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Jung mi vogt

Jung mi vogt






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    Jung mi vogt Jung mi vogt Presentation Transcript

    • ICON 2011Visualization Culture in Automotive industrySaatchi & Saatchi LAJung-Mi Vogt
    • About me• My background • BFA in Hanseo University • MFA in Rochester Institute of Technology • Reality Check Studio: Motion Graphics • Sassoon Film Design: 6K IMAX movies • Rhythm and Hues Studio: Garfield 2, Night at the Museum and Superman
    • About me• My background • RTT USA: High-end visualization for print and film • Shaded box Animation Studio: HOP • New Wave Entertainment • Saatchi & Saatchi
    • Saatchi & Saatchi DFS• Saatchi & Saatchi is a global Advertising Agency network with 140 offices in 80 countries.• We exclusively work for Toyota Motor and manage 3D Data for Toyota, Lexus and Scion.• We have 3D department in Los Angeles office.• 3D department work closely with creative department to create visual products (Brochure, catalogue, online gallery, web configuration, demo movies, print etc.)• 3D department works with vendors
    • Show Reel Rotor Studio
    • Show Reel RTT
    • The benefit of visualization• Gives manufacturers the ability to virtually explore a complete product before it is built• The ability to cut costs when designing prototypes• Manufacturers can visualize and simulate real-world performance of the design with less reliance on costly physical prototypes
    • Traditional photography vs CG imagery• Studio photography vs studio lighting• Location Photo shoot vs environment lighting with HDRI
    • Show Reel RTT
    • 3D Data
    • Material applied with x-ray view
    • Avalon Online photo gallery
    • Highlander Interior airbag visualization
    • Toyota.com Toyota build your own car online
    • Hyundai Curb Concept Car• The Curb concept is compact Urban Activity Vehicle with an evolved design and technology• Our team created movie that was shown at Detroit auto show in January 2011
    • Hyundai Auto show Hyundai Curb concept car
    • Hyundai Curb Concept Car Workflow• Brainstorming concept ideas• Story board, look development• 3D Data preparation, building environment• Rigging• Animation the car and cameras• Lighting and rendering• Compositing
    • Render Passes Hyundai Curb concept car
    • Camry Nascar
    • Camry Demo movie Aerodynamics story board
    • Camry Demo movie Performance story board
    • Camry Demo movie Aerodynamics movie
    • New Wave Entertainment• New Wave Entertainment provides VFX services, design, interactive, marketing and production for feature film• Projects I have worked on at NEW - Priest - Fast 5 - Harry Potter and the Deathly Hallows Part 2 - Smurfs
    • Harry Potter and the Deathly3D Mesh Hallows Part 2
    • Harry Potter and the DeathlyFinal render Hallows Part 2
    • Final render Priest Bike
    • Rigging Smurfs
    • Summary of presentation• What area are you interested in the most• How to present yourself (Online portfolio and interview)• What makes you are special than any other people who are applying the same position• Be sure to be a good team player• Be passionate what you do