Your SlideShare is downloading. ×
The shift to inbound - bcitma - Jan 18,14 slide share
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The shift to inbound - bcitma - Jan 18,14 slide share

385
views

Published on

There has been a significant change over the last 10 years - consumers have greater access to information, and greater ease in blocking traditional media. Enter Inbound Marketing - Marketing that …

There has been a significant change over the last 10 years - consumers have greater access to information, and greater ease in blocking traditional media. Enter Inbound Marketing - Marketing that people actually chose to participate it.

Published in: Marketing, Business, Art & Photos

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
385
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. …WHY WON’T YOU ANSWER MY CALL? THE SHIFT FROM OUTBOUND TO INBOUND IAN CRUICKSHANK @IAN_CRUICKSHANK
  • 2. OUTBOUND THERE WAS A TIME…
  • 3. OUTBOUND A TIME WHEN THIS WORKED…
  • 4. OUTBOUND AND THIS…
  • 5. OUTBOUND …EVEN THIS
  • 6. BUT TIMES HAVE CHANGED… CONSUMERS ARE IN CONTROL
  • 7. WE NEED A SHIFT IN HOW WE CONNECT
  • 8. NOW WE NEED TO ATTRACT ENTER INBOUND
  • 9. ATTRACT C R E AT E CONTENT PEOPLE LOVE
  • 10. ATTRACT LOTS OF CONTENT
  • 11. ATTRACT OPTIMIZE T H AT CONTENT
  • 12. ATTRACT PROMOTE IT
  • 13. A N D B T W - AW E S O M E C O N T E N T S P R E A D S FA S T E R
  • 14. PERSONALIZE LISTEN TO YOUR CUSTOMER
  • 15. PERSONALIZE W H AT D O THEY LIKE
  • 16. PERSONALIZE GIVE THEM M O R E O F W H AT THEY LIKE
  • 17. SEGMENT W H AT D O T H E Y H A V E I N C O M M O N
  • 18. W H AT D O THEY LIKE • Content • Social Media Interest • Page Visits • Purchase History • Webinars (B2B)
  • 19. NOW GIVE IT TO THEM • Personalize Site • Personalize Email • Offer the right products • Give the right incentive
  • 20. T H E R E S U LT S S H O W F O R T H E M S E LV E S
  • 21. So how are we using it… SPEED SHIFT MEDIA
  • 22. QUESTIONS
  • 23. IAN CRUICKSHANK @IAN_CRUICKSHANK CA.LINKEDIN.COM/IN/IANCRUICKSHANK