1. Magazine 2009/10
eternal & ephemeral
is the source
of life enriching moments
2. There is only one reason to visit – your own. Find it at www.swedishlapland.com.
vinter. Foto Fredrik Broman, Håkan Hjort.
The adventures of
Do you long for somewhere that offers new experiences and in-
sights? A place where you can let your thoughts wander and dis-
cover new horizons?
If so, Swedish Lapland is an ideal destination. Tremendous con-
trasts await you: mountains and archipelagos, light and darkness,
warmth and the cold. But also small details; so tiny that you’ve never
even considered them: the deafening sound of snow falling slowly
to the ground. The sun glowing like fire in the middle of the night.
Here you have the time that you normally lack to discover how
magnificent such small details can be. Swedish Lapland is close by,
yet extremely far away. Welcome to our county.
HANDMADE IN LAPLAND
FROM ICE HOTEL SHOP
tHat is oUr greatest opportunity, and I think the phrase is
worth repeating again and again. Over the years, since the early-1980s
and long before ICEHOTEL was conceived, this has been the starting
point for everyone involved in our local heritage association. We have
been driven by a desire to live and work here, in Jukkasjärvi. We live more than words
off the river and with the river. Closeness to, and respect for, nature
is implicit in what we do. Perhaps that is why ICEHOTEL’s environ- Hello
mental commitment is so strong.This year, we Many thanks for the great conference we had
made an important decision. By 2015 at the
at Icehotel, 10-11 March. everything went
latest, ICEHOTEL will produce more energy perfectly, and the hostesses who took care of us
than we use. We will even be CO2 negative. did a fabulous job. they gave us a friendly re-
This means that ICEHOTEL’s guests will be
helping to improve the environment. where ception and excellent service. they were always
there to do everything to make our meeting a
success. our complements to the kitchen staff.
iceHotel 20 years
2010 will be a year of celebration, as it marks
you everything was superb; from wonderful cinna-
mon buns and tasty lunches to the fantastic
dinner. And we also wish to thank the folks at
the 20th anniversary of ICEHOTEL. Visitors
from all corners of the world journey here stand your activity centre (we went dogsledding and
snowmobiling). the activities were very popular
and the guides friendly and knowledgeable. I
for the experience of a lifetime. It feels fan-
tastic to be a part of that story. In recent years, much is have to say that Icehotel and the surroundings
were incredible, and that the whole experience
ICEHOTEL has grown to become an interna- wouldn’t have been quite the same without your
tional player with presence in many locations
besides Jukkasjärvi. This means that you can Regards,
see crystal-clear ice from the Torne River in
icebars throughout the world and at fairs, ex- to be Camilla Wide,
Global Project Co-ordinator Symbicort
AstraZeneca R&D Lund
hibitions and corporate events.
Development means change. In that respect,
the Torne River is a constant source of inspira-
done! Many tHanks for a MeMorable
tion. When I look out over the river, it always We wish to thank you for a memorable stay in
connection with our silver wedding anniversary.
presents a new face. It is magniﬁcent to be a part of this journey with everything was top-notch: the best weather pos-
the mighty Torne River. But I am aware that our story will be but a brief sible, perfect kick-sledding conditions, great
interlude in the saga of our wise and ancient companion. Still, it is my food. there were a lot of interesting things to
hope that ICEHOTEL and the Torne River will inspire greater respect see; for example, how the rooms were main-
for our fantastic planet, here and now. tained. We had an opportunity to escape the
urban stress. the drinks were delightful and
You’ll discover that ICEHOTEL is so much more than ice. the Northern lights appeared. We had a good
see you at iceHotel. night’s sleep in room 311. the staff were really
yngve bergqvist,ceo friendly and took excellent care of us.
Anders and Ann-Louise Hagbjörk
iceHotel was aMazing
the night in the ice room really was pretty warm,
even though it was -14 c outside. We truly en-
joyed our trips on the dogsled and the snow-
mobiles. We got really lucky with the weather
and saw the Northern lights in all of their glory,
which was probably the highlight of the trip.
thank you for helping us to arrange such a me-
morable and adventurous honeymoon. on our
flight to Stockholm we sat next to Bear, who was
on his way from hawaii. We told him where we
were going and he said, “that’s a great way to
start your lifetime of adventures together.” I just
couldn’t agree more.
Photo by fredrik alm
Kevin and Carol Brooks
6 | ICEHOT EL M aga zI nE
5. Spot the vegetarian.
First we raised the chassis and gave the car a new front and rear bumpers. Then we
gave it a new name: Saab 9-3X. Above all, we installed a turbocharged BioPower engine
running on bioethanol made from renewable resources. The Saab 9-3X is also more
functional (just take a peek in the cargo space) and has XWD, Saab’s all-wheel-drive
system, which ensures better traction and handling. Being Scandinavian we know the
importance of being able to handle all road conditions, including the wintery roads to
the Ice Hotel.
Experience the new Saab 9-3X at saab.com
FUEL CONSUMPTION: PETROL, 8.1–10.1L/100KM. AN OFFICIAL CERTIFICATION PROCEDURE IS NOT YET AVAILABLE
FOR E85 OPERATION. CARBON DIOXIDE EMISSIONS (CO2): PETROL, 194–242 G/KM; WITH E85, UP TO 80% REDUCED
FOSSIL CO2 EMISSIONS. ENVIRONMENTAL CLASS 2005. CAR SHOWN WITH OPTIONAL EXTRAS.
6. Content / Crew
9 CurrEnT 26 arT 64 rOundTrIp SpaCE
Sami vocalist Sofia Jannoks songs A tearful meeting of magnetite & ice Accredited Space Agent
are embers in the wind
66 WOrkpLaCE: SpaCE
11 CurrEnT Meet Swedish astronaut
Sportswear of Sweden, Christer Fuglesang
new technology in icy context
Who said diamonds are forever? 20 yEArS
From thE 54 SCIEnCE
SourCE To JukkAS Northern lights & midnight sun
42 THE jury
56 WOrLd TOur
Art & Design group selects next
ICehotel at a bar close to you
EvErything 44 EaTIng OuT 59 TravEL dIary ExPEriEnCE STArTS hErE
rEvolvES ArounD ThE Wild cooking under open skies Family Berg meets snow
Linnea Jennie SuSanna
PaLmgren WikStrÖm Porter
oPerations manager/ acting manager,
guide Björklidens FjällBy Project manager mHa /
it’S juSt after midsummer and jukkasjärvi gone are the intensive months of skiing and Sanna Porter Öhman is project manager
is buzzing with activity. the summer guests are here all kinds of other winter activities; ahead waits a bright for magnetite Heavy art and coordinator for the ice-
to witness the bright summer nights and experience summer of trekking and adventure in the unique and Hotel art & design group. she is busy with pre-
nature in the wild fell country. accessible mountain country that surrounds the resort. parations for a show featuring works from magnetite
What Shouldn’t one miSS When Winter in BjÖrkliden. What
viSiting jukkaSjärvi and iCehotel Shouldn’t viSitorS miSS? magnetite heavy art. What’S that?
in the Summer? “regardless of the season, a visit to låktatjåkko “it’s a joint project with many partners, including
“a must is a visit to the ice factory. it’s an amazing mountain station is highly recommended. at 1,228 lkaB and the municipality of kiruna. the common
feeling to go from the warmth of summer straight metres above sea level, it is sweden’s highest. sum- vision, which started with an idea by ice architect
into winter in just a few seconds. the production mer and winter, it is easily accessible. you can reach Åke larsson, is to explore the use of magnetite as an
line, where we process the natural ice that ‘grows’ it by snowcat or snowmobile. those with a taste for art material. it’s exciting when many people gather
here in the winter, usually gives rise to a lot of ques- a challenge arrive on skis. in summer, hiking is the around an idea. We have to work that way here in
tions and comments. and seeing a mountain of ice best way. in addition to a visit to låktatjåkko, skiing the north.”
waiting to be made into next season’s iceHotel on our long, well-groomed runs is a definite must.
never fails to astonish people.” on our mountain, there is something for everyone. magnetite iS Surrounded in myS-
advanced skiers will find just what they’re looking for tique. Can you exPlain Why?
WhiCh aCtivitieS do iCehotel’S in our off-piste area. christmas and new year’s cele- “the material is black, ferromagnetic and very dense.
Summer gueStS requeSt? brations at Björkliden are a very popular new winter legend has it that magnetite brings truth, strength,
“the wild, free-flowing river has a great appeal. there product. guests can leave all the usual christmas health and love. and it stores heat or cold very well.
is a huge demand for iceHotel’s high-class white- stress behind and let us take care of them while they in the summer, the sculptures will be charged with
water rafting. in jukkasjärvi, many guests are inte- enjoy the magical experience of midwinter with the heat from the sun and will radiate lots of solar en-
rested in local history and the sami heritage. a visit artic light and northern lights.” ergy. We will see an exciting contrast in winter, when
to jukkasjärvi’s church, which celebrated 400 years the black, permanent magnetite meets the white,
in the summer of 2008, is another must. many of and What haPPenS at BjÖrkliden transitory snow.”
our guests come from very far away, and when they in the Summer?
are here they want to experience lapland. thanks to “that’s what makes our resort so fantastic. it chan-
iceHotel’s extensive network of tour arrangers, we ges entirely with the seasons. in summer, trekking
are able to offer individual custom packages for guests is the main activity, and the light is incredible. We
who wish to explore the entire nordkalott region.” offer an unbeatable range of alternatives to suit eve-
ryone from families with children to serious outdoors
adventurers. and our golf course, which is sweden’s
northernmost, attracts many enthusiasts. the magic
of midnight sun golf, being able to golf around the
clock, is second to none. the 9 hole/18 tee course
is situated in a spectacular high-fell country setting
KSAK 341 14
and commands a magnificent view of lapporten.”
Publisher & responsible under Swedish publishing law. Yngve Bergqvist | Editors ronnY olovsson | ella jonsson | camilla Bondareva | Creative Director annika fredriksson | Art Director magdalena sjödin
Photographers anders alm | andreas lundBerg | håkan hjort | hans-olof utsi | photoBigBen.com. | Frontcover MaIn HaLL ICEHOTEL 2009. artists arne Bergh & anders nilsson. pHOTObIgbEn.COM.
Printed by color print aB 2009. This magazine cannot be responsible for unsolicited material.
8 | ICEHOT EL M aga zI nE
Sofia Jannok’S voice warms like
the glowing embers of the fire at the cen-
tre of the tent kåta. And that is the title of
her latest CD, ÁŠŠogáttis, “By the Embers”.
“I think of the songs as embers in the wind.
They have been with me on tours and at gigs
for years. You could say that they were all
written to be performed live. This felt like
the right time to put all the embers together
and release a CD, a glowing bed of coals.”
A video featuring “Irene”, the first single
from the new CD, was shot at ICEhoTEl.
“I wanted to show midwinter at its best.
You know, days when the cold holds nature
in an iron grip and the sky lights up with the
most fabulous colours. The day we shot the
outdoor scenes, on the road to Nikkaluokta,
it was -32°C. The cold is visible in the images
and it’s magical,” says Sofia.
“Irene” is personal jojk. In a jojk of this type,
the names of the individual’s forebears are
sung; in this case, ending with Irene’s father’s
name.The lyrics speak of reindeer calves with
Irene’s earmark on the fells. The rest of the
song is mostly without lyrics, backed by a so-
lid pop beat. “In the video there is a sequence
in which Irene enters the spellbinding at-
mosphere of ICEhoTEl, which symbolizes
a fairytale castle in the video. I can’t imagine
a better setting than ICEhoTEl. It really is a
Photo by carl-Johan Utsi
fairytale castle,” concludes Sofia Jannok.
SOfIa JannOk SaMI vOCaLIST wHO HaS pErfOrMEd On STagE
in the wind
SInCE SHE waS 11 CurrEnT nEw Cd ÁŠŠOgÁTTIS, “By THE
EMBErS” THE Cd Can BE purCHaSEd aT ICEHOTEL. SOfIa IS nOw
TOurIng SwEdEn. TOurS Of EurOpE and aSIa arE pLannEd
HOME gäLLIvarE, SIEIdEgava & STOCkHOLM MuSIC vIdEO SEE
THE vIdEO On yOuTuBE.
TEST Of LOvE aT ICEHOTEL
A love song entitled The Ice Hotel ICEHOTEL as the ultimate travel through a night here, they’ll know
won first prize in the jazz category destination for lovers. The couple their love is true. The melody was
of the International Songwriting in the song have no doubts about written by Stacey Kent’s husband,
Competition 2009. The song, in their relationship and are totally musician Jim Tomlinson, and the
which fire and ice meet in cont- committed to each other. Instead lyrics are by Kazuo Ishiguro.
rast, features the romantic voice of of travelling to a hot, tropical para-
Stacey Kent backed by a sensual, dise, they want to test their love by www.songwritingcompetition.com
jazzy bossa nova. It visualizes visiting ICEHOTEL. If they make it www.staceykent.com
ICEHOT EL M aga zI nE | 9
exposure with ice &
SportSwear of Sweden, SOS, is launching a whole new
retail concept that will allow customers to test functional garments
at the right temperature, right in the shop, even during summer.
New technology and ten tonnes of crystal-clear ice from the Torne
River make it possible.
Tjåsa Gusfors is a designer and ice sculptor. Together with desig-
ner colleague Jens Toms Ivarsson, she has developed the 25m2 in-
shop ice showroom. Both are acclaimed artists and designers with
considerable experience of creating art in ice and snow.
“This is my first ice room beyond ICehOTel Jukkasjärvi. It’s ex-
citing to work in a completely different context and see people’s
reactions when they encounter an unexpected milieu,” says Tjåsa.
The new shop was developed by architectural firm Guise in col-
laboration with ICehOTel in Jukkasjärvi.
“It’s inspiring to work on this type of assignment with other desig-
ners, interior designers and architects. In this particular case, with
Showroom in ICe, we have started with SOS’s core values and given
them artistic expression. The shop is an exciting meeting of urban
culture and nature’s own design,” explains Tjåsa.
To protect the ice, an entirely new type of solar protective film has
been used on the shop windows. The film is based on nanotechno-
logy and filters both IR and UV radiation.
IR is perceived as heat and UV is what causes, for example, clo-
thing and upholstery to fade. What makes the protective film unique
is the fact that it is completely transparent. This means that shoppers
can still see through the window, while the heat factor is reduced by
as much as 50% and fading is minimized.
The SOS shop, on Norrlandsgatan
in Stockholm, is the first of a series of
new outlets to be opened throughout
the world. Next to open will be shops
in Australia and Japan, where SOS is
strengthening its existing sales channels
with the Showroom in ICe concept.
Photos by Hans-olof Utsi
Sportswear of Sweden, SOS, is already
synonymous with skiwear, but will now
expand with collections of sportswear and
streetwear, as well as a coming spring
collection that will give consumers a
chance to wear SOS year-round.
10 | ICEHOT EL M aga zI nE
THE ORIGINAL FRITZ HANSEN EGG™ CHAIR DESIGNED BY ARNE JACOBSEN IN 1958
painted Chicago yellow
Tjåsa Gusfors sculpted live at the exhibit. A magnetic
effect on the crowd.
It started as a crazy idea. Today, it’s a success. Now Sandvik
Coromant’s marketing communications are even cooler and smarter
than ever. It all started in 2005, when Sandvik Coromant was loo-
king for a way of strengthening its brand at trade fairs throughout the
world. In ICehoTel, they found a partner that could deliver.
“We had decided to abandon our conventional trade-fair stand ap-
proach. The vision was to offer visitors a new and entertaining expe-
Photos by Michael Gottino
rience. To be frank, the ice thing started as a crazy idea,” says Pernilla
eriksson, Vice President for Communications at Sandvik Coromant.
The crazy idea was soon a reality. Today, three years and many trade
fairs later, it’s a resounding success. “Discussions about ideas and solu-
ICEHOTEL Event team.
tions have driven us and ICehoTel to a world-class level.The Smart
hub and the ice were on everybody’s lips during IMTS.”
There is a natural, logical link between ICehoTel and Sandvik
Coromant. Pernilla eriksson continues: “We are both high-quality,
Swedish companies that put a lot into innovation, research and deve-
lopment. We also share many common values.” When asked how she
views her company’s collaboration with ICehoTel, Pernilla replies
“For us, it’s quite simply a smart, value-creating partnership that has
given us a strong common platform upon which we can continue to
build. We aim to continue working with ICehoTel for at least three “Regardless of whether we’re dealing with metal
machining or beautiful ice creations, it’s a matter of
more years. Now, we’re working hard to find new value-creating ac- thinking and acting smart, right from the start,” says
tivities that we can do together. The companies continue to challenge Björn Roodzant, Marketing Manager, Sandvik
each other. Both are driven by the desire to find new solutions.” Coromant USA.
Experience tour with SAAB
Explore the Nordkalott region with rises up ahead to greet you with Across the border, in Norway, you If you wish to improve your winter
SAAB Ice Driving Experience. Drive open arms. reach the Atlantic coast, with its driving skills, this is your chance to
your own car through sub-arctic The feeling of getting so close to bluish-green fiords, which are ice- take part in the SAAB Ice Driving
country. After a two-night stay in nature, of being right in the midd- free, thanks to the Gulf Stream. Event. Under the guidance of expert
the magical ice world of IcEhotEl, le of it, is overwhelming. Take the Picturesque Lofoten, with its fishing instructors, you’ll learn to drive on
where you are surrounded by art and chance to pause and learn the excit- harbours, ferries and exciting history ice and put ABS and stability con-
culture, the pristine and easily ac- ing history of a pioneering era, when will give you experiences that will be- trol systems to the test.
cessible high-fell country of Sweden the railway was built through coun- come lifelong memories. Join a whale
and Norway awaits you. try with no roads, far above the Ar- safari. Depending on the season, For more details on your driving
The road twists and turns along ctic Circle. Visit the railway navvies’ there’s a good chance that you’ll have adventure, see page 74.
Torneträsk as you head for the bor- church and cemetery on the shores close encounters with orcas, sperm www.icehotel.com
der. Soon, the majestic Lapporten of Torneträsk. whales and humpback whales.
12 | ICEHOT EL M aga zI nE
11. O UTSTANDING
B A S I C L O G O T Y P E . TO B E US E D A S NE G ATIVE WHITE ON A BLACK OR DARK BACKGROUND
CLOTHES • BACKPACKS • FOOTWEAR • SLEEP ING BAGS
12. Out of the
ghty mountains, sit
Nestling between mi
ctic Circle, Björkl iden is just Please call for more
+46(0)980 641 00
km north of the Ar
as it gets. During the
winter we ac- or visit
about as exotic
levels who wishes
ers of all
comondate adventur , hig h alti-
ring Northern Lights
p natural snow.
tudes and metre dee
Product develoPment and finding new ways
of ‘upgrading’ and using ice are day-to-day tasks for Arne
Bergh, Artistic Director at ICEHOTEL.
“It’s a continuous process in close dialogue with other
artists in the ICEHOTEL Art & Design Group, other col-
leagues and partners. Ideas occur to me when I least
expect it; when I’m about to fall asleep, when I’m
in the bath, or when I’m in the middle of a con-
versation about something totally unrelated.
Then, an idea has to be to turned upside-
down, inside-out and made to fit reality, so
it can stand up to real conditions. The ice
diamond is one such idea. I was wonde-
ring how we could find a way of turning
our pure, crystal-clear Torne River ice
into ice for drinks. Åke (Åke Lars-
son, ice architect and sculptor)
and I started bouncing ideas
back and forth. I began by
forming some ice into a
dIamonds large ball. We soon realized
that an ice ball would be too
complicated to produce. We
are forever? were stumped. I simply had to
go back to the drawing table and
Name arnE BErgH think of something else. I like to
carve ice with a sharp knife, to shape
it and to explore new possibilities. Sud-
Lives POIkkIjärvI denly, it began to take shape in my hands
educated – a glittering diamond with facets. I knew
immediately that it was right. But we were
still faced with the same issues as with the ice
Of arTs, CrafTs ball: How could it be produced and presented?
& DEsIgn In Åke Larsson looked at the shape. He has a phe-
sTOCkHOLM, 1980 nomenal ability to simplify and reduce things. To-
gether, we tested different variants in an effort to find
an efficient process that would work in our production
facility. Pretty soon, we came up with a way. So far, the
process is manual, but machines are used.”
The process will be automated during the year to enable
efficient mass production. “The shape of the ice diamond has
Photo by photobigben.com
been adapted to fit a cocktail glass. It will be available in exclu-
sive, warm bars throughout the world. This means there will be
even more places where our guests and customers can experience
pure ice from the Torne River.”
the winner is...
In october 2008 ICEHOTEL won the award
for the ”Best experience in Sweden.” Trip Global
Award was handed out in connection with the Swe-
dish Travel and Tourism Gala. Behind the competi-
tion is the travel and tourism industry in Sweden in
cooperation with Visit Sweden. The price has been
voted by the French, German, English, Dutch and
Italian tour operators. Yngve Bergqvist CEO, ICE-
HOTEL accepted the prize.
ICEHOT EL M aga zI nE | 15
14. Everything revolves around the
It’s fall, and the temperature is dropping. Summer’s warmth
rises in vapour from the river. Now the water and the cold
begin a game of cat and mouse. The river seems to flow more
slowly each day. In late-October, the current gives in to the cold,
allowing it to seize the waves and stop them in their tracks. An
overwhelming sense of peace falls as the freezing begins.
At last, it is time for the river to rest.
Words by Ella Jonsson Photo by Hans-Olof Utsi
16 | ICEHOT EL M aga zI nE
15. ICEHOT EL M aga zI nE | 17
16. For natural reasons
For natural reasons, the Icehotel
does not want to contribute to the
melting of the world’s ice. Which is
why they choose Källmärkt® el –
Pure energy from sweden.
this is 100 percent renewable
electricity created by water, wind
17. Photos by Hans-Olof Utsi, Anders Alm & photobigben.com
The ice field is divided into a grid Beneath the ice, the wild river rushes. After harvest, the ice is stored at ICEHOTEL Production staff
marking the size of the ice blocks. -5°C until the coming fall.
EACH WINTER, ICEHOTEL borrows machines don’t end up in the frigid water.
several hundred tons of ice from the Torne Each ice block weighs two tonnes. The top
River. As soon as the ice freezes up, the sec- surface layer is sawn off. The ice is then sor-
tion of the river to be harvested is marked. ted in two classes: crystal-clear, for example,
All winter the ice field is kept free of snow, for ice glasses and dishes, and ice that is vei-
so that the ice can grow. led, which is used for sculpting. The ice is
“Ice that grows in height is of no interest then stored at about -5°C until the coming
to us. We want it to grow downwards. That’s autumn and will be used in next season’s ver-
how we get the crystal-clear ice that has sion of ICEHOTEL. A visit to the ice factory
become the signature of ICEHOTEL,” says and the waiting river, which seems to pause
Alf Kero, who manages Ice Production. The briefly before being transformed into art and
slow, natural freeze-in gives the Torne River architecture, is a remarkable experience.
ice unique properties that cannot be created
artificially, for example, with common tap FINE TORNE RIvER WATER
water. Ice from the Torne River is perfectly ICEHOTEL borrows only a marginal amount
crystal-clear and completely free from bubb- of water in frozen form each year from the
les and cracks. And, thanks to its pristine mighty Torne River. Watch the flowing river
natural source, 200 km north of the Arctic for a minute, right where it passes Jukkas-
Circle, it is also free of pollutants.This results järvi, and the equivalent of the annual ‘water
in high-quality ice that is ideal for sculpting loan’ for ICEHOTEL passes before your eyes.
Alf Kero, manager Ice Production.
and building. Since it is natural and contains Most of it is returned to the eco-cycle when
no additives, it makes superb ice for drinks. logy successively. The operations at ICEHO- spring arrives and ICEHOTEL melts silently
TEL are constantly developing,” explains Alf. back into the river again.
WINTER HARvEsT The ice field is divided into a grid pattern “The drawings and ideas for the next year’s
“We harvest ice from mid-March until mid- that marks the size of the ice blocks. Then, ICEHOTEL are usually ready by January. Ice
April. By then, the ice is about 80 centimet- the difficult task of sawing out and lifting the Production works in close consultation with
res thick. We use machines and custom-made heavy blocks from the river begins. Beneath the architects and artists. At harvest time,
tools that have been specially designed for the ice, the wild river rushes. The tractors the artists are curious about the quality of
our specific requirements. Each year, we must not be too heavy and the drivers have the ice. We can see that the ice has different
learn something new and refine the techno- to know exactly what they are doing, so the properties, depending on temperature and
ICEHOT EL M aga zI nE | 19
18. Photos by Lars Lindh & photobigben.com
ICEHOTEL Production transforms ice into dishes, glasses and ice rings.
precipitation. It definitely varies from year to
year. Long periods with temperatures below
minus twenty degrees are favourable for the
raw material,” says Alf. From the shore, clo-
se by the magnificent ICEHOTEL, visitors
from all corners of the world watch in ama-
zement as the ice is harvested. Perhaps only
then do they fathom the magnitude of this
incredible project. To first harvest and store
huge quantities of ice, and then build a hotel
filled with fabulous art and design the follo-
wing winter is indeed a marvel. It’s surreal,
to say the least. And, most amazingly, this is
no one-off project. It is a vital and creative
enterprise, with a new hotel each winter
for two decades now, and always with a new
theme, new art and new design. ICEHOTEL
presence is now world-wide, thanks to ice-
bars that offer a cold and fleeting pure taste
of Lapland. One might say that this makes the
Torne River the world’s longest. As the river
slowly freezes, the building start approaches.
In mid-November, specially selected interna-
tional artists and designers arrive. They will
decorate this year’s version of ICEHOTEL.
For some, this is the first time they will work
in snow and ice. Others have been with the
project since the early-1990s. This blend of
neophytes and veterans keeps the art form
fresh and vital. The ambition level is high and
the creativity is almost palpable. Finally, the
river will show what it has to offer. Finally,
The Ice church under construction. the ice will be transformed into art.
20 | ICEHOT EL M aga zI nE
19. photo: tomas utsi | www.naturfoto.se
on their 20th anniversary
since the very start iceHotel has created attractive travel
opportunities to Kiruna municipality. With their frosty lodging,
the ice globe theatre, world famous iceBar concept
and well-renowned art, created from local resources only,
they’ve managed to put Jukkasjärvi on the world-map. With
little means and by believing so strongly in that one’s own
everyday life is extraordinary to others, iceHotel has
become one of sweden’s strongest brands.
20. Our heating
makes the world
Even ICEHOTEL needs heating. For ofﬁces, restaurants, kitchens,
But few other businesses in the world are in greater need of a cold
environment. So it’s only natural that ICEHOTEL has chosen to use
NIBE ground source heat pumps for all heating needs for more than
10 years now.
Our heat pumps ﬁnd heat even in the deep frozen lands of Jukkasjärvi
and at the bottom of the Torne River. Not by magic, but by using a
technology that is dominating new heating installations in Sweden
today. Ground source heat pumps give us all a source of renewable
energy that is available anywhere. To anyone.
The heat pumps make the hotel warm and the ground cold. Just as the
people at ICEHOTEL want it.
By using NIBE heat pumps ICEHOTEL has so far saved about hundreds
of thousands of Euro and hundreds of tons of CO2. That’s a big contri-
bution to keeping the world cooler.
An important task when your business is made up of ice.
Read more about the cooler way to heat at www.nibe.eu
Box 14, 285 21 Markaryd, Sweden
Tel 0433 - 73 000
21. Photos by Maria sirviö & photobigben.com
ICEHOTEL melts slowly in the warm spring sun and will soon be
one again with Torne River.
“Simply by “THE MANAgEMENT AT ICEHOTEL
has taken a strategic decision: by 2015, at
the latest, we will produce more energy than
MELTs bACk TO THE sOURCE
The building process is intensive and ex- raising the we use in our operations. Quite simply, we
will be CO2-negative,” says Dan Björk, Mar-
citing. The ice and snow we use are natural
raw materials that are completely subjected level of keting Manager of ICEHOTEL. Dan says that
careful use and conservation of natural re-
sources has always been a high priority for
to the whims of weather and temperature.
When ICEHOTEL opens in early-Decem- awareness, ICEHOTEL. “I think this is a consequence of
us working so close to nature. We are part of
ber, construction is still in progress. In recent an eco-cycle. The Torne River is our source,
and the surrounding country, here in Lap-
years, we’ve had more and more requests
land, is unique in Europe and the world. We
from guests wishing to take a closer look at
the building process. They can take part in can realize wish to protect it,” says Dan.
The first step has been to train all person-
special guided tours, where we explain the nel, in all departments, throughout the orga-
nization. This has been done with the aid of
process and our eco-cycle approach, and Gävle Energi, a close partner in the project.
they can watch the artists at work,” explains
Alf. By year-end, as peak season approaches, energy “Simply by raising the level of awareness, a
company can realize a 20% energy savings.
ICEHOTEL is complete. Several intensive It’s a matter of simple measures, like swit-
ching off computers after work each day.
months lie ahead. In the ice church, coup- Once the ball is rolling, everyone wants to
les will exchange vows. Guests will sleep in pitch in. Our own personnel have contributed
sub-zero suites graced with fabulous works many energy-saving ideas,” says Dan.
of art. Exotic meals will be enjoyed after Currently, the entire ICEHOTEL infrastructure
in under review. This includes, for example, all
days of snowy adventure. New products building structures, which are surveyed to en-
will be launched and corporate events will sure minimal energy loss, and power distribu-
take place. Many languages will be spoken in tion boxes, which are inspected to ensure that
tiny Jukkasjärvi, 200 km north of the Arc- they are properly connected.
“The next step will be to invest in facili-
tic Circle. By the time ICEHOTEL closes in ties for producing our own renewable-source
mid-April, 60,000 guests will have entered energy. Whether this will be wind, solar,
the world of ice. They will have experienced, water-source heat or something completely
different, we do not yet know. ICEHOTEL
first hand, one of the marvels of our times. It
guests contribute to the production of rene-
is a world wonder that keeps us ever mindful wable-source energy. We are unique in this
of the great cycle of nature. When the warm regard. But we hope others will copy our en-
spring sun returns and the days grow longer, vironmental approach; we all stand to gain,”
concludes Dan Björk.
the snow and ice begin their slow retreat.
Tiny rivulets of clear meltwater trickle back 80% of the buildings at ICEHOTEL are now
towards the source and become one again heated with ground-source heat. ICEHOTEL’s
with the mighty Torne River. Summer is environment program is conducted in part-
knocking at the door and the river turns to nership with Gävle Energi, which supplies
renewable-source energy under the Källmärkt
new tasks. For ICEHOTEL, all that remains brand name. Find out how you, too, can make
is to offer humble thanks for the water it has a difference!
borrowed. And next year, a new ICEHOTEL Dan Björk, Marketing
will be born. Manager at ICEHOTEL.
ICEHOT EL M aga zI nE | 23
A surprising interior
Reindeer herds stampede through the
restaurant and the Northern Lights
shimmer over the large dining
room. Timbered walls merge with
exciting, modern details when
old and new are interwoven.
“The idea of saving and re-
using objects in a balance of
old and new features is right
for the times. The northern
appreciation for utility stems
from an inherited environ-
mental awareness that has
emerged from a life lived in a
harsh environment,” says inte-
rior designer Karina Björk. The in-
terior has been shaped and inspired
by closeness to the dramatic natural
surroundings. “I have been inspired
by the unique and exotic in everyday
life,” says Karina. Furniture from Fritz
Hansen has been combined with items
by local craftsmen.
Few people are aware of that ice is present in Jukkasjärvi year- snow wear shots by Swedish photographer Daniel Blom featured
round. But last fall we got an exceptionally early request from famous snowboard champions such as Amber Stackhouse, Erin
Quicksilver Inc. that was planning a shoot for their brand Roxy Comstock, Torah Bright, Kjersti Buaas and Vanessa Colletta. The
a surf and snowboard inspired line for women. We let the Roxy images were later published in Roxy´s worldwide 2009 winter
crew use part of our Ice production hall for a couple of days. The catalogue, ads and backdrops in shop windows. www.roxy.com
Something sweet after dinner? Savour the
ICEHOTEL SHOP offers pro-
ducts of the highest quality. Here, you’ll flavours of Lapland, captured in exquisite
find this season’s outdoor leisure wear, pralines from Muddus Hjortron.
as well as speciality foods from northern
❄ ICEHOTEL Taste of Lapland Collection
includes lingenberry juice, tea, and cloud-
berry jam and marmalade.
❄ Garments are from famous brands such
as Fjällräven, SOS and Haglöfs.
❄ The shop has a wide range of attractive
gift items and jewellery. Don’t miss your
chance to take a piece of Lapland home
with you. You can even pre-order the gar-
ments and equipment you need from our
shop before you arrive. Collect your order
when you check in.
24 | ICEHOT EL M aga zI nE
The Tylö Sauna ix210s combines sauna, shower and steam bath in one and the same wellness solution.
Wellness in a box.
After a cold day outside, the unique pleasure you get from Tylö is one
of the best presents you can give yourself. At Tylö we have years of
experience in producing quality products for saunas, steam baths and
showers. Our new product range – Impression – combines all this and
brings it to a new level of wellness, which leaves no one unmoved.
All our products are manufactured in Sweden in a well balanced combi-
nation of shape, function and latest technology.
S A U N A S S H O W E R S S T E A M B A T H S
24. McBride / Fotograf Jörgen Reimer
Location: Storulvåvägen, Jämtland, Sweden.
Freezing? Why? Stay warm with a base layer of fine merino wool in a terry knit.
The terry loops trap air between the skin and the clothing to create a warm insulating
layer. Wool also has a natural ability to carry away moisture and perspiration.
Woolpower is manufactured in Östersund in northern Sweden and the thermal
garments are used for work, sports and leisure, and by people who would simply
rather not be freezing cold. Using the material Ullfrotté Original, Woolpower has been
manufactured since 1972.
www.woolpower.se Thermal undergarments made in Sweden.
25. A teArful
meeting of magnetite and ice
“The two materials are so totally different to
work with. Ice is pure and transparent; the
material has an intrinsic lightness. Magnetite,
on the other hand, is heavy and much denser.
Working in magnetite is a hard and dirty job.”
says designer Sofi Ruotsalainen.
Words by Ella Jonsson Photos by Anders Alm
ICEHOT EL M aga zI nE | 27
26. tHE purE, crystAllinE and
transitory ice meets the heavy, black
and permanent magnetite. Slowly,
the moulds melt away, revealing two
figures: a man and a woman. Wat-
ching the process, seeing how te-
ars seem to flow from the eyes and
stream down the faces, is magical. Is
it from the pain of being freed? Or
is it the joy of finally meeting each
other? Behind this remarkable en-
counter of ice and magnetite are Sofi
Ruotsalainen, designer and artist, and
designer Mikael “Nille” Nilsson. Both
have worked as sculptors at Ice-
hOtel for 10 years, and sculpted
ice installations and ice art in various
bars throughout the world as well as at
IcehOtel in Jukkasjärvi.
Age just old enough to understand something about this great life (44).
How And wHEn did you stArt
BirthplAce Kiruna. home Kiruna (a circle that may not yet be complete...)
drivE Subaru, lynx and a husqvarna brushcutter. FAvourite Food pork. like being sofi: “The artwork at IcehoTel is a collabora-
happy. Forest and water make me happy. dislike unresolved problems. reAd reflec- tive effort. We discuss ideas and help each other
tions on the self, life and the world, and pulp fiction. look At the inside, life and the to find solutions to different problems. Nille and
I have been working together for about a year and
world. FAvourite Artists William Turner, Bård Breivik and Anders Rönnlund. a half. The first time was during the 2007/2008
lAplAnd is rich in contrasts and, for me, the pulse of life. season, when we built several suites together.
nille elaborates: “Artistic collaboration at Ice-
hoTel sometimes has to do with whether a cer-
tain design will work or not, depending on the
material characteristics. here, experienced ice
sculptors cooperate with artists who are encoun-
tering the material for the first time. This is a
young art form that is constantly developing.”
wHAt is it likE to work As An icE
Artist At icEHotEl?
“oh, it’s a real perk,” exclaims Sofi.
nille:“It’s incredibly free, fun and enriching.
This is a very special, creative environment. And
there is an unlimited supply of the material –
ice. I think it allows an artist to be more adven-
turous, to dare to venture into the unknown. And
it’s very inspiring to meet other artists from all
over the world.”
”We realised that ice could be an alternative mould. From what I know, this experiment was the
first meeting between ice and magnetite.”
28 | ICEHOT EL M aga zI nE
27. tEll us How tHE two of you col-
“We generate ideas together, and then I make
rough sketches,” explains Sofi. “Nille is good at
the technique and knows the material, and he
usually knows at the conceptual stage how the
project is going to turn out. When he has figured
out the technical aspects, we complete the sculp-
ture or installation together.”
tHis is A mEEting of icE And mAg-
nEtitE. ExplAin How you cAmE up
witH tHE idEA?
nille: “The magnetite sculptures are moulded.
We were discussing moulds when the idea to use
ice came up. Technically, a difficult part of the job
is to get the mould to release.”
sofi: “We realized that ice could be an alterna-
tive mould. We understood that our manual work
would be visible on the sculpture and that the ice
would slowly melt and reveal the magnetite.”
tHE mElting procEss AlonE sEEms
likE An Art instAllAtion in it-
sofi: “Yes, watching the ice melt is magical.
There are two sculptures: a man and a woman. To
see them chained close together in the ice and to
watch them being slowly released was a powerful
nille: “If we’d known how visually interesting
it was going to be, we would have filmed it, of
course. The magnetite wept inside the ice, and
tears rolled down the cheeks. By the light of the
Midnight Sun, it was magnificent.”
icE And mAgnEtitE mAkE for A
strong contrAst. wHAt wErE
your tHougHts About tHE mAtE-
nille: “It was the first time I had worked with mag-
netite. I have to admit I was nervous about the per-
manence; knowing that this sculpture would last,
if not for ever, at least for a very long time. Ice,
on the other hand, gives you new chances again
sofi: “Yes, that’s true. The two materials are so
totally different to work with. Ice is pure and
transparent; the material has an intrinsic light-
ness. Magnetite, on the other hand, is heavy and
much denser. Working in magnetite is a hard and
wHAt ArE your plAns for tHE
sofi: “Now, in summer 2009, I’ll probably conti-
nue working with magnetite.” ”The performance was nervous working with magnetite, knowing that this sculpture would last
nille: “Yes, it looks like Sofi and I will be doing for ever and ever”
a joint project with Åke larsson, who is the
architect at IcehoTel. It will be a replica of an
ice sculpture, an organic square, which we did mikAEl ”nillE” nilsson
in the winter. As a designer and artist, it’s a real
advantage to constantly develop and to work in AgE 43 and still promising. birtHplAcE Stockholm. HomE Boden. drivE Volvo.
two natural, locally available materials. To con- fAvouritE food seasonal; right now, lots of asparagus.
tinuously vitalize these art forms is another plus.
The conditions and the environment in Jukkas-
likE my children. dislikE myself. rEAd computer literature, self-studies in cAD /
järvi are unique.” cAM. look At the computer screen. fAvouritE Artists I like Andy Goldsworthy,
but I have no real favourites. lAplAnd is BIG.
ICEHOT EL M aga zI nE | 29
is a cold place
to live and cold
a need to keep
is also so-
the contrast be-
tween warm and
cold that has always
fascinated us human
beings; something that
makes life a more inten-
sive experience. Over the years
Tylö has created many sumptuous bathing facilities at the ICE-
HOTEL. Their worldwide acclaimed products accentuate one
simple truth: the opportunity to unwind and recharge your bat- www.sos-sportswear.com
teries is a pleasure that has nothing to do with extravagance.
On the contrary, it`s a fundamental human need, a necessity we OS,
e d e n, S
should allow ourselves to enjoy every day. wea r of Sw i o na
S p o rt s h f u n c t s h i o n.
t s fa
non ymou and spor
is sy ski
c o lo u r p ro d
c a l ly superio
Techni ds .
to to ug h de m an
th at stan d up
by the Ice Age
Fritz Hansen and ICEHOTEL think
along the same lines when it comes to
good design. The approach is based on
an understanding and expression of the
client’s image and identity. It is a matter
of a pure design language, finding a per-
sonality, and high quality. Kasper Salto
has created the chair Ice for The Re-
public of Fritz Hansen. It is a modern,
stackable chair with a futuristic look.
Design-wise, it is pure and simple, just
as the name Ice suggests. The chair is In april 2009, a crew ”I would like to thank you for
of seven visited ICEHOTEL for a most chilly pho- giving us the opportunity to photograph our
available in several colours and has att- to shoot. They were shooting a line of swimwear swimsuit concept for the premiere issue of Virtu
racted much attention internationally. images for the brand new Greek magazine “Virtu” Magazine.com in your amazing art suites and
– an online luxury fashion and design magazine. your beautiful hotel. I would like to extend our
You’ll find it at ICEHOTEL. The premiere issue, that launched June 1st this thanks to all of your staff for being so helpful and
www.fritzhansen.com year, was to focus on eco-friendliness, which is welcoming with our crew. It was an unbelievable
why ICEHOTEL was chosen for location. With experience for us and an excellent addition to our
every online edition of the magazine Virtu will feature of Stockholm and SAS Airlines for the
save 1200 trees. The magazine was launched launch of the magazine.”
on June 5th to coincide with the celebration of PAMELA AVErkIADIS
World Environment Day. Design Without Boundaries
ICEHOT EL M aga zI nE | 31
29. From the
High-altitude gastronomy. Västerbotten mazarin with
prosciutto crudo at Låkta lodge.
Sunshine and morning coffee at Låkta in a sparkling
The journey starts here. Above the snow line on the glaciers, the water begins its journey towards Jukkasjärvi.
Pure, icy meltwater trickles down in rivulets that merge in a mountain stream – Låktajokken, a tributary of the
Torne River. Join us on a dizzying adventure along the water’s course.
Treat yourself to a little pleasure. Sweden’s ‘highest’ bar,
at 1,228 m above sea level.
32 | ICEHOT EL M aga zI nE
30. Source to Jukkas
A trek from the glacial source of the crystal-clear water
to Jukkasjärvi’s shore will put even the most seasoned
outdoorsman to the test. It is a journey through the seasons,
full of adventure, in natural surroundings that can scarcely
be captured in words and images. This dizzying experience
for all of the senses is one big life-enriching moment.
Words by Ronny Olovsson Photos by Andreas Lundberg
Warm sunlight beaming down from a pes in rivulets, seeps through stone Day 1. A journey through the
clear blue sky makes the snowy lands- rubble and vanishes in cracks in the seasons
cape sparkle. Here we are, by the gla- rock, finally gathering in a single cold, Late-summer is on the air as we wrestle our
ciers and streams, where the water’s shimmering mountain stream. This backpacks into place. A light wind blows be-
journey to Jukkasjärvi begins. Water water carries a secret. We will now fol- neath an intensely blue sky. Jonas Larsson,
drips from icicles and snow melts on low the water’s course. 30, from Gällivare, looks on contently.
sun-warmed outcrops. The crystal- But let’s rewind, return to the start, “It was skiing that really brought me to the
clear, icy water trickles down the slo- and begin at Björkliden. mountains. Then, I just stayed for the sum-
ICEHOT EL M aga zI nE | 33
31. mer, for the kayaking and fishing. You know 30 metres above us, scanning the ground
how it is.” for prey.
We distribute some gear, camera equip-
ment, vegetables and other items. Terje Soon, we are wandering along Rak-
Pedersen, 42, from Arjeplog, loads up his kasjåkka, whose chalk-white stones create a
backpack while repelling friendly gibes from surreal backdrop against the eerily clear wa-
22-year-old Luleå resident Anna Gjörup. ter. We move through magnificent scenery
David Larson, 24, from Gällivare, is joined that has just begun the barely perceptible au-
by our little expedition’s canine companion tumn colour shift from light green to gold,
Gandalf, who skips about, gleefully greeting burning orange and deepest red. Vivid, satu-
everyone. Eight happy wanderers and a dog. rated colours. A stunning mosaic of vegeta-
In the lead is guide Jesper Erkki, 34, from tion. Where we walk, we spot tufts of blu-
nearby Poikijärvi, who takes to the high- eberry bushes, which provide an all-natural
country trail with the sure-footed team of snack along the way. A brief pause to grab a
Nils Åslund, 28, and Helena Axelsson, 26, in few handfuls and our mouths are filled with
close pursuit. that familiar round sweetness.
Coffee and laughter. Terje, Nils and Anna rest and The path cuts through heather, lichen and When we reach the massif, the landscape
relax along the way.
small shrubs. A rough-legged hawk glides changes successively. We cross small snowy
We follow the clear water in a stunning scenery.
34 | ICEHOT EL M aga zI nE
32. plains, ramble over rubble fields and negotia- The sound of boots stamping for a foothold, A few of us try to catch the first snowfla-
te boulders. The transition is gradual, confir- the clattering of rock chips, a few tumbling kes in our mouths. We have completed most
ming that we are nearing our goal; the glacial cobbles, a groan of exertion as someone hea- of our ascent and can now proceed down
source. Switching from trek mode to climb, ves themselves up over an obstacle. Boots towards Låkta, the highest, altitude-wise, of
we advance up the steep slope of Kåppat- find a new grip, and all is calm again. Sweden’s mountain lodges.
jåkka, an ascent that is reminiscent of a high- One by one, our party assembles beyond This snow will now refill nature’s reservoir
alpine excursion. Things get technical and the edge of the precipice. and eventually flow on through an ingenious
we have to clamber carefully up via crevices During our ascent, we realize, smiling, eco-cycle via the mighty Torne River.
in stages, the rock face dropping steeply to that we have passed autumn and reached Up here, on the ancient glaciers and the
a scree slope. winter. Above us are several snowfields, and perpetually snow-covered fields, it all starts
over the ridge the clouds are swirling in. It again. So, when will the snow that is now
There is no immediate danger , but is now late afternoon and without me no- falling reach Jukkasjärvi? When will it have
the situation is just precarious enough to ticing it, the clear, blue sky has started to melted and reached Torneträsk via mountain
silence the hitherto boisterous party. The crowd with heavy, graphite-grey clouds. streams, and then freeze to ice again in the ri-
climb demands our concentration and pre- I have been focusing on my footholds and ver, to be eventually harvested in blocks that
cision. One wrong move or loss of balance have not realized that we are walking into will be raised to build ICEHOTEL?
and one of us could tumble 30 feet down the the first snowfall of the season. We are in good company, a happy gang, I
jagged rock face. think, as we stumble into the warmth of
Cold water from the jokk refreshes.
ICEHOT EL M aga zI nE | 35
33. the mountain lodge, where Pär Rådström
and Marie Lidström meet us with broad
It’s a sensational pleasure to pull off your
boots and exchange them for slippers, and
after installing yourself in one of the upstairs
rooms, laughingly sum up the day over a beer
in the sauna.
Tales are told of rough-and-tough ad-
venturers, local he-men, and book titles are
swapped. Joe Simpson’s fantastic Touching
the Void and Jon Krakauer’s Into Thin Air are
reviewed as usual before we wash, dress in
lighter attire, and make our way to the dining-
room. Once there, the aroma of a magnificent Conquering your fear on the high-wire course is in every sense a natural high.
Låkta meal unleashes the hunger we have been
carrying within us.
Here, at 1,228 metres above sea level, we
sit down to dinner. And we can’t take our
eyes off the starter dish: a potato waffle top-
ped with Kalix löjrom and garnished with
crème fraiche and red onion. Another ele-
gantly bubbling glass of André Clouet Grand
Reserve will undoubtedly give us a good
start to a perfect ending of our first day.
Mountaineering with champagne. Why not?
The lodge, which was completed in 1939,
was built by Sweden’s national railway com-
pany, Statens Järnvägar. It was a complicated
project and all material had to be hauled by
horses up the slopes, when the worst winter
in living memory raged, in 1939.
The waffles have become Låkta’s signature
dish. The Låkta waffle is renowned among Before the final challenge, friends offer encouragement.
tourists who have visited the area. But not
only waffles are served.
Five courses later, the group is grin-
ning and replete after a meal of Västerbot-
ten mazarin with prosciutto crudo, Samuel
Adams Boston lager, roast of reindeer ac-
companied by flavourful shiraz, lingenberry
caramel pie with cognac whipped cream,
dessert wine, Låkta’s own chocolate truffles,
all crowned by a glass of fine cognac. A plea-
sant tiredness takes over.
Day 2. Waking up in heaven
“Come on, the weather’s perfect,” exclaims
an eager Jesper, and we tumble out of bed,
half-asleep, pull on fleece sweaters, pants and
slippers and shuffle out into a new world. The
glittering snow, a warming sun and the sharp
morning light bring everything into focus. We
A proud Gandalf returns with a ptarmigan after the thrill of the hunt.
devour porridge and sandwiches, and then
36 | ICEHOT EL M aga zI nE
34. Nils keeps his head clear.
ICEHOT EL M aga zI nE | 37
35. Our happy gang heads for the rapids.
From left: Anna, Nils, Jesper, Jonas, Helena and Terje.
take our coffee outside to enjoy the moment.
It’s one of those magical moments that you
want to hold deep in your memory, to be re-
vived on rainy days when you’re pounding the
pavement from one obligation to the next.We
are here, now, and it’s incredible.
Nils flips out and does a handstand, right
there in the snow. We laugh. That’s how it
feels; dizzying, magnificent, liberating.
Soon, we are following Låktajokken. The
stream, born of dripping icicles and rivulets
trickling down the rock face and running
between stones beneath the snow, grows
slowly as a myriad of tiny tributaries merge.
We hear the gurgling brook and the
sound of our own steps, a lone merlin
soars overhead, and we enjoy and rejoice
Anna: “Regardless of what you do, the gran-
deur is what strikes you every time. Some-
how, it’s more about seeing than doing. I
don’t know. I never get tired of it; a day like
this is just as incredible every time you get
the chance to experience it. It’s addictive.”
Moving at a flowing pace, almost at one with
the stream, we stroll leisurely along, mostly
A relaxing time with hot coffee. in silence, just being in the here and now of
38 | ICEHOT EL M aga zI nE
36. this wonderful experience.We settle down to Day 3. Kayaking and insight Afterwards, we visit Jukkasjärvi’s rustic
a fortifying lunch beside a waterfall. Reach- Waking to the sound of light rain against the church, where the colourful relief of an in-
ing the treeline, we are surrounded by bus- tent, I turn in my sleeping-bag and dose off credible, carved wooden altarpiece imme-
hes and short deciduous trees. We are in the again. A little while later, I hear that seve- diately catches the group’s eye. It relates in
valley and lake landscape again. Pausing on ral others are waking up. Jesper and Peter frank detail the redemption of a ‘hussy’ and
our trek, we turn to the hunt; a hunt for the are chatting. Clattering pots and the aroma a ‘boozer’.
much-prized arctic ptarmigan. Our guide, of brewing coffee tell me breakfast is about So, what could be more appropriate than a
Jesper Erkki, is joined by Peter Löfgren and to be served. That’s good enough for me. I visit, forthwith, to the spa for a beer, a sauna,
his bird dogs, with which our own Gandalf unzip my sleeping-bag, and dressing, I feel a splash in the hot tub and a dip in the river?
tentatively makes acquaintance. a slight stiffness in my left knee from the Then, in high spirits and feeling very well-
Peter Löfgren: “The dog covers a wide area, climbing. After breakfast, we get ready. The scrubbed, the party makes its way over to ICE-
moving windward, so that it picks up the kayaks, the lakes and gang of fun-loving padd- HOTEL Old Homestead for dinner. ‘Terje’s
scent of the bird. If it catches the scent, it lers are waiting. We drag the kayaks over the gonna be there’, of course. Dinner turns out
stops and points. A transmitter starts to beep bog, down to the shore of Låktajärvi. Nils is to be a culinary triumph. The arctic char is the
when the dog stands still, so I can then walk already paddling full speed, with Helena in best I’ve eaten in a long, long time.
the last little way with the dog and hopefully close pursuit. Well out on the calm surface,
get into a good shooting position before the it is an extraordinary feeling to be gliding si- Day 4. Foaming rapids and vertigo
bird takes flight.” lently along so close to the deep, clear water It seems natural that our journey should cul-
The hunt turns into a frantic chase for the we have followed together. By now, we’ve minate in a rough-and-tumble, rock-and-roll
beeping dog collar. Sometimes, it’s a false put some distance behind us and the massif, river ride that sends us splashing and care-
alarm, when Kasper has just stopped to drink gaining a different perspective on the scenery ening down the roaring rapids. White-water
or points where a bird has recently been. through which we hiked and hunted yester- rafting. After all, our purpose has been to
But soon, a flock of ptarmigan is raised, ta- day. The group is spread out as we paddle follow the water’s course. Paddling towards
king off noisily in all directions. To those of down the lake. Jesper, who has a fishing rod, the first rapids, the anticipation is electric.
us who had only just been listening with ba- tries again to catch the elusive char. I ask if he The mounting roar in the distance tells us
ted breath, the boom of a shotgun comes as a has any special tricks up his sleeve.“A net,” he we will soon be catapulted down the rushing
surprise, and the whole thing is over in two replies with a cunning smile. current through treacherous rocks and swir-
or three seconds. ling waves. Not fear, per se, but expectation.
Glad and eager, Kasper retrieves the bird Anna shares her thoughts on what A gnawing, irrational feeling of ‘maybe we
and dashes proudly up to us with it in his brings her back to the high country time and shouldn’t be doing this’. But we do, anyway
mouth. time again. the adrenalin rush comes right away when
Jesper sits down to prepare the birds for the “I had no idea I was a wilderness girl until the raft is thrown over the first wave into the
evening’s campsite dinner while the rest of us the first time I came here. I feel I have grown rapids and down into the boiling inferno. Jes-
wander down to the shore of Låktajärvi to do from the experiences I’ve had here. It has per shouts his commands, and hanging over
a little char fishing. But the angler’s patience given me greater self-confidence, and I feel the edge of the raft, we paddle like mad in an
gives way to hunger and, without catching stronger and more self-assured from what I effort to subjugate the enormous force.
any fish, we return to camp and are greeted have learned.” With expert precision, Jesper steers us
by a set table in the main tent. We are not We paddle on. The valley landscape is full right into the first giant wave, which pum-
wanting for much. of ponds and streams, opening out further mels us with an icy, wet cascade. Whooping
downstream on the enormous Torneträsk, and laughing, we have no choice but to con-
Soon, the talk runs high . Outside, oblong and majestic. The gigantic natural tinue paddling frenetically. Borne on the
the red glow of an evening sun illumina- reservoir discharges into the Torne River, back of the massive beast, we rush onward.
tes the hills. Darkness falls slowly and the which flows down towards Jukkasjärvi. “Paddle harder, and maybe we’ll catch up to
tent looks like a giant firefly against a blue- All the high-alpine meltwater gathers and ICEHOTEL,” quips Jesper.
black night sky. merges here before continuing the slow But there is an element of truth in what he
Now our party has thawed comfortably. journey to the coast. We arrive at the rustic says, as the melting hotel is now returning
Jesper entertains us with a patented party village of Jukkasjärvi, the site of an ancient to the river. However, our arms are proba-
trick, bending his thumb backwards. Playful marketplace and church. We pay a visit to the bly too weak. Hitting one set of rapids af-
gibes are interspersed with remarkable sto- Nutti’s reindeer paddock and Sami open-air ter another, we keep paddling and getting
ries. Anna, in a broad American accent, refer- museum near ICEHOTEL. Here, there is a sprayed with the frigid water. We enter a
ring to snowboard legend Terje Haakonsen, large cot tent for guests, complete with a bar pool, Jesper stands up, shouts ‘lifesaver’
imitates the Alaska-bound snowboarders in and fire pit, and there are several buildings and belly-flops into the river.
the film First Descent. and cultural artefacts. Approaching the pad- A few impromptu bathers follow his lead
“Terje’s gonna be there. He’s an older guy, dock gate, we hear the characteristic clat- until most of the gang is bobbing around in
but still one of the craziest,” she says, as the tering of reindeer hooves. The antlers are a the calm, flowing water. As it transpires, this
tent explodes in laugher and Terje bows bit intimidating, but our group is eventually is where we get off. Dry clothing, coffee and
approvingly. inside the paddock, feeding the reindeer. sandwiches are waiting.
ICEHOT EL M aga zI nE | 39
37. vinter. Photo: Malcolm Hanes/Johnér
Beneath the snow and ice a different Sweden slumbers
– one that also bids you a warm welcome.
38. Our next adrenalin-steeped adventure is Anna is elated after her jump. “I didn’t think ters, followed by a substantial souvas hash.
the high-wire course. I was an adrenalin junky. It’s fun to feel so Nils is moved by everything we have expe-
In a grove overlooking a bay with reeds, brave and daring.” rienced, and his comment sums up what each
what at first appears to be a network of ca- of us has been thinking:
bles and gadgets linking a couple of masts and Jesper recalls: “It feels like we’ve just done one thing right
trees soon turns out to be a nerve-racking “When I was guiding a German group, there after the other. I’ve hardly had a chance to
test of skill and exertion. were two older middle-aged men who were think.”
We climb higher for each minute and, more afraid than anyone, but both managed to
looking down, a giddy sensation threatens climb all the way up, half panic-stricken. After coffee , we gather for the final
to send us crashing to the ground. Terje is When one of them reached the last platform, activity. In turn, we have to climb a woo-
first. Anna soon follows. he shut his eyes and hugged the pole. den ramp, and then fall backwards into
Finally, we are all up in the unusual laby- ‘Wait a bit,’ he called. Then, he stood there the arms of the rest of the group. It is high
rinth, making our way higher and higher. for five minutes, frozen on the spot. But even enough to sustain serious injury, were it
Via hanging ropes, over nets and wobbly he jumped.” not for the group.
logs, ever higher. The unavoidable finale is a I’m the last to go. As my heals lose their
hair-raising, bungee-like swing out over the Now, we head for a large cot tent on the grip and I fall perilously backwards, a
water. A hop is accompanied by screams, other side of a small pine heath, where Peter thought crosses my mind.
laughter and, finally, a cry of relief. is waiting with dinner: whitefish roe for star- This is how life should be lived.
The carved wooden altarpiece dominates the church in Jukkasjärvi.
A culinary triumph to enjoy. Relaxation and soothing relief for sore muscles in the sauna and
hot tub. Spirits are high.
ICEHOT EL M aga zI nE | 41
39. Art & Design Group
Art Suite. Getting Cold Feet by Ben Rousseau & INSA. England. Photo by photobigben.com
The Desire To mAke iCe- hoW mAny ArTisTs DiD
hoTeL a showcase for high-class you Choose LAsT yeAr? “It
art and design has been implicit was 27 artists but most of them
right from the start. That’s the big worked in pairs. Their work adorned
difference between the original and 15 of ICEHOTEL’s Art Suites. The
the many copies that have appea- other suites featured work by mem-
red throughout the world over the bers of the Art & Design Group.”
years. Each winter, professional
artists from near and far come to Where DiD LAsT yeAr’s Ar-
Jukkasjärvi to create in snow and TisTs Come from? “Those tra-
ice. For some, this is their first opp- velling the furthest were from Chile,
ortunity to work in these materials. Japan and USA. Then, we had artists
Others are experienced ice artists. from England, Spain, Germany and
Arne Bergh is the Artistic Direc- Russia. We were very excited by the
tor at ICEHOTEL. Each season, he fabulous ideas and expressions from
and his colleagues in the ICEHO- former Eastern Block countries: Lat-
TEL Art & Design Group tend to via, Macedonia and Bulgaria.”
breathe a sigh of relief when the
artists have been chosen for the Are There Any DominAnT
coming winter. Arne explains the TenDenCies or forms of
selection process. expression? “Last year, we saw
“We receive applications from ar- many organic shapes, with a lot of
tists and designers from all around meandering and winding forms.”
the world. The final date for app-
lications is in mid-July. Last year, you menTioneD The vA-
around 150 artists applied, which rieTy of experienCeD AnD
is about the usual number. It’s a noviCe iCe ArTisTs. WhAT
good number, since it gives us a Does ThAT meAn for This
very broad selection. Competition ArT form? “The ‘old’ ice artists
is tough. After the vacation period, are mentors for those working in the
usually in mid-August, the jury material for the first time. That mix
gathers to make their picks.” vitalizes the ice art. Over the years,
we’ve seen what can happen when
WhAT is The seLeCTion daring novices take on a new ma-
proCess? “All entries are unpack- terial. The art form is continually
ed and the sketches are displayed renewed; new things happen every
without the artists’ names being year. Even though we’ve amassed
disclosed. Then, the jury members quite a lot of experience by now, it’s
assess the sketches and place their still new territory.”
votes. The chosen works must repre-
sent a broad variety, with both figura- When WiLL This yeAr’s
tive and abstract expression. version of iCehoTeL be
There must be something for eve- reADy? “We build in stages. Half
ryone. The group has many years of the artists arrive middle of No-
of experience and can determine vember and the rest join us begin-
whether the material – ice and
snow – is suitable for the proposed
ning of December. ICEHOTEL will
be inaugurated on December 10th, in sub-zero
design concepts.” but the build won’t be completed
until the end of the year.”
Sketch by Swedish artist Benny Ekman of
his Art Suite “Get Bad” at ICEHOTEL 2009
and on the left, the actual suite.
The ICEHOTEL Art & Design Group selects this season’s artists. Juryn members: Arne Bergh, Åke Larsson, Mikael ”Nille” Nilsson, Tjåsa Gusfors, Sofi Routsalainen.
42 | ICEHOT EL M aga zI nE
40. TasTe The
wilderness Words by Ronny Olovsson Photos by Andreas Lundberg
44 | ICEHOT EL M aga zI nE
41. The NORdic high country has many unique and well-
known features: warm summer nights when the sun never sets;
the pure, fresh water, and the harsh winters, when the northern
lights hang like a veil across the heavens. From the high-altitude
glaciers to the coastland of the brackish Bothnian Bay, the shifting
seasons, with extreme differences in temperature and living con-
ditions, have given the fauna a distinct character. Only here do we
find the world-renowned Kalix löjrom, a very fine-textured and
exquisitely flavoured vendace roe. And here, the ancient reindeer
herding traditions of the sami culture are a guarantee for first-
rate meat products. Add to the hamper exclusive game birds like
ptarmigan, and freshwater fish such as arctic char, and you’ll have
the basis for an incomparable wilderness menu.
“These ingredients offer just about everything a chef could ask
for. each has its own special character, flavours that are distinct,
and quality that is impeccable,” says Peter löfgren, wilderness
guide and chef at ice-
“naturally, the food i cook “A well-prepared
in the wilderness must
be filling and nutritious, meal seldom tastes as
but i strive to give the good as it does out in
wilderness culinary ex-
perience another dimen- the wilds, when your
sion,” says Peter. Many body is pleasantly ex-
would even go so far as to
say that you can taste the hausted after a day of
nordic light in this food. physical activity.”
The bright summers en-
sure an abundance upon
which all game depends.
Fillet oF reindeer
à la låktajokk
shallots or onions
Game and chanterelle stock
1. Cook pasta according to instructions.
2. Grill fillet whole. Season with salt and pepper. Keep warm.
3. Prepare chanterelle sauce. Sauté onion in butter. Brown
chanterelles lightly with onions. Add cream and stock.
Reduce. Season with salt and pepper.
4. Cut fillet in diagonal slices.
5. Serve pasta. Pour over sauce. Top with meat.
6. Garnish with chopped parsley.
ICEHOT EL M aga zI nE | 45
42. souvas hash
with asian veg-
etables & sweet-
400g Chipped souvas
500g diced raw potato
400g asian wok vegetables
Oil for frying
salt and black pepper
1 dl white wine vinegar
3 tbsp. granulated sugar
1 tbsp. salt
1 red chili pepper
3 tbsp. chopped parsley
1. Fry all ingredients separately.
2. Arrange in separate piles on
“Taste the cucumber
1. Peel cucumber and remove
Nordic light, seeds. Cut in short, centimetre-
2. Dissolve sugar and salt in
bright summer’s vinegar.
3. Chop parsley and chili pep-
per. Combine with vinegar.
abundance” 4. Add cucumber and marinate
at least 1 hour. raw-marinated char
Char fillets, approx. 400 g
Breast of ptarmigan with 6 scallions
potato salad 4 radishes
Serves 4. 2 scallions 1 red chilli pepper
1 tbsp. capers Juice of 2 limes
4 ptarmigan breast 1 dl olive oil
fillets Roquette lettuce
Vinaigrette salt and black pepper
16-20 small, round Garnish
potatoes 2 tbsp. vinegar
2 tbsp. water cilantro
1 package (125 g)
bacon 2 tbsp. oil
1. Remove any remaining bones from
2 tomatoes 1 tbsp. coarse Dijon fish. Cut in centimetre-sized cubes.
1 red onion mustard Thinly slice scallions, radishes and chilli.
salt and pepper
2. Combine fish, vegetables, lime juice
and oil. Season with salt and pepper.
1. Season ptarmigan breast fillets 4. Halve the potatoes. Peel to- 6. Grill the breast fillets in a hot Marinate for 5 minutes.
with black pepper. Allow fillets to matoes and remove seeds. Mince pan. Season with salt and allow to
stand, and grill them just prior to red onion and chop tomato finely. stand for 5 min. Cut fillets in thin 3. Serve the mixture in e.g., 4 martini
serving. Slice scallions. Combine potatoes, slices. glasses. Garnish with fresh cilantro.
tomato, red onion, scallions, capers
2. Prepare potato salad. Scrub and and half of the bacon bits. 7. Arrange ptarmigan slices on a
boil potatoes. plate and top with potato salad.
5. Prepare the vinaigrette and pour Top with roquette and garnish with
3. Chop bacon and fry until crisp. it over the potato salad. remaining bacon bits.
46 | ICEHOT EL M aga zI nE
43. 48 | ICEHOT EL M aga zI nE
never stands still
a lot of water has passed by Jukkasjärvi since ICehOteL first
saw the light of day 20 years ago. read founder and owner Yngve
bergqvist’s incredible tale of the world-unique hotel of snow
and ice. through the story and the discussion flows the wild and
mighty torne river, the source of a surreal ICehOteL that is con-
stantly revitalized and continues to challenge and amaze.
Words by Ella Jonsson & camilla Bondareva. Photo by Fredrik Alm
“The Torne River is the mother of ICEHOTEL. It has flowed freely It began wIth summer
through Swedish Lapland for thousands of years. Living close to na- In the early years, Jukkasjärvi’s local heritage group worked exclusi-
ture, in symbiosis with the pristine river system, is both humbling and vely with summer tourism, and the village was renowned for white-
gratifying. It gives rise to a very special and individual kind of lifestyle water rafting and other adventures. Even then, the Torne River was
– a lifestyle that we wish to share. That idea, that driving force, has the obvious starting point.
been with us here at ICEHOTEL right from the start, and it continues “There was a lot of work in the summer, but when autumn came, we
to inspire us as we develop the business,” says Yngve. closed shop. The accepted truth at that time was that Jukkasjärvi was
In other words, authenticity is the starting point. The owners and just too cold in the winter. The tourism manager in Kiruna at the time
a diehard core of ICEHOTEL folk live along the river; following told me that Jukkas was such a cold place that no one in their right
nature’s shifting seasons and living with and off the river. Yngve ex- mind would want to come here in the winter.
plains that the setting itself and the discussions that go on in the com- Many people often end up in a mental cul-de-sac, where they never
pany bring about a uniquely creative vibe. dare to make a change or see the possibilities in front of them. We
He’s convinced he’ll never get tired of ice. “No, it’s really a fantastic should be a bit wary of established truths,” says Yngve.
material, and there is still a lot that has never been done in the field “We’ve always worked by the principle that you should ‘dig where
in which we work. you stand’, and that most things are yet to be done. Despite all of the
“We always want to find new and fun ways to use the ice. For ex- pessimists, we decided to look at the possibilities for developing the
ample, this winter we have started working with a new theme that winter season. I remember that I had a blank notebook that I began to
we call ‘Purity with a twist’. fill with ideas. Now, flipping through it, I can see that we’ve realized
In the first project, we built a drum kit of ice, here in our ice wa- most of them.That’s fantastic.” Many people who have metYngve have
rehouse in Jukkasjärvi. The drummer from the Hellacopters perfor- heard him say, “dig where you stand; much remains to be done”. La-
med a solo on them that was seen on YouTube more than 400,000 ter, he explains that the expression originated when he and colleague
times in three weeks. Ice is a real magnet.” Kristina Rajaniemi, now part owner in the company, struggled to dig
up a quince in the woods near Jukkasjärvi.
ICEHOT EL M aga zI nE | 49
Photos by hans-Olof utsi & photobigben.com
artic Hall grows.
Now a 250 m2 igloo on the site of the present-day ICE-
HOTEL. The building was moulded in wooden forms.
A small ice bar and a royal visit.
is now 450 m2 & has an art exhibit and
icebar. A small apse is an ice chapel.
lead a workshop in ice sculpting for
artists from Swedish Lapland. Ice
was taken from the Torne River. The
ice sculptures were a big attraction. absolut Icebar Jukkasjärvi
established. Firing-range exercise at Lomben, where
the igloo is an enemy command post.
Quinsee, the snow
building that laid the foundation for
the product development at ICE-
HOTEL. It was an igloo that was
a hollowed-out pile of snow in the
woods. Inside the igloo it was just
below freezing, while outside it was March. The idea to build
-20°C. Body heat warmed the igloo, in a new way was born in a sauna. Kauko Not-
and with spruce bows and reindeer
ström, property manager, suggested moulding wet
hides on the ground, overnighting in snow in forms. When the snow froze, the forms
a sleeping bag was comfortable. For were removed and the result was an igloo. A week
several years, the Swedish Armed later, we tested the idea and soon there was a
Forces held winter survival courses 60m2 igloo on the river near the community cen-
under the direction of Lars Fält. Se- tre. Per Granlund, public relations consultant for
veral symposia in survival were held Jukkas AB, came up with the idea for Artic Hall, artic Hall becomes Icehotel.
with international participants. and we opened an art show in the igloo. First ice glass.
ICe sCuLptIng was unknOwn igloo was erected. It was a mound of snow that was hollowed out
In the winter of 1989, two Japanese sculptors were invited to Jukkas- and served as an overnight shelter for the soldiers. Military person-
järvi to lead a workshop for 12 sculptors from Norrbotten. nel learned a lot about the characteristics of snow from these exer-
“Rune Sundmark and I took the initiative. Artists who were inte- cises. Heat-sensitive cameras cannot detect people inside the snow
rested came to Jukkasjärvi to learn to sculpt. We sawed big blocks of structure, and the compact walls of snow stop bullets. The indoor
ice out of the river and pulled them up on shore. Ice sculpting was temperature remained at around a pleasant -5°C, while outdoors the
something new and unheard of. thermometer dipped below -30’C.
Ten years later, more people were needed to build ICEHOTEL. Af- “In 1991, our first true snow building was constructed on the river,
ter visiting labour exchanges around Norrbotten, we gathered 15 or using temporary wooden forms. We sat in the sauna and discussed
16 participants. Then Norrbotten labour board director, Björn Pet- how to build an igloo using a moulding technique. Kauko Notström,
tersson, and county governor Björn Rosengren believed in the idea our property manager, led the trial project, and the technique was
and the whole thing resulted in a make-work scheme. later patented.
Eventually, it led to the creation of real jobs at ICEHOTEL. Of the In 1992, we built a 250 m2 igloo. It was called Artic Hall. At that
people who took part in the workshop, 10 or12 are still working at time, a large group of foreign guests visited Jukkasjärvi. They deci-
ICEHOTEL after 20 years. That tells you a lot about the spirit and ded to stay overnight, but we didn’t have enough accommodation for
loyalty in the company,” says Yngve. everyone. Someone came up with the idea that the guests could sleep
in the igloo. The next morning, everyone in the group was ecstatic.
the fIrst snOw buILdIng – a pILe Of snOw In And the rest, as they say, is history. The ICEHOTEL business concept
the wOOds was born.”
In 1990, the very first snow building, called Quinsee, was construc- Yngve recalls the first guests who visited ICEHOTEL. “There were
ted. The Armed Forces survival unit commissioned the building and just a few. The following year, the same people returned, plus a few
used it for winter survival courses. In the middle of the woods a large more. In the early years, we had around 150 to 200 guests. The figure
50 | ICEHOT EL M aga zI nE
Ice art in
Kungsträdgården in connection
with Culture Capital Stockholm.
First ice dish.
Herb Ritts absolut/Versace.
Photographer Herb Ritts shoots Absolut Versace
in Jukkasjärvi with supermodels Naomi
Campbell, Markus Schenkenberg
and Kate Moss. The shoot is in
absolut africa Hoshino’s world.
mid-December. The campaign Japanese ice exhibition based on photos by the famous Japanese
was launched in Vogue on 1 photographer who was killed by bears in Kamchatka. 12 Japanese
April 1997. Åke Larsson de- sculptors under the direction of Ruichiro Sakino. Ice and snow
signs the first luxury course as part of a program sponsored by the labour market board.
suite, with a ICEHOTEL trains two Greenland Inuit to build an igloo. The result
map of Juk- is an igloo village in Kangarluossaq, Greenland.
To r n e
at Österlånggatan 42,
Stockholm, a small
ice exhibit. EU pro-
ject with ice art when
Sweden assumes EU
Millenium. presidency. Arne Bergh
Live world TV broadcast from Juk- and Åke Larsson build
Film shoot. kasjärvi. Sami artist Yana gets mar- a rowboat in ice, which
Billie August’s “Smilla’s ried in the Ice Church; ice music they launch and test,
Sense of Snow”. The set from ICEHOTEL Arena. Inauguration Midsummer 2001.
for the final scene was of ArtCenter. Igloo village and ice
built in Jukkasjärvi by Åke sculpture exhibition. Storage shed
Larsson and Arne Bergh. for ice blocks.
Icebar Stockholm opens
1 June 2002.
doubled in the 1994/1995 season. Since then, the numbers have stea- “We have developed the art form ourselves. In the beginning, it was
dily increased. really hard work – and uncertain. It’s much easier now that we can
In 2007/2008, a new record was set when we received 30,000 organize and foresee what will happen. Each year, new techniques and
overnight guests during the four-and-a-half month season.” tools are used in the creative process. It’s incredibly exciting to watch
it happen.”Now, ICEHOTEL is entering a new phase of research and
art an ImpOrtant faCtOr development. Yngve is looking at technology that will allow him to
Art and design have provided a point of departure for the company start building ICEHOTEL earlier than usual and thereby extend the
from the start. In a snow building called Artic Hall, various works of season in Jukkasjärvi.
art were exhibited.
“These included photo exhibits and paintings in different techni- tOrne rIver wOrLd tOur
ques. Snow, ice and cold did not provide the right setting for that type An important milestone in the business was the start of collaboration
of art. It was damp, and the frames and pictures were damaged by with Absolut.
the climate. We started discussing how we could refine the concept. “We built the first Absolut Icebar in Jukkasjärvi in 1994.With Absolut
1994/1995 was the first season we began to work exclusively with as a partner, ICEHOTEL has been able to grow far beyond Jukkasjärvi
snow and ice. Today at ICEHOTEL, more than 90% of the building and Sweden’s borders. It’s tremendous to be able to take part of the
and its interior consists solely of natural material – frozen water.” Torne River out into the world. We now have bars in Jukkasjärvi, Lon-
About 150 artists and designers apply each year for the chance to don, Tokyo, Stockholm and Copenhagen. And more will soon open.”
work on the interior design and decoration of ICEHOTEL’s suites and Over the years, the business has expanded and ICEHOTEL has fre-
public spaces. After a careful selection process, they are flown to Juk- quently been a partner in events of various kinds. The Torne River ice
kasjärvi to take part in the creation of ICEHOTEL. Many have never has been used to boost brands such as Hugo Boss,Versace, Montblanc,
worked in snow and ice before. They are led by a team of trained and Volvo and TetraPak. The ice has been sent to major cities the world
experienced artists. over, and even to deserts.
ICEHOT EL M aga zI nE | 51
47. Accredited SpAce Agent
From being an expert on travel experiences in Swedish Lapland and northern Norway, ICEHOTEL
Travel now takes an exciting leap into the future and adds space travel to their product range.
Booking preparations is well under way.
- The first space travel from Kiruna, Sweden takes place in 2012.
- Virgin Galactic has appointed five travel companies in Scandinavia with sole rights to reserve seats
aboard the suborbital flights.
- ICEHOTEL Travel is an underlying business area of ICEHOTEL AB
- As an ASA ICEHOTEL Travel will provide great local expertise for space tourism.
For more inFormAtion pleASe contAct
Director of Sales and Marketing
email@example.com | +46 (0) 70 633 43 49
Photo by photobigben.com
The world’s largest igloo village,
with 140 igloos and 800 overnight guests when Tetra Pak
celebrates its 50th anniversary in Dec. 2002. Ice Globe The- December 2003
atre is built in January and opens with Shakespeare’s Ham- Queen Silvia celebrates her 60th birthday. A
let, performed in Sami by the Beaivas theatre company. St. production of Macbeth at the Ice Globe Thea-
Petersburg celebrates it tercentenary with an ice pavilion and tre is filmed. Icebar Stockholm renamed
we have our bigloo. ABSOLUT ICEBAR Stockholm.
Romeo and Juliet
at Ice Globe Theatre. Discovery and
Bo Landin shoot the TV documen- absolut Icebar London.
tary The ICEHOTEL, a world suc- Montblanc celebrates its centenary
cess. Absolut Icebar Milano opens with ice diamonds.
in October 2004.
absolut Icebar Copenhagen.
New ice production facility ready in January 2007.
Purity with a twist
Hellacopters drummer on YouTube. Icebar by ICEHOTEL
Copenhagen and Tokyo open.
concludes with Cool Cresendium
and a visit from King Carl Gustav
and Queen Silvia. Major invest-
ments and expansion of outbuil-
dings at ICEHOTEL.
20th anniversary of ICEHOTEL
CarbOn dIOxIde negatIve bY 2015 of the country’s most spectacular high fells and mountains are to
Environmental awareness has been part of the ICEHOTEL concept be found here, and there is an expansive tourism sector and many
over the years. well-known brands. And here, the Esrange space research centre has
“I think this comes from the fact that we work with nature and what made a name for itself the world over. The most recent phenome-
nature gives us. It’s humbling to follow the mighty river’s shifting non, placing Kiruna even more firmly on the map, is space tourism.
moods and witness the changing seasons. In our part of the world, Yngve explains.
caring for nature and being grateful for what it gives is a tradition.” “In 2012, the first manned commercial space mission will embark
A commitment to causing as little environmental impact as possible from Spaceport Sweden.
has driven the development of the company’s environmental protec- The seats are already booked and a large group of space tourists has
tion effort. been here on a study visit.They were thrilled with Kiruna, Jukkasjärvi
“In 2008, we came up with the idea to make ICEHOTEL carbon and all that we have to offer in the form of fabulous experiences – and
dioxide neutral, and even carbon dioxide negative. We want to reach contrasts.
that goal by 2015. This means that ICEHOTEL’s guests will be hel- Working with the mighty, 8,000-year-old river and now, to be able
ping to improve the environment. Together with Gävle Energi, we to take our guests into space, is really magnificent. In both cases,
are promoting the development of renewable energy sources. All nature has given us the starting point. ICEHOTEL is ‘digging wear
energy used at ICEHOTEL is so-called Källmärkt renewable-source it stands’, and we intend to keep doing things that way,” concludes
energy. We’re proud of that. Yngve Bergqvist, gazing out over the Torne River.
Yngve was 20 when he was hired by LKAB in Kiruna on the promise
pIOneers break new grOund that he would play for the company handball team. If he hadn’t taken
The region around Jukkasjärvi is pioneering country. Sweden’s vital the job, he probably would have become a sea captain instead of an
mining industry has thrived here for more than a century. Some entrepreneur with a passion for snow and ice.
ICEHOT EL M aga zI nE | 53
IN ThE wINTEr NIghT
So, you thought winter in Lapland they can extend, with dimi-
was in black and white. Nothing could be nishing light intensity, several
farther from the truth. In fact, the polar night hundred kilometres upwards E L E C T R O N P AT H M O L E C U L E O R AT O M
I N T H E AT M O S P H E R E
is alive with light and colour. The white snow to, at most, 1000 km.
reflects a heavenly light show – glittering Normally, the Northern
stars, a full moon and the magical, mystical Lights can be seen on
Northern Lights. But what, exactly, are the virtually every clear
Northern Lights? night at high latitu-
The Northern Lights, Aurora Borealis, ap- des in the northern
pear in a clear night sky as swirling rivers of hemisphere, under
greenish-blue light. They move and dance the so-called north
unpredictably; sometimes barely perceptible, polar auroral oval.
then suddenly growing vivid. In Sweden, the polar
In simple terms, the auroras can be explai- auroral oval is most
ned as an interaction of the solar wind and the often above Kiruna’s
Earth’s magnetic field.The solar wind consists latitude.
of charged particles emanating from the Sun. It must be dark COLLISION > N O R T H E R N L I G H T S
These are captured by the Earth’s magnetic for the auroras to
field and drawn towards the poles at very be visible, and they
high speed. The phenomenon occurs when are best viewed
the particles collide with atoms and mole- from open spaces
cules in the upper atmosphere, transforming away from periphe-
kinetic energy into visible light. Their colour ral light. As a winter
is most often greenish blue. Sometimes, the visitor to IcEhoTEL,
Northern Lights can be red or purple. The in the polar night you
different colours depend on the types of stand a very good chance
atoms, their speed and charge.The most in- of receiving a cold and co-
tensive auroras occur at a height of about 100 lourful winter greeting from
km and can be 10 to 30 km high, although the Sun, the Northern Lights.
AlwAys welcome when it returns in
spring to the regions north of the Arc-
tic circle. slowly, nature awakes as the
snow melts away. Bubbling and trickling
can be heard from every ditch, mountain
stream and glade. All living things rush
towards summer with open arms.
north of the Arctic circle, the period
from early-June until late-July is like
a single, long day. At this latitude and
time of year, the midnight sun never
dips below the horizon.
sleep seems irrelevant, and energy
4pm - 5pm 6pm - 7pm 8pm - 9pm 10pm - 11pm 12am - 1am 2am - 3am 4am - 5am 6am - 7am 8am - 9am 10am - 11am 12pm - 1pm 2pm - 3pm virtually inexhaustible. Take advantage
of it. experience nature at night, when
everything exciting happens.
54 | ICEHOT EL M aga zI nE
50. Your local corporate bank for
cross border Business
Yngve Bergqvist has created the most spectacular tourist attraction:
ICEHOTEL in Jukkasjärvi, the world´s largest igloo according to Guiness
World Records. His business concept was both bold and untried, but we
believed in the man behind this vision.
Swedbank is a large corporate bank in cross border Outside our domestic markets we operate in Denmark,
Business. Our aim is to be the natural choice for Finland, Norway, Western Russia, Luxembourg, the US,
customers and corporates. China, Ukraine and Japan.
Swedbank is for corporate clients leading bank in We give you all a warm welcome to Swedbank!
Sweden, Estonia, Lativa and Lithuania. We offer a full
range of easy-to-use and competitively priced financial
51. The Magic
of ICEHOTEL in a metropolitan setting
If you’ve just gone against everyone’s advice and created a hotel the baking-hot Niger desert. Icehotel partners with ABSolUt in
made entirely from snow and ice, which during its first years attracted opening ABSolUt IceBARs around the globe and are looking into
some 150 guests – there’s no doubt that the next step would be to add new exiting locations at the moment. All the ABSolUt IceBARs
a bar to the concept. In 1993, the founders of Icehotel in Jukkas- are dressed with a certain theme, which are created to stimulate vi-
järvi built a small bar at the hotel. everything from the counter to the sitor interaction and to evoke all senses. london recently launched
furniture was made from torne River ice. even ice glasses would be ABSolUt IceBAR Factory, an industrial space with ice cogs, pipes,
thought up just a few years later. monitors and even a custom made mechanical conveyer belt that dis-
to create buzz around the world’s first IceBAR, a press release was plays rotating vodka cocktails. An exclusive mix of factory sounds,
sent to international media along with a photograph. Newsweek Ma- beats and groundbreaking electro is aired while bartenders fully clad
gazine thought it was so worthwhile that they designated the small in industrial protective wear serving fluorescent ABSolUt cocktails
bar in Swedish lapland “Bar of the Year”. two years later the Absolut specifically developed to complement the new surroundings.the crea-
company contacted Icehotel and a more than 15-year-long col- tive Factory theme will travel around the world to different ABSolUt
laboration started. the first ABSolUt IceBAR came about in 1996 IceBAR locations as well as the other themes in the portfolio.
and was promoted by the famous ABSolUt VeRSAÇe campaign –
photographed in Jukkasjärvi by herb Ritts with supermodels Kate this past spring yet another IceBAR concept was launched – IceBAR
Moss, Naomi campbell and Marcus Schenkenberg. Since then, over by Icehotel. these bars are run solely by Icehotel and focus on
50 temporary IceBARs have been built around the world, even in bringing the spirit of Icehotel to the guests.
56 | ICEHOT EL M aga zI nE
52. Marknadsvägen 69 31-33 Heddon Street
Jukkasjärvi London W1B 4BN England
artists Lena Kriström & Mark Armstrong (AI juKKAsjÄRvI) Åke Larsson & Mikael Nille Nilsson (AI stoCKHoLM)
firstname.lastname@example.org Phone: +44 (0)20 74 78 89 10
sofi Ruotsalainen & Mikael Nille Nilsson. (AI LoNDoN) jens thoms-Ivarsson & Mats Nilsson (IBI CPH)
Nordic Sea Hotel, Vasaplan 4, 31-33 Heddon Street
Arne Bergh & Åke Larsson (IBI toKyo) Photos by photobigben.com & Andreas Lundberg.
Jukkasjärvi 101 37 Stockholm, Sweden London, W1B 4BN, England
icehotel.com Phone +46 (0) 8 5056 30 00 Phone +44 (0) 20 74 78 89 10
The mother of all ICEBARS is located ABSOLUT ICEBAR STOCKHOLM is the ABSOLUT ICEBAR LONDON opened its do-
at the ICEHOTEL in Jukkasjärvi, 200 world’s first permanent icebar, lo- ors in September 2005 and has en-
kilometers north of the Artic Circle cated in the city center at Nordic joyed success through sensational
and first set up in 1994. Every win- Sea Hotel. It offers an experience events and innovative, exciting ice
ter people from around the globe unlike any other. Chilled to a con- designs. It’s also the first icebar
meet up at the ICEHOTEL, and break stant -5°C/23°F, it evokes all your in the UK, and offers a wide range
the ice over a drink or two at the senses. Twice a year leading inter- of ice cold ABSOLUT VODKA drinks.
frosty counter of this trendy esta- national artists and designers are This luxurious venue is all about
blishment. It’s open every day from invited to create experimental inte- comfort and sensory experience.
01.00 pm to 01.00 am. riors and sculptures. Drop-in Fri- Belowzero restaurant + lounge sits
days & Saturdays 9.45 to 1 am. At snuggly alongside ABSOLUT ICEBAR
all other times, reservations are LONDON and is the perfect place to
highly recommended. As a guest at enjoy warm or cold cocktails and fine
Nordic Sea Hotel you will have ac- food. It is often necessary to book
cess to facilities and services. a table in advance.
In April 2009, IceBAR cPh by Icehotel
opened in the Danish capital of copenhagen,
shortly followed in June this year by IceBAR
toKYo by Icehotel. the “Purity with a
twist” theme permeating these bars respec-
tfully allows the Jukkasjärvi ice to speak for
itself. on the menu are light meals with an
arctic tone and a range of beverages and
there are numerous possibilities for different
types of events for small as well as large par- Copenhagen Hotel 27 Tokyo Chuo Ward Ginza
ties. No one can recreate a place as unique Løngangstræde 27, SVAX GINZA building 1F,
as Icehotel, but visiting an IceBAR will Copenhagen, Denmark 8-5-15 Ginza Chuo-Ku, Tokyo, Japan
Phone + 45 7027 56 27 Phone + 81 3-6228-5021
momentarily teleport you to Jukkasjärvi in
ICEHOT EL M aga zI nE | 57
53. What is your Way out?
Polaris congratulates ICEHOTEL on its 20th anniversary and look forward
to a continuous and rewarding partnership. Over the years we’ve come
together in our passion for world class innovation and safety in outdoor
adventures. That’s what we’re all about – besides having fun of course.
With annual 2007 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets allterrain vehicles (AtVs), including the Polaris rANGEr(tm), snowmobiles and Victory motorcycles for recreational
and utility use. Polaris is a recognized leader in the snowmobile industry, one of the largest manufacturers of all terrain recreational, utility and side-by-side vehicles (ATVs) in the world, and rapidly making impressive in-roads
into the motorcycle cruiser and touring marketplace under the Victory® brand. The Victory motorcycle division was established in 1998 representing the first all-new American-made motorcycle from a major company in nearly
60 years. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Polaris Industries Inc. trades on the New York Stock Exchange under
the symbol ”PII,” and the Company is included in the S&P Small-Cap 600 stock price index.
54. Late winter in Swedish Lapland means long, bright days, lots of
snow and brilliant sunshine. Join the Berg family on their very first
ski adventure at family-friendly Björkliden. The Bergs all agree;
a ski holiday is the perfect way to bring a family closer together.
And when a family shares the same interests and everyone can
join in the fun on their own terms, it couldn’t be better.
V ikt o r & P
a t ri k p la n
n in g t h e n
e xt ru n
Sunday 19th, April 2009
It’s an early start when the alarm clock rings at 4.00am. Even
so, both children and us parents have no trouble getting up. Forty
minutes later, the whole family and a huge amount of gear are
piled into two cars and on the way to the railway station. The
train was already waiting at the platform and we managed to get
ourselves and our baggage onboard without any rush before the
04.40 departure. Expectations were high and everyone was in a
great mood. Again, we remarked on how nice it was not to have to
drive. To just lean back and relax, and not have to keep an eye on
ri k a the road; but above all, to be together and talk with each other.
il m a & E It was as if our vacation began immediately. Out come the books,
S pa c e g ir ls: V
our packed breakfast is eaten and then someone takes a nap.
The weather was variable to say the least.When we reach
Björkliden at midday, a snow storm with 100 kph winds is
raging. Exciting! But wait! We thought we’d just walk up to the
hotel and check in, but we realized we weren’t wearing warm
winter clothing. Everything was packed in one of our ten bags
– but which one? Anyway, we found our hats and mittens before
Björkliden’s friendly staff drove our baggage up to our cabin. It
was a snowy walk.We looked like snowmen when we reached the
hotel. But we had a good laugh.
While waiting for our cabin, we enjoyed a good lunch in the
hotel restaurant. Just imagine, we’re finally here! Despite a wild
blizzard swirling past the picture window, we were delighted by
the incredible scenery and cosy atmosphere that surrounded us.
The first thing we did when we arrived at the cabin was turn on
the sauna. The perfect start to our stay. Patrik and Viktor watched
a hockey game between Sweden and Russia. Then, we unpacked
our clothing and food and made our beds.
Our cabin was in the last row, with a view of Torneträsk and
Lapporten; but on the first day, all of the windows were snowed
over. It was quite an adventure to experience the force of nature.
Hoping to hit the slopes early the next morning, we turned in
ICEHOT EL M aga zI nE | 59
O n t h e t ra Monday 20th, April 2009
We rose early, opened the window shade slightly, and realized
the snowstorm was still raging. Maybe, just maybe it had died
down a bit. But we weren’t about to be defeated by something as
trivial as the weather. After breakfast, we dressed in full winter
gear, goggles included, and walked down to the general store.We
had to stock up on a few necessities. On the way back, we had a
snowball fight and played in the snow. Oh, what fun we had!
In the afternoon, we decided to ski for a few hours in the
Technique slope. It was wonderful to see the whole family on skis,
and to see that everyone could ski at their own level and have fun
Stocking u p at the ”La ntha ndel” Afterwards, back at the cabin we played Alias and card games. It
was the girls against the boys. In the evening, we enjoyed a good
home-cooked meal, watched TV, and then fell happily asleep in
our comfy beds.
at midday, a
Ad mi rin g th e vie w
Wow! Blown away
60 | ICEHOT EL M aga zI nE
56. Tuesday 21st, April 2009 F irst on e in, la st on
Finally, the weather looked promising. To be honest, the weather
really does matter. And after a long winter, we needed a little
colour on our cheeks. Hurray! All the lifts were open! Now we
could do some serious skiing. The runs were fantastic and the
whole family was ecstatic. This is the life! The slopes were ideal
for the children, and we were delighted with all the possibilities
and the sense of freedom.We ate an early lunch at the Snowbar
near the Kåppas ski lift.With faces towards the warming sun, we Ti me for lu nch a nd new energ y
sat outside on comfortable reindeer hides on the deck.Wonderful!
After a couple more hours on the slopes, our legs were star-
ting to feel the strain.We decided to return to the Snowbar for
a break. Then, it happened. I fell, without any warning, and hit
my head quite hard. Naturally, I was wearing a helmet. This gave
me a terrible headache and pain in my jaws and neck. After a
few minutes, I was able to stand up and get myself down to the
Snowbar. That knock on the head resulted in a 15-20 minute
blackout, which was very unpleasant. Patrik and the children
had to explain again and again what had happened. Staff at the
Snowbar helped Patrik to call for transport. Minutes later, I was ”E a t in g o
taken by snowmobile to the hotel doctor. A light concussion was
the verdict. Typical.Would I still be able to ski?
Back at the cabin, I rested for a while and then we began to
prepare dinner. Evening darkness fell. Curtains were drawn and
lamps lit, so I could sit up with the family. It was a pleasant eve-
ning of conversation. (There was a lot of talk about memory loss.)
I’m hoping I can make it out onto the slopes again tomorrow.
”Ha ha ha...!”
”Ea ting out.”
ICEHOT EL M aga zI nE | 61
57. N e xt t i m e
I ’ ll w in
Wednesday 22nd, April 2009 Thursday 23rd, April 2009
Fabulous weather! The sun is shining, lunch is packed, and the As the saying goes, time flies when you’re having fun. Our last
Berg family is ready for a full day on the slopes. How could I day, and the cabin had to be cleaned.
let a simple concussion keep me from getting back on the hill on The program included a trip by snow cat up to Låktatjåkko
such a fine day? No sooner said than done, we set up our base Fjällstation, Sweden’s highest mountain lodge.We were a party
camp near the grill pit by the ski lift, an ideal spot. Especially of ten and the journey took 45 minutes.We saw families on cross-
for me, since I had to take it easy. country skis, snowmobiles along the trail, and up at the lodge,
Lunch was cooked over an open fire and the children went off three men who had climbed all the way up ‘haute-ski style’ with
on their own. I took it very easy. I was disappointed at not being skins on their skis. It had taken them four hours – against the
able to ski, but took comfort in the fact that I could enjoy the wind. But they must have had a fantastic run down the moun-
weather, fresh air and beautiful scenery and be with my wonder- tain.We enjoyed the spectacular view, tasty goulash and delicious
ful family.We rounded off a great day with a superb meal at the waffles before it was time to head back.
hotel restaurant, always in sight of the majestic Lapporten.What That evening, we said goodbye to Björkliden and boarded the
a bonus! train.What fabulous days, what a wonderful experience.We read,
the children finished their homework, and then we had dinner in
the dining car.
Our first family ski trip has come to an end.We’ve definitely
acquired a taste for ski holidays. It’s an unbeatable vacation that
brings the whole family closer together in sharing a common
interest with plenty of time outdoors.We are already looking
forward to returning to Björkliden.
Ski greetings from
Patrik, Erika, Viktor & Vilma Berg
r enjo yi ng a n
V il m a & V ikto d in n er
a m a zi ng
Björkliden, situated 250 km north of the Arctic Circle, is a place
of extreme contrasts. During the winter you can experience world
class heliskiing in a mountain region half the size of Austria, try
dog sledding through majestic winter landscapes, or visit Sweden’s
highest mountain station, Låktatjåkko, 1228 meters above sea le-
vel. In the summertime, when the sun doesn’t set for 100 days, you
can discover Kåppasjåkka, one of Sweden’s largest cave systems or
play golf on one of the world’s most spectacular golf courses with
a breathtaking view of the Swedish alps. There is a wide range of
options for accommodation and restaurants offering both interna-
tional cuisine and northern Swedish specialities.
Björkliden Fjällby AB | 981 93 Björkliden | Tel. +46(0)980 641 00 | Fax. +46(0)980 410 80 | email@example.com | www.bjorkliden.com
62 | ICEHOT EL M aga zI nE
58. A stay at the ICEHOTEL in Jukkasjärvi Besam is a world-leading provider of A Besam UniSlide automatic door
is a unique and unforgettable way of safe, convenient and reliable entrance system will welcome visitors to the
experiencing winter’s dark beauty, and solutions and service, and we look ICEHOTEL this season, as well as to
Besam is proud to be providing the forward to putting our 40 years of the Absolut ICEBARS around the
main entrance and other door opening application experience to work in the world. It’s part of our full range of
solutions to this remarkable building extreme environment that is northern entrance products that also includes
for the 2009-2010 season. Sweden in winter. swing doors, revolving doors, air
When the space ship separates from the carrier, it ignites its own rocket engine and begins the space flight, giving travellers 4-5 minutes of weightlessness.
Round trip to space
Kiruna has been a space centre agreement is now in place between Spaceport
for 50 years. Over the years, the curve has Sweden and Virgin Galactic, which is now the
pointed straight upwards. Services include market leader in the development of techno-
everything from launching of sounding rock- logy for space tourism.Virgin Galactic expects
ets and stratospheric balloons to satellite to launch the first space trip for tourists, from
control and advanced testing of aerospace Spaceport America in New Mexico, in 2010,
systems. In combination with Lapland’s exo- and from Spaceport Sweden in 2012. “Flight
tic nature and the high-quality infrastructure testing of WhiteKnightTwo, the carrier aircraft
for tourism, the next stage of development that will take the spacecraft SpaceShipTwo to
seems inevitable. It’s time for passenger tra- an altitude of 15 kilometres, will begin in the
vel, and the destination is space. autumn of 2008. Subsequently, SpaceShipTwo
“Commercial space operations are right will ignite a rocket engine and fly to an alti-
for the times. There is a great interest from tude of up to 130-140 kilometres. An altitude
the private sector,” says Johanna Bergström- of 100 km is the generally accepted boundary
Roos, public relations manager at Spaceport between Earth and space. During the flight,
Sweden in Kiruna. passengers will experience about 4 or 5 minu-
Spaceport Sweden aims to be Europe’s first tes of weightlessness while enjoying a fantastic
The astronauts have already started to prepare
and most obvious base for space travel for for their space adventure, with tests that
view,” says Johanna. About 250 passengers
paying tourists. Spaceport Sweden is open to expose the body to forces of up to 6G. have already booked a space trip with Vir-
all operators in the space tourism sector. An gin Galactic at a cost of 1.4 million Swedish
64 | ICEHOT EL M aga zI nE
I am an
Jon Goodwin; space tourist
Your fascination for space – how did it all be-
gin? Space was not necessarily my fascination. Because I am
an adventurer, VG seemed to me to be just a fantastic opportu-
nity to be one of the first non-Astronauts to go to space.
kronor per person. About 80 space travel-
lers have already started to prepare for their
“Astronauts You will be one of the world’s first private
space adventure, experiencing forces of up seldom space travellers, what are Your expectations
for the flight? Going to mach1 will blow my mind, I can’t
to 6G. Last winter, about 50 of them visited
Kiruna and Spaceport Sweden.
speak get my head around it and that experience will be sensational.
I’ve done some pretty exciting things in my time. I was the first
“It was a very successful trip. The travel- solely person to canoe down the grand canyon in a Canadian double,
I’ve competed in the Olympics and I race Ferraris. Going to
lers experienced subarctic Lapland, with
a visit to ICEhOTEL, a helicopter tour to about space space will be the ultimate!
Kebnekaise’s summit, dogsledding, snowmo-
biling, a rocket launch at Esrange Space Cen-
when they how are You preparing for the spaceflight? I’ve
always trained hard and have no concerns for the flight. In fact
ter, good food and drink, and more besides. return to I have completed my centrifuge training last Autumn and had
no problems at all.
Lapland is super-exotic and comes as quite a
surprise for many who have ‘seen and done Earth. They You visited spaceport sweden last winter – how
everything’. It’s a fantastic complement to
a space adventure. We’re pleased to see that
emphasize was it? The whole trip was just incredible fun – staying in the
ICeHOTel, the sledding, the helicopter ride to Kebnekaise –
we have a product that meets expectations the beauty it was truly magical. In fact I have recommended it to many
others and I think it will make a fantastic launch site of the
in every respect,” says Johanna. In the long
term, it is conceivable that space travel will and future. I think many people who fly from New Mexico will want
to fly again from Spaceport Sweden so they can see a totally
generate new technology that can be used
for terrestrial travel.
fragility of different view, have a totally different experience, and hope-
fully fly through the northern lights.
“For example, a flight might start in Swe- Earth.” name 3 things that You would like to take to
den and land a couple of hours later in Aus- space with You? I want to take nothing but my body. I want
tralia. hopefully, thanks to better energy ef- to totally enjoy and immerse myself in the experience – the
ficiency, suborbital flights will help to reduce speed, the weightlessness. I don’t want to be worrying about
the environmental impact of travel,” Johanna cameras, documenting the flight or anything else. I just want
to enjoy and observe.
adds. Another aspect is that space travel may
encourage ways of thinking that are positive
for development and humanity. “Astronauts
seldom speak solely about space when they
return to Earth. They emphasize the beauty
and fragility of Earth. I hope that environ-
mental awareness will grow as more people
who are in a position to make a difference
have the opportunity to experience this,”
says Johanna Bergström-Roos.
susan newsam (Head of Marketing Production, VG)
Jon goodwin (VG Founder), louella faria-Jones (Astronaut
Relations Manager), pauline goodwin (Jon’s Wife, who has also
competed in the Olympics)
ICEHOT EL M aga zI nE | 65
Photos by nasa
At 20.47 locAl time on 9 December 2006 (02.47 on
10 December, Swedish time), his moment came. After
a successful launch from Cape Canaveral in Florida,
Christer Fuglesang became the first Swede in space.
And soon, he will get another chance. Christer will
fly with space shuttle Atlantis on mission STS-128,
which is planned to begin on 30 July 2009.
2009 is the internAtionAl YeAr of Astro-
nomY. WhY do You think spAce is so topicAl
right noW? “A lot is happening in space and many
countries are involved. Among other things, this in-
cludes activities in connection with the space station.
Space is used for communication and navigation. And
there is all the exciting research that is being conduc-
ted in space, of which the aim is to learn more about
space as well as Earth.”
WhAt cAn We modern, urbAn dWellers leArn
from spAce? “We can learn much about the climate by
observing our planet from afar. We can predict harvest yields
and prepare for possible crop failure, for example. On the
space station, weightlessness is used in research to study phe-
nomena that are otherwise difficult to study on Earth, owing
in december 2006 You did three spAce WAlks
during Your mission on iss. WhAt Are Your stron-
gest impressions from this experience? Living in
weightlessness for 13 days, without a doubt. And seeing Earth
from a distance was overwhelming. I was struck by how small
and vulnerable our planet is in the massive, black universe. Es-
pecially when you notice the thin atmosphere on the horizon,
our only protective barrier against space.”
hoW do You think We Will explore spAce in the
future? The USA is now building a new moon rocket. The
plan is to travel to the Moon and build a research base. The
intention is to learn for the future and to make a voyage to
Mars within 25-30 years. In the long term, I believe that
we will settle on other planets and live there for extended
periods. However, it will take a couple of centuries before
we emigrate to Mars.”
do You think We Will discover intelligent life
forms out there in spAce? That is doubtful. I think we
might find simpler forms of life. Perhaps there is intelligent
life out there, but if there is, it’s far away and difficult to com-
municate with. Only now do we have technology that enables
us to spend time in space and peer far out into the universe.
Who knows, perhaps they will find us first.”
- I have nothing against
Many dream of working in space. For a chosen few, this
space tourism. Private, dream becomes reality. One of them is Christer Fugle-
commercial intrests are
driving the development of
sang, Sweden’s first astronaut. Since 1992, when he and
space, it benefits everyone. five other prospective European astronauts were selected
for ESA Group 2, it had been a long wait for Christer.
66 | ICEHOT EL M aga zI nE
62. The last 15 years the ICEBAR concept has celebrated its success by serving refreshing cocktails
in unique surroundings created from ice from the Torne River. The flow of ice from the majestic
river has found its way to ICEBAR’s all over the world – now the concept has taken a step
further with ICEBAR by ICEHOTEL. Launched 2009 in Copenhagen and Tokyo with the coolest
drum solo ever. The guest will be offered a sensual experience of food, drinks, design and art
with special effects to capture the spirit of ICEHOTEL. www.youtube.com/icehotel
ICEHOTEL has teamed up with Philips to enhance the art and the natural ice qualities to really
touch all your senses with Philips unique consumer products and light design.
Next year you can also find the Philips suite up at ICEHOTEL - a must to see!
63. Check in
10 deCember-19 april
iCeHOtel is in a small village north of the arctic Circle in swedish lapland. get-
ting here is easier than you think. We are just 17 km from Kiruna’s railway station
and 12 km from Kiruna airport. the flight from stockholm only takes an hour and
a half. With Jukkasjärvi as your starting point, you can easily reach the lapland
fells and the fiords of northern norway. Contact iCeHOtel travel for bookings.
WelCOme tO JuKKasJärvi
iCeHOteL Offers COmfOrtabLe accommo- 2
Photos by photobigben.com
dation, fabulous natural surroundings and plenty of
outdoor leisure alternatives. in the winter, you can
choose from among several accommodation alterna-
tives and combinations, with an overnight stay at iCe-
HOtel and the rest of your nights in our warm hotel
rooms. breakfast buffet, warm clothing and a morning
sauna (with towels) are included. during the summer,
the sauna can be booked at the reception desk. boots,
life vests and other equipment can also be rented.
See page 75.
Warm accommodation 3
1. KaaMOS HOTEL ROOMS. Bright, double rooms in modern
Scandinavian style with corner windows. Double beds (divisible in some
rooms). Bathroom with shower and toilet. TV, telephone and kettle. Wire-
2. northern Lights hotel chalet. Two separate
bedrooms: one single and one double. Double bed (not divisible).
Bedrooms have skylights with a view of the summer sky and Midnight
Sun. Living room with refrigerator, kettle, TV, telephone. Bathroom
with shower and toilet. Wireless Internet.
3. nordic hotel chalet. Two separate bedrooms: one with
divisible double bed and one with bunk bed. Living room with refrige-
rator, kettle, TV, telephone. Bathroom with shower and toilet. Wireless
70 | ICEHOT EL M aga zI nE
64. Check in
art Suite Crystal Cupola by artists Charly walter & rashid sagadeev. Photos by photobigben.com
4. DELUXE SUITE. This suite was created by spe-
cially selected artists and is perfect if you wish to give
yourself and a loved one something extra.
5. aRT SUITE. Stay in the midst of ice art in the
form of amazing designs and wonderful sculptures.
Each room is uniquely designed by different artists
from around the globe.
6. ICE ROOMS. Comfortably appointed rooms with
ice furniture and ice art.
7. SnOW ROOM. In this spacious room you’ll
sleep well in -5 degrees.
artists Åke Larsson & mats nille nilsson. Photos by photobigben.com
art Suite Ho-shi to tsu-ki by artist Hiroyoshi sakai. Photos by photobigben.com
ICEHOT EL M aga zI nE | 71
65. Check in
Photos by photobigben.com & Hans-Olof utsi
at iCeHOtel, the menu is seasonal. the pantry is full of ingredients
harvested straight from the forests, rushing rivers and crystal-clear
lakes.Whitefishroe, reindeer and moose, arctic raspberries and cloud-
berries are transformed into tasty delicacies to tempt even the most
particular of gourmets. iCeHOtel restaurant offers a gastronomic
adventure in a bright and modern atmosphere. even if the restaurant
isn’t made of ice, some dishes are served on plates and bowls made of
crystal-clear ice from the torne river. 3
1. ICEHOTEL 2
ICEHOTEL Restaurant offers a gast-
ronomic adventure in a bright and
modern atmosphere. An exclusive
menu is served on plates and bowls
made of crystal-clear ice from the
2. ICEHOTEL lounge
If you’re looking for somewhere to
settle into an armchair and relax
between adventures, visit our newly 4
Round off lunch with a fortifying cup of opened lounge in the reception buil-
coffee or a tempting dessert in the bar at ding. Here, you can order a hot drink
ICEHOTEL Restaurant. or even an aperitif before dinner.
3. absolut icebar
In the evening, when you feel the
winter chill, we recommend a visit to our bars. ABSOLUT ICEBAR JUKKASJÄRVI,
created in 1994, is the world’s first icebar. Each year, it is recreated as an important
part of ICEHOTEL. Here, hotel guests meet to share their experiences of overwhelming
encounters with snow and ice. 5
4. n´ice bar
N’ice bar, just a flight of stairs below ICEHOTEL Restaurant, is a pleasant, relaxing
bar that stays open late. Our bartenders mix the most sensational drinks.
5. homestead restaurant
Overlooking the Torne River is the authentic, homey Restaurang Hembygdsgården
–the Homestead. In this timber building, built in 1768, you can enjoy a superb
à la carte menu.
tHe need tO express reverence, to be ❄ The wedding coordinator at ICEHOTEL will help you
plan from start to finish. The planning period can vary
alone with one’s thoughts and to contemp- from one month to a couple of years. Larger weddings
late life often makes itself known when you usually require a longer planning period, since travel, ac-
visit iCeHOtel. all the pieces of the puzzle commodation and table bookings must be coordinated.
fall into place in the ice church by the torne ❄ When it comes to attire, dare to make a departure
river. the ceremony and unique experience from the traditional. Our advice: think warm! If you wish
are always moving. and perhaps the me- to wear a wedding gown, wear something warm under-
neath and add a warm jacket or cape to your ensemble.
mory of a shared experience will be even ICEHOTEL also holds civil wedding ceremonies.
stronger, since the church is transitory.
When there is no specific building to relate
to and return to, the memory and the pro-
mises become even closer to the heart. the
ice church seats about 35-45 guests.
72 | ICEHOT EL M aga zI nE
66. Check in
Photos by Hans-Olof utsi
HOW TO KEEp WaRM
HoW to drESS Dressing properly for the Arctic environ-
ment is the key to enjoying all the fan-
tastic experiences that await you at ICE-
HOTEL to the full. When planning your
visit here, you should think in terms of the
layer principle. The idea behind wearing
several layers of clothing is that air spa-
ces are formed between the layers. They
serve to insulate and ventilate. Avoid cot-
ton clothing, since cotton binds moisture
and has a chilling effect. Outdoor winter
wear such as warm overalls, warm shoes
or boots, hat and mitts are included in
3. BIggER SHOES
your stay at the hotel, free of charge. In
Choose footwear that is somewhat larger
addition, it is a good idea to bring a ”base
than normal to allow space for socks and/
layer” or thermal underwear including
or insoles. This results in a warming air
long-johns and a long-sleeved undershirt,
layer inside the shoes or boots to keep
woollen and fleece sweaters, a scarf and
you warm for longer. Additional clothing
your own gloves/mittens, as well as plenty
is used at very low temperatures. A down
of warm wool socks.
jacket or a thick fleece or wool sweater
serves as an effective additional garment.
1. WaRM On TOp When you stay at ICEHOTEL rental of
A good hat is essential. It should protect
warm winter shoes is included that are
not only the head but also the ears and
well suited for our climate. With them on
neck. Gloves should give good protection
you’ll walk safely inside the hotel and out
to the hands while allowing adequate
in the deep snow. The snow-clad lands-
freedom of movement and feel.
cape surrounding ICEHOTEL can hide
icy spots that are not easily discovered so
2. WInD pROTECTIOn please mind your step.
The purpose of the outer shell is to pro-
vide protection against water and wind in
4. MOISTURE TRanSpORT
combination with the other layers. The
The layer nearest to the body needs to
material should breathe and allow full
transport moisture away. Choose under-
freedom of movement.
wear in a synthetic material, wool or a
wool mix. Fleece, preferably windproof,
makes an excellent midlayer.
c C KIRUNA
irc le Jukkasjärvi
FLYING TIMES TO KIRUNA FROM
Stockholm 1 hr. 30 min.
Copenhagen 2 hrs. 20 min.
London 3 hrs. 45 min.
Paris 3 hrs. 50 min.
advicE on booking Milan 5 hrs.
Frankfurt 3 hrs. 30 min.
Contact our booking department when planning your trip to ICEHOTEL. We’ll help you to Madrid 6 hrs.
get the most out of your vacation, and we have plenty of helpful suggestions. Here, you’ll New York 10 hrs.
find all the answers to your questions about accommodation, activities and all of our of- Berlin
Rio de Janeiro 20 hrs. ICEHOTEL
ferings. Our group and conference department will be pleased to put together a program Orca safari
proposal including accommodation, activities, meals and transfers, all according to your
Tokyo 12 hrs. 30 min. Kiruna
wishes. We wish you a warm welcome to ICEHOTEL. www.icehotel.com Sydney 25 hrs.
Phone: +46 (0) 980 66 800 ICEHOTEL
Fax: +46 (0) 980 668 90 981 91 Jukkasjärvi Rome
Email: firstname.lastname@example.org SWEDEN Arc ti c
ICEHOTEL is just 17 km from Kiruna’s
railway station and 12 km from Kiruna
Airport. From Stockholm, you can
ICEHOTEL ParTnErs reach Kiruna easily by train. Book your
ticket with SJ. HAGLÖFS LOGOTYPE
B A S I C L O G O T Y P E . TO B E U S E D A S P O S I T I V E B L A C K O N A L I G H T B A C K G R O U N D
ICEHOT EL M aga zI nE | 73
67. Check in
Photos by Hans-Olof utsi
Challenge the car and yourself on ice. After a safety
course, you drive on an ice track under the guidance of
expert instructors who help you to develop your skills. Max
10 drivers with 2 passengers per vehicle. Min 18 years.
Driver’s licence (valid in Sweden) is required. Mandatory
WintEr activitiES alcohol test may be required prior to driving.
Fridays and Sundays. Until 31 March. About 4 hrs.
adventures can vary from short, one-hour outings to tours of several
days. Combine your outdoor leisure with an overnight stay at one of
our wilderness camps. For information on all activities and how to
book, visit www.icehotel.com.
snOwmObiLe safari Esrange
Dinner under the stars
Snowmobile from/to Transfer by minibus to Esrange, guided
airport tour. Afterwards, we proceed to our camp
Start your adventure the minute you land. near beautiful Lake Salmijärvi. While din-
A guide meets you on arrival. All equip- ner is being prepared, you’ll enjoy a wel-
ment is provided and snowmobiles are come drink with a local touch and scan the
waiting outside the terminal. heavens in hope of sighting the Northern
Pre-booking required. Lights. A three-course meal is served. Af-
❄ Daily, upon flight arrivals & departures. ter dinner, we return to ICEHOTEL.
❄ Daily. Ptarmigan hunting on
Snowmobile the winter fells
introduction tour Combination skis/snow- Winter ptarmigan hunting has always
Guided tour of open country and deep fo- shoes with guide been surrounded in mystique. If you’ve
rests around Jukkasjärvi. We choose our equipment and head out to EVER GLIDED ON SKIS towards a flock of
❄ Daily, about 1.5 hrs. the forest with our guide. arctic ptarmigan, then you may have trou-
❄ Daily, about 2 hrs. ble concentrating on anything else when
Snowmobile NortherN Northern Light
Light Tour Tour by Horse
Light meal is served in camp and Northern There is a special feeling to explore the
snow clad landscape from the back of an
❄ Daily, about 4 hrs. Icelandic Horse. Join us on a tour through Following tours are available on request.
the forest in search of northern lights; Please contact our acitivity desk at the
Snowmobile with a bit of luck we’ll see moose cros- main reception for assistance.
Wilderness Safari sing our path. The tour is rounded off with
Guided tour of Jukkasjärvi’s majestic supper consisting of local specialities in a Snowmobile Tour for
lowlands. Traditional wilderness meal is goahti (tent-cot). Enthusiasts
included. ❄ Daily until 31 Mars. Transfer to and from This tour is for the serious snowmobilers.
❄ Daily, about 3 hrs. the activity. About 4,5 hrs. With one person per machine the guide ta-
kes you to favourite spots in the vicinity.
Overnight Moose Safari by Horse ❄ About 2 hrs.
snowmobile tour By horseback through the moose winter
At nightfall, dense darkness envelopes grazing land, a fun and different way to Ranger RZR
our wilderness camp, promising a good get close the wild and withdrawn animals Riding two per Ranger this is a fun ATV
chance to witness the fantastic Northern also know as the king of the forest. If you race where you compete against the clock Ice sculpting
Lights and a sky of glittering stars. When get lucky, you might get to see both moose to try and achieve two similar laps. Warm Trying your hand at ice sculpting is a must when you
the moon is shining, fox and hare often and reindeer during our journey through lingon berry juice is included. visit ICEHOTEL. With ice tools and professional gui-
approach the camp. With any luck, we the snowy forest.
might catch a glimpse of the wary wolve- dance, you discover the magical world of ice sculp-
❄ Daily until 31 March. About 6 hrs.
rine. Friday and Saturdays. ting. Experience the joy of artistic creation together
with friends and colleagues. Then take your ice scu-
Snowmobile Tour in the lpture to decorate the dinner table in the evening.
Explore the Lapland landscape on a
Moose’s Winter Gracing snowmobile tour well off the beaten tou-
Grounds rist track. Ride along old herding trails,
By snowmobile, we reach the heart of the through woodlands and over fells. Arctic
moose’s winter grazing grounds. Exclusive Trail links the northernmost parts of Swe-
tour, max. 8 people/group. Last season, den, Norway and Finland. Here, you travel
we met moose on every one of these sa- ‘border-free’ through Scandinavia. Tours
faris. include all transfers, cabin/wilderness
❄ Daily until 31 March, about 6 hrs. camp/hotel accommodation, one snow-
mobile per person, fuel/oil, full board and
Wilderness moose tour guides. Minimum 2 people. Contact our
Transfer by minibus to the moose’s winter booking desk for a full program.
grazing grounds. Photo opportunities, pro-
vided conditions are right. The tour will On your own or
run only in conjunction with departure with a guide
transfers. Experiences for both the family and the
❄ Daily until 31 March, about 4 hrs. daring adventurer. Rent equipment inclu-
ding skis, snowshoes, backpacks, fishing
gear and much more and create your own
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68. Check in
Airport and ICEHOTEL
An exotic way to arrive at
ICEHOTEL. Pre-booking required.
❄ Daily, upon flight arrivals &
iCeHOtel is one of sweden’s most experienced arrangers of
Dogsled Tour Short wilderness adventures and experiences.
You settle comfortably into the sled
and the eager team dashes off. In-
cludes a wilderness coffee break by Tailor made program, choose from above
an open fire. activities. Every day of the week.
A day in Lapland
Dogsled lunch tour We go by boat upstreams the mighty Torne
with a visit to the River, one of the worlds still unexploited
kennel rivers. We make a stop in Laxforsen and
Tour includes a 2-course wilderness try our fishing skills, if we are lucky we
lunch and visit to a kennel. might get a fish or two. When we start
❄ Daily to feel hungry we continue upsteams to
White water rafting on one of our wilderness camps. Depending
Optional extra the Torne River on the weather we eat inside or outside.
Learn to drive a dog team. Take a day tour along the Torne River. While the guide prepares the lunch for
Mid-journey we take a break on a small you, you can try to throw lasso and other
island to enjoy a wilderness meal in the various games. When the time feels right
magical summer light. About 30 km on we head back towards Jukkasjärvi and the
the river, Class 2 to 4 rapids, and a total Homestead area. You’re now on your own,
drop of 80 metres. Not suitable for child- you can visit the Nutti Sami Siida – inclu-
ren under the age of 12. Includes transfer ded in tour price, or just strole around the
return to Jukkasjärvi. homestead area.
In search of the moose
We meet in the afternoon for an introduc-
tion of what will happen during the tour.
You will also be given some facts about
the moose and the forest areas we are
going to travel in. We are out for about
4 hours in the forests surrounding Juk-
kasjärvi. In the evening we meet again for
another 4 hour trip out into the woods.
Ranger RZR takes us out
to fish or bird watch
This tour takes you close to flora and fau-
na. We drive on tracks and trails through
forests and wilderness. Stopping for a Ice sculpting
light meal and fishing or birdwatching, Trying ice sculpting is almost mandatory
depending on what time of summer you when visiting ICEHOTEL. The material,
Photos by Hans-Olof utsi
are here. Facts: Ranger RZR is a two-seat the crystal clear ice, we have lots of in
Ráidu - Sámi culture & Jukkasjärvi. Feel your creativity flow
four-wheel drive vehicle. Coffee/tea and
reindeers together with friends, colleagues and
sandwiches are served during the trip.
Learn about the rich Sami culture and family. With tools and guidance from ex-
Fishing equipment & license is included
lifestyle. Simple, traditional Sami food perienced guides you get an insight in the
in the tour.
by an open fire I a tent-cot. magic world of ice sculpting.
❄ Daily, about 3,5 hrs. Minimum age 6 years (sharp tools).
Canoe trip on the
Torne River Time: 1-2 hours.
You will head out on a canoe trip with
our guide who will choose the route de- Guided tour to Esrange
pending on the weather conditions after Space Center
about 1,5-2 hours. The guide will make A visit at Esrange Space Center, the ope-
a stop on the small island of Rimisari to rational facility of Swedish Space Corpo-
allow you to take a look at the flora and ration, will explain all this. Here you will
Fauna. Includes a lighter meal. see that our daily work has a firm connec-
tion to your reality and your daily life.
The facility lies 45 km from Kiruna, and
during a visit here you will learn about
sounding rockets and high altitude bal-
loons used for science, and about satel-
lites used for communication and Earth
observation. As the facility has activities
and campaigns running all year round, the
tours, and what you will see, can change
from day to day.
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