Introduction to Silicon Valley Link


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Introduction to Silicon Valley Link

  1. 1. A Conversation with Silicon Valley Link<br />August 2011<br />
  2. 2. Bring long term sustainable competitive advantage to our clients<br />Our Guiding Philosophy<br />
  3. 3. Silicon Valley Link<br />provides<br />hands on <br />strategic marketing<br />and <br />business development <br />support<br /> to high velocity companies<br />We work as part of the team, taking an active management role through the period of high growth and change, sharing the risk<br />
  4. 4. Focused on your needs<br />Explore the US market, learn the appropriate market timing, product development, market messaging, financial strategy, before making an expensive long term commitment<br />Full experience for less than full investment<br />Engage with flexible resources, with diverse skill sets, who can grow and adjust with you, at a fraction of the cost of a full time employee<br />Leverage multiple insights<br />Maintain an objective outside perspective, while gaining insider knowledge and dedication to your success<br />Why utilize SVL<br />
  5. 5. Small companies, often startups or established companies with new product lines<br />Typically <$1M/annual sales<br />Seeking US presence<br />Representation in US<br />Preparation for US launch, mitigation of transition risk<br />Preparation for US office s<br />Support of new US operations<br />Who we serve<br />
  6. 6. Priming companies for long term US success<br />Reduce risk by testing the US market for your product or service<br />Adjusting and localizing your product or service<br />Increase chance of success by building up channel, partnerships, VC interest<br />Reduce costs and often long term investment<br />How & When We Get Involved<br />
  7. 7. Our industry expertise<br />Smart grid<br />Embedded systems & SW<br />Telecom, broadcast,<br /> video<br />High velocity industries, rapidly evolving markets,<br /> complex operations, <br />critical value chain relations, B2B marketplace<br />Semiconductors<br />Alternative energy<br />B2B Web/Analytics<br />
  8. 8. How we add value (examples)<br />
  9. 9. US business development <br />Strategic partnerships<br />Channel partners<br />Customer identification<br />US sales<br />Customer acquisition<br />Long term customer management, relationships, service<br />Logistics support<br />Support for and actively being the US office<br />HR, Visa, accounting, “back office” as needed<br />US fund raising<br />Global perspective, local presence<br />US Executive Management<br />
  10. 10. Strategic & Product Marketing<br />Product roadmap development<br />Product feature development<br />Market feasibility testing<br />Business plan and pitch development<br />Pivot strategy & execution<br />Product launch planning and execution<br />Channel strategy<br />Funding strategy<br />Competitive & market research<br />Team development, organization<br />Strategic Marketing<br />
  11. 11. Business Development<br />Customer & partner identification<br />Complex IP licensing, joint venture, sponsorship negotiations<br />Trade show & conference staffing<br />Representation of companies in front of clients, investors, press<br />Sales<br />Customer & partner acquisition<br />Management of contracts, terms, pricing<br />Account planning<br />Business Development & Sales<br />
  12. 12. Communications<br />Market messaging & positioning<br />Localization<br />White papers<br />Collateral development<br />Branding<br />PR, traditional media & analyst relations, social media<br />Communications<br />
  13. 13. Workshops and Seminars on Silicon Valley Best Practices in Marketing & Business Development<br />One day, half day, 1-2 hours courses for entrepreneurs wishing to learn more about Silicon Valley<br />Held in US and Europe<br />Topics include<br />Sizing the US market<br />Coming to Silicon Valley: Why and How<br />Finding and acquiring customers in the US<br />Hands on pitch development<br />Courses are customizable<br />Workshops and Seminars<br />
  14. 14. Full Service Offering through Partner Network<br />US based partner providing legal, immigration, <br />human resource, finance and other practical,<br />hands on support to entrepreneurs expanding <br />into the US <br />US based PR and media communications strategy<br />partner, with 40 years of high tech media <br />experience<br />European based partner providing EMEA channel solutions<br />We also have partnerships that provide administrative, customer service, graphics design, web design, apps dev, embedded software, IP advice and other professional support<br />
  15. 15. Why us<br /><ul><li>Highly connected Silicon Valley insiders, extensive global experience
  16. 16. Passionate about & experienced in global expansion
  17. 17. Broad skill sets & industry knowledge
  18. 18. 1+1 >2, flexibility, availability & combined perspective
  19. 19. Commitment to working side by side with our clients, motivated by their success</li></li></ul><li>Contact us!<br /><br /><br />