Global Technology Trends - Electronic Systems

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The practical application of a couple of centuries of scientific study has brought huge advances to almost everything we value; but none more so than those touched by Electronic Systems whose power to transform and animate is truly phenomenal. Surely with such powerful magic, anything is within our power: Mend climates, solve energy problems and cure society's ills?! Alas not; our tricks are not magic, but the results of painstaking global enterprise, of immense scale, detail and precision. And whilst our technologies are evolving at a prodigious rate; they are only capable of achieving so-much at any given time. The consumers insatiable appetite spurs us endlessly on. Perceive the reality of Electronic Systems and we can cauterise our vulnerabilities, whilst capitalising the many and varied business and economic opportunities they present as they deliver the 21st century.

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Global Technology Trends - Electronic Systems

  1. 1. 1 Title: Global Technology Trends – Electronic Systems  Abstract  The practical application of a couple of centuries of scientific study has brought huge advances to almost everything we value; but none more so than those touched by Electronic Systems whose power to transform and animate is truly phenomenal. Surely with such powerful magic, anything is within our power: Mend climates, solve energy problems and cure society's ills?! Alas not; our tricks are not magic, but the results of painstaking global enterprise, of immense scale, detail and precision. And whilst our technologies are evolving at a prodigious rate; they are only capable of achieving so-much at any given time. The consumers insatiable appetite spurs us endlessly on. Perceive the reality of Electronic Systems and we can cauterise our vulnerabilities, whilst capitalising the many and varied business and economic opportunities they present as they deliver the 21st century.  Context  Scottish Technology Showcase 2012. SECC, Glasgow. 12jun12  Keynote: (30min, no questions)  Audience: About 200. Mixed academic and industrial experts; large and small companies; politicians and other.
  2. 2. 2 Prof. Ian Phillips Principal Staff Eng’r, ARM Ltd ian.phillips@arm.com Visiting Prof. at ... Contribution to Industry Award 2008 Scottish Technology Showcase 2012 SECC, Glasgow 12jun12 1v2
  3. 3. 3 Electronic Systems Everywhere ...  Entertainment, Amusement, Social ...  Important but not Vital  Very Personal; so are valued
  4. 4. 4 Electronic Systems Everywhere ...  Security, Transport, Logistics, Financial, Energy, Trade, Communications, Health, Environment, Business ...  Vital: Personally, Environmentally and Economically  Largely Invisible; so are seldom valued!
  5. 5. 5 An Irresistible Trend ... 1960 1970 1980 1990 2000 2010 2020 Units 1M 10MMainframe Mini 1st Era 100M 1 BillionPC Desktop Internet 2nd Era 100 Billion The Internet of Things 10 Billion Mobile Internet Cost  Electronic Systems ... + Get Smarter + Get Smaller/Cheaper + Get Pervasive + Talk to One Another + Need no Attention + Work Better ... Cease To Be Noticed! ... & Cease To Be Valued!
  6. 6. 7 The Science That Lets Us to Do ...  Electronics is the pinnacle of mankind’s ingenuity in the manipulation of matter ...  Enables us all to do such wonderful things!  Dependent on Mathematics, Physics and Chemistry  The measure of what humans can achieve by reusing the ingenuity of our predecessors ... “Standing on the shoulders of giants” (Isaac Newton)  Though it is very-very clever ...  It is not Magic!  It is not nearly as Magical as the Nature that surrounds us! “Any sufficiently advanced technology is indistinguishable from Magic!” (A.C.Clarke)
  7. 7. 8 Moore’s Law ... 10nm 100nm 1um 10um 100um ApproximateProcessGeometry ITRS’99 Transistors/Chip(M) Transistor/PM(K) X ... x More Functionality on a Si Chip in 20 yrs!
  8. 8. 9 The Transistor in 2012 ... Asen Assenov a.asenov@elec.gla.ac.uk Modelled ‘views’ of a 30 x 30 nm transistor  3,000 transistors sit side-by-side in the thickness of a bank-note!  A Few Hundred Billion on a chip!  2x that in 18 months time !!!1Mbyte Atoms!
  9. 9. 10 The Technology in an iConic Product ...
  10. 10. 11 ... Cool Design at Many Levels ...
  11. 11. 12 Down 1-Level: Modules Inside the Case ... iPhone 4's vibrator motor. rear-facing 5 MP camera with 720p video at 30 FPS, tap to focus feature, and LED flash. Source ... http://www.ifixit.com
  12. 12. 13 Inside the Case ... Source ... http://www.ifixit.com The Control Board. Down 1-Level: Modules
  13. 13. 14 Inside The Control Board (b-side) Source ... http://www.ifixit.com Down 2-Levels: Sub-Assemblies  Visible Design-Team Members ...  Samsung (flash memory) - (ARM Partner)  Cirrus Logic (audio codec) - (ARM Partner)  AKM (Magnetic Sensor)  Texas Instruments (Touch Screen Controller and mobile DDR) - (ARM Partner)  Invisible Design-Team Members ...  Software Tools, OS & Drivers, GSM Security; Graphics, Video and Sound ...  Manufacturing, Assembly, Test, Certification ...
  14. 14. 15 Inside The Control Board (a-side) GPS Bluetooth, EDR &FM Source ... http://www.ifixit.com Down 2-Levels: Sub-Assemblies  Visible Design-Team Members...  A4 Processor, specified by Apple, designed and manufactured by Samsung ...  The central unit that provides the iPhone 4 with its GP computing power.  Reported to contain ARM A8 600 MHz CPU (other ARM CPUs and IP)  ST-Micro (3 axis gyroscope) - (ARM Partner)  Broadcom (Wi-Fi, Bluetooth, and GPS) - (ARM Partner)  Skyworks (GSM)  Triquint (GSM PA)  Infineon (GSM Transceiver) - (ARM Partner)
  15. 15. 16 The A4 SIP Package (Cross-section) Down 3-Levels: IC Packaging  The processor is the centre rectangle. The silver circles beneath it are solder balls.  Two rectangles above are RAM die, offset to make room for the wirebonds.  Putting the RAM close to the processor reduces latency, making RAM faster and cuts power.  Unknown Mfr (Memory)  Samsung (Processor)  Unknown (System-In-Package Technology) Source ... http://www.ifixit.com Processor SOC Die 2 Memory Dies Glue Memory ‘Package’ 4-Layer Platform Package’
  16. 16. 17 nVidea Tegra 3 Processor (Around 1B transistors)
  17. 17. 18 Businesses in the Global Life-Cycle ...  Apple identifies...  159 Tier-1 Suppliers ...  Thousands of Design Engineers  10’s of thousands of Engineers ... Globally  Hundreds more Tier-2/3 Not Listed  Including ARM ... The Child of a Global Network of Technology and Know-How Providers http://www.apple.com/supplierresponsibility/
  18. 18. 19 Doing Business In The Life-Cycle De- Commission UpgradeMaintainInstallReproduceQualifyIntegrateDesign Company A, Product-X De- Commission UpgradeMaintainInstallReproduceQualifyIntegrateDesign Company-B, Product-J,K,L De- Commission UpgradeMaintainInstallReproduceQualifyIntegrateDesign Company-C, Product-M,N,O Design Tools Training Education ICT Conferences Patents Know-How Tool-Libraries Models Software Research Methods Tools Technologies Prototypes FABs Components Know-How Methods Equipment Know-How Standards Procedures ICT Methods Training Big Finance Equipment Know-How Components Out-Sourcing JIT Factory Auto’n Methods TQM Training Equipment Know-How Standards Methods Supply Logistics Training Equipment Know-How Supply Logistics Training Equipment Know-How Supply Logistics Training Equipment Know-How Standards Logistics Training Companies B & C Provide Their Valued Product(s) to Other Customers As Well (Efficiency of Reuse)... ... Enabled By Globalisation: ICT, WTO, English Language, Containers and Int’l Contract Law ... Is servicing a Valued-Niche in a Global Life-Cycle
  19. 19. 20 Products Make Money  21c Businesses have to be  Selling things that People (End-Customers) want to buy.  Operations, Customers and Competition is Global (so are Investors)  Business needs  End-Customers buy Functionality not Technology  Technologies enable Product Options  Business-Models make Money  New Products are  Design is a Cost/Risk to be Minimised  Technology (HW, SW, Mechanics, Optics, etc) is (just) a means to an end!  New Technology increases Cost/Risk: More is not always better. ... Globalisation makes Business Focus on Core-Competence! ... & Globalisation gives Them the tools to Deliver it to the World!
  20. 20. 21 So What Does ARM Do? ARM designs processor technology that lies at the heart of advanced consumer products
  21. 21. 22 Multiplier Instruction Decoder Address Incrementer nRESET ABORT nIRQ nFIQ WRITE SIZE[1:0] LOCK CPnCPI CPA CPB CLKEN CLK CPnOPC CFGBIGEND TRANS RDATA[31:0] Barrel Shifter 32 Bit ALU Write Data Register Address Register Register Bank ADDR[31:0] and Control Logic A B u s A L U B u s P C PC Update Decode Stage Instruction Decompression Incrementer Read Data Register WDATA[31:0] PROT Scan Debug Control B B u s The ARM RISC-Processor Core
  22. 22. 23 The ‘Lego-Brick’ Chip-Design Concept ARM ARM ARM ARM ARM ARM nVidea Tegra3
  23. 23. 24 Today, users require a pocket ‘Super-Computer’ ...  Silicon Technology Provides a few-Billion transistors ...  ARM’s Technology makes it Practical to utilise them ... More and More Complex System Chips • 10 Processors • 4 x A9 Processors (2x2): • 4 x MALI 400 Fragment Proc: • 1 x MALI 400 Vertex Proc. • 1 x MALI Video CoDec • Software Stacks, OS’s and Design Tools/ • ARM Technology gives chip/system designers ... • Improved Productivity • Improved TTM • Improved Quality/Certainty
  24. 24. 25 The Chip is the Core of the System  ARM Technology drives efficient Electronic System solutions:  Software increasing system efficiency with optimized software solutions  Diverse components, including CPU and GPU processors designed for specific tasks  Interconnect System IP delivering coherency and the quality of service required for lowest memory bandwidth  Physical IP for a highly optimized processor implementation  Backed by >900 Global Partners ...  >800 Licences  Millions of Developers
  25. 25. 26  1990 - "A barn in Cambridge"  12 engineers, in Cambridge  No Revenue, No Patents  Cash from Apple & VLSI  Spin-out of Acorn UK ...  BBC Computers in Schools (1981)  Roots in Uo.Cambridge (c1975) ... A Dream to become the Global Standard for Embedded CPUs  2012 - "The worlds leading IP Product"  Powering >90% of the Smart Electronic Systems in the world  8B CPUs shipped in 2011 ... Growth ~25%pa; 40B total (>50x all PCs!)  FTSE 100 company: Revenue ~£491M, PBT ~37%, R&D ~30%  Cambridge HQ: 25 offices/labs 2200 people ww (850 in the UK)  >95% revenue is foreign earnings The World’s Favourite IP Provider
  26. 26. 27 Puts the ‘Smart’ into Electronic Systems …
  27. 27. 28 Societies Challenges in the 21c  Urbanisation (Smart Cities)  Health (eHealth)  Transport  Energy (Smart Grid)  Security  Environment  Electronic Systems will not ‘fix’ any of these Challenges in themselves, but their Technology will Enable all of them! ... Electronic Systems Technologies are Key Enabling Technologies (KETs)  Food/Water  Ageing Society  Sustainability  Digital Inclusion  Economics
  28. 28. 29 Expectations of Tomorrow’s Consumer Natural, Intuitive User Interfaces Ultra High Resolutions Displays Personalized Experience Standout Battery Life Continuous Connectivity “Always On, Always Connected”
  29. 29. 30 Conclusions: Electronic Systems  Permeate our lives today ...  Visibly and Invisibly, they have enabled the improved services and exciting new products in our lives! (IT and ICT are included in this)  They are the Children of a Globalised Creative Industry ... And make a significant Direct and Indirect contribution to the UK Economy  Further miniaturisation will take them to Ubiquity...  They will keep us Amused, Entertained, Healthy, Fed and Warm  They will enable us to do Business, and control Finance  They will be central to future plans for Climate, Transportation, Energy, Health, Security and Urbanisation  We and the Economy, will willingly become totally dependent on them ... They will be become Un-Noticed and could become Un-Valued!  The UK has a thriving, but largely invisible, ES Community  Making good business Within The Global Life-Cycles of Electronic Systems ... Must be nurtured, to avoid over-dependency on the beneficence of others! 1: NMI letter to Vince Cable. Jun10
  30. 30. 31 Prof. Ian Phillips Principal Staff Eng’r, ARM Ltd ian.phillips@arm.com Visiting Prof. at ... Contribution to Industry Award 2008 Thank You For Listening Available from: http://www.slideshare.net/IanPhillips1/

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