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Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design. Don’t worry, this won’t be a stern sermon about user personas or focus groups – Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers. “Perhaps all interaction is about wanting and getting.” –David Mitchell Drawing on her experience as Creative Director at SproutVideo, Meagan will share techniques that you can bring to your work to honor the humanity of users through happiness-driven design and content.
Users are People Too
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List od Boga
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There’s no shortage of inspirational mantras, but these sayings offer little advice to surmounting departmental silos, generational gulfs, intimidating power distances and other communication roadblocks that stymie creative collaboration in the workplace. These barriers exist because the roles we play in a team environment provide us with a set of rules for interacting with each other. Ironically, these rules often prevent us from doing the very thing we’ve come together as a team to do: Collaborate! In this session, Carolyn and Anna will discuss how to break the rules and transform those roadblocks into building blocks… freeing you and your team to live up to the mantra of your choice. 1/ Learn about common communication barriers; why they exist and how they hinder team innovation. 2/ Understand the value of design synthesis as a group activity, and how play is a central component to the co-creation dynamic. 3/ Explore a type of creative team play called a Spark-a-Thon. You’ve probably heard of the hack-a-thon, a fun and popular way to immerse yourself into a problem and solve it with code. What would happen if this format of time-limited, team-oriented creation was applied to design concepting? The answer: The Spark-a-Thon, which leads to bigger ideas and a stronger team problem-solving dynamic. 4/ Gain tips, tricks, and resources, so that you can go run your own Spark-a-Thon. You'll leave armed with some benefits and results you’ll glean from it, too - just in case you need to build an internal business case for it. Necessity may be the mother of invention, but play is certainly the father. Join us to learn some serious play!
"Burn Down the Blocks! Sparking Collaboration Through Creative Play"
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Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design. Don’t worry, this won’t be a stern sermon about user personas or focus groups – Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers. “Perhaps all interaction is about wanting and getting.” –David Mitchell Drawing on her experience as Creative Director at SproutVideo, Meagan will share techniques that you can bring to your work to honor the humanity of users through happiness-driven design and content.
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List od Boga
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Ichtis
There’s no shortage of inspirational mantras, but these sayings offer little advice to surmounting departmental silos, generational gulfs, intimidating power distances and other communication roadblocks that stymie creative collaboration in the workplace. These barriers exist because the roles we play in a team environment provide us with a set of rules for interacting with each other. Ironically, these rules often prevent us from doing the very thing we’ve come together as a team to do: Collaborate! In this session, Carolyn and Anna will discuss how to break the rules and transform those roadblocks into building blocks… freeing you and your team to live up to the mantra of your choice. 1/ Learn about common communication barriers; why they exist and how they hinder team innovation. 2/ Understand the value of design synthesis as a group activity, and how play is a central component to the co-creation dynamic. 3/ Explore a type of creative team play called a Spark-a-Thon. You’ve probably heard of the hack-a-thon, a fun and popular way to immerse yourself into a problem and solve it with code. What would happen if this format of time-limited, team-oriented creation was applied to design concepting? The answer: The Spark-a-Thon, which leads to bigger ideas and a stronger team problem-solving dynamic. 4/ Gain tips, tricks, and resources, so that you can go run your own Spark-a-Thon. You'll leave armed with some benefits and results you’ll glean from it, too - just in case you need to build an internal business case for it. Necessity may be the mother of invention, but play is certainly the father. Join us to learn some serious play!
"Burn Down the Blocks! Sparking Collaboration Through Creative Play"
"Burn Down the Blocks! Sparking Collaboration Through Creative Play"
WebVisions
Opowiesc O Ziarnie
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Everywhere I look companies are hiring designers! Two hundred over here! A thousand over here! We need a lot of them and we need them fast. Finally! Companies have come to understand the importance of design in building successful products and services. Isn’t that great? Mike gave his awesome keynote at WebVisions Portland on Thurs., May 19, 2016. . . . . . . . . . . . . . . . . . . . . Mike runs Mule Design Studio. It’s a nice place. They do good, quality work. He makes paintings with words on them. He picks fights with the Tea Party on Twitter. He lives in San Francisco with Erika Hall, his son Henry, and his dog Rupert.
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Many agencies have become frustrated with over-specced sequential waterfall projects. Their inflexible methodologies have too often led to outcomes that didn’t realize their full potential. In contrast, agile methods like Scrum and Kanban have proven successful ways to build and run software. But how do you apply agile methods to the reality of an agency’s project based work? There are many challenges and the most crucial question is: what if our ideal work method and our clients’ realities don’t match? Edenspiekermann have been working agile since 2009. They’ve since achieved terrific results and have never looked back. They now employ about as many developers as designers, creating meaningful digital products and services for global clients like Red Bull, Cisco Systems, The Economist and the German and Dutch Railways. Christian will talk about the often challenging contrast between wanting to deliver the best possible product and making sure you’re satisfying the client’s internal project needs. How to deliver excellent customer satisfaction while working as agile as possible? . . . . . . . . . . . . . . . . Christian is the guy designers are ambivalent about. He’s not a font guy. He’s the business guy—the one who works the odd hours creating and maintaining relationships with some of the largest companies in the world. Over the past decade, he has led business development efforts for numerous agencies on three continents.
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Improving the designer/developer relationship is an ardent wish on a lot of project teams. And yet, a lot of excuses seem to be made for bad relationships between designers and developers… several of which are tied to when and how each are involved. Do these sound familiar? “There’s not enough budget to involve all members of the team from beginning to end.” “We don’t want to limit designer creativity too soon by bringing tech into the process.” “We don’t want to waste developer time at the beginning when there’s nothing fully defined yet.” “If we design a detailed enough style guide, development should be able to implement without retaining a designer through implementation.” How do you find the right balance of involvement without breaking the budget - and make the most of the skills that each team member can bring to the table? In this presentation, Carolyn Chandler (Experience Designer and instructor) and Don Bora (Developer and iconic tech mentor) will take you on a journey through the main stages of a project from both sides of the divide.
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Everywhere I look companies are hiring designers! Two hundred over here! A thousand over here! We need a lot of them and we need them fast. Finally! Companies have come to understand the importance of design in building successful products and services. Isn’t that great? Mike gave his awesome keynote at WebVisions Portland on Thurs., May 19, 2016. . . . . . . . . . . . . . . . . . . . . Mike runs Mule Design Studio. It’s a nice place. They do good, quality work. He makes paintings with words on them. He picks fights with the Tea Party on Twitter. He lives in San Francisco with Erika Hall, his son Henry, and his dog Rupert.
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O Sluchaniu Boga
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