Write "a.m." and " p.m." instead of "AM" and "PM”
When possible, be exact with the address for the location
Avoid using periods to separate acronyms
Avoid acronyms for buildings. For example, use "Pond Student Union" instead of "PSUB" or "S.U.B." or "Stephens Performing Arts Center" instead of "SPAC" or "PAC”
Write dates as "Saturday, Oct. 13." Write out the day, follow it with a comma, abbreviate the month, and use only numerals for the date ( i.e., "27" and not "27th").
For locations, write first room, then building (i.e., Bear River Room, Pond Student Union).
The preferred format for phone numbers is: (208) 282-3620 (not 208.282.3630, or 208-282-3620, or ext. 3620 or x3620)
Avoid academic jargon and complicated explanations. Think of a reporter as a student in your class. Explain your specialty in a simplified way so it's understandable and applicable to the average person.
If you don't know an answer, say so. NEVER fake an answer.
Give us a call. If you still have questions or concerns, we can help you prepare.
If students are addressing lawmakers about hunger in Idaho or how to close the gap in the education of minority children, don’t tell me after the event occurred. It’s pretty tough to place the story and a waste of time for us to write a Web piece unless the topic warrants it.
If you’re going to be in the Treasure Valley, let me know in advance.
I can try to book you on noon or morning shows or arrange a personal interview with a print reporter. The topic must be relevant to the Treasure Valley.