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ICEHOTEL Magazine 2009


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A smoking hot issue of ICEHOTEL Magazine has been delivered from the printing-presses - now available online.

A smoking hot issue of ICEHOTEL Magazine has been delivered from the printing-presses - now available online.

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  • 1. Magazine 2009/10 Art & Design eternal & ephemeral Sound of midwinter Sofia Jannok DestinAtion Space Torne River is the source Celebrating 20 yearS of life enriching moments Arctic experience
  • 2. There is only one reason to visit – your own. Find it at vinter. Foto Fredrik Broman, Håkan Hjort. The adventures of Swedish Lapland. ® Do you long for somewhere that offers new experiences and in- sights? A place where you can let your thoughts wander and dis- cover new horizons? If so, Swedish Lapland is an ideal destination. Tremendous con- trasts await you: mountains and archipelagos, light and darkness, warmth and the cold. But also small details; so tiny that you’ve never even considered them: the deafening sound of snow falling slowly to the ground. The sun glowing like fire in the middle of the night. Here you have the time that you normally lack to discover how magnificent such small details can be. Swedish Lapland is close by, yet extremely far away. Welcome to our county.
  • 4. Hello tHat is oUr greatest opportunity, and I think the phrase is worth repeating again and again. Over the years, since the early-1980s and long before ICEHOTEL was conceived, this has been the starting point for everyone involved in our local heritage association. We have been driven by a desire to live and work here, in Jukkasjärvi. We live more than words off the river and with the river. Closeness to, and respect for, nature is implicit in what we do. Perhaps that is why ICEHOTEL’s environ- Hello mental commitment is so strong.This year, we Many thanks for the great conference we had made an important decision. By 2015 at the Dig at Icehotel, 10-11 March. everything went latest, ICEHOTEL will produce more energy perfectly, and the hostesses who took care of us than we use. We will even be CO2 negative. did a fabulous job. they gave us a friendly re- This means that ICEHOTEL’s guests will be helping to improve the environment. where ception and excellent service. they were always there to do everything to make our meeting a success. our complements to the kitchen staff. iceHotel 20 years 2010 will be a year of celebration, as it marks you everything was superb; from wonderful cinna- mon buns and tasty lunches to the fantastic dinner. And we also wish to thank the folks at the 20th anniversary of ICEHOTEL. Visitors from all corners of the world journey here stand your activity centre (we went dogsledding and snowmobiling). the activities were very popular and the guides friendly and knowledgeable. I for the experience of a lifetime. It feels fan- tastic to be a part of that story. In recent years, much is have to say that Icehotel and the surroundings were incredible, and that the whole experience yet ICEHOTEL has grown to become an interna- wouldn’t have been quite the same without your service-minded staff. tional player with presence in many locations besides Jukkasjärvi. This means that you can Regards, see crystal-clear ice from the Torne River in icebars throughout the world and at fairs, ex- to be Camilla Wide, Global Project Co-ordinator Symbicort AstraZeneca R&D Lund hibitions and corporate events. Development means change. In that respect, the Torne River is a constant source of inspira- done! Many tHanks for a MeMorable anniversary... tion. When I look out over the river, it always We wish to thank you for a memorable stay in connection with our silver wedding anniversary. presents a new face. It is magnificent to be a part of this journey with everything was top-notch: the best weather pos- the mighty Torne River. But I am aware that our story will be but a brief sible, perfect kick-sledding conditions, great interlude in the saga of our wise and ancient companion. Still, it is my food. there were a lot of interesting things to hope that ICEHOTEL and the Torne River will inspire greater respect see; for example, how the rooms were main- for our fantastic planet, here and now. tained. We had an opportunity to escape the urban stress. the drinks were delightful and You’ll discover that ICEHOTEL is so much more than ice. the Northern lights appeared. We had a good see you at iceHotel. night’s sleep in room 311. the staff were really yngve bergqvist,ceo friendly and took excellent care of us. Anders and Ann-Louise Hagbjörk Stockholm iceHotel was aMazing the night in the ice room really was pretty warm, even though it was -14 c outside. We truly en- joyed our trips on the dogsled and the snow- mobiles. We got really lucky with the weather and saw the Northern lights in all of their glory, which was probably the highlight of the trip. thank you for helping us to arrange such a me- morable and adventurous honeymoon. on our flight to Stockholm we sat next to Bear, who was on his way from hawaii. We told him where we were going and he said, “that’s a great way to start your lifetime of adventures together.” I just couldn’t agree more. Best regards, Photo by fredrik alm Kevin and Carol Brooks 6 | ICEHOT EL M aga zI nE
  • 5. Spot the vegetarian. First we raised the chassis and gave the car a new front and rear bumpers. Then we gave it a new name: Saab 9-3X. Above all, we installed a turbocharged BioPower engine running on bioethanol made from renewable resources. The Saab 9-3X is also more functional (just take a peek in the cargo space) and has XWD, Saab’s all-wheel-drive system, which ensures better traction and handling. Being Scandinavian we know the importance of being able to handle all road conditions, including the wintery roads to the Ice Hotel. Experience the new Saab 9-3X at FUEL CONSUMPTION: PETROL, 8.1–10.1L/100KM. AN OFFICIAL CERTIFICATION PROCEDURE IS NOT YET AVAILABLE FOR E85 OPERATION. CARBON DIOXIDE EMISSIONS (CO2): PETROL, 194–242 G/KM; WITH E85, UP TO 80% REDUCED FOSSIL CO2 EMISSIONS. ENVIRONMENTAL CLASS 2005. CAR SHOWN WITH OPTIONAL EXTRAS.
  • 6. Content / Crew 48 9 CurrEnT 26 arT 64 rOundTrIp SpaCE Sami vocalist Sofia Jannoks songs A tearful meeting of magnetite & ice Accredited Space Agent 32 are embers in the wind 66 WOrkpLaCE: SpaCE 11 CurrEnT Meet Swedish astronaut Sportswear of Sweden, Christer Fuglesang new technology in icy context icEhotEl 70 15 CurrEnT Who said diamonds are forever? 20 yEArS 16 From thE 54 SCIEnCE SourCE To JukkAS Northern lights & midnight sun 42 THE jury 56 WOrLd TOur Art & Design group selects next seasons artists ICehotel at a bar close to you BooK your lAPlAnD EvErything 44 EaTIng OuT 59 TravEL dIary ExPEriEnCE STArTS hErE rEvolvES ArounD ThE Wild cooking under open skies Family Berg meets snow TornE rivEr Linnea Jennie SuSanna PaLmgren WikStrÖm Porter oPerations manager/ acting manager, Öhman guide Björklidens FjällBy Project manager mHa / coordinator adg it’S juSt after midsummer and jukkasjärvi gone are the intensive months of skiing and Sanna Porter Öhman is project manager is buzzing with activity. the summer guests are here all kinds of other winter activities; ahead waits a bright for magnetite Heavy art and coordinator for the ice- to witness the bright summer nights and experience summer of trekking and adventure in the unique and Hotel art & design group. she is busy with pre- nature in the wild fell country. accessible mountain country that surrounds the resort. parations for a show featuring works from magnetite Heavy art. What Shouldn’t one miSS When Winter in BjÖrkliden. What viSiting jukkaSjärvi and iCehotel Shouldn’t viSitorS miSS? magnetite heavy art. What’S that? in the Summer? “regardless of the season, a visit to låktatjåkko “it’s a joint project with many partners, including “a must is a visit to the ice factory. it’s an amazing mountain station is highly recommended. at 1,228 lkaB and the municipality of kiruna. the common feeling to go from the warmth of summer straight metres above sea level, it is sweden’s highest. sum- vision, which started with an idea by ice architect into winter in just a few seconds. the production mer and winter, it is easily accessible. you can reach Åke larsson, is to explore the use of magnetite as an line, where we process the natural ice that ‘grows’ it by snowcat or snowmobile. those with a taste for art material. it’s exciting when many people gather here in the winter, usually gives rise to a lot of ques- a challenge arrive on skis. in summer, hiking is the around an idea. We have to work that way here in tions and comments. and seeing a mountain of ice best way. in addition to a visit to låktatjåkko, skiing the north.” waiting to be made into next season’s iceHotel on our long, well-groomed runs is a definite must. never fails to astonish people.” on our mountain, there is something for everyone. magnetite iS Surrounded in myS- advanced skiers will find just what they’re looking for tique. Can you exPlain Why? WhiCh aCtivitieS do iCehotel’S in our off-piste area. christmas and new year’s cele- “the material is black, ferromagnetic and very dense. Summer gueStS requeSt? brations at Björkliden are a very popular new winter legend has it that magnetite brings truth, strength, “the wild, free-flowing river has a great appeal. there product. guests can leave all the usual christmas health and love. and it stores heat or cold very well. is a huge demand for iceHotel’s high-class white- stress behind and let us take care of them while they in the summer, the sculptures will be charged with water rafting. in jukkasjärvi, many guests are inte- enjoy the magical experience of midwinter with the heat from the sun and will radiate lots of solar en- rested in local history and the sami heritage. a visit artic light and northern lights.” ergy. We will see an exciting contrast in winter, when to jukkasjärvi’s church, which celebrated 400 years the black, permanent magnetite meets the white, in the summer of 2008, is another must. many of and What haPPenS at BjÖrkliden transitory snow.” our guests come from very far away, and when they in the Summer? are here they want to experience lapland. thanks to “that’s what makes our resort so fantastic. it chan- iceHotel’s extensive network of tour arrangers, we ges entirely with the seasons. in summer, trekking are able to offer individual custom packages for guests is the main activity, and the light is incredible. We who wish to explore the entire nordkalott region.” offer an unbeatable range of alternatives to suit eve- ryone from families with children to serious outdoors adventurers. and our golf course, which is sweden’s northernmost, attracts many enthusiasts. the magic of midnight sun golf, being able to golf around the clock, is second to none. the 9 hole/18 tee course is situated in a spectacular high-fell country setting TR YC KSAK 341 14 7 and commands a magnificent view of lapporten.” Publisher & responsible under Swedish publishing law. Yngve Bergqvist | Editors ronnY olovsson | ella jonsson | camilla Bondareva | Creative Director annika fredriksson | Art Director magdalena sjödin Photographers anders alm | andreas lundBerg | håkan hjort | hans-olof utsi | | Frontcover MaIn HaLL ICEHOTEL 2009. artists arne Bergh & anders nilsson. pHOTObIgbEn.COM. Printed by color print aB 2009. This magazine cannot be responsible for unsolicited material. 8 | ICEHOT EL M aga zI nE
  • 7. Current Sofia Jannok’S voice warms like the glowing embers of the fire at the cen- tre of the tent kåta. And that is the title of her latest CD, ÁŠŠogáttis, “By the Embers”. Sofia explains. “I think of the songs as embers in the wind. They have been with me on tours and at gigs for years. You could say that they were all written to be performed live. This felt like the right time to put all the embers together and release a CD, a glowing bed of coals.” A video featuring “Irene”, the first single from the new CD, was shot at ICEhoTEl. “I wanted to show midwinter at its best. You know, days when the cold holds nature in an iron grip and the sky lights up with the most fabulous colours. The day we shot the outdoor scenes, on the road to Nikkaluokta, it was -32°C. The cold is visible in the images and it’s magical,” says Sofia. “Irene” is personal jojk. In a jojk of this type, the names of the individual’s forebears are sung; in this case, ending with Irene’s father’s name.The lyrics speak of reindeer calves with Irene’s earmark on the fells. The rest of the song is mostly without lyrics, backed by a so- lid pop beat. “In the video there is a sequence in which Irene enters the spellbinding at- mosphere of ICEhoTEl, which symbolizes a fairytale castle in the video. I can’t imagine a better setting than ICEhoTEl. It really is a Photo by carl-Johan Utsi fairytale castle,” concludes Sofia Jannok. SOfIa JannOk SaMI vOCaLIST wHO HaS pErfOrMEd On STagE EmbErs in the wind SInCE SHE waS 11 CurrEnT nEw Cd ÁŠŠOgÁTTIS, “By THE EMBErS” THE Cd Can BE purCHaSEd aT ICEHOTEL. SOfIa IS nOw TOurIng SwEdEn. TOurS Of EurOpE and aSIa arE pLannEd HOME gäLLIvarE, SIEIdEgava & STOCkHOLM MuSIC vIdEO SEE THE vIdEO On yOuTuBE. TEST Of LOvE aT ICEHOTEL A love song entitled The Ice Hotel ICEHOTEL as the ultimate travel through a night here, they’ll know won first prize in the jazz category destination for lovers. The couple their love is true. The melody was of the International Songwriting in the song have no doubts about written by Stacey Kent’s husband, Competition 2009. The song, in their relationship and are totally musician Jim Tomlinson, and the which fire and ice meet in cont- committed to each other. Instead lyrics are by Kazuo Ishiguro. rast, features the romantic voice of of travelling to a hot, tropical para- Stacey Kent backed by a sensual, dise, they want to test their love by jazzy bossa nova. It visualizes visiting ICEHOTEL. If they make it ICEHOT EL M aga zI nE | 9
  • 8. Current UniqUe exposure with ice & new technology SportSwear of Sweden, SOS, is launching a whole new retail concept that will allow customers to test functional garments at the right temperature, right in the shop, even during summer. New technology and ten tonnes of crystal-clear ice from the Torne River make it possible. Tjåsa Gusfors is a designer and ice sculptor. Together with desig- ner colleague Jens Toms Ivarsson, she has developed the 25m2 in- shop ice showroom. Both are acclaimed artists and designers with considerable experience of creating art in ice and snow. “This is my first ice room beyond ICehOTel Jukkasjärvi. It’s ex- citing to work in a completely different context and see people’s reactions when they encounter an unexpected milieu,” says Tjåsa. The new shop was developed by architectural firm Guise in col- laboration with ICehOTel in Jukkasjärvi. “It’s inspiring to work on this type of assignment with other desig- ners, interior designers and architects. In this particular case, with Showroom in ICe, we have started with SOS’s core values and given them artistic expression. The shop is an exciting meeting of urban culture and nature’s own design,” explains Tjåsa. To protect the ice, an entirely new type of solar protective film has been used on the shop windows. The film is based on nanotechno- logy and filters both IR and UV radiation. IR is perceived as heat and UV is what causes, for example, clo- thing and upholstery to fade. What makes the protective film unique is the fact that it is completely transparent. This means that shoppers can still see through the window, while the heat factor is reduced by as much as 50% and fading is minimized. The SOS shop, on Norrlandsgatan in Stockholm, is the first of a series of new outlets to be opened throughout the world. Next to open will be shops in Australia and Japan, where SOS is strengthening its existing sales channels with the Showroom in ICe concept. Photos by Hans-olof Utsi Sportswear of Sweden, SOS, is already synonymous with skiwear, but will now expand with collections of sportswear and streetwear, as well as a coming spring collection that will give consumers a chance to wear SOS year-round. 10 | ICEHOT EL M aga zI nE
  • 10. Current Sandvik painted Chicago yellow Tjåsa Gusfors sculpted live at the exhibit. A magnetic effect on the crowd. It started as a crazy idea. Today, it’s a success. Now Sandvik Coromant’s marketing communications are even cooler and smarter than ever. It all started in 2005, when Sandvik Coromant was loo- king for a way of strengthening its brand at trade fairs throughout the world. In ICehoTel, they found a partner that could deliver. “We had decided to abandon our conventional trade-fair stand ap- proach. The vision was to offer visitors a new and entertaining expe- Photos by Michael Gottino rience. To be frank, the ice thing started as a crazy idea,” says Pernilla eriksson, Vice President for Communications at Sandvik Coromant. The crazy idea was soon a reality. Today, three years and many trade fairs later, it’s a resounding success. “Discussions about ideas and solu- ICEHOTEL Event team. tions have driven us and ICehoTel to a world-class level.The Smart hub and the ice were on everybody’s lips during IMTS.” There is a natural, logical link between ICehoTel and Sandvik Coromant. Pernilla eriksson continues: “We are both high-quality, Swedish companies that put a lot into innovation, research and deve- lopment. We also share many common values.” When asked how she views her company’s collaboration with ICehoTel, Pernilla replies without hesitation. “For us, it’s quite simply a smart, value-creating partnership that has given us a strong common platform upon which we can continue to build. We aim to continue working with ICehoTel for at least three “Regardless of whether we’re dealing with metal machining or beautiful ice creations, it’s a matter of more years. Now, we’re working hard to find new value-creating ac- thinking and acting smart, right from the start,” says tivities that we can do together. The companies continue to challenge Björn Roodzant, Marketing Manager, Sandvik each other. Both are driven by the desire to find new solutions.” Coromant USA. Arctic Experience tour with SAAB Explore the Nordkalott region with rises up ahead to greet you with Across the border, in Norway, you If you wish to improve your winter SAAB Ice Driving Experience. Drive open arms. reach the Atlantic coast, with its driving skills, this is your chance to your own car through sub-arctic The feeling of getting so close to bluish-green fiords, which are ice- take part in the SAAB Ice Driving country. After a two-night stay in nature, of being right in the midd- free, thanks to the Gulf Stream. Event. Under the guidance of expert the magical ice world of IcEhotEl, le of it, is overwhelming. Take the Picturesque Lofoten, with its fishing instructors, you’ll learn to drive on where you are surrounded by art and chance to pause and learn the excit- harbours, ferries and exciting history ice and put ABS and stability con- culture, the pristine and easily ac- ing history of a pioneering era, when will give you experiences that will be- trol systems to the test. cessible high-fell country of Sweden the railway was built through coun- come lifelong memories. Join a whale and Norway awaits you. try with no roads, far above the Ar- safari. Depending on the season, For more details on your driving The road twists and turns along ctic Circle. Visit the railway navvies’ there’s a good chance that you’ll have adventure, see page 74. Torneträsk as you head for the bor- church and cemetery on the shores close encounters with orcas, sperm der. Soon, the majestic Lapporten of Torneträsk. whales and humpback whales. 12 | ICEHOT EL M aga zI nE
  • 12. Out of the ordinary ghty mountains, sit uated 250 information Nestling between mi ctic Circle, Björkl iden is just Please call for more +46(0)980 641 00 km north of the Ar as it gets. During the winter we ac- or visit about as exotic .com to levels who wishes www.bjorkliden ers of all comondate adventur , hig h alti- ring Northern Lights experience shimme p natural snow. tudes and metre dee
  • 13. Current Product develoPment and finding new ways of ‘upgrading’ and using ice are day-to-day tasks for Arne Bergh, Artistic Director at ICEHOTEL. “It’s a continuous process in close dialogue with other artists in the ICEHOTEL Art & Design Group, other col- leagues and partners. Ideas occur to me when I least Who expect it; when I’m about to fall asleep, when I’m in the bath, or when I’m in the middle of a con- versation about something totally unrelated. Then, an idea has to be to turned upside- down, inside-out and made to fit reality, so it can stand up to real conditions. The ice said diamond is one such idea. I was wonde- ring how we could find a way of turning our pure, crystal-clear Torne River ice into ice for drinks. Åke (Åke Lars- son, ice architect and sculptor) and I started bouncing ideas back and forth. I began by forming some ice into a dIamonds large ball. We soon realized that an ice ball would be too complicated to produce. We are forever? were stumped. I simply had to go back to the drawing table and Name arnE BErgH think of something else. I like to carve ice with a sharp knife, to shape age 60 it and to explore new possibilities. Sud- Lives POIkkIjärvI denly, it began to take shape in my hands educated – a glittering diamond with facets. I knew immediately that it was right. But we were UnIvErsITy COLLEgE still faced with the same issues as with the ice Of arTs, CrafTs ball: How could it be produced and presented? & DEsIgn In Åke Larsson looked at the shape. He has a phe- sTOCkHOLM, 1980 nomenal ability to simplify and reduce things. To- gether, we tested different variants in an effort to find an efficient process that would work in our production facility. Pretty soon, we came up with a way. So far, the process is manual, but machines are used.” & The process will be automated during the year to enable efficient mass production. “The shape of the ice diamond has Photo by been adapted to fit a cocktail glass. It will be available in exclu- sive, warm bars throughout the world. This means there will be even more places where our guests and customers can experience pure ice from the Torne River.” the winner is... In october 2008 ICEHOTEL won the award for the ”Best experience in Sweden.” Trip Global Award was handed out in connection with the Swe- dish Travel and Tourism Gala. Behind the competi- tion is the travel and tourism industry in Sweden in cooperation with Visit Sweden. The price has been voted by the French, German, English, Dutch and Italian tour operators. Yngve Bergqvist CEO, ICE- HOTEL accepted the prize. ICEHOT EL M aga zI nE | 15
  • 14. Everything revolves around the Torne iver R It’s fall, and the temperature is dropping. Summer’s warmth rises in vapour from the river. Now the water and the cold begin a game of cat and mouse. The river seems to flow more slowly each day. In late-October, the current gives in to the cold, allowing it to seize the waves and stop them in their tracks. An overwhelming sense of peace falls as the freezing begins. At last, it is time for the river to rest. Words by Ella Jonsson Photo by Hans-Olof Utsi 16 | ICEHOT EL M aga zI nE
  • 15. ICEHOT EL M aga zI nE | 17
  • 16. For natural reasons For natural reasons, the Icehotel does not want to contribute to the melting of the world’s ice. Which is why they choose Källmärkt® el – Pure energy from sweden. this is 100 percent renewable electricity created by water, wind and biofuels. Pure enerGY FroM GÄVle enerGI
  • 17. Photos by Hans-Olof Utsi, Anders Alm & The ice field is divided into a grid Beneath the ice, the wild river rushes. After harvest, the ice is stored at ICEHOTEL Production staff marking the size of the ice blocks. -5°C until the coming fall. EACH WINTER, ICEHOTEL borrows machines don’t end up in the frigid water. several hundred tons of ice from the Torne Each ice block weighs two tonnes. The top River. As soon as the ice freezes up, the sec- surface layer is sawn off. The ice is then sor- tion of the river to be harvested is marked. ted in two classes: crystal-clear, for example, All winter the ice field is kept free of snow, for ice glasses and dishes, and ice that is vei- so that the ice can grow. led, which is used for sculpting. The ice is “Ice that grows in height is of no interest then stored at about -5°C until the coming to us. We want it to grow downwards. That’s autumn and will be used in next season’s ver- how we get the crystal-clear ice that has sion of ICEHOTEL. A visit to the ice factory become the signature of ICEHOTEL,” says and the waiting river, which seems to pause Alf Kero, who manages Ice Production. The briefly before being transformed into art and slow, natural freeze-in gives the Torne River architecture, is a remarkable experience. ice unique properties that cannot be created artificially, for example, with common tap FINE TORNE RIvER WATER water. Ice from the Torne River is perfectly ICEHOTEL borrows only a marginal amount crystal-clear and completely free from bubb- of water in frozen form each year from the les and cracks. And, thanks to its pristine mighty Torne River. Watch the flowing river natural source, 200 km north of the Arctic for a minute, right where it passes Jukkas- Circle, it is also free of pollutants.This results järvi, and the equivalent of the annual ‘water in high-quality ice that is ideal for sculpting loan’ for ICEHOTEL passes before your eyes. Alf Kero, manager Ice Production. and building. Since it is natural and contains Most of it is returned to the eco-cycle when no additives, it makes superb ice for drinks. logy successively. The operations at ICEHO- spring arrives and ICEHOTEL melts silently TEL are constantly developing,” explains Alf. back into the river again. WINTER HARvEsT The ice field is divided into a grid pattern “The drawings and ideas for the next year’s “We harvest ice from mid-March until mid- that marks the size of the ice blocks. Then, ICEHOTEL are usually ready by January. Ice April. By then, the ice is about 80 centimet- the difficult task of sawing out and lifting the Production works in close consultation with res thick. We use machines and custom-made heavy blocks from the river begins. Beneath the architects and artists. At harvest time, tools that have been specially designed for the ice, the wild river rushes. The tractors the artists are curious about the quality of our specific requirements. Each year, we must not be too heavy and the drivers have the ice. We can see that the ice has different learn something new and refine the techno- to know exactly what they are doing, so the properties, depending on temperature and ICEHOT EL M aga zI nE | 19
  • 18. Photos by Lars Lindh & ICEHOTEL Production transforms ice into dishes, glasses and ice rings. precipitation. It definitely varies from year to year. Long periods with temperatures below minus twenty degrees are favourable for the raw material,” says Alf. From the shore, clo- se by the magnificent ICEHOTEL, visitors from all corners of the world watch in ama- zement as the ice is harvested. Perhaps only then do they fathom the magnitude of this incredible project. To first harvest and store huge quantities of ice, and then build a hotel filled with fabulous art and design the follo- wing winter is indeed a marvel. It’s surreal, to say the least. And, most amazingly, this is no one-off project. It is a vital and creative enterprise, with a new hotel each winter for two decades now, and always with a new theme, new art and new design. ICEHOTEL presence is now world-wide, thanks to ice- bars that offer a cold and fleeting pure taste of Lapland. One might say that this makes the Torne River the world’s longest. As the river slowly freezes, the building start approaches. In mid-November, specially selected interna- tional artists and designers arrive. They will decorate this year’s version of ICEHOTEL. For some, this is the first time they will work in snow and ice. Others have been with the project since the early-1990s. This blend of neophytes and veterans keeps the art form fresh and vital. The ambition level is high and the creativity is almost palpable. Finally, the river will show what it has to offer. Finally, The Ice church under construction. the ice will be transformed into art. 20 | ICEHOT EL M aga zI nE
  • 19. photo: tomas utsi | Kiruna Municipality congratulates iceHotel on their 20th anniversary since the very start iceHotel has created attractive travel opportunities to Kiruna municipality. With their frosty lodging, the ice globe theatre, world famous iceBar concept and well-renowned art, created from local resources only, they’ve managed to put Jukkasjärvi on the world-map. With little means and by believing so strongly in that one’s own everyday life is extraordinary to others, iceHotel has become one of sweden’s strongest brands.
  • 20. Our heating makes the world cooler Even ICEHOTEL needs heating. For offices, restaurants, kitchens, laundries, cottages… But few other businesses in the world are in greater need of a cold environment. So it’s only natural that ICEHOTEL has chosen to use NIBE ground source heat pumps for all heating needs for more than 10 years now. Our heat pumps find heat even in the deep frozen lands of Jukkasjärvi and at the bottom of the Torne River. Not by magic, but by using a technology that is dominating new heating installations in Sweden today. Ground source heat pumps give us all a source of renewable energy that is available anywhere. To anyone. The heat pumps make the hotel warm and the ground cold. Just as the people at ICEHOTEL want it. By using NIBE heat pumps ICEHOTEL has so far saved about hundreds of thousands of Euro and hundreds of tons of CO2. That’s a big contri- bution to keeping the world cooler. An important task when your business is made up of ice. Read more about the cooler way to heat at NIBE Heating Box 14, 285 21 Markaryd, Sweden Tel 0433 - 73 000
  • 21. Photos by Maria sirviö & Positively co2- ICEHOTEL melts slowly in the warm spring sun and will soon be one again with Torne River. “Simply by “THE MANAgEMENT AT ICEHOTEL has taken a strategic decision: by 2015, at the latest, we will produce more energy than MELTs bACk TO THE sOURCE The building process is intensive and ex- raising the we use in our operations. Quite simply, we will be CO2-negative,” says Dan Björk, Mar- citing. The ice and snow we use are natural raw materials that are completely subjected level of keting Manager of ICEHOTEL. Dan says that careful use and conservation of natural re- sources has always been a high priority for to the whims of weather and temperature. When ICEHOTEL opens in early-Decem- awareness, ICEHOTEL. “I think this is a consequence of us working so close to nature. We are part of a company ber, construction is still in progress. In recent an eco-cycle. The Torne River is our source, and the surrounding country, here in Lap- years, we’ve had more and more requests land, is unique in Europe and the world. We from guests wishing to take a closer look at the building process. They can take part in can realize wish to protect it,” says Dan. The first step has been to train all person- a 20% special guided tours, where we explain the nel, in all departments, throughout the orga- nization. This has been done with the aid of process and our eco-cycle approach, and Gävle Energi, a close partner in the project. they can watch the artists at work,” explains Alf. By year-end, as peak season approaches, energy “Simply by raising the level of awareness, a company can realize a 20% energy savings. savings” ICEHOTEL is complete. Several intensive It’s a matter of simple measures, like swit- ching off computers after work each day. months lie ahead. In the ice church, coup- Once the ball is rolling, everyone wants to les will exchange vows. Guests will sleep in pitch in. Our own personnel have contributed sub-zero suites graced with fabulous works many energy-saving ideas,” says Dan. of art. Exotic meals will be enjoyed after Currently, the entire ICEHOTEL infrastructure in under review. This includes, for example, all days of snowy adventure. New products building structures, which are surveyed to en- will be launched and corporate events will sure minimal energy loss, and power distribu- take place. Many languages will be spoken in tion boxes, which are inspected to ensure that tiny Jukkasjärvi, 200 km north of the Arc- they are properly connected. “The next step will be to invest in facili- tic Circle. By the time ICEHOTEL closes in ties for producing our own renewable-source mid-April, 60,000 guests will have entered energy. Whether this will be wind, solar, the world of ice. They will have experienced, water-source heat or something completely different, we do not yet know. ICEHOTEL first hand, one of the marvels of our times. It guests contribute to the production of rene- is a world wonder that keeps us ever mindful wable-source energy. We are unique in this of the great cycle of nature. When the warm regard. But we hope others will copy our en- spring sun returns and the days grow longer, vironmental approach; we all stand to gain,” concludes Dan Björk. the snow and ice begin their slow retreat. Tiny rivulets of clear meltwater trickle back 80% of the buildings at ICEHOTEL are now towards the source and become one again heated with ground-source heat. ICEHOTEL’s with the mighty Torne River. Summer is environment program is conducted in part- knocking at the door and the river turns to nership with Gävle Energi, which supplies renewable-source energy under the Källmärkt new tasks. For ICEHOTEL, all that remains brand name. Find out how you, too, can make is to offer humble thanks for the water it has a difference! borrowed. And next year, a new ICEHOTEL Dan Björk, Marketing will be born. Manager at ICEHOTEL. ICEHOT EL M aga zI nE | 23
  • 22. Flakes A surprising interior Reindeer herds stampede through the restaurant and the Northern Lights shimmer over the large dining room. Timbered walls merge with exciting, modern details when old and new are interwoven. “The idea of saving and re- using objects in a balance of old and new features is right for the times. The northern appreciation for utility stems from an inherited environ- mental awareness that has emerged from a life lived in a harsh environment,” says inte- rior designer Karina Björk. The in- terior has been shaped and inspired by closeness to the dramatic natural surroundings. “I have been inspired by the unique and exotic in everyday life,” says Karina. Furniture from Fritz Hansen has been combined with items by local craftsmen. p ROXY Few people are aware of that ice is present in Jukkasjärvi year- snow wear shots by Swedish photographer Daniel Blom featured round. But last fall we got an exceptionally early request from famous snowboard champions such as Amber Stackhouse, Erin Quicksilver Inc. that was planning a shoot for their brand Roxy Comstock, Torah Bright, Kjersti Buaas and Vanessa Colletta. The a surf and snowboard inspired line for women. We let the Roxy images were later published in Roxy´s worldwide 2009 winter crew use part of our Ice production hall for a couple of days. The catalogue, ads and backdrops in shop windows. muddus-Hjortron Something sweet after dinner? Savour the ICEHOTEL SHOP offers pro- ducts of the highest quality. Here, you’ll flavours of Lapland, captured in exquisite find this season’s outdoor leisure wear, pralines from Muddus Hjortron. as well as speciality foods from northern Sweden. ❄ ICEHOTEL Taste of Lapland Collection includes lingenberry juice, tea, and cloud- berry jam and marmalade. ❄ Garments are from famous brands such as Fjällräven, SOS and Haglöfs. ❄ The shop has a wide range of attractive gift items and jewellery. Don’t miss your chance to take a piece of Lapland home with you. You can even pre-order the gar- ments and equipment you need from our shop before you arrive. Collect your order when you check in. 24 | ICEHOT EL M aga zI nE
  • 23. The Tylö Sauna ix210s combines sauna, shower and steam bath in one and the same wellness solution. Wellness in a box. After a cold day outside, the unique pleasure you get from Tylö is one of the best presents you can give yourself. At Tylö we have years of 2,8m experience in producing quality products for saunas, steam baths and 2 < showers. Our new product range – Impression – combines all this and brings it to a new level of wellness, which leaves no one unmoved. wellness All our products are manufactured in Sweden in a well balanced combi- nation of shape, function and latest technology. Tylö Impression S A U N A S S H O W E R S S T E A M B A T H S
  • 24. McBride / Fotograf Jörgen Reimer Location: Storulvåvägen, Jämtland, Sweden. Freezing? Why? Stay warm with a base layer of fine merino wool in a terry knit. The terry loops trap air between the skin and the clothing to create a warm insulating layer. Wool also has a natural ability to carry away moisture and perspiration. Woolpower is manufactured in Östersund in northern Sweden and the thermal garments are used for work, sports and leisure, and by people who would simply rather not be freezing cold. Using the material Ullfrotté Original, Woolpower has been manufactured since 1972. Thermal undergarments made in Sweden.
  • 25. A teArful meeting of magnetite and ice “The two materials are so totally different to work with. Ice is pure and transparent; the material has an intrinsic lightness. Magnetite, on the other hand, is heavy and much denser. Working in magnetite is a hard and dirty job.” says designer Sofi Ruotsalainen. Words by Ella Jonsson Photos by Anders Alm ICEHOT EL M aga zI nE | 27
  • 26. tHE purE, crystAllinE and transitory ice meets the heavy, black and permanent magnetite. Slowly, the moulds melt away, revealing two figures: a man and a woman. Wat- ching the process, seeing how te- ars seem to flow from the eyes and stream down the faces, is magical. Is it from the pain of being freed? Or is it the joy of finally meeting each other? Behind this remarkable en- counter of ice and magnetite are Sofi Ruotsalainen, designer and artist, and designer Mikael “Nille” Nilsson. Both have worked as sculptors at Ice- hOtel for 10 years, and sculpted ice installations and ice art in various bars throughout the world as well as at IcehOtel in Jukkasjärvi. sofi ruotsAlAinEn Age just old enough to understand something about this great life (44). How And wHEn did you stArt BirthplAce Kiruna. home Kiruna (a circle that may not yet be complete...) collAborAting? drivE Subaru, lynx and a husqvarna brushcutter. FAvourite Food pork. like being sofi: “The artwork at IcehoTel is a collabora- happy. Forest and water make me happy. dislike unresolved problems. reAd reflec- tive effort. We discuss ideas and help each other tions on the self, life and the world, and pulp fiction. look At the inside, life and the to find solutions to different problems. Nille and I have been working together for about a year and world. FAvourite Artists William Turner, Bård Breivik and Anders Rönnlund. a half. The first time was during the 2007/2008 lAplAnd is rich in contrasts and, for me, the pulse of life. season, when we built several suites together. nille elaborates: “Artistic collaboration at Ice- hoTel sometimes has to do with whether a cer- tain design will work or not, depending on the material characteristics. here, experienced ice sculptors cooperate with artists who are encoun- tering the material for the first time. This is a young art form that is constantly developing.” wHAt is it likE to work As An icE Artist At icEHotEl? “oh, it’s a real perk,” exclaims Sofi. nille:“It’s incredibly free, fun and enriching. This is a very special, creative environment. And there is an unlimited supply of the material – ice. I think it allows an artist to be more adven- turous, to dare to venture into the unknown. And it’s very inspiring to meet other artists from all over the world.” ”We realised that ice could be an alternative mould. From what I know, this experiment was the first meeting between ice and magnetite.” 28 | ICEHOT EL M aga zI nE
  • 27. tEll us How tHE two of you col- lAborAtE, prActicAlly. “We generate ideas together, and then I make rough sketches,” explains Sofi. “Nille is good at the technique and knows the material, and he usually knows at the conceptual stage how the project is going to turn out. When he has figured out the technical aspects, we complete the sculp- ture or installation together.” tHis is A mEEting of icE And mAg- nEtitE. ExplAin How you cAmE up witH tHE idEA? nille: “The magnetite sculptures are moulded. We were discussing moulds when the idea to use ice came up. Technically, a difficult part of the job is to get the mould to release.” sofi: “We realized that ice could be an alterna- tive mould. We understood that our manual work would be visible on the sculpture and that the ice would slowly melt and reveal the magnetite.” tHE mElting procEss AlonE sEEms likE An Art instAllAtion in it- sElf? . sofi: “Yes, watching the ice melt is magical. There are two sculptures: a man and a woman. To see them chained close together in the ice and to watch them being slowly released was a powerful experience.” nille: “If we’d known how visually interesting it was going to be, we would have filmed it, of course. The magnetite wept inside the ice, and tears rolled down the cheeks. By the light of the Midnight Sun, it was magnificent.” icE And mAgnEtitE mAkE for A strong contrAst. wHAt wErE your tHougHts About tHE mAtE- riAls? nille: “It was the first time I had worked with mag- netite. I have to admit I was nervous about the per- manence; knowing that this sculpture would last, if not for ever, at least for a very long time. Ice, on the other hand, gives you new chances again and again” sofi: “Yes, that’s true. The two materials are so totally different to work with. Ice is pure and transparent; the material has an intrinsic light- ness. Magnetite, on the other hand, is heavy and much denser. Working in magnetite is a hard and dirty job.” wHAt ArE your plAns for tHE futurE? sofi: “Now, in summer 2009, I’ll probably conti- nue working with magnetite.” ”The performance was nervous working with magnetite, knowing that this sculpture would last nille: “Yes, it looks like Sofi and I will be doing for ever and ever” a joint project with Åke larsson, who is the architect at IcehoTel. It will be a replica of an ice sculpture, an organic square, which we did mikAEl ”nillE” nilsson in the winter. As a designer and artist, it’s a real advantage to constantly develop and to work in AgE 43 and still promising. birtHplAcE Stockholm. HomE Boden. drivE Volvo. two natural, locally available materials. To con- fAvouritE food seasonal; right now, lots of asparagus. tinuously vitalize these art forms is another plus. The conditions and the environment in Jukkas- likE my children. dislikE myself. rEAd computer literature, self-studies in cAD / järvi are unique.” cAM. look At the computer screen. fAvouritE Artists I like Andy Goldsworthy, but I have no real favourites. lAplAnd is BIG. ICEHOT EL M aga zI nE | 29
  • 28. Flakes Scandinavia is a cold place to live and cold temperatures mean there`s a need to keep warm. There is also so- mething about the contrast be- tween warm and cold that has always fascinated us human beings; something that makes life a more inten- sive experience. Over the years Tylö has created many sumptuous bathing facilities at the ICE- HOTEL. Their worldwide acclaimed products accentuate one simple truth: the opportunity to unwind and recharge your bat- teries is a pleasure that has nothing to do with extravagance. On the contrary, it`s a fundamental human need, a necessity we OS, e d e n, S should allow ourselves to enjoy every day. wea r of Sw i o na l, S p o rt s h f u n c t s h i o n. s wit t s fa non ymou and spor is sy ski rful ucts c o lo u r p ro d c a l ly superio Techni ds . to to ug h de m an th at stan d up InspIred by the Ice Age Fritz Hansen and ICEHOTEL think along the same lines when it comes to good design. The approach is based on an understanding and expression of the client’s image and identity. It is a matter of a pure design language, finding a per- sonality, and high quality. Kasper Salto has created the chair Ice for The Re- public of Fritz Hansen. It is a modern, stackable chair with a futuristic look. Design-wise, it is pure and simple, just as the name Ice suggests. The chair is In april 2009, a crew ”I would like to thank you for of seven visited ICEHOTEL for a most chilly pho- giving us the opportunity to photograph our available in several colours and has att- to shoot. They were shooting a line of swimwear swimsuit concept for the premiere issue of Virtu racted much attention internationally. images for the brand new Greek magazine “Virtu” in your amazing art suites and – an online luxury fashion and design magazine. your beautiful hotel. I would like to extend our You’ll find it at ICEHOTEL. The premiere issue, that launched June 1st this thanks to all of your staff for being so helpful and year, was to focus on eco-friendliness, which is welcoming with our crew. It was an unbelievable why ICEHOTEL was chosen for location. With experience for us and an excellent addition to our every online edition of the magazine Virtu will feature of Stockholm and SAS Airlines for the save 1200 trees. The magazine was launched launch of the magazine.” on June 5th to coincide with the celebration of PAMELA AVErkIADIS World Environment Day. Design Without Boundaries ICEHOT EL M aga zI nE | 31
  • 29. From the High-altitude gastronomy. Västerbotten mazarin with prosciutto crudo at Låkta lodge. Sunshine and morning coffee at Låkta in a sparkling winterland. The journey starts here. Above the snow line on the glaciers, the water begins its journey towards Jukkasjärvi. Pure, icy meltwater trickles down in rivulets that merge in a mountain stream – Låktajokken, a tributary of the Torne River. Join us on a dizzying adventure along the water’s course. Treat yourself to a little pleasure. Sweden’s ‘highest’ bar, at 1,228 m above sea level. 32 | ICEHOT EL M aga zI nE
  • 30. Source to Jukkas A trek from the glacial source of the crystal-clear water to Jukkasjärvi’s shore will put even the most seasoned outdoorsman to the test. It is a journey through the seasons, full of adventure, in natural surroundings that can scarcely be captured in words and images. This dizzying experience for all of the senses is one big life-enriching moment. Words by Ronny Olovsson Photos by Andreas Lundberg Warm sunlight beaming down from a pes in rivulets, seeps through stone Day 1. A journey through the clear blue sky makes the snowy lands- rubble and vanishes in cracks in the seasons cape sparkle. Here we are, by the gla- rock, finally gathering in a single cold, Late-summer is on the air as we wrestle our ciers and streams, where the water’s shimmering mountain stream. This backpacks into place. A light wind blows be- journey to Jukkasjärvi begins. Water water carries a secret. We will now fol- neath an intensely blue sky. Jonas Larsson, drips from icicles and snow melts on low the water’s course. 30, from Gällivare, looks on contently. sun-warmed outcrops. The crystal- But let’s rewind, return to the start, “It was skiing that really brought me to the clear, icy water trickles down the slo- and begin at Björkliden. mountains. Then, I just stayed for the sum- ICEHOT EL M aga zI nE | 33
  • 31. mer, for the kayaking and fishing. You know 30 metres above us, scanning the ground how it is.” for prey. We distribute some gear, camera equip- ment, vegetables and other items. Terje Soon, we are wandering along Rak- Pedersen, 42, from Arjeplog, loads up his kasjåkka, whose chalk-white stones create a backpack while repelling friendly gibes from surreal backdrop against the eerily clear wa- 22-year-old Luleå resident Anna Gjörup. ter. We move through magnificent scenery David Larson, 24, from Gällivare, is joined that has just begun the barely perceptible au- by our little expedition’s canine companion tumn colour shift from light green to gold, Gandalf, who skips about, gleefully greeting burning orange and deepest red. Vivid, satu- everyone. Eight happy wanderers and a dog. rated colours. A stunning mosaic of vegeta- In the lead is guide Jesper Erkki, 34, from tion. Where we walk, we spot tufts of blu- nearby Poikijärvi, who takes to the high- eberry bushes, which provide an all-natural country trail with the sure-footed team of snack along the way. A brief pause to grab a Nils Åslund, 28, and Helena Axelsson, 26, in few handfuls and our mouths are filled with close pursuit. that familiar round sweetness. Coffee and laughter. Terje, Nils and Anna rest and The path cuts through heather, lichen and When we reach the massif, the landscape relax along the way. small shrubs. A rough-legged hawk glides changes successively. We cross small snowy We follow the clear water in a stunning scenery. 34 | ICEHOT EL M aga zI nE
  • 32. plains, ramble over rubble fields and negotia- The sound of boots stamping for a foothold, A few of us try to catch the first snowfla- te boulders. The transition is gradual, confir- the clattering of rock chips, a few tumbling kes in our mouths. We have completed most ming that we are nearing our goal; the glacial cobbles, a groan of exertion as someone hea- of our ascent and can now proceed down source. Switching from trek mode to climb, ves themselves up over an obstacle. Boots towards Låkta, the highest, altitude-wise, of we advance up the steep slope of Kåppat- find a new grip, and all is calm again. Sweden’s mountain lodges. jåkka, an ascent that is reminiscent of a high- One by one, our party assembles beyond This snow will now refill nature’s reservoir alpine excursion. Things get technical and the edge of the precipice. and eventually flow on through an ingenious we have to clamber carefully up via crevices During our ascent, we realize, smiling, eco-cycle via the mighty Torne River. in stages, the rock face dropping steeply to that we have passed autumn and reached Up here, on the ancient glaciers and the a scree slope. winter. Above us are several snowfields, and perpetually snow-covered fields, it all starts over the ridge the clouds are swirling in. It again. So, when will the snow that is now There is no immediate danger , but is now late afternoon and without me no- falling reach Jukkasjärvi? When will it have the situation is just precarious enough to ticing it, the clear, blue sky has started to melted and reached Torneträsk via mountain silence the hitherto boisterous party. The crowd with heavy, graphite-grey clouds. streams, and then freeze to ice again in the ri- climb demands our concentration and pre- I have been focusing on my footholds and ver, to be eventually harvested in blocks that cision. One wrong move or loss of balance have not realized that we are walking into will be raised to build ICEHOTEL? and one of us could tumble 30 feet down the the first snowfall of the season. We are in good company, a happy gang, I jagged rock face. think, as we stumble into the warmth of Cold water from the jokk refreshes. Laughter from the illuminated tent is carried away on an autumn breeze sweeping through the woodland. ICEHOT EL M aga zI nE | 35
  • 33. the mountain lodge, where Pär Rådström and Marie Lidström meet us with broad smiles. It’s a sensational pleasure to pull off your boots and exchange them for slippers, and after installing yourself in one of the upstairs rooms, laughingly sum up the day over a beer in the sauna. Tales are told of rough-and-tough ad- venturers, local he-men, and book titles are swapped. Joe Simpson’s fantastic Touching the Void and Jon Krakauer’s Into Thin Air are reviewed as usual before we wash, dress in lighter attire, and make our way to the dining- room. Once there, the aroma of a magnificent Conquering your fear on the high-wire course is in every sense a natural high. Låkta meal unleashes the hunger we have been carrying within us. Here, at 1,228 metres above sea level, we sit down to dinner. And we can’t take our eyes off the starter dish: a potato waffle top- ped with Kalix löjrom and garnished with crème fraiche and red onion. Another ele- gantly bubbling glass of André Clouet Grand Reserve will undoubtedly give us a good start to a perfect ending of our first day. Mountaineering with champagne. Why not? The lodge, which was completed in 1939, was built by Sweden’s national railway com- pany, Statens Järnvägar. It was a complicated project and all material had to be hauled by horses up the slopes, when the worst winter in living memory raged, in 1939. The waffles have become Låkta’s signature dish. The Låkta waffle is renowned among Before the final challenge, friends offer encouragement. tourists who have visited the area. But not only waffles are served. Five courses later, the group is grin- ning and replete after a meal of Västerbot- ten mazarin with prosciutto crudo, Samuel Adams Boston lager, roast of reindeer ac- companied by flavourful shiraz, lingenberry caramel pie with cognac whipped cream, dessert wine, Låkta’s own chocolate truffles, all crowned by a glass of fine cognac. A plea- sant tiredness takes over. Day 2. Waking up in heaven “Come on, the weather’s perfect,” exclaims an eager Jesper, and we tumble out of bed, half-asleep, pull on fleece sweaters, pants and slippers and shuffle out into a new world. The glittering snow, a warming sun and the sharp morning light bring everything into focus. We A proud Gandalf returns with a ptarmigan after the thrill of the hunt. devour porridge and sandwiches, and then 36 | ICEHOT EL M aga zI nE
  • 34. Nils keeps his head clear. ICEHOT EL M aga zI nE | 37
  • 35. Our happy gang heads for the rapids. From left: Anna, Nils, Jesper, Jonas, Helena and Terje. take our coffee outside to enjoy the moment. It’s one of those magical moments that you want to hold deep in your memory, to be re- vived on rainy days when you’re pounding the pavement from one obligation to the next.We are here, now, and it’s incredible. Nils flips out and does a handstand, right there in the snow. We laugh. That’s how it feels; dizzying, magnificent, liberating. Soon, we are following Låktajokken. The stream, born of dripping icicles and rivulets trickling down the rock face and running between stones beneath the snow, grows slowly as a myriad of tiny tributaries merge. We hear the gurgling brook and the sound of our own steps, a lone merlin soars overhead, and we enjoy and rejoice communally. Anna: “Regardless of what you do, the gran- deur is what strikes you every time. Some- how, it’s more about seeing than doing. I don’t know. I never get tired of it; a day like this is just as incredible every time you get the chance to experience it. It’s addictive.” Moving at a flowing pace, almost at one with the stream, we stroll leisurely along, mostly A relaxing time with hot coffee. in silence, just being in the here and now of 38 | ICEHOT EL M aga zI nE
  • 36. this wonderful experience.We settle down to Day 3. Kayaking and insight Afterwards, we visit Jukkasjärvi’s rustic a fortifying lunch beside a waterfall. Reach- Waking to the sound of light rain against the church, where the colourful relief of an in- ing the treeline, we are surrounded by bus- tent, I turn in my sleeping-bag and dose off credible, carved wooden altarpiece imme- hes and short deciduous trees. We are in the again. A little while later, I hear that seve- diately catches the group’s eye. It relates in valley and lake landscape again. Pausing on ral others are waking up. Jesper and Peter frank detail the redemption of a ‘hussy’ and our trek, we turn to the hunt; a hunt for the are chatting. Clattering pots and the aroma a ‘boozer’. much-prized arctic ptarmigan. Our guide, of brewing coffee tell me breakfast is about So, what could be more appropriate than a Jesper Erkki, is joined by Peter Löfgren and to be served. That’s good enough for me. I visit, forthwith, to the spa for a beer, a sauna, his bird dogs, with which our own Gandalf unzip my sleeping-bag, and dressing, I feel a splash in the hot tub and a dip in the river? tentatively makes acquaintance. a slight stiffness in my left knee from the Then, in high spirits and feeling very well- Peter Löfgren: “The dog covers a wide area, climbing. After breakfast, we get ready. The scrubbed, the party makes its way over to ICE- moving windward, so that it picks up the kayaks, the lakes and gang of fun-loving padd- HOTEL Old Homestead for dinner. ‘Terje’s scent of the bird. If it catches the scent, it lers are waiting. We drag the kayaks over the gonna be there’, of course. Dinner turns out stops and points. A transmitter starts to beep bog, down to the shore of Låktajärvi. Nils is to be a culinary triumph. The arctic char is the when the dog stands still, so I can then walk already paddling full speed, with Helena in best I’ve eaten in a long, long time. the last little way with the dog and hopefully close pursuit. Well out on the calm surface, get into a good shooting position before the it is an extraordinary feeling to be gliding si- Day 4. Foaming rapids and vertigo bird takes flight.” lently along so close to the deep, clear water It seems natural that our journey should cul- The hunt turns into a frantic chase for the we have followed together. By now, we’ve minate in a rough-and-tumble, rock-and-roll beeping dog collar. Sometimes, it’s a false put some distance behind us and the massif, river ride that sends us splashing and care- alarm, when Kasper has just stopped to drink gaining a different perspective on the scenery ening down the roaring rapids. White-water or points where a bird has recently been. through which we hiked and hunted yester- rafting. After all, our purpose has been to But soon, a flock of ptarmigan is raised, ta- day. The group is spread out as we paddle follow the water’s course. Paddling towards king off noisily in all directions. To those of down the lake. Jesper, who has a fishing rod, the first rapids, the anticipation is electric. us who had only just been listening with ba- tries again to catch the elusive char. I ask if he The mounting roar in the distance tells us ted breath, the boom of a shotgun comes as a has any special tricks up his sleeve.“A net,” he we will soon be catapulted down the rushing surprise, and the whole thing is over in two replies with a cunning smile. current through treacherous rocks and swir- or three seconds. ling waves. Not fear, per se, but expectation. Glad and eager, Kasper retrieves the bird Anna shares her thoughts on what A gnawing, irrational feeling of ‘maybe we and dashes proudly up to us with it in his brings her back to the high country time and shouldn’t be doing this’. But we do, anyway mouth. time again. the adrenalin rush comes right away when Jesper sits down to prepare the birds for the “I had no idea I was a wilderness girl until the raft is thrown over the first wave into the evening’s campsite dinner while the rest of us the first time I came here. I feel I have grown rapids and down into the boiling inferno. Jes- wander down to the shore of Låktajärvi to do from the experiences I’ve had here. It has per shouts his commands, and hanging over a little char fishing. But the angler’s patience given me greater self-confidence, and I feel the edge of the raft, we paddle like mad in an gives way to hunger and, without catching stronger and more self-assured from what I effort to subjugate the enormous force. any fish, we return to camp and are greeted have learned.” With expert precision, Jesper steers us by a set table in the main tent. We are not We paddle on. The valley landscape is full right into the first giant wave, which pum- wanting for much. of ponds and streams, opening out further mels us with an icy, wet cascade. Whooping downstream on the enormous Torneträsk, and laughing, we have no choice but to con- Soon, the talk runs high . Outside, oblong and majestic. The gigantic natural tinue paddling frenetically. Borne on the the red glow of an evening sun illumina- reservoir discharges into the Torne River, back of the massive beast, we rush onward. tes the hills. Darkness falls slowly and the which flows down towards Jukkasjärvi. “Paddle harder, and maybe we’ll catch up to tent looks like a giant firefly against a blue- All the high-alpine meltwater gathers and ICEHOTEL,” quips Jesper. black night sky. merges here before continuing the slow But there is an element of truth in what he Now our party has thawed comfortably. journey to the coast. We arrive at the rustic says, as the melting hotel is now returning Jesper entertains us with a patented party village of Jukkasjärvi, the site of an ancient to the river. However, our arms are proba- trick, bending his thumb backwards. Playful marketplace and church. We pay a visit to the bly too weak. Hitting one set of rapids af- gibes are interspersed with remarkable sto- Nutti’s reindeer paddock and Sami open-air ter another, we keep paddling and getting ries. Anna, in a broad American accent, refer- museum near ICEHOTEL. Here, there is a sprayed with the frigid water. We enter a ring to snowboard legend Terje Haakonsen, large cot tent for guests, complete with a bar pool, Jesper stands up, shouts ‘lifesaver’ imitates the Alaska-bound snowboarders in and fire pit, and there are several buildings and belly-flops into the river. the film First Descent. and cultural artefacts. Approaching the pad- A few impromptu bathers follow his lead “Terje’s gonna be there. He’s an older guy, dock gate, we hear the characteristic clat- until most of the gang is bobbing around in but still one of the craziest,” she says, as the tering of reindeer hooves. The antlers are a the calm, flowing water. As it transpires, this tent explodes in laugher and Terje bows bit intimidating, but our group is eventually is where we get off. Dry clothing, coffee and approvingly. inside the paddock, feeding the reindeer. sandwiches are waiting. ICEHOT EL M aga zI nE | 39
  • 37. vinter. Photo: Malcolm Hanes/Johnér Beneath the snow and ice a different Sweden slumbers – one that also bids you a warm welcome.
  • 38. Our next adrenalin-steeped adventure is Anna is elated after her jump. “I didn’t think ters, followed by a substantial souvas hash. the high-wire course. I was an adrenalin junky. It’s fun to feel so Nils is moved by everything we have expe- In a grove overlooking a bay with reeds, brave and daring.” rienced, and his comment sums up what each what at first appears to be a network of ca- of us has been thinking: bles and gadgets linking a couple of masts and Jesper recalls: “It feels like we’ve just done one thing right trees soon turns out to be a nerve-racking “When I was guiding a German group, there after the other. I’ve hardly had a chance to test of skill and exertion. were two older middle-aged men who were think.” We climb higher for each minute and, more afraid than anyone, but both managed to looking down, a giddy sensation threatens climb all the way up, half panic-stricken. After coffee , we gather for the final to send us crashing to the ground. Terje is When one of them reached the last platform, activity. In turn, we have to climb a woo- first. Anna soon follows. he shut his eyes and hugged the pole. den ramp, and then fall backwards into Finally, we are all up in the unusual laby- ‘Wait a bit,’ he called. Then, he stood there the arms of the rest of the group. It is high rinth, making our way higher and higher. for five minutes, frozen on the spot. But even enough to sustain serious injury, were it Via hanging ropes, over nets and wobbly he jumped.” not for the group. logs, ever higher. The unavoidable finale is a I’m the last to go. As my heals lose their hair-raising, bungee-like swing out over the Now, we head for a large cot tent on the grip and I fall perilously backwards, a water. A hop is accompanied by screams, other side of a small pine heath, where Peter thought crosses my mind. laughter and, finally, a cry of relief. is waiting with dinner: whitefish roe for star- This is how life should be lived. The carved wooden altarpiece dominates the church in Jukkasjärvi. A culinary triumph to enjoy. Relaxation and soothing relief for sore muscles in the sauna and hot tub. Spirits are high. ICEHOT EL M aga zI nE | 41
  • 39. Art & Design Group Art Suite. Getting Cold Feet by Ben Rousseau & INSA. England. Photo by The Desire To mAke iCe- hoW mAny ArTisTs DiD hoTeL a showcase for high-class you Choose LAsT yeAr? “It art and design has been implicit was 27 artists but most of them right from the start. That’s the big worked in pairs. Their work adorned difference between the original and 15 of ICEHOTEL’s Art Suites. The the many copies that have appea- other suites featured work by mem- red throughout the world over the bers of the Art & Design Group.” years. Each winter, professional artists from near and far come to Where DiD LAsT yeAr’s Ar- Jukkasjärvi to create in snow and TisTs Come from? “Those tra- ice. For some, this is their first opp- velling the furthest were from Chile, ortunity to work in these materials. Japan and USA. Then, we had artists Others are experienced ice artists. from England, Spain, Germany and Arne Bergh is the Artistic Direc- Russia. We were very excited by the tor at ICEHOTEL. Each season, he fabulous ideas and expressions from and his colleagues in the ICEHO- former Eastern Block countries: Lat- TEL Art & Design Group tend to via, Macedonia and Bulgaria.” breathe a sigh of relief when the artists have been chosen for the Are There Any DominAnT coming winter. Arne explains the TenDenCies or forms of selection process. expression? “Last year, we saw “We receive applications from ar- many organic shapes, with a lot of tists and designers from all around meandering and winding forms.” the world. The final date for app- lications is in mid-July. Last year, you menTioneD The vA- around 150 artists applied, which rieTy of experienCeD AnD is about the usual number. It’s a noviCe iCe ArTisTs. WhAT good number, since it gives us a Does ThAT meAn for This very broad selection. Competition ArT form? “The ‘old’ ice artists is tough. After the vacation period, are mentors for those working in the usually in mid-August, the jury material for the first time. That mix gathers to make their picks.” vitalizes the ice art. Over the years, we’ve seen what can happen when WhAT is The seLeCTion daring novices take on a new ma- proCess? “All entries are unpack- terial. The art form is continually ed and the sketches are displayed renewed; new things happen every without the artists’ names being year. Even though we’ve amassed disclosed. Then, the jury members quite a lot of experience by now, it’s assess the sketches and place their still new territory.” ExpERImENtAtIoN votes. The chosen works must repre- sent a broad variety, with both figura- When WiLL This yeAr’s tive and abstract expression. version of iCehoTeL be flourishes There must be something for eve- reADy? “We build in stages. Half ryone. The group has many years of the artists arrive middle of No- of experience and can determine vember and the rest join us begin- whether the material – ice and snow – is suitable for the proposed ning of December. ICEHOTEL will be inaugurated on December 10th, in sub-zero temperatures design concepts.” but the build won’t be completed until the end of the year.” Sketch by Swedish artist Benny Ekman of his Art Suite “Get Bad” at ICEHOTEL 2009 and on the left, the actual suite. The ICEHOTEL Art & Design Group selects this season’s artists. Juryn members: Arne Bergh, Åke Larsson, Mikael ”Nille” Nilsson, Tjåsa Gusfors, Sofi Routsalainen. 42 | ICEHOT EL M aga zI nE
  • 40. TasTe The wilderness Words by Ronny Olovsson Photos by Andreas Lundberg 44 | ICEHOT EL M aga zI nE
  • 41. The NORdic high country has many unique and well- known features: warm summer nights when the sun never sets; the pure, fresh water, and the harsh winters, when the northern lights hang like a veil across the heavens. From the high-altitude glaciers to the coastland of the brackish Bothnian Bay, the shifting seasons, with extreme differences in temperature and living con- ditions, have given the fauna a distinct character. Only here do we find the world-renowned Kalix löjrom, a very fine-textured and exquisitely flavoured vendace roe. And here, the ancient reindeer herding traditions of the sami culture are a guarantee for first- rate meat products. Add to the hamper exclusive game birds like ptarmigan, and freshwater fish such as arctic char, and you’ll have the basis for an incomparable wilderness menu. “These ingredients offer just about everything a chef could ask for. each has its own special character, flavours that are distinct, and quality that is impeccable,” says Peter löfgren, wilderness guide and chef at ice- hOTel. “naturally, the food i cook “A well-prepared in the wilderness must be filling and nutritious, meal seldom tastes as but i strive to give the good as it does out in wilderness culinary ex- perience another dimen- the wilds, when your sion,” says Peter. Many body is pleasantly ex- would even go so far as to say that you can taste the hausted after a day of nordic light in this food. physical activity.” The bright summers en- sure an abundance upon which all game depends. Fillet oF reindeer à la låktajokk with tagliatelle and chanterelle sauce Reindeer fillet Tagliatelle heavy cream shallots or onions Garlic Chanterelles Game and chanterelle stock salt Black pepper Parsley Butter 1. Cook pasta according to instructions. 2. Grill fillet whole. Season with salt and pepper. Keep warm. 3. Prepare chanterelle sauce. Sauté onion in butter. Brown chanterelles lightly with onions. Add cream and stock. Reduce. Season with salt and pepper. 4. Cut fillet in diagonal slices. 5. Serve pasta. Pour over sauce. Top with meat. 6. Garnish with chopped parsley. ICEHOT EL M aga zI nE | 45
  • 42. souvas hash with asian veg- etables & sweet- and-sour chili cucumber 400g Chipped souvas 500g diced raw potato 400g asian wok vegetables Oil for frying salt and black pepper Sweet-and-sour cucumber: 1 cucumber 1 dl white wine vinegar 3 tbsp. granulated sugar 1 tbsp. salt 1 red chili pepper 3 tbsp. chopped parsley Hash 1. Fry all ingredients separately. 2. Arrange in separate piles on the plate. Sweet-and-sour chilli “Taste the cucumber 1. Peel cucumber and remove Nordic light, seeds. Cut in short, centimetre- thick lengths. 2. Dissolve sugar and salt in bright summer’s vinegar. 3. Chop parsley and chili pep- per. Combine with vinegar. abundance” 4. Add cucumber and marinate at least 1 hour. raw-marinated char Serves 4. Char fillets, approx. 400 g Breast of ptarmigan with 6 scallions potato salad 4 radishes Serves 4. 2 scallions 1 red chilli pepper 1 tbsp. capers Juice of 2 limes 4 ptarmigan breast 1 dl olive oil fillets Roquette lettuce Vinaigrette salt and black pepper 16-20 small, round Garnish potatoes 2 tbsp. vinegar 2 tbsp. water cilantro 1 package (125 g) bacon 2 tbsp. oil 1. Remove any remaining bones from 2 tomatoes 1 tbsp. coarse Dijon fish. Cut in centimetre-sized cubes. 1 red onion mustard Thinly slice scallions, radishes and chilli. salt and pepper 2. Combine fish, vegetables, lime juice and oil. Season with salt and pepper. 1. Season ptarmigan breast fillets 4. Halve the potatoes. Peel to- 6. Grill the breast fillets in a hot Marinate for 5 minutes. with black pepper. Allow fillets to matoes and remove seeds. Mince pan. Season with salt and allow to stand, and grill them just prior to red onion and chop tomato finely. stand for 5 min. Cut fillets in thin 3. Serve the mixture in e.g., 4 martini serving. Slice scallions. Combine potatoes, slices. glasses. Garnish with fresh cilantro. tomato, red onion, scallions, capers 2. Prepare potato salad. Scrub and and half of the bacon bits. 7. Arrange ptarmigan slices on a boil potatoes. plate and top with potato salad. 5. Prepare the vinaigrette and pour Top with roquette and garnish with 3. Chop bacon and fry until crisp. it over the potato salad. remaining bacon bits. Drain. 46 | ICEHOT EL M aga zI nE
  • 43. 48 | ICEHOT EL M aga zI nE
  • 44. Icehotel never stands still a lot of water has passed by Jukkasjärvi since ICehOteL first saw the light of day 20 years ago. read founder and owner Yngve bergqvist’s incredible tale of the world-unique hotel of snow and ice. through the story and the discussion flows the wild and mighty torne river, the source of a surreal ICehOteL that is con- stantly revitalized and continues to challenge and amaze. Words by Ella Jonsson & camilla Bondareva. Photo by Fredrik Alm “The Torne River is the mother of ICEHOTEL. It has flowed freely It began wIth summer through Swedish Lapland for thousands of years. Living close to na- In the early years, Jukkasjärvi’s local heritage group worked exclusi- ture, in symbiosis with the pristine river system, is both humbling and vely with summer tourism, and the village was renowned for white- gratifying. It gives rise to a very special and individual kind of lifestyle water rafting and other adventures. Even then, the Torne River was – a lifestyle that we wish to share. That idea, that driving force, has the obvious starting point. been with us here at ICEHOTEL right from the start, and it continues “There was a lot of work in the summer, but when autumn came, we to inspire us as we develop the business,” says Yngve. closed shop. The accepted truth at that time was that Jukkasjärvi was In other words, authenticity is the starting point. The owners and just too cold in the winter. The tourism manager in Kiruna at the time a diehard core of ICEHOTEL folk live along the river; following told me that Jukkas was such a cold place that no one in their right nature’s shifting seasons and living with and off the river. Yngve ex- mind would want to come here in the winter. plains that the setting itself and the discussions that go on in the com- Many people often end up in a mental cul-de-sac, where they never pany bring about a uniquely creative vibe. dare to make a change or see the possibilities in front of them. We He’s convinced he’ll never get tired of ice. “No, it’s really a fantastic should be a bit wary of established truths,” says Yngve. material, and there is still a lot that has never been done in the field “We’ve always worked by the principle that you should ‘dig where in which we work. you stand’, and that most things are yet to be done. Despite all of the “We always want to find new and fun ways to use the ice. For ex- pessimists, we decided to look at the possibilities for developing the ample, this winter we have started working with a new theme that winter season. I remember that I had a blank notebook that I began to we call ‘Purity with a twist’. fill with ideas. Now, flipping through it, I can see that we’ve realized In the first project, we built a drum kit of ice, here in our ice wa- most of them.That’s fantastic.” Many people who have metYngve have rehouse in Jukkasjärvi. The drummer from the Hellacopters perfor- heard him say, “dig where you stand; much remains to be done”. La- med a solo on them that was seen on YouTube more than 400,000 ter, he explains that the expression originated when he and colleague times in three weeks. Ice is a real magnet.” Kristina Rajaniemi, now part owner in the company, struggled to dig up a quince in the woods near Jukkasjärvi. ICEHOT EL M aga zI nE | 49
  • 45. 1992 Photos by hans-Olof utsi & artic Hall grows. Now a 250 m2 igloo on the site of the present-day ICE- HOTEL. The building was moulded in wooden forms. 92/93 1989 A small ice bar and a royal visit. artic Hall is now 450 m2 & has an art exhibit and icebar. A small apse is an ice chapel. 93/94 Two Japanese sculptors lead a workshop in ice sculpting for artists from Swedish Lapland. Ice was taken from the Torne River. The ice sculptures were a big attraction. absolut Icebar Jukkasjärvi established. Firing-range exercise at Lomben, where the igloo is an enemy command post. 1991 1990 Quinsee, the snow building that laid the foundation for the product development at ICE- HOTEL. It was an igloo that was a hollowed-out pile of snow in the woods. Inside the igloo it was just below freezing, while outside it was March. The idea to build -20°C. Body heat warmed the igloo, in a new way was born in a sauna. Kauko Not- and with spruce bows and reindeer 94/95 ström, property manager, suggested moulding wet hides on the ground, overnighting in snow in forms. When the snow froze, the forms a sleeping bag was comfortable. For were removed and the result was an igloo. A week several years, the Swedish Armed later, we tested the idea and soon there was a Forces held winter survival courses 60m2 igloo on the river near the community cen- under the direction of Lars Fält. Se- tre. Per Granlund, public relations consultant for veral symposia in survival were held Jukkas AB, came up with the idea for Artic Hall, artic Hall becomes Icehotel. with international participants. and we opened an art show in the igloo. First ice glass. ICe sCuLptIng was unknOwn igloo was erected. It was a mound of snow that was hollowed out In the winter of 1989, two Japanese sculptors were invited to Jukkas- and served as an overnight shelter for the soldiers. Military person- järvi to lead a workshop for 12 sculptors from Norrbotten. nel learned a lot about the characteristics of snow from these exer- “Rune Sundmark and I took the initiative. Artists who were inte- cises. Heat-sensitive cameras cannot detect people inside the snow rested came to Jukkasjärvi to learn to sculpt. We sawed big blocks of structure, and the compact walls of snow stop bullets. The indoor ice out of the river and pulled them up on shore. Ice sculpting was temperature remained at around a pleasant -5°C, while outdoors the something new and unheard of. thermometer dipped below -30’C. Ten years later, more people were needed to build ICEHOTEL. Af- “In 1991, our first true snow building was constructed on the river, ter visiting labour exchanges around Norrbotten, we gathered 15 or using temporary wooden forms. We sat in the sauna and discussed 16 participants. Then Norrbotten labour board director, Björn Pet- how to build an igloo using a moulding technique. Kauko Notström, tersson, and county governor Björn Rosengren believed in the idea our property manager, led the trial project, and the technique was and the whole thing resulted in a make-work scheme. later patented. Eventually, it led to the creation of real jobs at ICEHOTEL. Of the In 1992, we built a 250 m2 igloo. It was called Artic Hall. At that people who took part in the workshop, 10 or12 are still working at time, a large group of foreign guests visited Jukkasjärvi. They deci- ICEHOTEL after 20 years. That tells you a lot about the spirit and ded to stay overnight, but we didn’t have enough accommodation for loyalty in the company,” says Yngve. everyone. Someone came up with the idea that the guests could sleep in the igloo. The next morning, everyone in the group was ecstatic. the fIrst snOw buILdIng – a pILe Of snOw In And the rest, as they say, is history. The ICEHOTEL business concept the wOOds was born.” In 1990, the very first snow building, called Quinsee, was construc- Yngve recalls the first guests who visited ICEHOTEL. “There were ted. The Armed Forces survival unit commissioned the building and just a few. The following year, the same people returned, plus a few used it for winter survival courses. In the middle of the woods a large more. In the early years, we had around 150 to 200 guests. The figure 50 | ICEHOT EL M aga zI nE
  • 46. 96/97 97/98 Ice art in Kungsträdgården in connection with Culture Capital Stockholm. First ice dish. Herb Ritts absolut/Versace. Photographer Herb Ritts shoots Absolut Versace in Jukkasjärvi with supermodels Naomi Campbell, Markus Schenkenberg and Kate Moss. The shoot is in 98/99 absolut africa Hoshino’s world. mid-December. The campaign Japanese ice exhibition based on photos by the famous Japanese was launched in Vogue on 1 photographer who was killed by bears in Kamchatka. 12 Japanese April 1997. Åke Larsson de- sculptors under the direction of Ruichiro Sakino. Ice and snow signs the first luxury course as part of a program sponsored by the labour market board. suite, with a ICEHOTEL trains two Greenland Inuit to build an igloo. The result map of Juk- is an igloo village in Kangarluossaq, Greenland. kasjärvi and the To r n e River. 2000/01 Ice gallery at Österlånggatan 42, 99/00 Stockholm, a small ice exhibit. EU pro- ject with ice art when 95/96 Sweden assumes EU Millenium. presidency. Arne Bergh Live world TV broadcast from Juk- and Åke Larsson build 01/02 Film shoot. kasjärvi. Sami artist Yana gets mar- a rowboat in ice, which Billie August’s “Smilla’s ried in the Ice Church; ice music they launch and test, Sense of Snow”. The set from ICEHOTEL Arena. Inauguration Midsummer 2001. for the final scene was of ArtCenter. Igloo village and ice built in Jukkasjärvi by Åke sculpture exhibition. Storage shed Larsson and Arne Bergh. for ice blocks. New logotype. Icebar Stockholm opens 1 June 2002. doubled in the 1994/1995 season. Since then, the numbers have stea- “We have developed the art form ourselves. In the beginning, it was dily increased. really hard work – and uncertain. It’s much easier now that we can In 2007/2008, a new record was set when we received 30,000 organize and foresee what will happen. Each year, new techniques and overnight guests during the four-and-a-half month season.” tools are used in the creative process. It’s incredibly exciting to watch it happen.”Now, ICEHOTEL is entering a new phase of research and art an ImpOrtant faCtOr development. Yngve is looking at technology that will allow him to Art and design have provided a point of departure for the company start building ICEHOTEL earlier than usual and thereby extend the from the start. In a snow building called Artic Hall, various works of season in Jukkasjärvi. art were exhibited. “These included photo exhibits and paintings in different techni- tOrne rIver wOrLd tOur ques. Snow, ice and cold did not provide the right setting for that type An important milestone in the business was the start of collaboration of art. It was damp, and the frames and pictures were damaged by with Absolut. the climate. We started discussing how we could refine the concept. “We built the first Absolut Icebar in Jukkasjärvi in 1994.With Absolut 1994/1995 was the first season we began to work exclusively with as a partner, ICEHOTEL has been able to grow far beyond Jukkasjärvi snow and ice. Today at ICEHOTEL, more than 90% of the building and Sweden’s borders. It’s tremendous to be able to take part of the and its interior consists solely of natural material – frozen water.” Torne River out into the world. We now have bars in Jukkasjärvi, Lon- About 150 artists and designers apply each year for the chance to don, Tokyo, Stockholm and Copenhagen. And more will soon open.” work on the interior design and decoration of ICEHOTEL’s suites and Over the years, the business has expanded and ICEHOTEL has fre- public spaces. After a careful selection process, they are flown to Juk- quently been a partner in events of various kinds. The Torne River ice kasjärvi to take part in the creation of ICEHOTEL. Many have never has been used to boost brands such as Hugo Boss,Versace, Montblanc, worked in snow and ice before. They are led by a team of trained and Volvo and TetraPak. The ice has been sent to major cities the world experienced artists. over, and even to deserts. ICEHOT EL M aga zI nE | 51
  • 47. Accredited SpAce Agent From being an expert on travel experiences in Swedish Lapland and northern Norway, ICEHOTEL Travel now takes an exciting leap into the future and adds space travel to their product range. Booking preparations is well under way. - The first space travel from Kiruna, Sweden takes place in 2012. - Virgin Galactic has appointed five travel companies in Scandinavia with sole rights to reserve seats aboard the suborbital flights. - ICEHOTEL Travel is an underlying business area of ICEHOTEL AB - As an ASA ICEHOTEL Travel will provide great local expertise for space tourism. For more inFormAtion pleASe contAct Dan Björk Director of Sales and Marketing | +46 (0) 70 633 43 49
  • 48. 02/03 Photo by The world’s largest igloo village, with 140 igloos and 800 overnight guests when Tetra Pak 03/04 celebrates its 50th anniversary in Dec. 2002. Ice Globe The- December 2003 atre is built in January and opens with Shakespeare’s Ham- Queen Silvia celebrates her 60th birthday. A let, performed in Sami by the Beaivas theatre company. St. production of Macbeth at the Ice Globe Thea- Petersburg celebrates it tercentenary with an ice pavilion and tre is filmed. Icebar Stockholm renamed we have our bigloo. ABSOLUT ICEBAR Stockholm. 04/05 Romeo and Juliet at Ice Globe Theatre. Discovery and 05/06 Bo Landin shoot the TV documen- absolut Icebar London. tary The ICEHOTEL, a world suc- Montblanc celebrates its centenary cess. Absolut Icebar Milano opens with ice diamonds. in October 2004. 08/09 06/07 absolut Icebar Copenhagen. New ice production facility ready in January 2007. Purity with a twist 07/08 Hellacopters drummer on YouTube. Icebar by ICEHOTEL Copenhagen and Tokyo open. 09/10 Linnaeus year concludes with Cool Cresendium and a visit from King Carl Gustav and Queen Silvia. Major invest- ments and expansion of outbuil- dings at ICEHOTEL. 20th anniversary of ICEHOTEL CarbOn dIOxIde negatIve bY 2015 of the country’s most spectacular high fells and mountains are to Environmental awareness has been part of the ICEHOTEL concept be found here, and there is an expansive tourism sector and many over the years. well-known brands. And here, the Esrange space research centre has “I think this comes from the fact that we work with nature and what made a name for itself the world over. The most recent phenome- nature gives us. It’s humbling to follow the mighty river’s shifting non, placing Kiruna even more firmly on the map, is space tourism. moods and witness the changing seasons. In our part of the world, Yngve explains. caring for nature and being grateful for what it gives is a tradition.” “In 2012, the first manned commercial space mission will embark A commitment to causing as little environmental impact as possible from Spaceport Sweden. has driven the development of the company’s environmental protec- The seats are already booked and a large group of space tourists has tion effort. been here on a study visit.They were thrilled with Kiruna, Jukkasjärvi “In 2008, we came up with the idea to make ICEHOTEL carbon and all that we have to offer in the form of fabulous experiences – and dioxide neutral, and even carbon dioxide negative. We want to reach contrasts. that goal by 2015. This means that ICEHOTEL’s guests will be hel- Working with the mighty, 8,000-year-old river and now, to be able ping to improve the environment. Together with Gävle Energi, we to take our guests into space, is really magnificent. In both cases, are promoting the development of renewable energy sources. All nature has given us the starting point. ICEHOTEL is ‘digging wear energy used at ICEHOTEL is so-called Källmärkt renewable-source it stands’, and we intend to keep doing things that way,” concludes energy. We’re proud of that. Yngve Bergqvist, gazing out over the Torne River. Yngve was 20 when he was hired by LKAB in Kiruna on the promise pIOneers break new grOund that he would play for the company handball team. If he hadn’t taken The region around Jukkasjärvi is pioneering country. Sweden’s vital the job, he probably would have become a sea captain instead of an mining industry has thrived here for more than a century. Some entrepreneur with a passion for snow and ice. ICEHOT EL M aga zI nE | 53
  • 49. Science coLourfuL grEETINgS IN ThE wINTEr NIghT So, you thought winter in Lapland they can extend, with dimi- was in black and white. Nothing could be nishing light intensity, several farther from the truth. In fact, the polar night hundred kilometres upwards E L E C T R O N P AT H M O L E C U L E O R AT O M I N T H E AT M O S P H E R E is alive with light and colour. The white snow to, at most, 1000 km. reflects a heavenly light show – glittering Normally, the Northern stars, a full moon and the magical, mystical Lights can be seen on Northern Lights. But what, exactly, are the virtually every clear Northern Lights? night at high latitu- The Northern Lights, Aurora Borealis, ap- des in the northern pear in a clear night sky as swirling rivers of hemisphere, under greenish-blue light. They move and dance the so-called north unpredictably; sometimes barely perceptible, polar auroral oval. then suddenly growing vivid. In Sweden, the polar In simple terms, the auroras can be explai- auroral oval is most ned as an interaction of the solar wind and the often above Kiruna’s Earth’s magnetic field.The solar wind consists latitude. of charged particles emanating from the Sun. It must be dark COLLISION > N O R T H E R N L I G H T S These are captured by the Earth’s magnetic for the auroras to field and drawn towards the poles at very be visible, and they high speed. The phenomenon occurs when are best viewed the particles collide with atoms and mole- from open spaces cules in the upper atmosphere, transforming away from periphe- kinetic energy into visible light. Their colour ral light. As a winter is most often greenish blue. Sometimes, the visitor to IcEhoTEL, Northern Lights can be red or purple. The in the polar night you different colours depend on the types of stand a very good chance atoms, their speed and charge.The most in- of receiving a cold and co- tensive auroras occur at a height of about 100 lourful winter greeting from km and can be 10 to 30 km high, although the Sun, the Northern Lights. Light AlwAys welcome when it returns in spring to the regions north of the Arc- tic circle. slowly, nature awakes as the snow melts away. Bubbling and trickling can be heard from every ditch, mountain stream and glade. All living things rush towards summer with open arms. north of the Arctic circle, the period from early-June until late-July is like a single, long day. At this latitude and time of year, the midnight sun never dips below the horizon. sleep seems irrelevant, and energy 4pm - 5pm 6pm - 7pm 8pm - 9pm 10pm - 11pm 12am - 1am 2am - 3am 4am - 5am 6am - 7am 8am - 9am 10am - 11am 12pm - 1pm 2pm - 3pm virtually inexhaustible. Take advantage of it. experience nature at night, when everything exciting happens. 54 | ICEHOT EL M aga zI nE
  • 50. Your local corporate bank for cross border Business Yngve Bergqvist has created the most spectacular tourist attraction: ICEHOTEL in Jukkasjärvi, the world´s largest igloo according to Guiness World Records. His business concept was both bold and untried, but we believed in the man behind this vision. Swedbank is a large corporate bank in cross border Outside our domestic markets we operate in Denmark, Business. Our aim is to be the natural choice for Finland, Norway, Western Russia, Luxembourg, the US, customers and corporates. China, Ukraine and Japan. Swedbank is for corporate clients leading bank in We give you all a warm welcome to Swedbank! Sweden, Estonia, Lativa and Lithuania. We offer a full range of easy-to-use and competitively priced financial services.
  • 51. The Magic of ICEHOTEL in a metropolitan setting If you’ve just gone against everyone’s advice and created a hotel the baking-hot Niger desert. Icehotel partners with ABSolUt in made entirely from snow and ice, which during its first years attracted opening ABSolUt IceBARs around the globe and are looking into some 150 guests – there’s no doubt that the next step would be to add new exiting locations at the moment. All the ABSolUt IceBARs a bar to the concept. In 1993, the founders of Icehotel in Jukkas- are dressed with a certain theme, which are created to stimulate vi- järvi built a small bar at the hotel. everything from the counter to the sitor interaction and to evoke all senses. london recently launched furniture was made from torne River ice. even ice glasses would be ABSolUt IceBAR Factory, an industrial space with ice cogs, pipes, thought up just a few years later. monitors and even a custom made mechanical conveyer belt that dis- to create buzz around the world’s first IceBAR, a press release was plays rotating vodka cocktails. An exclusive mix of factory sounds, sent to international media along with a photograph. Newsweek Ma- beats and groundbreaking electro is aired while bartenders fully clad gazine thought it was so worthwhile that they designated the small in industrial protective wear serving fluorescent ABSolUt cocktails bar in Swedish lapland “Bar of the Year”. two years later the Absolut specifically developed to complement the new surroundings.the crea- company contacted Icehotel and a more than 15-year-long col- tive Factory theme will travel around the world to different ABSolUt laboration started. the first ABSolUt IceBAR came about in 1996 IceBAR locations as well as the other themes in the portfolio. and was promoted by the famous ABSolUt VeRSAÇe campaign – photographed in Jukkasjärvi by herb Ritts with supermodels Kate this past spring yet another IceBAR concept was launched – IceBAR Moss, Naomi campbell and Marcus Schenkenberg. Since then, over by Icehotel. these bars are run solely by Icehotel and focus on 50 temporary IceBARs have been built around the world, even in bringing the spirit of Icehotel to the guests. 56 | ICEHOT EL M aga zI nE
  • 52. Marknadsvägen 69 31-33 Heddon Street Jukkasjärvi London W1B 4BN England artists Lena Kriström & Mark Armstrong (AI juKKAsjÄRvI) Åke Larsson & Mikael Nille Nilsson (AI stoCKHoLM) Phone: +44 (0)20 74 78 89 10 sofi Ruotsalainen & Mikael Nille Nilsson. (AI LoNDoN) jens thoms-Ivarsson & Mats Nilsson (IBI CPH) Nordic Sea Hotel, Vasaplan 4, 31-33 Heddon Street Arne Bergh & Åke Larsson (IBI toKyo) Photos by & Andreas Lundberg. Marknadsvägen 69 Jukkasjärvi 101 37 Stockholm, Sweden London, W1B 4BN, England Phone +46 (0) 8 5056 30 00 Phone +44 (0) 20 74 78 89 10 The mother of all ICEBARS is located ABSOLUT ICEBAR STOCKHOLM is the ABSOLUT ICEBAR LONDON opened its do- at the ICEHOTEL in Jukkasjärvi, 200 world’s first permanent icebar, lo- ors in September 2005 and has en- kilometers north of the Artic Circle cated in the city center at Nordic joyed success through sensational and first set up in 1994. Every win- Sea Hotel. It offers an experience events and innovative, exciting ice ter people from around the globe unlike any other. Chilled to a con- designs. It’s also the first icebar meet up at the ICEHOTEL, and break stant -5°C/23°F, it evokes all your in the UK, and offers a wide range the ice over a drink or two at the senses. Twice a year leading inter- of ice cold ABSOLUT VODKA drinks. frosty counter of this trendy esta- national artists and designers are This luxurious venue is all about blishment. It’s open every day from invited to create experimental inte- comfort and sensory experience. 01.00 pm to 01.00 am. riors and sculptures. Drop-in Fri- Belowzero restaurant + lounge sits days & Saturdays 9.45 to 1 am. At snuggly alongside ABSOLUT ICEBAR all other times, reservations are LONDON and is the perfect place to highly recommended. As a guest at enjoy warm or cold cocktails and fine Nordic Sea Hotel you will have ac- food. It is often necessary to book cess to facilities and services. a table in advance. In April 2009, IceBAR cPh by Icehotel opened in the Danish capital of copenhagen, shortly followed in June this year by IceBAR toKYo by Icehotel. the “Purity with a twist” theme permeating these bars respec- tfully allows the Jukkasjärvi ice to speak for itself. on the menu are light meals with an arctic tone and a range of beverages and there are numerous possibilities for different types of events for small as well as large par- Copenhagen Hotel 27 Tokyo Chuo Ward Ginza ties. No one can recreate a place as unique Løngangstræde 27, SVAX GINZA building 1F, as Icehotel, but visiting an IceBAR will Copenhagen, Denmark 8-5-15 Ginza Chuo-Ku, Tokyo, Japan Phone + 45 7027 56 27 Phone + 81 3-6228-5021 momentarily teleport you to Jukkasjärvi in Swedish lapland. ICEHOT EL M aga zI nE | 57
  • 53. What is your Way out? Polaris congratulates ICEHOTEL on its 20th anniversary and look forward to a continuous and rewarding partnership. Over the years we’ve come together in our passion for world class innovation and safety in outdoor adventures. That’s what we’re all about – besides having fun of course. About PolAris With annual 2007 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets allterrain vehicles (AtVs), including the Polaris rANGEr(tm), snowmobiles and Victory motorcycles for recreational and utility use. Polaris is a recognized leader in the snowmobile industry, one of the largest manufacturers of all terrain recreational, utility and side-by-side vehicles (ATVs) in the world, and rapidly making impressive in-roads into the motorcycle cruiser and touring marketplace under the Victory® brand. The Victory motorcycle division was established in 1998 representing the first all-new American-made motorcycle from a major company in nearly 60 years. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol ”PII,” and the Company is included in the S&P Small-Cap 600 stock price index.
  • 54. Late winter in Swedish Lapland means long, bright days, lots of snow and brilliant sunshine. Join the Berg family on their very first ski adventure at family-friendly Björkliden. The Bergs all agree; a ski holiday is the perfect way to bring a family closer together. And when a family shares the same interests and everyone can join in the fun on their own terms, it couldn’t be better. V ikt o r & P a t ri k p la n n in g t h e n e xt ru n Sunday 19th, April 2009 It’s an early start when the alarm clock rings at 4.00am. Even so, both children and us parents have no trouble getting up. Forty minutes later, the whole family and a huge amount of gear are piled into two cars and on the way to the railway station. The train was already waiting at the platform and we managed to get ourselves and our baggage onboard without any rush before the 04.40 departure. Expectations were high and everyone was in a great mood. Again, we remarked on how nice it was not to have to drive. To just lean back and relax, and not have to keep an eye on ri k a the road; but above all, to be together and talk with each other. il m a & E It was as if our vacation began immediately. Out come the books, S pa c e g ir ls: V our packed breakfast is eaten and then someone takes a nap. The weather was variable to say the least.When we reach Björkliden at midday, a snow storm with 100 kph winds is First raging. Exciting! But wait! We thought we’d just walk up to the hotel and check in, but we realized we weren’t wearing warm winter clothing. Everything was packed in one of our ten bags – but which one? Anyway, we found our hats and mittens before Björkliden’s friendly staff drove our baggage up to our cabin. It was a snowy walk.We looked like snowmen when we reached the hotel. But we had a good laugh. While waiting for our cabin, we enjoyed a good lunch in the impression hotel restaurant. Just imagine, we’re finally here! Despite a wild blizzard swirling past the picture window, we were delighted by the incredible scenery and cosy atmosphere that surrounded us. The first thing we did when we arrived at the cabin was turn on last the sauna. The perfect start to our stay. Patrik and Viktor watched a hockey game between Sweden and Russia. Then, we unpacked our clothing and food and made our beds. Our cabin was in the last row, with a view of Torneträsk and Lapporten; but on the first day, all of the windows were snowed over. It was quite an adventure to experience the force of nature. Hoping to hit the slopes early the next morning, we turned in early. ICEHOT EL M aga zI nE | 59
  • 55. in! O n t h e t ra Monday 20th, April 2009 We rose early, opened the window shade slightly, and realized the snowstorm was still raging. Maybe, just maybe it had died down a bit. But we weren’t about to be defeated by something as trivial as the weather. After breakfast, we dressed in full winter gear, goggles included, and walked down to the general store.We had to stock up on a few necessities. On the way back, we had a snowball fight and played in the snow. Oh, what fun we had! In the afternoon, we decided to ski for a few hours in the Technique slope. It was wonderful to see the whole family on skis, and to see that everyone could ski at their own level and have fun together. Stocking u p at the ”La ntha ndel” Afterwards, back at the cabin we played Alias and card games. It was the girls against the boys. In the evening, we enjoyed a good home-cooked meal, watched TV, and then fell happily asleep in our comfy beds. When we reach Björkliden at midday, a Ad mi rin g th e vie w snow storm with 100 kph winds is raging. Wow! Blown away Exciting! 60 | ICEHOT EL M aga zI nE
  • 56. Tuesday 21st, April 2009 F irst on e in, la st on e out Finally, the weather looked promising. To be honest, the weather really does matter. And after a long winter, we needed a little colour on our cheeks. Hurray! All the lifts were open! Now we could do some serious skiing. The runs were fantastic and the whole family was ecstatic. This is the life! The slopes were ideal for the children, and we were delighted with all the possibilities and the sense of freedom.We ate an early lunch at the Snowbar near the Kåppas ski lift.With faces towards the warming sun, we Ti me for lu nch a nd new energ y sat outside on comfortable reindeer hides on the deck.Wonderful! After a couple more hours on the slopes, our legs were star- ting to feel the strain.We decided to return to the Snowbar for a break. Then, it happened. I fell, without any warning, and hit my head quite hard. Naturally, I was wearing a helmet. This gave me a terrible headache and pain in my jaws and neck. After a few minutes, I was able to stand up and get myself down to the Snowbar. That knock on the head resulted in a 15-20 minute blackout, which was very unpleasant. Patrik and the children had to explain again and again what had happened. Staff at the Snowbar helped Patrik to call for transport. Minutes later, I was ”E a t in g o ut” taken by snowmobile to the hotel doctor. A light concussion was the verdict. Typical.Would I still be able to ski? Back at the cabin, I rested for a while and then we began to prepare dinner. Evening darkness fell. Curtains were drawn and lamps lit, so I could sit up with the family. It was a pleasant eve- ning of conversation. (There was a lot of talk about memory loss.) I’m hoping I can make it out onto the slopes again tomorrow. ”Ha ha ha...!” ”Ea ting out.” ICEHOT EL M aga zI nE | 61
  • 57. N e xt t i m e I ’ ll w in Wednesday 22nd, April 2009 Thursday 23rd, April 2009 Fabulous weather! The sun is shining, lunch is packed, and the As the saying goes, time flies when you’re having fun. Our last Berg family is ready for a full day on the slopes. How could I day, and the cabin had to be cleaned. let a simple concussion keep me from getting back on the hill on The program included a trip by snow cat up to Låktatjåkko such a fine day? No sooner said than done, we set up our base Fjällstation, Sweden’s highest mountain lodge.We were a party camp near the grill pit by the ski lift, an ideal spot. Especially of ten and the journey took 45 minutes.We saw families on cross- for me, since I had to take it easy. country skis, snowmobiles along the trail, and up at the lodge, Lunch was cooked over an open fire and the children went off three men who had climbed all the way up ‘haute-ski style’ with on their own. I took it very easy. I was disappointed at not being skins on their skis. It had taken them four hours – against the able to ski, but took comfort in the fact that I could enjoy the wind. But they must have had a fantastic run down the moun- weather, fresh air and beautiful scenery and be with my wonder- tain.We enjoyed the spectacular view, tasty goulash and delicious ful family.We rounded off a great day with a superb meal at the waffles before it was time to head back. hotel restaurant, always in sight of the majestic Lapporten.What That evening, we said goodbye to Björkliden and boarded the a bonus! train.What fabulous days, what a wonderful experience.We read, the children finished their homework, and then we had dinner in the dining car. Our first family ski trip has come to an end.We’ve definitely acquired a taste for ski holidays. It’s an unbeatable vacation that brings the whole family closer together in sharing a common interest with plenty of time outdoors.We are already looking forward to returning to Björkliden. Ski greetings from Patrik, Erika, Viktor & Vilma Berg r enjo yi ng a n V il m a & V ikto d in n er a m a zi ng Facts Björkliden Björkliden, situated 250 km north of the Arctic Circle, is a place of extreme contrasts. During the winter you can experience world class heliskiing in a mountain region half the size of Austria, try dog sledding through majestic winter landscapes, or visit Sweden’s highest mountain station, Låktatjåkko, 1228 meters above sea le- vel. In the summertime, when the sun doesn’t set for 100 days, you can discover Kåppasjåkka, one of Sweden’s largest cave systems or play golf on one of the world’s most spectacular golf courses with a breathtaking view of the Swedish alps. There is a wide range of options for accommodation and restaurants offering both interna- tional cuisine and northern Swedish specialities. Björkliden Fjällby AB | 981 93 Björkliden | Tel. +46(0)980 641 00 | Fax. +46(0)980 410 80 | | 62 | ICEHOT EL M aga zI nE
  • 58. A stay at the ICEHOTEL in Jukkasjärvi Besam is a world-leading provider of A Besam UniSlide automatic door is a unique and unforgettable way of safe, convenient and reliable entrance system will welcome visitors to the experiencing winter’s dark beauty, and solutions and service, and we look ICEHOTEL this season, as well as to Besam is proud to be providing the forward to putting our 40 years of the Absolut ICEBARS around the main entrance and other door opening application experience to work in the world. It’s part of our full range of solutions to this remarkable building extreme environment that is northern entrance products that also includes for the 2009-2010 season. Sweden in winter. swing doors, revolving doors, air
  • 59. Space When the space ship separates from the carrier, it ignites its own rocket engine and begins the space flight, giving travellers 4-5 minutes of weightlessness. Round trip to space Kiruna has been a space centre agreement is now in place between Spaceport for 50 years. Over the years, the curve has Sweden and Virgin Galactic, which is now the pointed straight upwards. Services include market leader in the development of techno- everything from launching of sounding rock- logy for space tourism.Virgin Galactic expects ets and stratospheric balloons to satellite to launch the first space trip for tourists, from control and advanced testing of aerospace Spaceport America in New Mexico, in 2010, systems. In combination with Lapland’s exo- and from Spaceport Sweden in 2012. “Flight tic nature and the high-quality infrastructure testing of WhiteKnightTwo, the carrier aircraft for tourism, the next stage of development that will take the spacecraft SpaceShipTwo to seems inevitable. It’s time for passenger tra- an altitude of 15 kilometres, will begin in the vel, and the destination is space. autumn of 2008. Subsequently, SpaceShipTwo “Commercial space operations are right will ignite a rocket engine and fly to an alti- for the times. There is a great interest from tude of up to 130-140 kilometres. An altitude the private sector,” says Johanna Bergström- of 100 km is the generally accepted boundary Roos, public relations manager at Spaceport between Earth and space. During the flight, Sweden in Kiruna. passengers will experience about 4 or 5 minu- Spaceport Sweden aims to be Europe’s first tes of weightlessness while enjoying a fantastic The astronauts have already started to prepare and most obvious base for space travel for for their space adventure, with tests that view,” says Johanna. About 250 passengers paying tourists. Spaceport Sweden is open to expose the body to forces of up to 6G. have already booked a space trip with Vir- all operators in the space tourism sector. An gin Galactic at a cost of 1.4 million Swedish 64 | ICEHOT EL M aga zI nE
  • 60. Space I am an adventurer Jon Goodwin; space tourist Your fascination for space – how did it all be- gin? Space was not necessarily my fascination. Because I am an adventurer, VG seemed to me to be just a fantastic opportu- nity to be one of the first non-Astronauts to go to space. kronor per person. About 80 space travel- lers have already started to prepare for their “Astronauts You will be one of the world’s first private space adventure, experiencing forces of up seldom space travellers, what are Your expectations for the flight? Going to mach1 will blow my mind, I can’t to 6G. Last winter, about 50 of them visited Kiruna and Spaceport Sweden. speak get my head around it and that experience will be sensational. I’ve done some pretty exciting things in my time. I was the first “It was a very successful trip. The travel- solely person to canoe down the grand canyon in a Canadian double, I’ve competed in the Olympics and I race Ferraris. Going to lers experienced subarctic Lapland, with a visit to ICEhOTEL, a helicopter tour to about space space will be the ultimate! Kebnekaise’s summit, dogsledding, snowmo- biling, a rocket launch at Esrange Space Cen- when they how are You preparing for the spaceflight? I’ve always trained hard and have no concerns for the flight. In fact ter, good food and drink, and more besides. return to I have completed my centrifuge training last Autumn and had no problems at all. Lapland is super-exotic and comes as quite a surprise for many who have ‘seen and done Earth. They You visited spaceport sweden last winter – how everything’. It’s a fantastic complement to a space adventure. We’re pleased to see that emphasize was it? The whole trip was just incredible fun – staying in the ICeHOTel, the sledding, the helicopter ride to Kebnekaise – we have a product that meets expectations the beauty it was truly magical. In fact I have recommended it to many others and I think it will make a fantastic launch site of the in every respect,” says Johanna. In the long term, it is conceivable that space travel will and future. I think many people who fly from New Mexico will want to fly again from Spaceport Sweden so they can see a totally generate new technology that can be used for terrestrial travel. fragility of different view, have a totally different experience, and hope- fully fly through the northern lights. “For example, a flight might start in Swe- Earth.” name 3 things that You would like to take to den and land a couple of hours later in Aus- space with You? I want to take nothing but my body. I want tralia. hopefully, thanks to better energy ef- to totally enjoy and immerse myself in the experience – the ficiency, suborbital flights will help to reduce speed, the weightlessness. I don’t want to be worrying about the environmental impact of travel,” Johanna cameras, documenting the flight or anything else. I just want to enjoy and observe. adds. Another aspect is that space travel may encourage ways of thinking that are positive for development and humanity. “Astronauts seldom speak solely about space when they return to Earth. They emphasize the beauty and fragility of Earth. I hope that environ- mental awareness will grow as more people who are in a position to make a difference have the opportunity to experience this,” says Johanna Bergström-Roos. susan newsam (Head of Marketing Production, VG) Jon goodwin (VG Founder), louella faria-Jones (Astronaut Relations Manager), pauline goodwin (Jon’s Wife, who has also competed in the Olympics) ICEHOT EL M aga zI nE | 65
  • 61. Space Photos by nasa At 20.47 locAl time on 9 December 2006 (02.47 on 10 December, Swedish time), his moment came. After a successful launch from Cape Canaveral in Florida, Christer Fuglesang became the first Swede in space. And soon, he will get another chance. Christer will fly with space shuttle Atlantis on mission STS-128, which is planned to begin on 30 July 2009. 2009 is the internAtionAl YeAr of Astro- nomY. WhY do You think spAce is so topicAl right noW? “A lot is happening in space and many countries are involved. Among other things, this in- cludes activities in connection with the space station. Space is used for communication and navigation. And there is all the exciting research that is being conduc- ted in space, of which the aim is to learn more about space as well as Earth.” WhAt cAn We modern, urbAn dWellers leArn from spAce? “We can learn much about the climate by observing our planet from afar. We can predict harvest yields and prepare for possible crop failure, for example. On the space station, weightlessness is used in research to study phe- nomena that are otherwise difficult to study on Earth, owing to gravity.” in december 2006 You did three spAce WAlks during Your mission on iss. WhAt Are Your stron- gest impressions from this experience? Living in weightlessness for 13 days, without a doubt. And seeing Earth from a distance was overwhelming. I was struck by how small and vulnerable our planet is in the massive, black universe. Es- pecially when you notice the thin atmosphere on the horizon, WorK our only protective barrier against space.” hoW do You think We Will explore spAce in the future? The USA is now building a new moon rocket. The plan is to travel to the Moon and build a research base. The intention is to learn for the future and to make a voyage to place Mars within 25-30 years. In the long term, I believe that we will settle on other planets and live there for extended periods. However, it will take a couple of centuries before we emigrate to Mars.” do You think We Will discover intelligent life forms out there in spAce? That is doubtful. I think we might find simpler forms of life. Perhaps there is intelligent Space life out there, but if there is, it’s far away and difficult to com- municate with. Only now do we have technology that enables us to spend time in space and peer far out into the universe. Who knows, perhaps they will find us first.” - I have nothing against Many dream of working in space. For a chosen few, this space tourism. Private, dream becomes reality. One of them is Christer Fugle- commercial intrests are driving the development of sang, Sweden’s first astronaut. Since 1992, when he and space, it benefits everyone. five other prospective European astronauts were selected for ESA Group 2, it had been a long wait for Christer. 66 | ICEHOT EL M aga zI nE
  • 62. The last 15 years the ICEBAR concept has celebrated its success by serving refreshing cocktails in unique surroundings created from ice from the Torne River. The flow of ice from the majestic river has found its way to ICEBAR’s all over the world – now the concept has taken a step further with ICEBAR by ICEHOTEL. Launched 2009 in Copenhagen and Tokyo with the coolest drum solo ever. The guest will be offered a sensual experience of food, drinks, design and art with special effects to capture the spirit of ICEHOTEL. ICEHOTEL has teamed up with Philips to enhance the art and the natural ice qualities to really touch all your senses with Philips unique consumer products and light design. Next year you can also find the Philips suite up at ICEHOTEL - a must to see!
  • 63. Check in winter 2009/2010 10 deCember-19 april summer 2010 June- august iCeHOtel is in a small village north of the arctic Circle in swedish lapland. get- ting here is easier than you think. We are just 17 km from Kiruna’s railway station and 12 km from Kiruna airport. the flight from stockholm only takes an hour and a half. With Jukkasjärvi as your starting point, you can easily reach the lapland fells and the fiords of northern norway. Contact iCeHOtel travel for bookings. WelCOme tO JuKKasJärvi iCeHOteL Offers COmfOrtabLe accommo- 2 Photos by 1 dation, fabulous natural surroundings and plenty of outdoor leisure alternatives. in the winter, you can choose from among several accommodation alterna- tives and combinations, with an overnight stay at iCe- HOtel and the rest of your nights in our warm hotel rooms. breakfast buffet, warm clothing and a morning sauna (with towels) are included. during the summer, the sauna can be booked at the reception desk. boots, life vests and other equipment can also be rented. See page 75. Warm accommodation 3 1. KaaMOS HOTEL ROOMS. Bright, double rooms in modern Scandinavian style with corner windows. Double beds (divisible in some rooms). Bathroom with shower and toilet. TV, telephone and kettle. Wire- less Internet. 2. northern Lights hotel chalet. Two separate bedrooms: one single and one double. Double bed (not divisible). Bedrooms have skylights with a view of the summer sky and Midnight Sun. Living room with refrigerator, kettle, TV, telephone. Bathroom with shower and toilet. Wireless Internet. 3. nordic hotel chalet. Two separate bedrooms: one with divisible double bed and one with bunk bed. Living room with refrige- rator, kettle, TV, telephone. Bathroom with shower and toilet. Wireless Internet. 70 | ICEHOT EL M aga zI nE
  • 64. Check in 4 art Suite Crystal Cupola by artists Charly walter & rashid sagadeev. Photos by cold accommodation 4. DELUXE SUITE. This suite was created by spe- cially selected artists and is perfect if you wish to give yourself and a loved one something extra. 5. aRT SUITE. Stay in the midst of ice art in the form of amazing designs and wonderful sculptures. Each room is uniquely designed by different artists from around the globe. 6. ICE ROOMS. Comfortably appointed rooms with ice furniture and ice art. 7. SnOW ROOM. In this spacious room you’ll sleep well in -5 degrees. 6 artists Åke Larsson & mats nille nilsson. Photos by 7 5 art Suite Ho-shi to tsu-ki by artist Hiroyoshi sakai. Photos by ICEHOT EL M aga zI nE | 71
  • 65. Check in 1 Photos by & Hans-Olof utsi rEStaUrant at iCeHOtel, the menu is seasonal. the pantry is full of ingredients harvested straight from the forests, rushing rivers and crystal-clear lakes.Whitefishroe, reindeer and moose, arctic raspberries and cloud- berries are transformed into tasty delicacies to tempt even the most particular of gourmets. iCeHOtel restaurant offers a gastronomic adventure in a bright and modern atmosphere. even if the restaurant isn’t made of ice, some dishes are served on plates and bowls made of crystal-clear ice from the torne river. 3 1. ICEHOTEL 2 Restaurant ICEHOTEL Restaurant offers a gast- ronomic adventure in a bright and modern atmosphere. An exclusive menu is served on plates and bowls made of crystal-clear ice from the Torne River. 2. ICEHOTEL lounge If you’re looking for somewhere to settle into an armchair and relax between adventures, visit our newly 4 Round off lunch with a fortifying cup of opened lounge in the reception buil- coffee or a tempting dessert in the bar at ding. Here, you can order a hot drink ICEHOTEL Restaurant. or even an aperitif before dinner. 3. absolut icebar In the evening, when you feel the winter chill, we recommend a visit to our bars. ABSOLUT ICEBAR JUKKASJÄRVI, created in 1994, is the world’s first icebar. Each year, it is recreated as an important part of ICEHOTEL. Here, hotel guests meet to share their experiences of overwhelming encounters with snow and ice. 5 4. n´ice bar N’ice bar, just a flight of stairs below ICEHOTEL Restaurant, is a pleasant, relaxing bar that stays open late. Our bartenders mix the most sensational drinks. 5. homestead restaurant Overlooking the Torne River is the authentic, homey Restaurang Hembygdsgården –the Homestead. In this timber building, built in 1768, you can enjoy a superb à la carte menu. icE cHUrcH tHe need tO express reverence, to be ❄ The wedding coordinator at ICEHOTEL will help you plan from start to finish. The planning period can vary alone with one’s thoughts and to contemp- from one month to a couple of years. Larger weddings late life often makes itself known when you usually require a longer planning period, since travel, ac- visit iCeHOtel. all the pieces of the puzzle commodation and table bookings must be coordinated. fall into place in the ice church by the torne ❄ When it comes to attire, dare to make a departure river. the ceremony and unique experience from the traditional. Our advice: think warm! If you wish are always moving. and perhaps the me- to wear a wedding gown, wear something warm under- neath and add a warm jacket or cape to your ensemble. mory of a shared experience will be even ICEHOTEL also holds civil wedding ceremonies. stronger, since the church is transitory. When there is no specific building to relate to and return to, the memory and the pro- mises become even closer to the heart. the ice church seats about 35-45 guests. 72 | ICEHOT EL M aga zI nE
  • 66. Check in Photos by Hans-Olof utsi HOW TO KEEp WaRM HoW to drESS Dressing properly for the Arctic environ- ment is the key to enjoying all the fan- tastic experiences that await you at ICE- HOTEL to the full. When planning your visit here, you should think in terms of the layer principle. The idea behind wearing several layers of clothing is that air spa- ces are formed between the layers. They serve to insulate and ventilate. Avoid cot- ton clothing, since cotton binds moisture and has a chilling effect. Outdoor winter wear such as warm overalls, warm shoes or boots, hat and mitts are included in 3. BIggER SHOES your stay at the hotel, free of charge. In Choose footwear that is somewhat larger addition, it is a good idea to bring a ”base than normal to allow space for socks and/ layer” or thermal underwear including or insoles. This results in a warming air long-johns and a long-sleeved undershirt, layer inside the shoes or boots to keep woollen and fleece sweaters, a scarf and you warm for longer. Additional clothing your own gloves/mittens, as well as plenty is used at very low temperatures. A down of warm wool socks. jacket or a thick fleece or wool sweater serves as an effective additional garment. 1. WaRM On TOp When you stay at ICEHOTEL rental of A good hat is essential. It should protect warm winter shoes is included that are not only the head but also the ears and well suited for our climate. With them on neck. Gloves should give good protection you’ll walk safely inside the hotel and out to the hands while allowing adequate in the deep snow. The snow-clad lands- freedom of movement and feel. cape surrounding ICEHOTEL can hide icy spots that are not easily discovered so 2. WInD pROTECTIOn please mind your step. The purpose of the outer shell is to pro- vide protection against water and wind in 4. MOISTURE TRanSpORT combination with the other layers. The The layer nearest to the body needs to material should breathe and allow full transport moisture away. Choose under- freedom of movement. wear in a synthetic material, wool or a wool mix. Fleece, preferably windproof, makes an excellent midlayer. Ar c ti c C KIRUNA irc le Jukkasjärvi FLYING TIMES TO KIRUNA FROM Stockholm 1 hr. 30 min. Copenhagen 2 hrs. 20 min. London 3 hrs. 45 min. Paris 3 hrs. 50 min. advicE on booking Milan 5 hrs. Frankfurt 3 hrs. 30 min. Stockholm Moscow Contact our booking department when planning your trip to ICEHOTEL. We’ll help you to Madrid 6 hrs. London Abisko get the most out of your vacation, and we have plenty of helpful suggestions. Here, you’ll New York 10 hrs. find all the answers to your questions about accommodation, activities and all of our of- Berlin Rio de Janeiro 20 hrs. ICEHOTEL ferings. Our group and conference department will be pleased to put together a program Orca safari proposal including accommodation, activities, meals and transfers, all according to your Tokyo 12 hrs. 30 min. Kiruna Paris wishes. We wish you a warm welcome to ICEHOTEL. Sydney 25 hrs. COnTaCT addrEss Phone: +46 (0) 980 66 800 ICEHOTEL Madrid Fax: +46 (0) 980 668 90 981 91 Jukkasjärvi Rome Email: SWEDEN Arc ti c ICEHOTEL is just 17 km from Kiruna’s railway station and 12 km from Kiruna Airport. From Stockholm, you can ICEHOTEL ParTnErs reach Kiruna easily by train. Book your ticket with SJ. HAGLÖFS LOGOTYPE B A S I C L O G O T Y P E . TO B E U S E D A S P O S I T I V E B L A C K O N A L I G H T B A C K G R O U N D ICEHOT EL M aga zI nE | 73
  • 67. Check in Photos by Hans-Olof utsi iCe driving Challenge the car and yourself on ice. After a safety course, you drive on an ice track under the guidance of expert instructors who help you to develop your skills. Max 10 drivers with 2 passengers per vehicle. Min 18 years. Driver’s licence (valid in Sweden) is required. Mandatory WintEr activitiES alcohol test may be required prior to driving. Fridays and Sundays. Until 31 March. About 4 hrs. adventures can vary from short, one-hour outings to tours of several days. Combine your outdoor leisure with an overnight stay at one of our wilderness camps. For information on all activities and how to book, visit snOwmObiLe safari Esrange Dinner under the stars Snowmobile from/to Transfer by minibus to Esrange, guided airport tour. Afterwards, we proceed to our camp Start your adventure the minute you land. near beautiful Lake Salmijärvi. While din- A guide meets you on arrival. All equip- ner is being prepared, you’ll enjoy a wel- ment is provided and snowmobiles are come drink with a local touch and scan the waiting outside the terminal. heavens in hope of sighting the Northern Pre-booking required. Lights. A three-course meal is served. Af- ❄ Daily, upon flight arrivals & departures. ter dinner, we return to ICEHOTEL. ❄ Daily. Ptarmigan hunting on Snowmobile the winter fells introduction tour Combination skis/snow- Winter ptarmigan hunting has always Guided tour of open country and deep fo- shoes with guide been surrounded in mystique. If you’ve rests around Jukkasjärvi. We choose our equipment and head out to EVER GLIDED ON SKIS towards a flock of ❄ Daily, about 1.5 hrs. the forest with our guide. arctic ptarmigan, then you may have trou- ❄ Daily, about 2 hrs. ble concentrating on anything else when January approaches. Snowmobile NortherN Northern Light Light Tour Tour by Horse Light meal is served in camp and Northern There is a special feeling to explore the Lights information. On request snow clad landscape from the back of an ❄ Daily, about 4 hrs. Icelandic Horse. Join us on a tour through Following tours are available on request. the forest in search of northern lights; Please contact our acitivity desk at the Snowmobile with a bit of luck we’ll see moose cros- main reception for assistance. Wilderness Safari sing our path. The tour is rounded off with Guided tour of Jukkasjärvi’s majestic supper consisting of local specialities in a Snowmobile Tour for lowlands. Traditional wilderness meal is goahti (tent-cot). Enthusiasts included. ❄ Daily until 31 Mars. Transfer to and from This tour is for the serious snowmobilers. ❄ Daily, about 3 hrs. the activity. About 4,5 hrs. With one person per machine the guide ta- kes you to favourite spots in the vicinity. Overnight Moose Safari by Horse ❄ About 2 hrs. snowmobile tour By horseback through the moose winter At nightfall, dense darkness envelopes grazing land, a fun and different way to Ranger RZR our wilderness camp, promising a good get close the wild and withdrawn animals Riding two per Ranger this is a fun ATV chance to witness the fantastic Northern also know as the king of the forest. If you race where you compete against the clock Ice sculpting Lights and a sky of glittering stars. When get lucky, you might get to see both moose to try and achieve two similar laps. Warm Trying your hand at ice sculpting is a must when you the moon is shining, fox and hare often and reindeer during our journey through lingon berry juice is included. visit ICEHOTEL. With ice tools and professional gui- approach the camp. With any luck, we the snowy forest. might catch a glimpse of the wary wolve- dance, you discover the magical world of ice sculp- ❄ Daily until 31 March. About 6 hrs. rine. Friday and Saturdays. ting. Experience the joy of artistic creation together with friends and colleagues. Then take your ice scu- Arctic Trail Snowmobile Tour in the lpture to decorate the dinner table in the evening. Explore the Lapland landscape on a Moose’s Winter Gracing snowmobile tour well off the beaten tou- Grounds rist track. Ride along old herding trails, By snowmobile, we reach the heart of the through woodlands and over fells. Arctic moose’s winter grazing grounds. Exclusive Trail links the northernmost parts of Swe- tour, max. 8 people/group. Last season, den, Norway and Finland. Here, you travel we met moose on every one of these sa- ‘border-free’ through Scandinavia. Tours faris. include all transfers, cabin/wilderness ❄ Daily until 31 March, about 6 hrs. camp/hotel accommodation, one snow- mobile per person, fuel/oil, full board and Wilderness moose tour guides. Minimum 2 people. Contact our Transfer by minibus to the moose’s winter booking desk for a full program. grazing grounds. Photo opportunities, pro- vided conditions are right. The tour will On your own or run only in conjunction with departure with a guide transfers. Experiences for both the family and the ❄ Daily until 31 March, about 4 hrs. daring adventurer. Rent equipment inclu- ding skis, snowshoes, backpacks, fishing gear and much more and create your own adventure. 74 | ICEHOT EL M aga zI nE
  • 68. Check in Dogsled transfer between Kiruna Airport and ICEHOTEL An exotic way to arrive at ICEHOTEL. Pre-booking required. ❄ Daily, upon flight arrivals & departures. SUmmEr activitiES iCeHOtel is one of sweden’s most experienced arrangers of Dogsled Tour Short wilderness adventures and experiences. You settle comfortably into the sled and the eager team dashes off. In- cludes a wilderness coffee break by Tailor made program, choose from above an open fire. activities. Every day of the week. ❄ Daily A day in Lapland Dogsled lunch tour We go by boat upstreams the mighty Torne with a visit to the River, one of the worlds still unexploited kennel rivers. We make a stop in Laxforsen and Tour includes a 2-course wilderness try our fishing skills, if we are lucky we lunch and visit to a kennel. might get a fish or two. When we start ❄ Daily to feel hungry we continue upsteams to White water rafting on one of our wilderness camps. Depending Optional extra the Torne River on the weather we eat inside or outside. Learn to drive a dog team. Take a day tour along the Torne River. While the guide prepares the lunch for Mid-journey we take a break on a small you, you can try to throw lasso and other island to enjoy a wilderness meal in the various games. When the time feels right magical summer light. About 30 km on we head back towards Jukkasjärvi and the the river, Class 2 to 4 rapids, and a total Homestead area. You’re now on your own, drop of 80 metres. Not suitable for child- you can visit the Nutti Sami Siida – inclu- ren under the age of 12. Includes transfer ded in tour price, or just strole around the return to Jukkasjärvi. homestead area. In search of the moose We meet in the afternoon for an introduc- tion of what will happen during the tour. You will also be given some facts about the moose and the forest areas we are going to travel in. We are out for about 4 hours in the forests surrounding Juk- kasjärvi. In the evening we meet again for another 4 hour trip out into the woods. Ranger RZR takes us out to fish or bird watch This tour takes you close to flora and fau- na. We drive on tracks and trails through forests and wilderness. Stopping for a Ice sculpting light meal and fishing or birdwatching, Trying ice sculpting is almost mandatory depending on what time of summer you when visiting ICEHOTEL. The material, Photos by Hans-Olof utsi are here. Facts: Ranger RZR is a two-seat the crystal clear ice, we have lots of in Ráidu - Sámi culture & Jukkasjärvi. Feel your creativity flow four-wheel drive vehicle. Coffee/tea and reindeers together with friends, colleagues and sandwiches are served during the trip. Learn about the rich Sami culture and family. With tools and guidance from ex- Fishing equipment & license is included lifestyle. Simple, traditional Sami food perienced guides you get an insight in the in the tour. by an open fire I a tent-cot. magic world of ice sculpting. ❄ Daily, about 3,5 hrs. Minimum age 6 years (sharp tools). Canoe trip on the Torne River Time: 1-2 hours. You will head out on a canoe trip with our guide who will choose the route de- Guided tour to Esrange pending on the weather conditions after Space Center about 1,5-2 hours. The guide will make A visit at Esrange Space Center, the ope- a stop on the small island of Rimisari to rational facility of Swedish Space Corpo- allow you to take a look at the flora and ration, will explain all this. Here you will Fauna. Includes a lighter meal. see that our daily work has a firm connec- tion to your reality and your daily life. The facility lies 45 km from Kiruna, and during a visit here you will learn about sounding rockets and high altitude bal- loons used for science, and about satel- lites used for communication and Earth observation. As the facility has activities and campaigns running all year round, the tours, and what you will see, can change from day to day. ICEHOT EL M aga zI nE | 75