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Apresentação ICom e IVA - New York - Setembro 2011
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Apresentação ICom e IVA - New York - Setembro 2011


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  • 1. The Power of Technology and Social Media for Social Change
    • Lucia Dellagnelo - ICOM
    • Fernanda Bornhausen Sá - IVA
    • Synergos Fellows
  • 2. Lucia Dellagnelo
    • Lúcia Dellagnelo is founder and director of   Instituto Comunitário Grande Florianópolis   (ICom), a community foundation based in Southern Brazil.
    Dr. Dellagnelo holds a Bachelor of Arts degree in Psychology, a Masters of Arts degree in International Education and a Doctorate degree in Human Development and Education from Harvard University. The mission of ICom is to promote community development by mobilizing, connecting and supporting donnors and civil society organizations, convening different sectors of society in the region of Greater Florianópolis.
  • 3. Fernanda Sá
    • Fernanda Bornhausen Sá is the founder and president of Instituto Voluntários em Ação (IVA), a non-profit organization based in Brazil.
    Fernanda has had extensive experience on multi-stakeholder partnerships , having held key positions in the private , public , and non-profit sectors. Fernanda holds a Bachelor of Arts degree in Psychology from the Federal University of Santa Catarina , and an MBA in Global Administration from the State University of Santa Catarina . IVA was created in 1998 and its mission is to mobilize and engage volunteers and provide training to volunteers and NGOs , thus promoting the culture of volunteerism among the Brazil’s population.
  • 4. ICom – Instituto Comunitário Grande Florianópolis ICom operates in three main areas:
  • 5. Portal Transparência
  • 6. Transparency for NGOs Institutional Development It is a free, open and interactive online platform, where the entire community can find information about NGOs . It was built as a collective effort of ‘ self-regulation ’ involving aroung 30 NGOs’ managers and practitioners, lawyers and accountants. Portal Transparência offers bases for NGOs to pursue institutional development and accountability
  • 7. Results
    • Vibrant network of stronger NGOs and engaged donors
    • Technical and financial support to NGOs and donors in issues such as recycling, youth, entrepreneurship and NGO’s institucional development, benefiting directly 300 NGOs and their constituencies
    • ICom publishes the Vital Signs in
    • Florianópolis since 2008, promoting
    • cross-sector debates on community
    • issues
    • Solid work on donor education and
    • promotion of philanthropy in the
    • community
    ICom and Portal Transparência:
  • 8. Results
    • ICom’s e-newsletter reaches almost 3.000 people of the community
    • The websites ( and ) sum up 7.000 visits/month with an average time of 5 minutes per visit
    • ICom recently started its operations on social networks, designing strategies that can be replicated by local NGOs in order to develop a better positioning of the sector as a whole and a stronger movement using technology for social change
    Online activities and social networks:
  • 9. Instituto Voluntários em Ação
  • 10.  
  • 11. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
  • 12. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks
  • 13.
    • Our Facebook, Twitter ,  Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders ’ chain . 
    • Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our  campaigns and create connections between people and  causes, as visibility of volunteering opportunities keeps growing.
  • 14. TIB Seminar Promote social change and sustentability
  • 15. How tecnology can help Organizations to promote social change and sustentability
  • 16. Why TiB
  • 17. TiB 2010
  • 18. Summary
  • 19. Media coverage
  • 20. TiB Results and Conclusions
  • 21.
    • To create a magnet program to provide Brazilian philanthropic organizations with access to digital media and technologies which can help them to increase their accountability and to mobilize resources and volunteers.
  • 22. The program proposed by ICom and IVA is organized around five main lines of action:
  • 23. Fernanda Bornhausen Sá
    • Contact
    Lucia Dellagnelo