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Michael zillmer Michael zillmer Presentation Transcript

  • The Future of Online GamesMichael ZillmerFounder & Managing Director
  • • Who am I, and what is InnoGames?• Where are we now?• What is to come in the online gaming industry?• Question and answer
  • Gamer from birth:• The Settlers• Command & Conquer• Age of Empires• LAN parties (Counter Strike)• First online game: 12 years old• Developed Tribal Wars (2003), during civilian service Michael Zillmer, InnoGames co-founder
  • The progression of InnoGames: 2008 2009 2010 2011 2005 2006 20072003 Tribal 40,000 Hobby InnoGames Second Third game Acquired license Start of the first Wars Tribal Wars turned founded game developed: for Bounty licenced gamecreated players in profession developed: Grepolis Bounty Hounds Hounds Online Germany The West Online (XPEC Entertainment) 70 million registered players 3 employees 10 employees 25 employees 50 employees 100 employees 170 employees Michael Zillmer, InnoGames co-founder
  • Tribal Wars, 2003Michael Zillmer, InnoGames co-founder
  • Grepolis, 2009Tribal Wars, 2003 Michael Zillmer, InnoGames co-founder
  • Current Industry Trends:• Women in gaming – 42% of online gamers are female.• Social media platforms Coming up…• “Freemium” model Lagoonia, 2011 Grepolis, 2009 Tribal Wars, 2003 Michael Zillmer, InnoGames co-founder
  • Current Trends in Germany MMO Players• F2P growing rapidly  Among all MMO players, 81% play F2P – 58% of those 16000000 have paid in-game 14000000 12000000• Online  MMO players doubled from 10000000 2009-2011, now: 13 million 8000000 6000000• PC/Mac boxed game payers decreased from 19 to 17 million 4000000 2000000 0NewZoo,2011 2009 2010 2011 2012  To come: 39% of non-gamers in Germany expect to play in the near future. (Bigger target group) Michael Zillmer, InnoGames co-founder 9
  • Smart Phones/Tablets• Roughly 200% more mobile 10000000 players in last 2 years 80000000• iPhone 4S performance boost 60000000 Mobile Players comparable to XBOX USA 40000000• Nearly 100 million tablets to Mobile Players be sold in 2011 20000000 Europe* 0 *= including UK, FR, GER, NED, BE 2009 2010 2011 2012(Newzoo, 2011) 15.11.2011 Michael Zillmer, InnoGames co-founder 10
  • Cross-PlatformGames Michael Zillmer, InnoGames co-founder
  • Cross-Platform Games• AAA quality on all platforms• “Access your game on any device, anywhere you want”• Must rely heavily on decisions made by providers – phone, TV, etc. Michael Zillmer, InnoGames co-founder 12
  • Boost in TechnologyUnity 3D Flash Molehill Michael Zillmer, InnoGames co-founder 13
  • • Unreal Tournament 3 performs better on browser than consoles• Epic Games Announces Unreal Engine 3 Support for Adobe Flash Player• WebGl15.11.2011 Michael Zillmer, InnoGames co-founder 14