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Web Design and Maintenance

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Working with the Office of Web Communications to improve your department, office or college web site.

Working with the Office of Web Communications to improve your department, office or college web site.

Published in: Education, Business, Technology

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  • 1. Web Design and Maintenance
    • Purpose
      • What do you want to accomplish?
        • Without a clear purpose, your site can become pointless and rambling
      • Who do you want to reach?
        • Your target audience determines look and feel, but also how content should be written
      • What do you want to tell them?
        • Have some key concepts and ideas. Distill it.
        • Remember: people skim, not read, Web pages
        • Avoid lengthy, pedantic or overly academic content
  • 2. Web Design and Maintenance
  • 3. Web Design and Maintenance
    • Content is King
      • More important than any other element, including colors, layout or images
      • Can be difficult and time-consuming
    • Content Tips
      • Supply all of the text exactly as you want it to appear
      • Watch for abbreviations, acronyms and jargon
      • Don't cut corners and assume we will fill in the rest
      • Organize content to reflect the structure of your site
  • 4. Web Design and Maintenance
    • Omit Needless Words
      • After you write content, remove half the words.
      • The page will be less noisy.
      • Useful content will stand out.
      • Pages will be shorter (that’s good, since people don’t read).
      • Avoid small talk, welcomes and mission statements. Users want you to get to the point.
      • No one reads instructions. Don’t include them.
  • 5. Web Design and Maintenance
    • Focus on the User or Student
      • Audience determines presentation
      • Do not focus on the perspective of your office, department or self
    • A User Should Not Have to Ask:
      • Where am I? Where should I begin?
      • What am I looking at?
      • Where did they put _____? Why did they call it that?
      • What are the most important things on this page?
  • 6. Web Design and Maintenance
  • 7. Web Design and Maintenance
    • Photo Tips
      • Use high-resolution images
      • Clearly display the subject
      • Photos taken on cell phones/ webcams or that do not clearly frame the subject should not be used
      • Avoid using Bengal Card photos
      • Examples
        • Good- http://www.isu.edu/english/Faculty/BrianAttebery.html
        • Webcam- http://www.isu.edu/english/Faculty/RogerSchmidt.html
        • Framing- http://www.isu.edu/housing/hall_rendezvous.shtml
  • 8. Web Design and Maintenance
    • Photo Examples
        • Webcam- http://www.isu.edu/english/Faculty/RogerSchmidt.html
        • Good- http://www.isu.edu/english/Faculty/BrianAttebery.html
  • 9. Web Design and Maintenance
    • Photo Examples
        • Framing (from an actual ISU page, now removed)
  • 10. Web Design and Maintenance
    • Photo Tips
      • If you embed photos in a Word or PDF file, please send the original photo files separately
      • Schedule a shoot with Photographic Services, or request photos they already have
        • http://www.isu.edu/urelate/photo_services
        • 282-3775
  • 11. Web Design and Maintenance
    • Print Pieces
      • If digital versions of print materials are available, we can use design elements from them to create a site.
      • Examples:
        • http://www.isu.edu/asisu/march/
        • http://www.isu.edu/acadaff/strategicplan/index.shtml
  • 12. Web Design and Maintenance
    • Example of Print Piece to Web Site: March through the Arch
        • http://www.isu.edu/asisu/march/
  • 13. Web Design and Maintenance
    • Example of Print Piece to Web Site: Strategic Plan
        • http://www.isu.edu/acadaff/strategicplan/index.shtml
  • 14. Web Design and Maintenance

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