Case Study: Georgetown University

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Georgetown University is a leading academic and research institution that offers a unique educational experience in Washington D.C. In an effort to better serve students, the Chief Operating Officer of Georgetown saw engagement as an essential component for academic improvement. And, in order to make innovative discussion even more accessible to a broader student population, Georgetown chose to introduce a virtual IdeaScale community to further enrich the discussion.

Learn how:
- Georgetown garnered student interest in its initial promotion
- students and staff saved Georgetown money in their first year
- the community improved university efficiencies and offerings

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Case Study: Georgetown University

  1. 1. 
 GEORGETOWN UNIVERSITY UNIVERSITY  CASE  STUDY   IDEASCALE  
  2. 2. 
 Georgetown University is a leading academic and research institution that offers a unique educational experience in Washington D.C. Since 1789, Georgetown has provided students with a world-class learning experience focused on educating the whole person. In an effort to better serve students, Chris Augostini, Chief Operating Officer of Georgetown, saw engagement as an essential component for academic improvement. Augostini first instituted Hoya  Roundtables  (a  series  of  two-­‐hour  in-­‐person  sessions  between  administrators  and   students  to  discuss  issues). And, in order to make  innovaIve  discussion  even  more  accessible   to  a  broader  student  populaIon,  AugosIni  chose  to  introduce  a  virtual  IdeaScale  community to further enrich the discussion. When launching the community, the innovation community was publicized with the help of the student government and open to all individuals with a university email. It was promoted  through   emails,  in-­‐person  Roundtable  menIons,  and  passionate  idea  followers. In its first year of use, Georgetown’s digital Roundtable community: • Attracted more than 3,000  members  who  generated  hundreds  of  ideas  with  more  than   26,000  votes. • Numerous money-saving and convenience suggestions, including bringing class evaluations online, which is estimated to save  insItuIons  an  average  of  20%  per  year  in  its  first  year, and 60% every year thereafter. 1 • On-­‐campus  Zipcar  rentals,  which  is  esImated  to  save  students  hundreds  of  dollars so that they don’t have to purchase their own vehicles. 2 Although it was an initiative that the University already had on deck for a long time, its overwhelming IdeaScale popularity allowed them to fast-track the process. • Empowered university staff to respond more rapidly to problems both long-term and immediate. • Numerous other ideas that were acted on, including on-campus food trucks, blackboard, and more. 2IdeaScale  Case  Studies Georgetown University Savings for Students and Faculty
  3. 3. 3IdeaScale  Case  Studies “The simplicity  of  the  IdeaScale  product  truly  lowered  the  barriers  to  par6cipa6on,” said Z. Michael Wang, Program Manager for New Media Strategy & Digital Partnerships at Georgetown University, “We enjoyed high levels of engagement and one of the reasons for this was because the solution was so intuitive for members to use.” For more information about Georgetown University, visit georgetown.edu. I. Kronholm, E. A., Wisher, R. A., Curnow, C. K., & Poker, F. (1999). The transformation of a distance learning training enterprise to an Internet base: From advertising to evaluation. Paper presented at the Northern Arizona University NAU/Web99 Conference, Flagstaff, AZ. II. Zipcar. Advertisement. Zipcars on Campus. Zipcar, n.d. Web. 07 Mar. 2013. <http://www.zipcar.com/parents>. FOR  MORE  INFORMATION   sales@ideascale.com Global  /  Americas   +1  800-­‐549-­‐9198 New  Zealand   Australia   +61-­‐02-­‐9037-­‐8414 United  Kingdom   +44-­‐0-­‐808-­‐189-­‐1476

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