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Ian McNairn – Program Director Web Innovation
22nd September 2009




Harnessing Social Networking to
Empower your Busines...
Enterprise Social Networking


Objectives


 Using Social Software to extract business intelligence from inside
  your or...
Enterprise Social Networking




                               But first a bit about IBM ….
                             ...
What I am doing NOW
Enterprise Social Networking
                                Tagging      W hat others think I know ab...
Enterprise Social Networking


 My Bio in a Wordle tagcloud




Wordle is w ritten by Jonathan Feinberg   © 2009 IBM Corpo...
Enterprise Social Networking


IBM has a workforce of over 500,000            of whom almost 50% are mobile



           ...
Enterprise Social Networking


What does our working environment look like ?

           • > 90 % Laptops

           • 10...
Using Social Software to
extract business intelligence
from inside your organisation




                           © 2009...
Enterprise Social Networking

Why use Social Software?

  o Find experts

                         oFind
  o Connect with ...
Enterprise Social Networking

The Benefits of Web2.0 Social Networking

For Individuals, It’s about:         For Organizat...
Enterprise Social Networking



                                                      Evolution of w3.ibm.com




        ...
Enterprise Social Networking


Storing and sharing information
      Wikis
      Blogs
      Files
      Rich media
  ...
Enterprise Social Networking

How do you re-discover information?



Bookmarking …
 the problem is ….
 You use multiple PC...
Enterprise Social Networking


 So how does Social Bookmarking   WORK ?




           See public
           bookmarks
   ...
Enterprise Social Networking

How we Social Bookmark from    ANYWHERE




                                          © 2009...
Enterprise Social Networking


Navigating by tags




                               © 2009 IBM Corporation
Enterprise Social Networking




                               © 2009 IBM Corporation
Enterprise Social Networking



Search                     for an expert or a document




                               ...
Enterprise Social Networking
                               • Depth of insight
                               • Content
  ...
Enterprise Social Networking

 People and Communities

                               are   the key   …




              ...
Enterprise Social Networking



 From        Hierarchies
       and      Teams …                                          ...
Enterprise Social Networking


How do you work?


  Think about how often you connect to someone to:
  Find information
 ...
Enterprise Social Networking


Reputation and meta-data




                               © 2009 IBM Corporation
Enterprise Social Networking



Making the           Connection
 1 step away from a referral

                            ...
Enterprise Social Networking


Bookmarking – profiles – communities – blogs – wikis – files ….




                       ...
Enterprise Social Networking




                               © 2009 IBM Corporation
Social Networking in use in IBM today




                                        © 2009 IBM Corporation
Enterprise Social Networking


Social Software Tools Landscape




                                  © 2009 IBM Corporation
Enterprise Social Networking

 IBM’s internal innovations
                                Persona     Bluepages           ...
Lotus Connections                     http://www.ibm.com/software/lotus/products/connections/
Enterprise Social Networking...
Social Software usage in IBM


Collaboration 2.0 available to 500K of us
•   Homepage: total number of unique users 38,238...
Outside the firewall




                       © 2009 IBM Corporation
Enterprise Social Networking




Inside the
Organisation

                               © 2009 IBM Corporation
Enterprise Social Networking




             Why       allow   Social Software   externally?

     • Increase innovation
...
Enterprise Social Networking




 Outside the
 Company
                               © 2009 IBM Corporation
Enterprise Social Networking


Social Networking usage by IBMers
                                                  100    ...
Enterprise Social Networking

The security case for Social Software inside a firewall


                                  ...
Enterprise Social Networking   www.LotusLive.com




                                                   © 2009 IBM Corpora...
Enterprise Social Networking




  LotusLive
                               © 2009 IBM Corporation
Enterprise Social Networking


What we covered

    Using Social Software to extract business intelligence from
     insi...
Questions ?
Enterprise Social Networking




                               ian.mcnairn@uk.ibm.com



                    ...
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Social Networking For Business Intelligence UNICOM conference 20090922

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Ian McNairn's presentation material for UNICOM Business Intelligence conference http://www.unicom.co.uk/product_detail.asp?prdid=1637 Sept 22, 2009

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Transcript of "Social Networking For Business Intelligence UNICOM conference 20090922"

  1. 1. Ian McNairn – Program Director Web Innovation 22nd September 2009 Harnessing Social Networking to Empower your Business Insight © 2009 IBM Corporation
  2. 2. Enterprise Social Networking Objectives  Using Social Software to extract business intelligence from inside your organisation  Risks & Pitfalls of Social Networking tools  Visualising and supplementing your network insight  Using social media & social networking with customers/partners © 2009 IBM Corporation
  3. 3. Enterprise Social Networking But first a bit about IBM …. and myself …. © 2009 IBM Corporation
  4. 4. What I am doing NOW Enterprise Social Networking Tagging W hat others think I know about gives you a What I Other’s opinions say view of a How I have ‘tagged’ myself person How others have ‘tagged’ me What I am researching NOW What interests me in other people What I’m doing What I seek What pages I have ‘bookmarked’ How I have ‘tagged’ other people © 2009 IBM Corporation
  5. 5. Enterprise Social Networking My Bio in a Wordle tagcloud Wordle is w ritten by Jonathan Feinberg © 2009 IBM Corporation
  6. 6. Enterprise Social Networking IBM has a workforce of over 500,000 of whom almost 50% are mobile • 350K+ employees • 200K+ contractors • 170 countries • 2,000 locations • 70+ acquisitions since 2002 • 50% < 5 years experience IBM Locations Mobile Employees © 2009 IBM Corporation
  7. 7. Enterprise Social Networking What does our working environment look like ? • > 90 % Laptops • 100 % Internet access from office • 74 % company mobile phone • > 40 % in share desk • 73 % managers have “remote employees” • > 50 % e-learning • IBM Intranet : 1st information source for IBMers • > 90 % e-recruiting © 2009 IBM Corporation
  8. 8. Using Social Software to extract business intelligence from inside your organisation © 2009 IBM Corporation
  9. 9. Enterprise Social Networking Why use Social Software? o Find experts oFind o Connect with co-workers People o Re-connect with people Find Find information/answers Information Consume expertise/knowledge of others Share Stay informed Socialize  Share information Market myself Socialize with my co-workers, peers & friends Organize myself Heath McCarthy, IBM Lotus Solutions Architect Photo credit: Ian McNairn www.mcnairn.com © 2009 IBM Corporation
  10. 10. Enterprise Social Networking The Benefits of Web2.0 Social Networking For Individuals, It’s about: For Organizations, It’s about:  Improving the productivity of  Being and staying “in the loop” knowledge workers – since their work  Being “top of mind” for special is highly collaborative and social projects, interesting work  Getting everyone involved in (Statistics show that more than innovation through collaboration 70 percent of jobs are found  Making everyone’s talent accessible to the organization and filled through networking)  Improving efficiency by leveraging the  Increased visibility, efficiency expertise of everyone & productivity  Improved social capital  Improved opportunities to  Creates a dynamic environment that will contribute provide sustainable business  Being efficient by tapping into advantage through employee satisfaction & retention other’s expertise as mentors or  Improves with size consultants  Innovation through brainstorming and collaboration © 2009 IBM Corporation
  11. 11. Enterprise Social Networking Evolution of w3.ibm.com ? Launch of w3.ibm.com Version 2.0 Versions 3 & 4 Versions 5 & 6 ODW R1 &R2 ODW Next Corporate news and Standard design and Bluepages, MyNews, Profile, Dynamic Content, Business Portals, Self-deployment, links navigation Web tools, Info Central Taxonomy, Integrated Search Personalization Mobility, web 2.0 17k page views/day 38k page views/day 500k page views/day 1m page views/day 2m page views/day % stickiness Corporate Communications Common Function Personalization Participation CONSUME CONTRIBUTE 1996 1998 2000 2002 2004 2006 2008 © 2009 IBM Corporation
  12. 12. Enterprise Social Networking Storing and sharing information  Wikis  Blogs  Files  Rich media  Bios/CVs/Resumes © 2009 IBM Corporation
  13. 13. Enterprise Social Networking How do you re-discover information? Bookmarking … the problem is …. You use multiple PCs Various browsers try synchronising IE, FF, Opera, Safari Endlessly long lists What hierarchy do you use? Lion – Africa/Cat or Cat/Af rica or Smoking/Matches How do you share them with others? How do you keep them current? You have to remember which list or browser you saved it into … Social Bookmarking © 2009 IBM Corporation
  14. 14. Enterprise Social Networking So how does Social Bookmarking WORK ? See public bookmarks Subscribe to them Be kept informed © 2009 IBM Corporation
  15. 15. Enterprise Social Networking How we Social Bookmark from ANYWHERE © 2009 IBM Corporation
  16. 16. Enterprise Social Networking Navigating by tags © 2009 IBM Corporation
  17. 17. Enterprise Social Networking © 2009 IBM Corporation
  18. 18. Enterprise Social Networking Search for an expert or a document © 2009 IBM Corporation
  19. 19. Enterprise Social Networking • Depth of insight • Content • Status • Contact • Other (similar) people • Communities © 2009 IBM Corporation
  20. 20. Enterprise Social Networking People and Communities are the key … © 2009 IBM Corporation
  21. 21. Enterprise Social Networking From Hierarchies and Teams … … to Networked Communities Exploration & Production O’Brien Senior Vice President Jones Stock Extended Community who Explorations Drilling Production leverage Cole’s Williams Taylor Stock knowledge to do Shapiro Paine G& G Petrophysical Production Reservoir their jobs Cohen Cross Sen O’Brien Shapiro Smith Andrew s Moore Paine Cohen Cole Jones Hughes Miller Kelly Andrews Ramirez Smith Miller Hughes Williams Bell Cross Hussain Cole Taylor Hussain Moore Ramirez Bell Sen Kelly Social Network Analysis © 2009 IBM Corporation
  22. 22. Enterprise Social Networking How do you work? Think about how often you connect to someone to:  Find information  Get an answer to a question  Ask for advice  Bounce off an idea  Get another opinion The reality is that:  There is too much information for us to manage it by ourselves  Information from people is richer  We all need to connect and feel connected © 2009 IBM Corporation
  23. 23. Enterprise Social Networking Reputation and meta-data © 2009 IBM Corporation
  24. 24. Enterprise Social Networking Making the Connection 1 step away from a referral 9 steps away – unworkable! © 2009 IBM Corporation
  25. 25. Enterprise Social Networking Bookmarking – profiles – communities – blogs – wikis – files …. © 2009 IBM Corporation
  26. 26. Enterprise Social Networking © 2009 IBM Corporation
  27. 27. Social Networking in use in IBM today © 2009 IBM Corporation
  28. 28. Enterprise Social Networking Social Software Tools Landscape © 2009 IBM Corporation
  29. 29. Enterprise Social Networking IBM’s internal innovations Persona Bluepages Beehive Connections Profiles Profiles Connections Communities BlueGroups Community tools Community Map Communities Connections Blogs BlogCentral Blogs Cattail Connections Files Files Dogear Dogear Connections Dogear Activities Instant Activity Connections UAM OpenActivities Collaboration Explorer Activities 1998 2003 2009 © 2009 IBM Corporation
  30. 30. Lotus Connections http://www.ibm.com/software/lotus/products/connections/ Enterprise Social Networking Profiles Communities All your social software needs Quickly find the people you need by ready for business Create, find, join, and work with searching across your organization communities of people who share a and connecting to others. common interest, responsibility, or area of expertise Blogs Bookmarking Use a weblog to present your idea and Activities get feedback from others; learn from the expertise and experience of others who Save, organize and share blog Organize your work, plan next steps, and bookmarks; discover bookmarks that easily tap your expanding professional have been qualified by others with network to help execute your everyday similar interests & expertise deliverables, faster Files Upload and share any type of file with Homepage colleagues and communities. Store Wikis versions and view downloads, Manage your attention by viewing comments and ratings. relevant social data aggregated across Create wiki spaces for individuals, your subscriptions, notifications, and groups, and communities to coauthor network of colleagues. pages. View changes across pages, Microblogging ratings, and comments. Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients © 2009 IBM Corporation
  31. 31. Social Software usage in IBM Collaboration 2.0 available to 500K of us • Homepage: total number of unique users 38,238 • Profiles: 589,513 profiles; 1m searches per week in BluePages • Communities: 2,737 public & 1,635 private communities; 116,946 unique members • Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags • Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users • Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users • Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares • Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views • Instant Messaging: 12m per day Return on Investment • Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year • $700K savings per month in reduced travel • Significant reduction in phonemail, email server costs Source: Gina Poole, IBM SWG VP Social Computing © IBM 2009
  32. 32. Outside the firewall © 2009 IBM Corporation
  33. 33. Enterprise Social Networking Inside the Organisation © 2009 IBM Corporation
  34. 34. Enterprise Social Networking Why allow Social Software externally? • Increase innovation • Increase partner/customer cohesiveness • Increase work quality • Increase knowledge sharing • Reduce Risk © 2009 IBM Corporation
  35. 35. Enterprise Social Networking Outside the Company © 2009 IBM Corporation
  36. 36. Enterprise Social Networking Social Networking usage by IBMers 100 estimates for US based population Percent of group actively using Social Networks 75 50 ~ 60% of employees are actively using social networking – mostly outside IBM 30+ 25 < 5 year tenure 5 - 10 10-20 20-30 Retirees 0 45% 26% 12% 13% 4% 26% of current IBM population Population percentage 2008 Source: Dave Newbold, IBM DE © 2009 IBM Corporation
  37. 37. Enterprise Social Networking The security case for Social Software inside a firewall Outside Intranet <--------- Access from ----------> Internet How much No can I safely share? Control Can I trust Full my staff not Control to make mistakes? Inside Intranet <----------------Application location-------------> Internet © 2009 IBM Corporation
  38. 38. Enterprise Social Networking www.LotusLive.com © 2009 IBM Corporation
  39. 39. Enterprise Social Networking LotusLive © 2009 IBM Corporation
  40. 40. Enterprise Social Networking What we covered  Using Social Software to extract business intelligence from inside your organisation –who knows what –who knows whom –who creates what –what is valuable to the organisation –where are the gaps?  Working with your customers/partners by using social media and social networking to fuel your knowledge © 2009 IBM Corporation
  41. 41. Questions ? Enterprise Social Networking ian.mcnairn@uk.ibm.com +44 7980 445749 © 2009 IBM Corporation
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