Enterprise 2.0 Social Networking In Ibm 20091026 Final

Enterprise Social Networking in IBM Ian McNairn – Program Director Web Innovation 26 th October 2009

Agenda
Why we need Social Networking
How we got to where we are now
Social Networking in use in IBM today

But first a bit about IBM …. and myself ….

3D What I say Other’s opinions What I’m doing What I seek What I am doing NOW How I have ‘tagged’ myself What others think I know about How others have ‘tagged’ me What interests me in other people How I have ‘tagged’ other people What I am researching NOW What pages I have ‘bookmarked’ view of a person Tagging gives you a

My Bio in a Wordle tagcloud Wordle is written by Jonathan Feinberg

IBM has a workforce of over 500,000 of whom almost 50% are mobile
350K+ employees
200K+ contractors
170 countries
2,000 locations
70+ acquisitions since 2002
50% < 5 years experience
IBM Locations Mobile Employees

What does our working environment look like ?
> 90 % Laptops
100 % Internet access from office
74 % company mobile phone
> 40 % in share desk
73 % managers have “remote employees”
> 50 % e-learning
IBM Intranet : 1st information source for IBMers
> 90 % e-recruiting

Why we need Social Networking

The Pace of Technical Innovation is Accelerating Internet 0 25 50 100 125 150 75 Years 0 50 100 Electricity Radio Television VCR PC Cellular % Penetration Adoption of new technologies are taking hold at double or triple previous rates Automobile Telephone

Evolution of w3.ibm.com ODW Next Self-deployment, Mobility, web 2.0 % stickiness Corporate Communications Common Function Personalization Participation CONSUME CONTRIBUTE 1996 1998 2000 2002 2004 2006 2008 Launch of w3.ibm.com Corporate news and links 17k page views/day Version 2.0 Standard design and navigation 38k page views/day Versions 3 & 4 Bluepages, MyNews, Web tools, Info Central 500k page views/day Versions 5 & 6 Profile, Dynamic Content, Taxonomy, Integrated Search 1m page views/day ODW R1 &R2 Business Portals, Personalization 2m page views/day ?

People Places Things "I need someone to explain this to me" "I need to find information" "We need a place to collaborate" What is the underlying issue ? Tacit Context Explicit

People and Communities are the key …

From Hierarchies and Teams … Reservoir Shapiro Exploration & Production Explorations Williams Drilling Taylor Production Stock Senior Vice President Jones G & G Cohen Petrophysical Cross Production O’Brien Paine Smith Andrews Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Paine Smith Moore Hughes Miller Ramirez Bell Cole Hussain Kelly Sen Cohen Jones Cross Taylor Williams Shapiro O’Brien Stock Andrews Paine Hughes Miller Bell Cole Hussain Cohen Taylor Williams Shapiro Andrews Extended Community who leverage Cole’s knowledge to do their jobs Social Network Analysis … to Networked Communities

How do you work?
Think about how often you connect to someone to:
Find information
Get an answer to a question
Ask for advice
Bounce off an idea
Get another opinion
The reality is that:
There is too much information for us to manage it by ourselves
Information from people is richer
We all need to connect and feel connected

Why I use Social Software?
Find experts
Connect with co-workers
Re-connect with people
Find information/answers
Consume expertise/knowledge of others
Stay informed
Share information
Socialize with my co-workers, peers & friends
Organize myself
Photo credit: Ian McNairn www.mcnairn.com Heath McCarthy, IBM Lotus Solutions Architect
Find People
Find Information
Share
Socialize
Market myself

Social Software is everywhere Photo credit: Ian McNairn www.mcnairn.com

Social Networking usage by IBMers Population percentage 2008 < 5 year tenure 20-30 Retirees 10-20 45% 26% 12% 13% 4% Percent of group actively using Social Networks 100 50 25 0 75 5 - 10 30+ 26% of current IBM population ~ 60% of employees are actively using social networking – mostly outside IBM Source: Dave Newbold, IBM DE 2008 estimates for US based population

The Benefits of Web2.0 Social Networking
For Individuals , It’s about:
Being and staying “ in the loop ”
Being “ top of mind ” for special projects, interesting work (Statistics show that more than 70 percent of jobs are found and filled through networking )
Increased visibility, efficiency & productivity
Improved opportunities to contribute
Being efficient by tapping into other’s expertise as mentors or consultants
Innovation through brainstorming and collaboration
For Organizations , It’s about:
Improving the productivity of knowledge workers – since their work is highly collaborative and social
Getting everyone involved in innovation through collaboration
Making everyone’s talent accessible to the organization
Improving efficiency by leveraging the expertise of everyone
Improved social capital
Creates a dynamic environment that will provide sustainable business advantage through employee satisfaction & retention
Improves with size

Outside the Company

Why run
Increase innovation
Increase employee cohesiveness
Increase work quality
Increase knowledge sharing
Reduce Risk
Social Software internally?

The security case for Social Software inside the firewall Intranet <----------------Application location-------------> Internet Intranet <--------- Access from ----------> Internet No Control Full Control Can I trust my staff not to make mistakes? How much can I safely share? Inside Outside

Inside the Organisation

How we got to where we are now

Social Software Tools Landscape

IBM’s internal innovations Communities Blogs Dogear Activities Profiles 1998 2003 2009 Persona Bluepages Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer Cattail Files Connections Files Beehive

Social Networking in use in IBM today

Lotus Connections http://www.ibm.com/software/lotus/products/connections/ Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Create wiki spaces for individuals, groups, and communities to coauthor pages. View changes across pages, ratings, and comments. Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Bookmarking Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Profiles Quickly find the people you need by searching across your organization and connecting to others. Microblogging Manage your attention by viewing relevant social data aggregated across your subscriptions, notifications, and network of colleagues. Wikis Files Upload and share any type of file with colleagues and communities. Store versions and view downloads, comments and ratings. All your social software needs ready for business Homepage Microblog your status and collaborate from the homepage as well as the Notes and Sametime Clients

Depth of insight
Content
Status
Contact
Other (similar) people
Communities

Reputation and meta-data

Making the Connection 1 step away from a referral 9 steps away – unworkable!

How do you re-discover information?
the problem is ….
You use multiple PCs
Various browsers
try synchronising IE, FF, Opera, Safari
Endlessly long lists
What hierarchy do you use?
Lion – Africa/Cat or Cat/Africa or Smoking/Matches
How do you share them with others?
How do you keep them current?
You have to remember which list or browser you saved it into
Bookmarking … … Social Bookmarking

So how does Social Bookmarking WORK ? See public bookmarks Subscribe to them Be kept informed

How we Social Bookmark from ANYWHERE

Navigating by tags

Search for an expert or a document

Collaboration 2.0 available to 500K of us
Homepage: total number of unique users 38,238
Profiles: 589,513 profiles; 1m searches per week in BluePages
Communities: 2,737 public & 1,635 private communities; 116,946 unique members
Blogs: 17,345 blogs. 153,788 entries with 76,199 users & 37,933 tags
Bookmarks: 834,595 bookmarks; 2,197,980 tags and 21,085 users
Activities: 85.780 unique activities; 889,723 unique entries; 126,933 users
Files: 28,363 number of users; 19,542 uploaded files; 38,951 number of shares
Wikis: 21,191 users; 2,339 wikis; 215,978 wiki views
Instant Messaging: 12m per day
Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year
$700K savings per month in reduced travel
Significant reduction in phonemail, email server costs
Social Software usage in IBM Return on Investment Source: Gina Poole, IBM SWG VP Social Computing

www.LotusLive.com

LotusLive

Questions ? [email_address] +44 7980 445749

Enterprise 2.0 Social Networking In Ibm 20091026 Final

by Ian McNairn on Oct 28, 2009

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