A Conversation with Silicon Valley Link June 2011
Our Guiding Philosophy Bring long term sustainablecompetitive advantage to our clients
Silicon Valley Link provides hands on strategic marketing and business development support to high velocity companiesWe work as part of the team, taking an active management rolethrough the period of high growth and change, sharing the risk
Why utilize outside resources• Focused on your needs – Explore the US market, learn the appropriate market timing, product development, market messaging, financial strategy, before making an expensive long term commitment• Full experience for less than full investment – Engage with flexible resources, with diverse skill sets, who can grow and adjust with you, at a fraction of the cost of a full time employee, as much less than a premature move to the US• Leverage multiple insights – Maintain an objective outside perspective, while gaining insider knowledge and dedication to your success
Who we serve• Small companies, often startups or established companies with new product lines• Typically <$1M/annual sales• Seeking US presence – Representation in US – Preparation for US launch (HQ or satellite), mitigating transition risk – Support of new US operations
How & When We Get Involved• Priming companies for long term US success – Reduce risk by testing the US market for your product or service – Adjusting and localizing your product or service – Increase chance of success by building up channel, partnerships, VC interest – Reduce costs and often long term investment
Our industry expertise Smart gridEmbedded systems & SW Telecom, broadcast, High velocity industries, rapidly evolving markets, video complex operations, critical value chain relations, B2B marketplace Semiconductors Alternative energy B2B Web/Analytics
How we add value (examples) Italian web/social analytics company moving to US. Interim executive marketing role. Managing strategic partner program. Conducted two product and strategy pivots for company. Creating messaging, pitches. UK online multimedia company needing US representation. Managing US channel, supported customers, rewrote GTM strategy & pitches. US video company seeking major expansion. Managing all day to day marketing & business development activities. Expanding product roadmap. Representing company at trade events. Pricing strategy. Customer identification. Dutch smart grid company exploring US market opportunity. Evaluating US market for product. Identifying strategic partners & customers. US company launching second product in new market, social gaming. Leading bizdev efforts, including messaging to strategic sponsors. Supporting US branch of Italian investor and incubator. Providing business development for client companies in ICT. Dutch RF chip company exploring US market opportunity. Leading product development efforts. Creating US market strategy. Managing strategic relations. Supporting several Polish technology parks and municipalities with all day workshops about entrepreneurial best practices in marketing, business development, pitching, finance and global expansion. We are offering custom workshops to visiting Italian entrepreneurs, focused on marketing, market research, business developing, messaging, pitching and PR.
US Executive Management• US office/representative• Logistics support• US fund raising• Global perspective, local presence
Strategic Marketing• Strategic & Product Marketing – Product roadmap development – Product feature development – Market feasibility testing – Business plan and pitch development – Pivot strategy & execution – Product launch planning and execution – Channel strategy – Funding strategy – Competitive & market research – Team development, organization
Business Development & Sales• Business Development – Customer & partner identification – Complex IP licensing, joint venture, sponsorship negotiations – Trade show & conference staffing – Representation of companies in front of clients, investors, press• Sales – Customer & partner acquisition – Management of contracts, terms, pricing – Account planning
Communications• Communications – Market messaging & positioning – Localization – White papers – Collateral development – Branding – PR, traditional media & analyst relations, social media
Workshops and Seminars• Workshops and Seminars on Silicon Valley Best Practices in Marketing & Business Development – One day, half day, 1-2 hours courses for entrepreneurs wishing to learn more about Silicon Valley – Held in US and Europe – Topics include • Sizing the US market • Coming to Silicon Valley: Why and How • Finding and acquiring customers in the US • Hands on pitch development • Courses are customizable
Full Service Offering through Partner Network US based partner providing legal, immigration, human resource, finance and other practical, hands on support to entrepreneurs expanding into the US US based PR and media communications strategy partner, with 40 years of high tech media experience European based partner providing EMEA channel solutions
Why usHighly connected Silicon Valley insiders, extensive global experiencePassionate about & experienced in global expansionBroad skill sets & industry knowledge1+1 >2, flexibility, availability & combined perspectiveCommitment to working side by side with our clients, motivated by their success IdaRose Sylvester. http://www.linkedin.com/in/idarosesylvester Strategic marketing. Go to market strategy. Business plans. Strategic partnerships. Message & pitch development (multi- audience). Market research. US market how to, practical, tactical and strategic. Jan Grotenbreg. http://www.linkedin.com/in/jangrotenbreg Business development. Strategic partnerships. Negotiations. Global expansion. Product development. Product marketing. Executive marketing management. Hands on, high impact relationships.