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Media to Retail - Business is Changing

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Back to UBC for another year for conversation with the Sauder MBA Candidates in Ron Cenfateli's MBA Class. This time we talked about Media and the changes affecting the Newspaper business - then we …

Back to UBC for another year for conversation with the Sauder MBA Candidates in Ron Cenfateli's MBA Class. This time we talked about Media and the changes affecting the Newspaper business - then we spent the second half talking about Retail. Ongoing theme - Digital/the Internet is the great equalizer leveling the playing field everywhere.

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  • 1. Media to Retail business is changingTuesday, 7 February, 12
  • 2. Who’s this guy?Tuesday, 7 February, 12
  • 3. Who’s this guy?Tuesday, 7 February, 12
  • 4. Who’s this guy?Tuesday, 7 February, 12
  • 5. Who’s this guy?Tuesday, 7 February, 12
  • 6. Who’s this guy?Tuesday, 7 February, 12
  • 7. Who’s this guy?Tuesday, 7 February, 12
  • 8. Who’s this guy?Tuesday, 7 February, 12
  • 9. Chief Revenue OfficerTuesday, 7 February, 12
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  • 44. Understanding the Changing Purchasing Process MANY BRANDS FEWER BRANDS FINAL CHOICE BUYTuesday, 7 February, 12
  • 45. Understanding the Changing Purchasing Process INTEREST AWARENESS FAMILIARITY THE LOYALTY LOOP BOND ADVOCATE BELIEF ACTIONTuesday, 7 February, 12
  • 46. Understanding the Changing Purchasing ProcessTuesday, 7 February, 12
  • 47. Understanding the Changing Purchasing ProcessTuesday, 7 February, 12
  • 48. 94% search online shop offlineTuesday, 7 February, 12
  • 49. Online Shopper Characteristics ‣ Better informed ‣ Savvy & Sophisticated ‣ High Expectations ‣ Busy ‣ Better Educated ‣ Significant time onlineTuesday, 7 February, 12
  • 50. wishpond is a Local Shopping PlatformTuesday, 7 February, 12
  • 51. Tuesday, 7 February, 12
  • 52. find the right products Online Shoppers at the best price from the nearest store increase sales and lower marketing costs Local Retailers by publishing inventory onlineTuesday, 7 February, 12
  • 53. publish product inventory to search engines social networks mobile applicationsTuesday, 7 February, 12
  • 54. byTuesday, 7 February, 12
  • 55. Tuesday, 7 February, 12
  • 56. GoSocial SuiteTuesday, 7 February, 12
  • 57. GoSocial StoreTuesday, 7 February, 12
  • 58. GoSocial DealsTuesday, 7 February, 12
  • 59. GoSocial MallTuesday, 7 February, 12
  • 60. What NextTuesday, 7 February, 12
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  • 63. ian@wishpond.com @ian_cruickshank www.linkedin.com/in/iancruickshankTuesday, 7 February, 12
  • 64. Tuesday, 7 February, 12

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