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A Conversation with Silicon Valley Link                                   June 2011
Our Guiding Philosophy   Bring long term sustainablecompetitive advantage to our clients
Silicon Valley Link                     provides                    hands on              strategic marketing             ...
Why utilize outside resources• Focused on your needs   – Explore the US market, learn the appropriate market     timing, p...
Who we serve• Small companies, often startups or established  companies with new product lines• Typically <$1M/annual sale...
How & When We Get Involved• Priming companies for long term US success  – Reduce risk by testing the US market for your   ...
Our industry expertise                                      Smart gridEmbedded systems & SW                               ...
How we add value (examples)       Italian web/social analytics company moving to US. Interim executive marketing role.    ...
US Executive Management•   US office/representative•   Logistics support•   US fund raising•   Global perspective, local p...
Strategic Marketing• Strategic & Product Marketing  –   Product roadmap development  –   Product feature development  –   ...
Business Development & Sales• Business Development  – Customer & partner identification  – Complex IP licensing, joint ven...
Communications• Communications  – Market messaging & positioning  – Localization  – White papers  – Collateral development...
Workshops and Seminars• Workshops and Seminars on Silicon Valley Best  Practices in Marketing & Business Development  – On...
Full Service Offering through       Partner Network                    US based partner providing legal, immigration,     ...
Why usHighly connected Silicon Valley insiders, extensive global experiencePassionate about & experienced in global expa...
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Introduction to Silicon Valley Link

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An overview of our company, Silicon Valley Link, which supports small companies seeking global reach.

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  • SIR/ MADDAM
    I WRITE TO SEEK AN OPPORTUNITY IN YOUR IT COMPANY TO DEAL WITH YOUR PRODUCT AS A CHANNEL PARTNER HERE IN MY COUNTRY NIGERIA.AS YOU WILL AGREE WITH ME, MY COUNTRY IS ONE OF THE MAJOR IT/ICT FAST DEVELOPING AREAS IN AFRICA. AND MY COMPANY(MELVIC EDGE INTEGRATED SERVICES LTD} HAS IT AT HEART TO BE ONE OF THE PIONEERS OF THIS WELCOMED DEVELOPMENT.
    IN PURSUANCE OF THIS DREAM, WE THEREFORE WRITE TO SEEK YOUR ASSISTANCE IN THE AREA OF INTRUDUCING US TO ANY NEW PRODUCT OF YOURS THAT ARE NEW IN THE IT/ICT WORLD. WE WILL:
    1------JOIN TO CREATE AWARENESS OF YOUR PRODUCT IN OUR COUNTRY AND THE REGEON BEYOUND.
    2------BUY AND RESALE AT A LOW PROFIT MERGIN, ANY OF YOUR PRODUCT THAT THE MARKET HERE DEMANDS.
    3------ACT AS A DISTRIBUTING CHANNEL TO YOUR COMPANY IN REACHING OTHER MARKET SECTORS IN OUR COUNTRY.
    4-----USE OUR MARKETTING SKILLS AND MEDIA TO GIVE YOUR PRODUCT A FACE- LIFT THROUGHOUT WEST AFRICA.
    WE WILL BE GRATEFUL IF OUR MAIL IS GIVEN A FAVOURABLE ANSWER/RESPONSE.
    YOURS FAITHFULLY
    OKPARA JASON C (PRINCE)
    TEL=234-8033757576
    MELVIC EDGE INTEGRATED SERVICES LIMITED
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "Introduction to Silicon Valley Link"

  1. 1. A Conversation with Silicon Valley Link June 2011
  2. 2. Our Guiding Philosophy Bring long term sustainablecompetitive advantage to our clients
  3. 3. Silicon Valley Link provides hands on strategic marketing and business development support to high velocity companiesWe work as part of the team, taking an active management rolethrough the period of high growth and change, sharing the risk
  4. 4. Why utilize outside resources• Focused on your needs – Explore the US market, learn the appropriate market timing, product development, market messaging, financial strategy, before making an expensive long term commitment• Full experience for less than full investment – Engage with flexible resources, with diverse skill sets, who can grow and adjust with you, at a fraction of the cost of a full time employee, as much less than a premature move to the US• Leverage multiple insights – Maintain an objective outside perspective, while gaining insider knowledge and dedication to your success
  5. 5. Who we serve• Small companies, often startups or established companies with new product lines• Typically <$1M/annual sales• Seeking US presence – Representation in US – Preparation for US launch (HQ or satellite), mitigating transition risk – Support of new US operations
  6. 6. How & When We Get Involved• Priming companies for long term US success – Reduce risk by testing the US market for your product or service – Adjusting and localizing your product or service – Increase chance of success by building up channel, partnerships, VC interest – Reduce costs and often long term investment
  7. 7. Our industry expertise Smart gridEmbedded systems & SW Telecom, broadcast, High velocity industries, rapidly evolving markets, video complex operations, critical value chain relations, B2B marketplace Semiconductors Alternative energy B2B Web/Analytics
  8. 8. How we add value (examples) Italian web/social analytics company moving to US. Interim executive marketing role. Managing strategic partner program. Conducted two product and strategy pivots for company. Creating messaging, pitches. UK online multimedia company needing US representation. Managing US channel, supported customers, rewrote GTM strategy & pitches. US video company seeking major expansion. Managing all day to day marketing & business development activities. Expanding product roadmap. Representing company at trade events. Pricing strategy. Customer identification. Dutch smart grid company exploring US market opportunity. Evaluating US market for product. Identifying strategic partners & customers. US company launching second product in new market, social gaming. Leading bizdev efforts, including messaging to strategic sponsors. Supporting US branch of Italian investor and incubator. Providing business development for client companies in ICT. Dutch RF chip company exploring US market opportunity. Leading product development efforts. Creating US market strategy. Managing strategic relations. Supporting several Polish technology parks and municipalities with all day workshops about entrepreneurial best practices in marketing, business development, pitching, finance and global expansion. We are offering custom workshops to visiting Italian entrepreneurs, focused on marketing, market research, business developing, messaging, pitching and PR.
  9. 9. US Executive Management• US office/representative• Logistics support• US fund raising• Global perspective, local presence
  10. 10. Strategic Marketing• Strategic & Product Marketing – Product roadmap development – Product feature development – Market feasibility testing – Business plan and pitch development – Pivot strategy & execution – Product launch planning and execution – Channel strategy – Funding strategy – Competitive & market research – Team development, organization
  11. 11. Business Development & Sales• Business Development – Customer & partner identification – Complex IP licensing, joint venture, sponsorship negotiations – Trade show & conference staffing – Representation of companies in front of clients, investors, press• Sales – Customer & partner acquisition – Management of contracts, terms, pricing – Account planning
  12. 12. Communications• Communications – Market messaging & positioning – Localization – White papers – Collateral development – Branding – PR, traditional media & analyst relations, social media
  13. 13. Workshops and Seminars• Workshops and Seminars on Silicon Valley Best Practices in Marketing & Business Development – One day, half day, 1-2 hours courses for entrepreneurs wishing to learn more about Silicon Valley – Held in US and Europe – Topics include • Sizing the US market • Coming to Silicon Valley: Why and How • Finding and acquiring customers in the US • Hands on pitch development • Courses are customizable
  14. 14. Full Service Offering through Partner Network US based partner providing legal, immigration, human resource, finance and other practical, hands on support to entrepreneurs expanding into the US US based PR and media communications strategy partner, with 40 years of high tech media experience European based partner providing EMEA channel solutions
  15. 15. Why usHighly connected Silicon Valley insiders, extensive global experiencePassionate about & experienced in global expansionBroad skill sets & industry knowledge1+1 >2, flexibility, availability & combined perspectiveCommitment to working side by side with our clients, motivated by their success IdaRose Sylvester. http://www.linkedin.com/in/idarosesylvester Strategic marketing. Go to market strategy. Business plans. Strategic partnerships. Message & pitch development (multi- audience). Market research. US market how to, practical, tactical and strategic. Jan Grotenbreg. http://www.linkedin.com/in/jangrotenbreg Business development. Strategic partnerships. Negotiations. Global expansion. Product development. Product marketing. Executive marketing management. Hands on, high impact relationships.

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