Liverpool FC @ AWS
Michael Crowder, Systems and Development Manager
Liverpool FC
AWS Roadshow
Manchester
New LFC Online Store!
Hosted in AWS - July 2014!
Who are we?!
•  Liverpool FC are one of the world’s most recognisable football clubs and have won the English
league 18 ti...
What were we trying to do?!
•  Host the new LFC Magento E-Commerce retail store in the same
environment as our main conten...
How we used AWS!
•  Worked with Rippleffect (web build) and Bashton (hosting set up and support) to create a new
best of b...
How we used AWS!
Benefits of Cloud Hosting!
•  It’s early days for the Retail store but so far things have been going very well."
•  We have...
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AWS RoadShow Manchester - Part 2 Liverpool FC Customer Presentation

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AWS RoadShow Manchester - Part 2 Liverpool FC Customer Presentation

  1. 1. Liverpool FC @ AWS Michael Crowder, Systems and Development Manager Liverpool FC AWS Roadshow Manchester
  2. 2. New LFC Online Store! Hosted in AWS - July 2014!
  3. 3. Who are we?! •  Liverpool FC are one of the world’s most recognisable football clubs and have won the English league 18 times and the European cup 5 times." •  The LFC Technology department look after around 100 club websites and systems. The most popular of which deal with peak traffic of around 1 million page impressions an hour." •  LFC Retail is a Omnichannel retail business which employs over 250 people •  We have six physical stores covering 30,000 sq ft of retailing space as well as a E-commerce, Licensing and Trade Sales business. •  Last season sales of Liverpool FC merchandise was in excess of £100m globally. Footfall through our official stores was over 2 million and we shipped over 200,000 parcels to 169 countries through our E-Commerce Store. •  Operations are serviced from our large Distribution Centre which is based in the North West. •  The current LFC online store can be found at http://store.liverpoolfc.com
  4. 4. What were we trying to do?! •  Host the new LFC Magento E-Commerce retail store in the same environment as our main content site - liverpoolfc.com •  It was essential that the environment was fast, flexible and cost effective. •  As a retailer within a Football Club our traffic can be sporadic – it was essential that the store could cope with planning and unexpected levels of traffic. •  As Magento is not a "cloud native" app, and makes some assumptions that are more suited to a traditional on-premise environment it was essential that infrastructure was carefully planned. "
  5. 5. How we used AWS! •  Worked with Rippleffect (web build) and Bashton (hosting set up and support) to create a new best of breed Magento store." •  Ensured the site could scale (up or out) to cope with peak demand times (kit launch)." •  Infrastructure highly available, spread across two data centres ('availability zones') •  AmaCloudFront used for static assets, providing better performance for overseas visitors •  Communication with on-premise ERP system via Amazon VPN •  Autoscaling web tier •  Production environment and staging environment in completely separate VPC ('Virtual Private Cloud') to minimise 'blast radius' of problems in test •  Staging environment complete copy with lower spec instances to provide high level of confidence in code testing •  In production, average response since go-live has been under 0.04 seconds
  6. 6. How we used AWS!
  7. 7. Benefits of Cloud Hosting! •  It’s early days for the Retail store but so far things have been going very well." •  We have more experience with the main content site which has been on AWS since 2012. Here we have found:" •  Our ability to scale for brief but significant peaks is hugely cost effective." •  We can upgrade infrastructure without long leads times." •  We can play around. A new server can be launched instantly for a test, then removed as soon as we are done." •  We can use other tools (Amazon CloudSearch for example) when they meet a business need." •  We have started using AWS for other LFC activities, including data storage and analysis."

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