Dawn rivers
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Dawn rivers Presentation Transcript

  • 1.  
  • 2. A Toy's Story A Look into Disney Pixar's Consumer Products Department Dawn Rivers Twitter: @DawnRivers
  • 3. A Toy's Story A Look inside Pixar Consumer Products
    • - In this talk we'll learn about IPs
    • - Marketing and Consumer Products
    • - How to apply these principles to your game
    @DawnRivers
  • 4. How can something like consumer products inform my independent game?
    • What is an IP?
    • What does that have to do with my game?
    • How can I use transmedia to market my product?
    @DawnRivers
  • 5. What is Consumer Products?
    • Before we can answer that, we should think about who would want high fidelity art for marketing or toys.
    @DawnRivers
  • 6. How does the client decide on a character for packaging?
    • What character or film scenes will most appeal to the consumer to move the product off of the shelf?
    @DawnRivers
  • 7. Where do technical directors fit into the pipeline? @DawnRivers
  • 8. What are the challenges to rendering high-resolution images?
    • What issues can come up?
    • How can I prepare ahead of time?
    • How does the image change in print?
    @DawnRivers
  • 9. Thank you!
    • Please feel free to ask me any questions
    @DawnRivers