Your SlideShare is downloading. ×
  • Like
  • Save
e-Texts: Flatworld Pros and Cons
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

e-Texts: Flatworld Pros and Cons

  • 522 views
Published

Schein flatworld presentation 08 10 11

Schein flatworld presentation 08 10 11

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
522
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. E-Texts – Flatworld Pros and Cons Dr. David D. Schein, MBA, JD, Ph.D. Assistant Professor Reginald F. Lewis School of Business Virginia State University ALSB 2011 Annual Conference “ Technology of Teaching – Matching the Media to the Message”
  • 2. Problem: The $200 Textbook
  • 3.  
  • 4. U
  • 5. U Stewart Calculus $205 Campbell Biology $193 Brown Chemistry $207 Wade Psychology $155 Mankiw Economics $192 Ross Corp Finance $205
  • 6. The Pain is not evenly distributed.
  • 7. “ With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPont Prepared with support from the Bill & Melinda Gates Foundation
  • 8. U
  • 9. Students Respond (internet’s disruptive impact on textbook industry) U
  • 10. Students Respond Publishers React (internet’s disruptive impact on textbook industry) U
  • 11. Students Respond Publishers React (internet’s disruptive impact on textbook industry) U
  • 12. Authors Faculty Students U
  • 13. Free & Open Textbooks by EXPERT AUTHORS
  • 14. Authors Faculty Students Great Textbooks Openly Licensed Student Choices
  • 15. Student Choices Top Authors Professionally Developed Fully Supported Openly Licensed Authors Great Textbooks
  • 16. Student Choices Top Authors Professionally Developed Fully Supported Openly Licensed Faculty MIYO Platform Great Textbooks Openly Licensed
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.
    • Rebuild the book (toc, index, pagination, etc.)
    • 2. Generate multiple learning formats
      • Web-Books (HTML)
      • Soft Cover Books (PDF High-Res)
      • Print-it-Yourself Books (PDF Low-Res)
      • Mobile Reader Books (ePub & .mobi for iPad, Kindle, etc.)
      • Audio Books (.MP3)
      • Accessible Books (Daisy-Readable and Digital Braille)
    3. Adopt - students choose best format for them “ Publish”
  • 22. Student Choices Top Authors Professionally Developed Fully Supported Openly Licensed Faculty Great Textbooks Openly Licensed Customization Platform
  • 23. Student Choices Top Authors Professionally Developed Fully Supported Free Online Openly Licensed Web-Hosted Accessible Versions Students Great Textbooks Openly Licensed Customization Platform
  • 24. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Great Textbooks Openly Licensed Customization Platform
  • 25. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Great Textbooks Openly Licensed Customization Platform Softcover In Bookstore or Direct-to-Student
  • 26. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Softcover Audio PDF iPad / Kindle / Sony iPhone $35 / $70 $40 / $2.50 $25 / $2.50 $25 $25 Web Book FREE Great Textbooks Openly Licensed Customization Platform
  • 27. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Students Free Online Study Aids Audio Study Guides Online Quizzes Digital Flashcards $14.95 / $2.50 Great Textbooks Openly Licensed Customization Platform
  • 28. U
  • 29. U
    • Income
    • Market Share Gain
    • Customer Retention
    • Social Impact
    U
  • 30.
    • Start with Quality
    • Control (content)
    • Control (new editions)
    • Affordability & Access
    • Income
    • Market Share Gain
    • Customer Retention
    • Social Impact
    U
  • 31.
    • Free Access
    • Affordable Choices
    • Immediacy / Longevity
    • Student Success!
    • Income
    • Market Share Gain
    • Customer Retention
    • Social Impact
    • Start with Quality
    • Control (content)
    • Control (new editions)
    • Affordability & Access
    U
  • 32. Second Model: Institutional Seat License
  • 33. Student Choices Top Authors Professionally Developed Fully Supported Format Choices Openly Licensed Free Online Study Aids Students Great Textbooks Openly Licensed Customization Platform
  • 34. Top Authors Professionally Developed Fully Supported Openly Licensed Seat License Model All Digital Formats & Study Aids Print Options Institution FKW Hosted College Hosted Print Books Included Print Books Optional (via FWK or EdMap) Great Textbooks Openly Licensed Customization Platform
  • 35. “ Flat World Knowledge offered the Business School a bulk rate of $20 per student, per course that allows users to download digital textbooks, audio versions, iPad editions, as well as study aids..”
  • 36. “ Flat World Knowledge offered the Business School a bulk rate of $20 per student, per course that allows users to download digital textbooks, audio versions, iPad editions, as well as study aids..”
  • 37. In Fall 2010 & Spring 2011, 991 students at the Reginald F. Lewis School of Business registered for 1,352 Flat World Knowledge Textbooks and saved an estimated $135,000 in textbook costs. ©Andrew Feldstein 2011. All rights reserved. Used with permission.
  • 38. 1. Affordability: 47% of our students were purchasing textbooks. 2. Accessibility: Content needs to be available to students when, where, and how they want it. 2 Primary Reasons For Creating the FWK Digital Initiative ©Andrew Feldstein 2011. All rights reserved. Used with permission.
  • 39. ©Andrew Feldstein 2011. All rights reserved. Used with permission. Flat World Adoption Rate Fall & Spring Time Fall 10 Enrolled Fall 10 Registered % Spring 11 Enrolled Spring 11 Registered % T1- end 1st wk 794 361 45.5% 718 400 55.71% T2-start 2nd wk 794 507 63.85% 718 514 71.59% T3-end of 2nd wk 794 652 80% 718 603 84% T4-mid 4th wk 794 671 84.5% 718 655 91.23% T5-end semester 794 690 87% 718 681 95%
  • 40. What are students saying? How Would You Rate Flat World Knowledge? ©Andrew Feldstein 2011. All rights reserved. Used with permission.