This slide reminds us that social networking is widely used by younger employees, with a significant usage drop off with employees in their early 40s. This is the paradox faced by all enterprises – how to network the loyal, very high value experienced employees who are starting to retire. Sources: IBM population segmentation - Flor Estevez, Corporate Communications (March 2008) Social Network adoption estimate was calculated by projecting Pew Internet & American Life Project survey data (2006, 2007 and 2008) against IBM segment mix (using assumed age estimates). Relative participation was verified against other usage surveys of IT professionals. Social network activity includes sites ranging from Facebook, YouTube, LinkedIn, Orkut, Flickr, Xing, Ning and MySpace.
BlueTwit emerged as a community project to address the need to interconnect globally dispersed IBMers. the tools that were developed as a community, all on IBMers free time. https://bluetwit.hursley.ibm.com/BlueTwit2/Tools.jsp Because of the success of micro-blogging both internally at IBM and externally, IBM decided to add these capabilties to its strategic collaboration platform: Lotus Connections. Today, we have micro-blogging in Lotus Connections and the community is slowly moving off BlueTwit and into Lotus Connections. Why the move? Well, Lotus Connections is an integrated suite of collaboration, blogs, wikis, files, communities, micro-blogging, etc. Therefore, people gravitate to integrated tools, and move away from one-offs. Back to Twitter, one of the things that we did (Luis Benitz) was to take Bluto (http://jwfeinst.bluehost.ibm.com/?page_id=32) and add support for Lotus Connections. Bluto is an Adobe Air-based client and as such, works in Mac, Linux, and Windows. Originally, it was meant to serve as a microblogging client for BlueTwit and Twitter. it's now a micro-blogging client for Twitter, BlueTwit **and** Lotus Connections.. an all-in-one solution. http://www.lbenitez.com/2009/06/microblogging-in-lotus-connections-with.html http://www.lbenitez.com/2009/09/microblogging-client-for-both-twitter.html When we shared this on external blog, demand was so high, that we decided to make this project available to the public. Bluto is now a free download from: http://jwf.us/bluto/ Hope this gives you something to talk about. If you need more, feel free to ping. bluto About bluto bluto was created as a side project at IBM to serve as a tool which would integrate Twitter 's feed with the feed from IBM 's own internal microblog service (called BlueTwit ). Since it's first release in November of 2008, bluto has become one of the most popular clients for BlueTwit and Twitter &quot;inside the firewall.&quot; bluto's codebase is hosted on IBM's internal open-source repository and a few people have contributed code and bug reports across the corporation. When it was announced that Lotus Connections 2.5 would be supporting a style of microblogging people immediately started asking when bluto would support Connections' new &quot;status&quot; feature. Luis Benitez , an IBM Social Software Evangelist, took the base bluto code and implemented support for Connections in May of 2009. The version released on this site supports Connections and Twitter, support for BlueTwit has been removed as a separate version of bluto with capability for all three services is already available within IBM's intranet. Features Integrate your microblog feeds from Twitter and any Lotus Connections server. &quot;xPost&quot; to both services, or just post to one at a time. &quot;Retweet&quot; to posts and &quot;@reply&quot; to users from both services. View customizable pop-up notifications when friends of yours post to either service. Follow and stop following Twitter users. Friend and de-friend Connections users. Works cross-platform (on Windows, OS X, and Linux - anywhere Adobe AIR can be installed) Install it! Installing bluto is extremely easy, just follow these steps: Install Adobe AIR by downloading it from here . Download bluto here . Double-click bluto.air to start bluto's installer. Profit!
Lets do a quick overview of the existing capabilities in Lotus Connections - Profiles takes a simple and flexibly white pages model and adds collaborative and social capability to find experts, track friends and colleagues and link together the rest of Connections - Communities support grassroots creation of interest groups or other teams and sharing of information among those groups - Blogs allow individuals or groups to share and comment on ideas and expertise - Dogear is a social bookmarking service which makes it easy to find pre-vetted information, browse tags and users and even capture an early view of developing trends - Activities provides lightweight management of collaborative work, allowing you to focus on goals instead of tools - The Homepage, introduced in Connections 2.0, brings together the recent Connections and other content relevant to you in a single, extensible interface. In addition, there are a set of common capabilities across Connections, such as tagging, search, customization, feeds and so on. Connections is also accessible from other products such as Notes, Portal, Quickr and Office. We're going to talk about and show you the new services in Connections as well as the major enhancements we're working on.
People still send hand-written letters via snail mail, even though they could instead make a phone call, send an email, text message, or status update. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (through things like Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well. Email notifies you of updates from all social networks you are a part of (provided your settings are set up that way). We haven't seen any evidence yet that Google Wave really is the next big thing and will catch on on a large scale. Email is universal, and social networks are not. Nearly everybody on the web (while there are no doubt some exceptions) has an email address. Many places of employment give employees email addresses when they begin working there. Meanwhile, a great deal of them are banning workers from even accessing social networks. There are plenty of people who have no interest in joining social networks. Frequent news stories about security, privacy, and reputation issues do not help convince them. Email is still improving. It hasn't screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Look at how Google is constantly adding new features to Gmail. Look at the new Yahoo Mail. Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. MySpace (still one of the biggest social networks) even launched its own email service recently. More social media use means more email use. Look at these recent findings from Nielsen. The people consuming the largest amount of social media are also the people consuming the largest amount of email. As far as marketing is concerned, email is doing pretty well, as many companies continue to struggle to find the right social media strategy to suit their needs.
In Social Media, IBM employees ARE the brand. All you need to do is what comes naturally, but make it visible online. Listen and engage. Social networks and online communities are natural places to build thought leadership and provide advocacy between our stakeholders and experts Responsible engagement in innovation and dialogue To learn, To contribute …. The IBM Business Conduct Guidelines and laws provide the foundation for IBM's policies and guidelines for blogs and social computing . Know the IBM Business Conduct Guidelines. Be thoughtful about how you present yourself in online social networks. Managers and executives take note: This standard disclaimer does not by itself exempt IBM managers and executives from a special responsibility when blogging. Respect copyright and fair use laws. Protecting confidential and proprietary information. IBM's business performance. Protect IBM's clients, business partners and suppliers.
No More Email Pandoras Box 20091201 Published
No more e-mail: Pandora’s box or Universal Panacea? An IBM experience Ian McNairn – Program Director Web Innovation & Technology Office of the IBM CIO 1 st December 2009
IBM has a workforce of over 500,000 of whom almost 50% are mobile <ul><li>350K+ employees </li></ul><ul><li>200K+ contractors </li></ul><ul><li>170 countries </li></ul><ul><li>2,000 locations </li></ul><ul><li>70+ acquisitions since 2002 </li></ul><ul><li>50% < 5 years experience </li></ul>IBM Locations Mobile Employees
Enterprise 2.0: Social Software on Intranets A Report From the Front Lines of Enterprise Community, Collaboration, and Social Networking Projects <ul><li>IBM (US) If there is a Web 2.0 tool that exists, you can be assured that IBM has an internal version of it. And while they have every tool you can think of, they are not satisfied with just having an internally branded application. They work tirelessly to optimize the way any tool is integrated into existing systems. The IBM team says they believe users should trip over new technology while they are doing their usual tasks. To provide this level of integration, the company sponsors a Technology Adoption program, where each new tool has a sandbox. There an employee can introduce it, test it, try it out with users, gain feedback and prove it’s worth; all before reaching out to the organization for backing. All of IBM’s social tools go through this rigorous process. </li></ul>
When all else is equal, Social Capital differentiates you <ul><li>[research shows that] people with larger contact networks obtain higher-paying positions than people with small networks . A similar finding in social support research shows that persons with larger networks tend to live longer. </li></ul><ul><li>Personal contacts get significant information to you before the average person receives it . That early warning is an opportunity to act on the information yourself or to invest it back into the network by passing it on to a friend who could benefit from it. </li></ul><ul><li>Personal contacts get your name mentioned at the right time in the right place so that opportunities are presented to you. </li></ul>Source: Ronald Burt, The Social Structure of Competition, from the book Networks in the Knowledge Economy “ “
Social Networking usage by IBMers Population percentage 2008 < 5 year tenure 20-30 Retirees 10-20 45% 26% 12% 13% 4% Percent of group actively using Social Networks 100 50 25 0 75 5 - 10 30+ 26% of current IBM population ~ 60% of employees are actively using social networking – mostly outside IBM Source: Dave Newbold, IBM DE 2008 2009 184000+ estimates for US based population
<ul><li>Collaboration 2.0 available to 500K of us </li></ul><ul><li>Homepage: total number of unique users 38,238 </li></ul><ul><li>Profiles: 589,513 profiles; 1m searches per week in BluePages </li></ul><ul><li>Communities: 2,737 public & 1,635 private communities; 116,946 unique members </li></ul><ul><li>Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags </li></ul><ul><li>Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users </li></ul><ul><li>Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users </li></ul><ul><li>Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares </li></ul><ul><li>Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views </li></ul><ul><li>Instant Messaging: 12m per day </li></ul>Social Software usage in IBM Source: Gina Poole, IBM SWG VP Social Computing
Internal version of twitter : Blue twit <ul><li>open source project, licensed IBM Internal </li></ul><ul><li>over 4,100 registered users </li></ul><ul><li>Integrated into Twitter </li></ul><ul><li>know who you speak to through Profiles </li></ul><ul><li>multiple clients: Firefox sidebar, Sametime </li></ul><ul><li>stand-alone applications </li></ul><ul><li>data source for mashups </li></ul>
http://www.ibm.com/software/lotus/products/connections/ Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments. Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Bookmarking Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Profiles Quickly find the people you need by searching across your organization and connecting to others. Microblogging Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues. Wikis Files Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings. All your social software needs ready for business Homepage Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients
<ul><li>Integrated into intranet profile </li></ul><ul><li>View updates from your network or the entire company </li></ul><ul><li>Feeds and e-mail integration </li></ul><ul><li>Post updates on other people’s profiles </li></ul><ul><li>Threaded comments on any status update </li></ul>Secure Intranet Microsharing with Lotus Connections!
Let’s give Luis a last word …. <ul><li>“… already coming closer to the end of the second year without using email at work and I am still there…); I also don’t think that email is dead. Quite the opposite! Still very much alive and kicking for the next few years. However, what will change, if not happening already, is how we make use of it as a knowledge sharing, collaboration and communication tool, how we are continuing to diversify it (And fragment it!) plenty more and how we are starting to understand it is not the only game in town. No, it’s not! It’s just one of the various dozens of options that we have got available. “ </li></ul>
The in-box is not going away http://gigaom.com/2009/04/24/why-email-clients-need-to-change/ With every birthday reminder, bill confirmation, new friend, direct message, password recovery, and mailing list, the content of our inboxes becomes less and less a means of communication and more and more a record of all we do online. Email is the lowest common denominator of digital identity. It’s our web keychain. It’s the catch-all of our online lives.
10 million referrals analysed <ul><li>The top channels of sharing include, email, instant messenger, social networking sites </li></ul><ul><li>Email and IM continue to be the most popular mediums of sharing </li></ul><ul><li>Facebook rules the sharing in the social networking channel </li></ul><ul><li>Twitter is growing in popularity but is still just 5% among social networks . </li></ul><ul><li>Only 2% of shares happen over Bookmarking sites. </li></ul><ul><li>In the Email channel, Yahoo Mail is the most preferred, followed by MSN. </li></ul><ul><li>Google’s services like Google Bookmarking, Google Talk, and Gmail, are lagging in their respective channels when it comes to shared content </li></ul><ul><li>LinkedIn, as a networking site, ranks the lowest when it comes to social media sharing. </li></ul><ul><li>Complete report at: http://tellafriend.socialtwist.com/sharing-trends-2009 </li></ul>
<ul><li>People still send hand-written letters via snail mail. </li></ul><ul><li>Nearly all sites on the web that require registration require an email address. </li></ul><ul><li>Email notifies you of updates from all social networks you are a part of. </li></ul><ul><li>We haven't seen any evidence yet that Google Wave really is the next big thing . </li></ul><ul><li>Email is universal, and social networks are not. </li></ul><ul><li>There are plenty of people who have no interest in joining social networks. </li></ul><ul><li>Email is still improving. </li></ul><ul><li>Even social networks themselves recognize the importance of email. </li></ul><ul><li>More social media use means more email use. Nielsen . </li></ul><ul><li>As far as marketing is concerned, email is doing pretty well . </li></ul><ul><li>http://www.webpronews.com/topnews/2009/10/12/10-reasons-social-media-isnt-replacing-email </li></ul>
Some guidelines to help find balance <ul><li>Publish how you prefer to be contacted. </li></ul><ul><li>Reduce your use of email as much as possible – choose the tool carefully, then communicate </li></ul><ul><li>Move as much 1-to-1 communication into 1-to-many </li></ul><ul><li>If an email conversation involves more than 5 people then shift it elsewhere </li></ul><ul><li>Make your tools as simple to use as possible </li></ul><ul><li>Ban file attachments & instead link to a social file share </li></ul><ul><li>Encourage role modelling of good behaviours by senior staff </li></ul><ul><li>There are many tools far worse than email </li></ul><ul><ul><li>Faxes - except for legal purposes </li></ul></ul><ul><ul><li>Printed letters - handwrite them or don’t bother </li></ul></ul><ul><ul><li>Phone calls - limited to close friends, family, and last minute coordination </li></ul></ul><ul><ul><li>Voicemails - don't bother, send a text message instead </li></ul></ul><ul><li>Start with small steps rather than trying to change the world in one go </li></ul><ul><li>REALITY CHECK: How does the person you want to deal with PREFER to collaborate? They determine your choice of toolset … make they wrong choice and they probably won’t respond! </li></ul>
… and remember … http://www.willwriteforchocolate.com/wp-content/uploads/2009/07/StatusUpdateBreak_007.jpg
So is microblogging a panacea or opening another pandora’s box? <ul><li>Panacea? </li></ul><ul><ul><li>Faster </li></ul></ul><ul><ul><li>Client agnostic </li></ul></ul><ul><ul><li>Ultimate in mobility </li></ul></ul><ul><ul><li>More frequent and informal </li></ul></ul><ul><ul><li>No maintaining of distribution lists </li></ul></ul><ul><ul><li>Threaded responses </li></ul></ul><ul><ul><li>Serendipity of hash tags </li></ul></ul><ul><ul><li>Constant stream </li></ul></ul><ul><ul><li>Questions to the ‘crowd’ </li></ul></ul><ul><ul><li>Public profile richness </li></ul></ul><ul><ul><li>Scales well in some ways </li></ul></ul><ul><ul><li>Saves time </li></ul></ul><ul><li>Pandora’s box? </li></ul><ul><ul><li>Less personal & intimate </li></ul></ul><ul><ul><li>Limited space for detail </li></ul></ul><ul><ul><li>Broken links </li></ul></ul><ul><ul><li>Not sufficiently secure to send confidential employee info </li></ul></ul><ul><ul><li>Cumbersome to create </li></ul></ul><ul><ul><li>Hard to ascertain community or focus </li></ul></ul><ul><ul><li>Limited history </li></ul></ul><ul><ul><li>Lacking agents/reminders </li></ul></ul><ul><ul><li>Noise to signal/value ratio </li></ul></ul><ul><ul><li>Can’t segment friends or followers </li></ul></ul><ul><ul><li>Identity is linked to communication </li></ul></ul><ul><ul><li>Scales badly in other ways </li></ul></ul><ul><ul><li>Wastes time </li></ul></ul>
Putting it all in perspective 1-to-1 1-to-many 1-to-all Real-time Store-and-forward Telephone Instant messaging Web conference Voice conference call E-mail Blogs Wikis File sharing Social bookmarking Communities Activities Microblogging Status updates Profile
Want to play with the Social Software we use? www.LotusLive.com
IBM Social Computing Guidelines <ul><li>Be who you are </li></ul><ul><li>Speak in the first person </li></ul><ul><li>Use a disclaimer </li></ul><ul><li>Respect your audience </li></ul><ul><li>Add value </li></ul><ul><li>Don't pick fights </li></ul><ul><li>Be the first to respond to your own mistakes. </li></ul><ul><li>Use your best judgment. </li></ul><ul><li>Don't forget your day job. </li></ul>http:// www.ibm.com/blogs/zz/en/guidelines.html IBM supports open dialogue and the exchange of ideas Responsible engagement in innovation and dialogue