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INTEL EXTREME MASTERSYOUR BRAND IN THE CENTER OF A CULTURAL PHENOMENON
THIS IS YOUR GUY:         » 16-26 years old                         » Protects himself from ads & marketing         » Earl...
WE DON’T ADVERTISE!… we create an authentic story that excites millions of people.
WHAT IS INTEL EXTREME MASTERS?                         The most prestigious video games league on earth with a story that ...
Press play button to                               watch IEM movie…PHENOMENAL LIVE EVENT EXPERIENCES.
FACTS & DATAEVENT | 900,000+ estimated visitors  COLOGNE , GERMANY     GUANGZHOU, CHINA    NEW YORK CITY, USA            K...
GROWTH – STREAMS +237%                                   (… AFTER JUST 3 EVENTS!)  60.000.000  50.000.000  40.000.000  30....
GROWTH – CONCURRENT VIEWERS +59%                            160.000                            140.000                    ...
GROWTH – PR IMPRESSIONS +11%       2.700.000.000       2.600.000.000       2.500.000.000       2.400.000.000       2.300.0...
INTEL EXTREME MASTERS IS SUPPORTEDBY THE SMARTEST SPONSORS“I want you and your company to know that I really do appreciate...
NEXT SEASON – PRELIMINARY PLANSEventsThe 2012/13 season will consist of six live events in Europe, Asia and America. Prese...
PR CONTACT                            PRODUCT MANAGERIbrahim Mazari                        Michal BlicharzDirector PR     ...
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Intel Extreme Masters Presentation

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Intel Extreme Masters Presentation, concept of an international eSports event

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Transcript of "Intel Extreme Masters Presentation"

  1. 1. INTEL EXTREME MASTERSYOUR BRAND IN THE CENTER OF A CULTURAL PHENOMENON
  2. 2. THIS IS YOUR GUY: » 16-26 years old » Protects himself from ads & marketing » Early adopter, tech-savvy, influencer » Spends most of his free time online » Bored with traditional media One Gaming Enthusiast influences an average of 4 people‘s tech choices among his friends and family.* *Intel’s market researchWe happen to be his entertainment.
  3. 3. WE DON’T ADVERTISE!… we create an authentic story that excites millions of people.
  4. 4. WHAT IS INTEL EXTREME MASTERS? The most prestigious video games league on earth with a story that unfolds over 8 months on 5 continents and ends with a World Championship event.Online Competition Live Global Events Continuous Live Streams Constant Buzz » 2,500,000,000+ PR» 10,000 gamers » 6 events in Europe, Asia » Weekly broadcasts impressions» 80 countries and America » 12,500,000 viewers » Thousands of fans» $600,000 in prizes » 800,000+ visitors » 80,000,000 sessions involved on social media
  5. 5. Press play button to watch IEM movie…PHENOMENAL LIVE EVENT EXPERIENCES.
  6. 6. FACTS & DATAEVENT | 900,000+ estimated visitors COLOGNE , GERMANY GUANGZHOU, CHINA NEW YORK CITY, USA KIEV, UKRAINE SAO PAULO, BRAZIL HANOVER, GERMANY AUG ’11 OCT ’11 OCT ’11 AN ‘12 FEB ’12 MAR ’12 gamescom Ani-Com & Games Comic Con Cyber Sport Arena Campus Party CeBIT Global Challenge Global Challenge Global Challenge Global Challenge Global Challenge World Championship » Live HD streaming in up to 9 languages » 610,000 event visitors » 173 countries reached » 54 million streaming sessions » 135,000 peak concurrent viewers reached » 2,6 billion PR impressions After 3 events (with 3 to go) the current Intel Extreme Masters season has already surpassed the previous season in all key indicators.
  7. 7. GROWTH – STREAMS +237% (… AFTER JUST 3 EVENTS!) 60.000.000 50.000.000 40.000.000 30.000.000 20.000.000 10.000.000 0 Event 1 Event 2 Event 3 Event 4 Event 5 Season 5 2.005.886 3.810.123 5.580.567 8.046.324 16.368.495 Season 6 16.793.488 50.124.061 53.913.918
  8. 8. GROWTH – CONCURRENT VIEWERS +59% 160.000 140.000 120.000 100.000 80.000 60.000 40.000 20.000 0 Peak CCU (ESL TV)Season 2010-2011 (8 months) 85.000Season 2011-2012 (missing three events) 135.000
  9. 9. GROWTH – PR IMPRESSIONS +11% 2.700.000.000 2.600.000.000 2.500.000.000 2.400.000.000 2.300.000.000 2.200.000.000 PR impressions Season 5 2.342.777.011 Season 6 2.611.414.055
  10. 10. INTEL EXTREME MASTERS IS SUPPORTEDBY THE SMARTEST SPONSORS“I want you and your company to know that I really do appreciatecompanies supporting Esports, and I make an effort to helpsupport their businesses in return!” “ I just bought an i7 2600k (admittedly my first Intel CPU since the the Athlon Classic) as well as SCII and I could not be happier with the jump. Im just getting into the SCII scene“I just wanted to say that I just ordered my new PClast night. I was looking at an AMD processor, but,due to your sponsorship of this tournament, Iwent with Intel instead. and love the support you all are giving to it!”Thank you for your sponsorship and for puttingtogether a quality tournament!” “ IEM was awesome as usual. More please! Just upgraded wife and I’s desktops to Core i7 950s. I support those who support SC2 and ESPORTS - sponsorship works!” Comments from reddit.com/r/starcraft
  11. 11. NEXT SEASON – PRELIMINARY PLANSEventsThe 2012/13 season will consist of six live events in Europe, Asia and America. Presence is guaranteed in China, Germany andUSA. Possible additional event locations are Poland, Ukraine, Canada, Singapore, Brazil and India.Likely trade shows are: » Gamescom – Cologne, Germany (August 2012) » ChinaJoy - Shanghai, China (July 2012) » Ani-Com & Games – Guangzhou, China (October 2012) » Poznan Game Arena, Poznan, Poland (September 2012) » CeBIT – Hannover, Germany (March 2013)GrowthThe likely replacement of the old and outdated Counter-Strike 1.6 with the upcoming Counter-Strike: Global Offensive shouldincrease all key statistics even further compared to the previous season.
  12. 12. PR CONTACT PRODUCT MANAGERIbrahim Mazari Michal BlicharzDirector PR Director of Pro GamingMail im@turtle-entertainment.de Mail mbl@turtle-entertainment.dePhone +49 163 5196461 Phone +49 177 649 24 98Skype ibrahimmazari Skype m.blicharz
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