  Experience	...
AGENDA§  Disruptioita§  Trendejä§  Faktoja
Environmental change             Virtual personality and presence         Bio recognition         Virtual protests        ...
Disruptioita - vuosilukuun mennessä marginalisoituvia asioita      2000                    2010                      2015 ...
Mobile content services market in        Finland 2011-2015 - report               Key findings
Key findingsKey phenomena and drivers in mobile space
Key findings  Mobile browsing booming  Weekly visitors for selected mobile sites (different browsers during the week)       ...
Key findingsTotal mobile services revenue in Finland 2008-2015 (M€)                           45                           ...
Key findingsTotal mobile services revenue by category in Finland 2008-2015 (M€)                      2     4       10      ...
Key findingsInstalled base of feature phones, smartphones and tablet devices inFinland 2010-2015 (000)              5010   ...
Mobile applications marketExamples of published application download figuresSource: Service providers, Idean, 2012
Mobile applications marketAverage number of applications in different countriesSource: Interview study commissioned and pub...
Mobile device baseSmartphone penetration in selected countriesSource: Interview study commissioned and published by Google...
Mobile device baseInstalled base of smartphones by OS in selected countries in 2010and 2011Source: Finland’s statistics by...
Kiitos, tack, Thank YouKalle SnellmanKalle.snellman@idean.com040-731 5774
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Mobile trends, disruptions and facts

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Kalle Snellman's presentation at Suhde2012 event in Helsinki, October 10, 2012 (partly in Finnish)

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Mobile trends, disruptions and facts

  1. 1. Mobiilitrendejä,disruptioita jafaktojaSuhde 2012 –seminaari 10.10.2012Kalle Snellman – Senior Strategist, IDEAN
  2. 2. We  work  with  passion   User  +  customer  experience,  interac6on  and  visual  design  &  front-­‐end  coding   60+   10+   100+   2000+   Experts   Years   Clients   Projects   AWARD   AWARD  The  most  innova6ve  company  in  Finland  2006 -­‐ Idean  selected  as  top  10  future   prize  (award  of  the  president  of  Finland).   growth  companies  in  Finland  2008.   AWARD   3  x  wins  in  2012  Grand  One  (Finnish  Design  compe66on):   Best  UX  &  mobile  design  +  The  Grand  Prix.  
  3. 3. Our  competences   Idean  mosaic  of  knowledge  User/Customer  Experience   Analyst  &  Strategy   Interac6on  &   Front-­‐end   Prototyping  Design  &  Research   Visual  Design   Development  
  4. 4. AGENDA§  Disruptioita§  Trendejä§  Faktoja
  5. 5. Environmental change Virtual personality and presence Bio recognition Virtual protests M2MAugmented reality Renewable energy Individualism Micro-blogging Green IT Social mediaDigital distraction Cloud storage Verbal search Local food E-books Too much choicesUser generated content Gesture based computing Hybrid cars Driverless cars Telepresence3d teleconferences Personalized ads Shorter formats E-authentication Micro paymentsMultiple careers Online financial planning Mobile payments Virtual currencies Global marketShopping 2.0 GPS Fair trade PersonalizationNetwork computers HD Trends & buzz Sustainability E-healthRFIDGreen Ageing Security Widgets words Presence Search Real-time-web Mobile bankingMobile broadband 3D VoIP Mobile advertising Mobile web Location based servicesApp stores Ecosystems Multi-touch Tracking Vending Analytics Mobile ID M-LearningSensors Collaboration Signage Next gen mobile browsers Speech recognition Voice to textHTML 5 Smart phone Innovation tools Mobile music Crowdsourcing Touch interfacesTablets Mobile UI PIM Government e-services Micropayments Near field MicrobloggingRemote monitoring Cloud computing Re-regulation E-compass Source: Idean, 2011
  6. 6. Disruptioita - vuosilukuun mennessä marginalisoituvia asioita 2000 2010 2015 2020 + NMT Lankapuhelin Eksyminen SMS Tekstihaku mobiililla Avaimet C-kasei Kirjeen kirjoiaminen Data roaming (EU) GSM verkot Painetut koulukirjat Huoltoasema Kirjoituskone ISDN Tallentava digiboksi Sähköposti Massamarkkinointi Propietary soware Telex Puhelinlueelo Laite ilman yhteyä Pankkiautomaai Liikematka Kielitaito Mustavalkotelevisio Dial-up CD / DVD / Blue Ray Pöytäkone Kassaneiti Salasana Puhelinkioski WAP Erillinen mobiili-internet Tietokoneen hiiri Kirjakauppa Halpa lentäminen LP-levy Mustavalkonäyö Konsolipeli kaupasta FM radio Prineri (paperille) Syvällinen ajaelu Operaaoriportaali VHS Liitutaulu Postikonori Muut kuin IP-puhelut Paperi Faksi Filmiteaeri ilman 3D:tä Sanomalehtijakelu Bloggaus Itse tehty lääkärivaraus Kuvaputkinäyö Ostoslista paperilla Broadcast TV WEB 2.0 TV-kanava Soa pahvilaatikossa Videovuokraamo Oikeinkirjoitustaito Puhelinnumero Käteinen Soioääni Paperinen pääsylippu Ladaavat Bensakäyöinen auto sovellukset Erillinen kaukosäädin Tietosanakirja Paperilasku Serveri yrityksen TV ohjelmakara tiloissa Kohdentamaton Levykauppa Yhden TV:n kotitalous sisältö Manuaalinen Elektroniikan Yhteen asiaan MP3-soitin asiakaspalvelu vähiäisliike Puhelinvaihteen Keskiyminen Luokitellut työntekijä sanomalehdessä Auto ilman Henkilötodistus Pitkä työsuhde paikannusta paperilla Mai Nykänen PDA / otsikoissa Kommunikaaori Laieen sisäinen massamuisti Yli 5 vuoa kestävä laiteLähde: Idean, 2012
  7. 7. Mobile content services market in Finland 2011-2015 - report Key findings
  8. 8. Key findingsKey phenomena and drivers in mobile space
  9. 9. Key findings Mobile browsing booming Weekly visitors for selected mobile sites (different browsers during the week) 625 362 Ilta-Sanomat Mobiili 517 934 Helsingin Sanomat Mobiili Iltalehti Mobiili 394 392 MTV3 Mobiili Kaleva Mobiili Aamulehti Mobiili 276 796 184 000 142 000 74 000 66 000 6700 19 103 3700 16 109 56 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 2010 2011 2012Source: TNS-Gallup, Idean, 2012
  10. 10. Key findingsTotal mobile services revenue in Finland 2008-2015 (M€) 45 Finnish publishers app sales abroad Domestic market 256 252 255 259 261 247 233 221 2008 2009 2010 2011 2012 2013 2014 2015 forecast forecast forecast forecast
  11. 11. Key findingsTotal mobile services revenue by category in Finland 2008-2015 (M€) 2 4 10 Finnish publishers app sales abroad 9 13 14 17 12 19 15 Application stores 69 69 70 70 21 20 68 62 25 Mobile marketing 53 46 Premium SMS Premium rate calls 177 172 171 170 167 154 143 130 2008 2009 2010 2011 2012 2013 2014 2015 forecast forecast forecast forecast
  12. 12. Key findingsInstalled base of feature phones, smartphones and tablet devices inFinland 2010-2015 (000) 5010 4836 4545 4402 4083 3556 2917 3444 2598 2455 2164 1991 Feature phones Smartphones 1512 1077 Tablet devices 720 360 148 13 2010 2011 2012 2013 2014 2015 forecast forecast forecast forecast
  13. 13. Mobile applications marketExamples of published application download figuresSource: Service providers, Idean, 2012
  14. 14. Mobile applications marketAverage number of applications in different countriesSource: Interview study commissioned and published by Google in Q1 2012, based on 1000 interviews ineach country. Data visualization by Idean.
  15. 15. Mobile device baseSmartphone penetration in selected countriesSource: Interview study commissioned and published by Google in Q1 2012, based on 1000 interviews ineach country. Data visualization by Idean.
  16. 16. Mobile device baseInstalled base of smartphones by OS in selected countries in 2010and 2011Source: Finland’s statistics by Idean, 2012; other countries by ComScore, 2012
  17. 17. Kiitos, tack, Thank YouKalle SnellmanKalle.snellman@idean.com040-731 5774
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