Dawn rivers

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Dawn rivers

  1. 2. A Toy's Story A Look into Disney Pixar's Consumer Products Department Dawn Rivers Twitter: @DawnRivers
  2. 3. A Toy's Story A Look inside Pixar Consumer Products <ul><li>- In this talk we'll learn about IPs </li></ul><ul><li>- Marketing and Consumer Products </li></ul><ul><li>- How to apply these principles to your game </li></ul>@DawnRivers
  3. 4. How can something like consumer products inform my independent game? <ul><li>What is an IP? </li></ul><ul><li>What does that have to do with my game? </li></ul><ul><li>How can I use transmedia to market my product? </li></ul>@DawnRivers
  4. 5. What is Consumer Products? <ul><li>Before we can answer that, we should think about who would want high fidelity art for marketing or toys. </li></ul>@DawnRivers
  5. 6. How does the client decide on a character for packaging? <ul><li>What character or film scenes will most appeal to the consumer to move the product off of the shelf? </li></ul>@DawnRivers
  6. 7. Where do technical directors fit into the pipeline? @DawnRivers
  7. 8. What are the challenges to rendering high-resolution images? <ul><li>What issues can come up? </li></ul><ul><li>How can I prepare ahead of time? </li></ul><ul><li>How does the image change in print? </li></ul>@DawnRivers
  8. 9. Thank you! <ul><li>Please feel free to ask me any questions </li></ul>@DawnRivers

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