Project sponsorship

ICE WARRIOR QUEST FOR THE INACCESSIBLE POLE EXPEDITIONModern-day Exploration: Ordinary People Taking the Pulse of the Planet The first in a ground-breaking series – The EARTH WARRIOR Project Sponsorship Portfolio This document outlines some of the investment opportunities available and the likely returns. It is intended to give partners and potential investors a clear idea of the opportunities available now and a hint of the potential of a longer-term relationship.

INACCESSIBLE POLE EXPEDITION SupportersHer Royal Highness Princess Anne Michael Palin – Broadcaster and President of the Royal GeographicalI am delighted to announce that the SocietyPrincess Royal has very kindlyagreed to become the expeditions “Learning to travel the hard way is notPatron. When one is really pushing only the best way, but it’s also the mostthe limits of mental and physical memorable. I greatly admire all of youtolerance it means so much to have for having a go – believe me you won’tpeople routing for you . forget the experience. Good luck.”Ice Warrior’s Patron - Sir Ranulph Fiennes" When Jim approached me with a brief note hinting of a large ambitious but realistic polar projectin the offing he left me with little idea as to what it was all about. But three things grabbed myimmediate attention. Polar, World Firsts and the fact that this was a British effort. "" During my first conversation with Jim, I was impressed by his quiet confidence and solidenthusiasm. Since then I have come to learn of the determination, dexterity, skills and knowledge ofJim and the crew behind the project and am delighted to be associated with them. Ice Warrior hasall the potential of a truly great British First. Slightly mad and eccentric in conception, thorough andprecise in planning and likely to prove ingenious and resolved in execution.I wish Jim and his team the very best of luck in their endeavours. ” See: More Supporters

THE ARCTIC POLE EXPEDITIONArguably one of the most important unfolding stories in the world’s media is the state of the ArcticOcean. As an early warning indicator it is vital that we know what is happening to our Polar Regions andwe continue to monitor them. Without such data how do we know anything we attempt to do tomitigate climate change is actually working?In 2012 our journey of 800 miles from the edge to the very centre of the Arctic ocean will scientificallybenchmark its condition and provide, in the words of leading scientists, “crucial data” in helping tounderstand what is happening.This is a massive endeavour to be the first to reach the Arctic Pole; the “Unconquered Everest” of thePolar Regions and to conduct an essential transect of the Arctic Ocean.This is modern-day exploration that is genuine pioneering, both purposeful and worthwhile.

INACCESSIBLE POLE EXPEDITIONAims• Adventurous Reaching the Northern Pole of Inaccessibility for the very first time – the Arctic Pole• Scientific Gathering crucial sets of data for the scientific community and conveying the story to audiences around the globe• Educational Educating, informing and raising awareness of the Arctic Region as a climate change indicator

INACCESSIBLE POLE EXPEDITIONThe Arctic Pole or Northern Pole ofInaccessibility was first established by SirHubert Wilkins in 1927 when he wanted to Arctic Poletraverse the Arctic Ocean by aircraft for thefirst time and therefore needed to knowwhere the very centre of the ocean was.Obviously in 1927 the technology for Magnetic Poleestablishing this furthest point from land waslimited in its accuracy. In 2005 Jim McNeill,Ice Warrior’s Founder, had been working withNASA-sponsored US scientists from the North PoleNational Snow and Ice Data Center to validatetheir satellite estimates of the degree of sea Geomagnetic Poleice melting when he asked them to re-establish the exact position using the latestGPS and satellite technology. In doing so itidentified that a number of islands off of theRussian coastline were missed out.This changed the position from84°03′N 174°51′W to85°15‘N 176°09E(note the new easterly longitude).

The Story so far…..Since 2001 Jim McNeill has set about delivering the reality of global climate change, first hand, from the Arctic. Few, ifany, are better qualified to do so. He had his first attempt to reach the Pole of Inaccessibility in 2003 when he wasthwarted by contracting Necrotising Fasciitis of his left ankle in Resolute Bay, before he departed.His second attempt was in 2006 when he accumulated 32 minutes of primetime news coverage on ITN as he endeavouredto traverse a rapidly disintegrating ice cap to get to the Arctic Pole or Northern Pole of Inaccessibility; the unconqueredEverest of the Polar Regions; a significant place on this planet yet to be reached. This was not just the very last WorldFirst in polar feats but an expedition gathering crucial climate change data for the scientific community. The attemptended prematurely when he fell through the ice.“I retrieved my sledge but took off my skis to get better traction across a flat piece of solid ice to the first obstacle. This wasa metre-wide crack across the ice like a tiny ravine. I pulled the pulk up to where I thought I had enough free rope to stepacross the gap and placed my right boot on the other side, lifted my left foot to move forward and was halted halfway bythe lack of slack rope. The inertia of the sledge pulled me backward and I stepped down on the blue ice in the crack. Thisgave way instantly and I found myself chest deep in the sea water, my feet beginning to float underneath the slab. Iremember feeling invigorated at first and then suddenly I realised the potential seriousness of the situation. I snapped intoaction and made a first feeble and unreasoned mess of getting out.”The next three days were the worst he’d ever spent on the ocean with a fierce storm smashing the thick, old ice into afloating crust, threatening to swallow him up at any moment. It didn’t but he did call a halt to the expedition.“Conditions are just too treacherous to carry on. In my 23 years of travelling the Arctic I’ve never witnessed anything likethis at the tale-end of winter… if ever there were testament to global climate change then this must be it!” See the full report at http://news.bbc.co.uk/1/hi/sci/tech/4731672.stm and http://news.bbc.co.uk/1/hi/sci/tech/4770780.stm

INACCESSIBLE POLE EXPEDITIONThe Pole of Inaccessibility is namedthat for good reason. It is the furthestpoint from land and to get to it will bea journey of 80 days and 800 miles,across treacherous sea-ice, in one ofthe most inhospitable environmentson Earth.The team will face frigid temperatures(minus 50 degrees Celsius) that willfreeze flesh in seconds, polar bearsthat will hunt them and an ocean thatwill swallow them up as the sea-icemelts.It will take perfect preparation,steely determination, great team workand massive amounts of reserves tosucceed But it will be worth it.

INACCESSIBLE POLE EXPEDITIONThe Ice Warrior project was founded by Jim McNeill, an accomplished polar explorer, presenter andkeynote speaker with over 25 years and thousands of miles of Arctic travelling experience.In 2001 he conceived the idea of combining his professional rescue expertise with his polarexpeditioning into a long term vision known as the Ice Warrior Project.Jim has worked in the environmental science sector, trained army personnel and has 12 years ofblue-chip marketing communications experience at consultancy level. In 2006 he resigned his fireand rescue operations for the Royal Household, to engage in “professional exploring”. Currently he’sengaged on high profile TV projects for the BBC.Throughout his career Jim has selected, trained and led teams in key business situations, where thereputation and share value of corporations is won and lost on strategic and tactical media relations; tocritical life saving situations, where effective leadership and hands on teamwork are key to preservingthe lives of car crash victims; through to longer term life-threatening situations in extreme climaticsituations with multiple risks over long periods of time. He has a passion for leadership and gettingthe very best performance out of individuals and teams, at any level.

INACCESSIBLE POLE EXPEDITION Current Partners Founded in 1830, the RGS is a world centre for geography: supporting research, education, expeditions and fieldwork, and promoting public engagement and informed enjoyment of our world. The expedition has been granted Official Approval status from the society. The Met Office has been a pioneer for over 150 years. As a world-leading weather and climate service, the Met Office works closely with governments, individuals and organisations of every size to share its expert scientific knowledge and advice. Around the clock, around the world, millions of people need to know more about how the weather will affect them now and in the future – especially us! The US based National Snow and Ice Data Center (NSIDC) supports research into our worlds frozen realms: the snow, ice, glacier, frozen ground, and climate interactions that make up Earths cryosphere. Scientific data, whether taken in the field or relayed from satellites orbiting Earth, form the foundation for the scientific research that informs the world about our planet and our climate systems. They have been our partner since 2005. The Norwegian Polar Institute is Norways central institution for research, environmental monitoring and mapping of the polar regions. The Institute is the Norwegian authorities consultant and supplier of knowledge, and contributes to the best possible administration of Norwegian polar areas. We have counted polar bears since 2007 for NPI.

INACCESSIBLE POLE EXPEDITION Current Partners The Arctic and Antarctic Research Institute belongs to the Russian Federal Service for Hydrometeorology and Environmental Monitoring (Roshydromet). Organized in 1920, AARI is the oldest and the largest Russian research institution in the field of comprehensive studies of the Polar Regions and have assisted Jim and his team by providing vital logistical help http://www.aari.ru The Scott Polar Research Institute is a centre of excellence in the study of the Arctic and specializes particularly in the relationship between glaciers, ice sheets and environmental change. Through the publication of its scientific research, advice to governmental bodies and via public outreach, SPRI helps educate and inform a worldwide audience about the polar regions and rapid changes they are undergoing. Ice Warrior will raise funds for the Friends of Scott Polar Research Institute to support the work of polar scientists, historical research of the Institute and to the projection of that research through the outreach activities of the polar museum.

INACCESSIBLE POLE EXPEDITION Structure

INACCESSIBLE POLE EXPEDITIONSponsorshipWe are wholly dedicated to our sponsors and committed to delivering very much morethan the required and agreed return on investment. We can also offer unique investmentopportunities extending to the year 2020.The following slides will show our current portfolio of sponsorship options which presentssome ideas. These are not the only opportunities available.You will find us entirely flexible and fiercely loyal. Here are some of our ideas:

Leaving Reception London Ice Station QAJAQJoin our Expedition Patron HRH Princess A branded high profile “experience” A highly visible opportunity to brand theAnne and leading supporting figures at a centre where the public can follow the new innovative sledges the expeditionleaving reception in London. An expedition, learn about the latest will be using to cope with the Arcticopportunity to position your company science beamed back by the team as Ocean. These are a cross between aand brand at a high profile event. well as interact with static exhibits. A sledge and a canoe, and are featured in great platform for exposure. media coverage already generated.

Hello from the base camp team, Thanks for your prediction yesterday for day 4. You were 2.5km out as the team covered 17.6km and you were 8th closest out of 2750863 predictions. The team were expected to cover 19.9km yesterday. Click here to find out why they didnt. Info for todays prediction is: Day: 5 Distance from base camp: 65.8km Avg Temp: -26 deg Celsius Wind speed: 20 Knots Snow: 0% Visibility: 100% Terrain: Snow drifts Distance to Pole: 1453km <<Click here to enter your prediction for today>> Best regards, The Expedition Team -------------------------------- Sponsors: Your CompanyStep-by-Step Campaign Mobile Application Secondment of StaffEngage your customers in this global Facilitate the creation of a mobile Allow your staff to become a core part ofCitizen Science project, inviting them to application for iPhone or BlackBerry (or the Ice Warrior effort, working onparticipate in the expedition “step by both) which tracks the team’s progress various aspects which bring the wholestep”. A strong online execution, tied in and positions ITN at the heart of the project to the attention of the media andwith customer offers or product expedition, using the latest mobile its audiences.launches. technology to involve viewers in the journey.

Education Roadshow Video Documentary AmbassadorshipFundamental to our aims is to engage Invest in the story to be told with video Link your activities with Ice Warriorwith schools and allow them to learn documentary footage on YouTube. We Founder, Jim McNeill and strengthen thedirect from the Arctic Ocean. can directly manage product placement impact of product launches or green and use. agenda positioning. Use Jim for talks, customer events, endorsements and other marketing activities.

FURTHER DETAIL

EXPEDITION LEAVING RECEPTIONMeet our Patron HRH Princess Anne at a reception to mark the start of theexpedition.• Have key members of staff presented to HRH Princess Anne• Have your branding and display at the reception• Be photographed with our Patron to mark the occasion• Meet other key supporters• Meet with the expedition team and our support team• TBC – The Royal Geographical Society, Kensington Gore, London• February 2012, 18:00 hrs to 21:00 hrs

THE LONDON ICE STATIONAn Igloo – like structure in the middle of London linking near-live to ourexpedition. Highlighting our Citizen Science and engaging all.• Concept with proven success, notably used to engage public in 2012 Olympic bid• Multimedia, interactive display• Public “votes” on a call to action (newsworthy in itself)• Science and Technology Corner – opportunity for people to see raw data live from the expedition, unvarnished and real, and form their own opinions• Feature on “communicating in the Arctic”• Perfect venue for product launches, press events• Expedition launch at London Ice Station, as team set off to Heathrow• Sponsorship carried through to expedition tents• High footfall location such as City Hall or Trafalgar Square• 4 month long interactive “experience”

SPONSORING THE QAJAQSHigh visibility with proven media interest• These represent a revolutionary method of traversing a disintegrating Arctic Ocean. Qajaq is the Inuit word for kayak• Designed by Jim McNeill and moulded by renowned kayak builder Howard Jeffs, it is a cross between a sledge and a canoe and able to be paddled across open water.• The Qajaq is manufactured by Prodrive using the latest technology and is very visible with strong PR potential• Opportunity to brand these with your logohttp://news.bbc.co.uk/1/hi/england/berkshire/7808276.stm

STEP-BY-STEP CAMPAIGNStrong tie to your brand, with the opportunity for customers to personallyget involved and win a trip to basecamp• A micro-site where consumers are invited to click on a “step” of the expedition.• Each step adds to the total steps that your customers have “taken towards the Arctic Pole”.• See how far your customers have “travelled” along the expedition path• Monitor the progress of the expedition• Twitter feed• Facebook feed• Take part in the debate, send a message to the team• Chance to win trip to basecamp in Canada!

MOBILE APPLICATIONGood hook for repeated use of the application, allowing users to predict theprogress made by the expedition team• Ties in with TV news features• Strong education potential, feeding the reality of climate change directly to viewer’s personal phones• Provides a mobile platform with the ability to: • Feed advertisements • Link to other applications or offers • Track usage and interest • Run competitions • Feed RSS updates to the application • Etc.

OFFICIAL PROVIDER OF ICE WARRIOR STAFFBrand the project with your own people and provide them with apurposeful, developmental path• Ice Warrior requires staff to operate the off-ice activity and development of the project: • Coordinate the dissemination of scientific information, support logistics • Bring in long term sponsors, manage press • Coordinate public events and talks from leading scientists • Manage the online presence, social media (twitter, linked-in)• Opportunity for you to fund a project manager and provide a great opportunity for your staff to demonstrate skills in a live project• Provision of case studies for PR purposes, talking points with customers

EDUCATION ROADSHOWTake your Brand around the country until December 2011 with the IceWarrior Education Roadshow• Visiting schools, colleges and universities• Feeding into 5 areas of the UK National Curriculum• Attendance at selected county and other shows• Specific exhibitions• Museum exhibits – such as our Northwest Passage Exhibit from May 2009 to January 2010 at the National Maritime Museum (over 300,000 visitors)• Branded collateral and learning materials• A dedicated section of the Ice Warrior Website following the whole roadshow programme

DOCUMENTARY FOOTAGEBe a fundamental part of an on-going story documented on You TubeTraffic and StatsPeople are watching 2 billion videos a day on YouTube and uploading hundredsof thousands of videos daily. In fact, every minute, 24 hours of video is uploadedto YouTube.DemographicsThe user base is broad in age range, 18-55, evenly divided between males andfemales and spans all parts of the world. Fifty-one percent of users go toYouTube weekly or more often and 52 percent of 18-34 year-olds share videosoften with friends and colleagues. With such a large and diverse user base,YouTube enables us to reach a wide spectrum of our audience.

THE JIM MCNEILL AMBASSADORSHIPAn opportunity to have Jim McNeill become ambassador for your brand• Keynote, after dinner or other speeches• Recent speeches conducted for IoD, Avenance, MAC, Global Summit, PWC, Grant Thornton….• At iconic venues such as Buckingham Palace, Windsor Castle, Blenheim Palace, The Royal Albert Hall, Lloyd’s of London….• Photographic rights• Partner status on Ice Warrior website• Endorsement of appropriate services, equipment or clothing• Opportunity to get in at the ground level of a growing, long-term project• Can strengthen the impact of any green agenda positioning or research• Proven newsworthiness, with ITN and BBC

INACCESSIBLE POLE EXPEDITIONPRWherever possible we engage the support and following of the media. This will not only justify yoursponsorship through extensive exposure but also tell the real tale of these ordinary people engaged incrucial citizen science.In 2008/2009 Ice Warrior founder, Jim McNeill invested in employing Nelson Bostok Comms to sow theseed of this expedition in the minds of key journalists.We now have our own Publicist Carla Delaney to reap the benefits of this investment. Contact Carla on: 07596125543 delaneypr@aol.co.uk

INACCESSIBLE POLE EXPEDITION Media Coverage/PartnersSo Far PlannedCountry Walking ITN – Lawrence McGintyExplorersweb (Syndicated to CNN, Reuters, NBC, etc.)Wide World Magazine BBC TV News - Robert HallOttawa Citizen BBC Online - Mark KinverAdventure World Magazine Times – Jonathan LeakeThe Vancouver Sun Sunday and Daily Telegraph – Richard GrayCalgary Herald Sunday Mirror – Adam Lee-PotterRadio Canada International - The Link Programme Radio 2 Drivetime – Simon MayoFresh Business Thinking Radio 5 Live – Peter Allen and Aasmah MirExplorersweb - the poles.com Radio 4 - Today ProgrammeThe Adventure Blog Radio 4 – Broadcast House Paddy O’ConnellArticle on Jim in FHM New Scientist - Catherine BrahicMountain Hardwear Sessions Flemmich Webb – FreelanceWide World ExplorerswebClick Green AdventureblogCulture 24Times on Line - Jims Arctic boots Targets include:BBC TV News at One report David Derbyshire, Environment Editor, Daily MailBBC Radio 4 - Today Programme Fiona Harvey, Environment Correspondent, Financial TimesBBC Radio 5 Live - Simon Mayo Alok Jha, Science Correspondent, Guardian David Adam, Environment correspondent, Guardian Mark Wilson, deputy editor, Independent magazine 2 Jon Stock, editor weekend supplement, Telegraph Joyce Smith, features editor, Telegraph David Shukman, BBC TV News

INACCESSIBLE POLE EXPEDITION Media EventsPlanned OthersPre launch Features and Appearances TV AppearancesOfficial Launch – Royal Geographical SocietyLaunch of London Ice Station Magazine ArticlesLeaving Photo Call Team 1 Feature Articles National NewspapersPreparation and AcclimatisationExpedition Start Feature Articles Vertical MarketsLeaving Photo Call Team 2 Team Members own websitesBase Camp ReportScience Report Team Members own blogs, etc.Re-Supply and Changeover Team Press ReleasesReturning Photo Call Team 2Magnetic North Pole Reached Expert Commentary – Sir Ranulph FiennesScience Report PR StuntsArctic Pole ReachedReturn to Base Camp Ice Warrior WebsiteReturning Photo Call Team 2 Jim McNeill’s Talks and SpeechesScientific Press ConferenceTalks ProgrammeExhibitsSchools Roadshow

INACCESSIBLE POLE EXPEDITION InvestmentWe would put together a bespoke package commensurate with yourinvestment.Your investment will be risk managed with a payment schedule applied.In 2006 we achieved the equivalent of £2.2 million worth of TV newscoverage in just 17 days from the UK alone. It was then syndicatedacross the world – CNN, NBC, etc.You will share the kudos and value of supporting such an endeavouracross your Marketing, Human Resources and CSR departments.We believe we can deliver a tremendous return on your investment andwould like to demonstrate how.

INACCESSIBLE POLE EXPEDITION Key DatesFor a full presentation of the opportunities, please contact Ian Richardson at Ice Warrior Expeditions +44(0)1344 883861

EARTH WARRIOR PROJECT BACKGROUNDMISSIONOur mission is to engage ordinary people in developing themselves to become modern-day explorers,discovering and documenting change and delivering these stories to widespread audiences throughoutthe globe; contributing to society and ultimately, making life more worthwhile.AIMOur immediate aim is to develop the successful Ice Warrior model so that we conduct similarexpeditions in all the World’s extreme environments; Polar, Desert, Ocean, Mountain and Jungle.OBJECTIVESIn doing so we will establish a centre for excellence in expedition training and outfittingThe EARTH Exploration CentreOur long-term aim is to establish live links from these expeditions into an experiential learning centrewhich keeps its finger on the pulse of the Earth, allowing us all to learn more about our planet and bebetter informed to look after it:The Earth CentreRIGHT NOW, our route to achieving all this starts with a World First polar expedition.

Future Vision Polar Regions Jungles DesertsOceans Mountains Earth Warriors Envirospheres

EARTH WARRIOR PROJECT BACKGROUNDHISTORY OF ICE WARRIORSince 2001, Ice Warrior has emulated the “Golden Era” of exploration, when polar expeditions werepurposeful and worthwhile, as well as adventures which pushed the limits of human endurance.In those days they called for volunteers to take part in such enormous endeavours.We do exactly the same, now, but train these people comprehensively in everything which makes themsafe and competent polar travellers.When they are ready, they take part in an Ice Warrior expedition.So far we have trained 215 people from all walks of life and echelons of society.26 of these volunteers have reached a North Pole.The whole process is an extraordinary journey of self-development, of achievement, of learning and ofcomradeship.

INACCESSIBLE POLE EXPEDITION SCIENCEThe Arctic sea ice field is not smooth as we know it from fjords and lakes during winter. Most of thecooling of the Arctic goes to growing sea ice and is compensated by its southward drift cooling theglobal climate.Furthermore, part of the ice transported southward has been subject to ice thickness changes due tointernal forces (ice mechanics) in the sea ice field associated with its drift due to currents andwinds. Sea ice modelling in global circulation models suffers a lack of a good mechanical ice thicknessredistribution model that deals properly with the role of dynamics and ice motion (kinematics). Thisrepresents one of the biggest unsolved problems of sea-ice mechanics.The principal objective is to collect data for model calibration and is important for improvedinterpretation of distribution of ice types and ice thickness measurements in terms of ice volumetransports within and out of the Arctic.The expedition will start near the coast where there is intense ridging and end at the point of mostdistance to any coast where ice thickness is dictated by the thermodynamic growth and ice rafting.Our expedition is a truly global effort, with involvement from UK, US, Icelandic and Russian citizens

INACCESSIBLE POLE EXPEDITION Bjorn Erlingsson Ice Warrior’s own ScientistThe Ice Warrior Arctic Pole expedition is travelling through an area where intense and variable iceformation processes take place. The science program has two objectives:1. Collect ground truth data on ice and snow thickness as well as ice types along the transect, in conjunction with detailed satellite imagery analysis. The analysis and satellite imagery calibration will be conducted in cooperation with W. Meier and T. Scambos of the National Snow and Ice Data Center (NSIDC) using SeaSAT (NASA) data.2. In-situ investigation of ice ridges and transition between rafting and ridging will be conducted along the route. The data will be used to calibrate a model for mechanical ice thickness redistribution as a result of small scale motion and internal forces in the ice.

INACCESSIBLE POLE EXPEDITION Ted Scambos Lead Scientist - National Snow and Ice Data Center, Boulder, Colorado, USADr. Ted Scambos, the scientist leading our collaboration with NSIDC/NASA explains“Measuring sea ice thickness over the entire Arctic, using satellites, has long been a holy grail for polar research. Theannual growth and decay of this system-the sea ice and underlying ocean - represents a huge cycle of heat, freshwater, and salt in Earths climate, yet weve never had a good way to measure its total volume. The measurementsthat the Ice Warrior team will take, plus simultaneous observations from space using the NASA satellite, ICESat,promise to give us the best possible chance of resolving this system to a new degree of accuracy. Furthermore, we willbe able to use the teams on-the-ground ice and snow measurements to compare against past measurements by sub-marine and buoy-sonar. This comparison will help us evaluate how quickly Earths northern ice cap is thinning."

INACCESSIBLE POLE EXPEDITION Walt Meier Scientist - National Snow and Ice Data Center, Boulder, Colorado, USAThere is consistent and complete satellite data on aerial extent dating back to the late 1970s. Other data extend therecord back to the early 1950s with good confidence. However, while there are some records of ice thickness datingback to the 1930s, the data is extremely sparse in both space and time. New satellite sensors are now providing morecomplete information on thickness, but these sensors are still new technologies and better validation is required. Thebest validations are from ground measurements taken by ice auger. A major uncertainty in the satellite data is anaccurate knowledge of the snow thickness and density. Only surface measurements can provide quality informationon snow cover.The Ice Warrior expedition to the Arctic Pole will allow such measurements to be taken and will provide an importantdataset for satellite validation. In addition, the Ice Warrior expedition will collect measurements far into the centralArctic Ocean, a region that has rarely been sampled from the ground. This is a region that appears to have thinnedquite dramatically in recent years and is therefore an important region to gather data. Thus, the measurementscollected by Ice Warrior will add valuable information to our knowledge of the Arctic sea ice cover.”

INACCESSIBLE POLE EXPEDITION We hope soon to have a very important announcement about the Russian Federations part in our expedition.

INACCESSIBLE POLE EXPEDITION Jim McNeill Founder, Ice WarriorWhen I started Ice Warrior in 2001 I wanted it to be accessible to everyone, to contribute to our knowledge andunderstanding of the Polar Regions and to show that ordinary people, from all walks of life, with the right attitudeand training can achieve extraordinary things. (I was living proof!) That’s exactly what we do.I call this modern-day exploration and I feel it is about as close as we can get to emulating the golden era ofexploration, when we knew so little of our World and the risks were much higher. But although the discoveries wemake these days are more about climate change, pollution and changes in biodiversity than mapping undiscoveredareas, it doesn’t make them less important.If we are to be true guardians of our Earth and for me this is part of being civilised, then we have a great deal to learnfrom it, still, and the fact that Ice Warrior can contribute to this makes me feel very proud indeed.

INACCESSIBLE POLE EXPEDITION More SupportersZac Goldsmith MP Richmond Park and North Kingston“Jim and his team are not only undertaking an extraordinary Great British endeavour in the true,traditional sense of the phrase, but they are doing it with genuine purpose. The data they’ll gatherwill deliver new evidence as to what is really happening and further our understanding of the sea-ice and its effect on climate change. I’m delighted to support them and wish them well. Best wishes and best of luck!”ZacDonal McIntyre - Broadcaster Lord Robert Winstonand reporter “What Jim McNeill and his team“Ice Warrior represents the best are doing is pioneering of theof British. It represents the great most advanced kind. Just aseccentric adventurous spirit. It Cancer Research UK is genuinelyalso represents pioneering pioneering new ways to treatendeavours and the struggle of cancer; what he is planningtriumph over adversity” pushes man beyond the boundaries and will take him to the most inaccessible places on Earth.”

INACCESSIBLE POLE EXPEDITION SUMMARYAdventurous Reaching the NorthernPole of Inaccessibility for the very firsttime – the Arctic PoleA WORLD FIRSTScientific Gathering crucial sets of datafor the scientific community andconveying the story to audiencesaround the globeREAL PURPOSEEducational Educating, informing andraising awareness of the Arctic Region FOR A FULL PRESENTATION OF THEas a climate change indicator OPPORTUNITIES PLEASE CONTACT: Ice Warrior ExpeditionsTOTALLY ENGAGING Ian Richardson +44(0)1344 883861

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Project sponsorship

by Jim McNeill on May 09, 2011

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