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Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
Techs & the City: How Startups Can Remake the American Downtown
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Techs & the City: How Startups Can Remake the American Downtown

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This session was presented by Bret Collazzi, Senior Analyst, HR&A Advisors, and Melissa Ehlinger, Vice President, Strategy, Industry & Research at the New Orleans Business Alliance. Find out more at …

This session was presented by Bret Collazzi, Senior Analyst, HR&A Advisors, and Melissa Ehlinger, Vice President, Strategy, Industry & Research at the New Orleans Business Alliance. Find out more at http://www.hraadvisors.com and http://nolaba.org.

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  • 1. Techs and the City: How Startups Can Remake the American Downtown Bret Nolan Collazzi HR&A Advisors March 2014
  • 2. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan1 New York | High Line HR&A Advisors, Inc.
  • 3. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan2 Nationally | The new economy is driving downtown office growth. New OrleansNew York CitySan Francisco
  • 4. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan3 Seattle | Amazon HR&A Advisors, Inc.
  • 5. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan4 Las Vegas | Zappos HR&A Advisors, Inc.
  • 6. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan5 Detroit | Quicken HR&A Advisors, Inc.
  • 7. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan6
  • 8. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan7 CONTEXT what you have GOALS what you want Our Approach DESIGN what you do
  • 9. H.E.L.M. Runner-Up H.E.L.M. Finalist
  • 10. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan10 Context | Lower Manhattan in recovery. HR&A Advisors, Inc. $4MFEDERAL GRANT
  • 11. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan11 Context | Post-9/11 economy has a different look. Source: Alliance for Downtown New York
  • 12. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan12 Take the H.E.L.M. will help attract critical high-growth industries to the area, and ensure Lower Manhattan remains a global center of innovative business activity for decades. ̶ Seth W. Pinsky, then-President of NYCEDC, in 2012 “ ” Goal| Diversify the Lower Manhattan economy.
  • 13. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan13 Design | The basics.
  • 14. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan14 Design | How do we judge applicants? 1. CAPACITY TO BRING THE BEST AND BRIGHTEST 2. ABILITY TO PROMOTE LOWER MANHATTAN 3. OVERALL SUBMISSION QUALITY
  • 15. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan15 Design | OK, pick a winner. vs.
  • 16. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan16 Design | Setting conditions.
  • 17. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan17 Results | Significant interest and substantial prizes. 600+ applicants $2.5M+ in prizes
  • 18. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan18 Results | Significant investment in Lower Manhattan. 1/21/2
  • 19. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan19 Results | “Showed the door” to Lower Manhattan. We hadn't seriously considered Lower Manhattan before we started applying to H.E.L.M., and we're thrilled to now have our headquarters here. ̶ Alexa and James Hirschfeld Co-founders, Paperless Post HELM 1.0 Winners “ ”
  • 20. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan20 Results | Generating buzz and enthusiasm. SOMETIMES SMART SOMETIMES LUCKY
  • 21. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan21 Results | New-to-NYC recruitment has been challenging. H.E.L.M. APPLICANTS, BY ORIGIN
  • 22. Techs in the City: Entrepreneurship in New Orleans March 27, 2014
  • 23. Formation of NOLABA • The idea for the New Orleans Business Alliance (NOLABA) was  hatched following the events of Hurricane Katrina • Thanks to the strong leadership of Mayor Landrieu and the local  business community, NOLABA became a reality in August 2010 • NOLABA is a Public/Private Partnership whose mission is to grow  jobs and wealth for all the citizens of New Orleans 23
  • 24. Strategic Planning: ProsperityNOLA5 Target Industry Clusters 24 NOLABA led the development of ProsperityNOLA:  A Plan to Drive Economic Growth for 2018.  
  • 25. Strategic Planning: ProsperityNOLA Promote Entrepreneurship: 25 • Working with New Orleans BioInnovation Center to facilitate  collaboration in the bioinnvation entrepreneurship space including  Innovation Louisiana 2014 • Collaborating with the incubator Propeller to produce Capital 101, to  educate entrepreneurs about the various forms of capital • Supporting and promoting PowerMoves.NOLA and InNOLAvation
  • 26. Context: Entrepreneurial Assets • Existing incubators – NOBIC – Idea Village – Launch Pad – Propeller • Idea Village & New Orleans  Entrepreneur Week • NOLA Tech Week • Hackathons & TechCrunch • Goldman Sachs 10,000 Small Businesses 26 • Creative Culture – Quality of Life – Share of residents with a  Bachelor’s or more grew  by 26% from 2000 to 2011 – New Orleans leads the  USA by 30% in number of  startups‐per‐capita
  • 27. Results: Ideas for the Future 27 • Companies grow from start‐up to established phase • Increase all forms of capital available to entrepreneurs in New Orleans  and expand the number of angel investors and venture capital firms in the  area • Develop more cluster specific incubators – BioInnovation Center Phase II – Creative Digital Media incubator How do we get there?
  • 28. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan29 Context | Changing priorities.
  • 29. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan30 Context | Big Tech in NYC is growing.
  • 30. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan31 Context | Open data has been done.
  • 31. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan32 Goal | Make the old new again. EXCITEMENT INCLUSION RESULTS
  • 32. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan33 Design | High-energy events with public exposure.
  • 33. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan34 Design | Not just apps anymore.
  • 34. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan35 Design | Introduced BigIdeas. HOUSING ENVIRONMENT JOBS & ECONOMIC MOBILITY HEALTH TRANSPORTATION ARTS & CULTURE PARKS & OPEN SPACE YOUTH SERVICES
  • 35. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan36 Results | BigApps is a big test… Launching April 30
  • 36. Takeaways
  • 37. HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan38 Takeaways | If I leave you pondering three things, let them be… CONTEXT COMES FIRST BUILD IT NOT TO LAST THINK LIKE A STARTUP
  • 38. Techs and the City: How Startups Can Remake the American Downtown Bret Nolan Collazzi HR&A Advisors March 2014
  • 39. 40 935 Gravier Street, Suite 2020 New Orleans, LA 70112 (504) 934‐4500 www.nolaba.org Melissa Ehlinger Vice President, Strategy, Industry & Research New Orleans Business Alliance mehlinger@nolaba.org (504) 934‐4500 Thank You. To learn more, visit www.nolaba.org This presentation has been prepared by the New Orleans Business Alliance (“NOLABA”) for discussion purposes only

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