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Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
Cloud School Dublin - Intro
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Cloud School Dublin - Intro

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Opening presentation from the July 2014 AWS Cloud School Event, which took place in Dublin on July 15.

Opening presentation from the July 2014 AWS Cloud School Event, which took place in Dublin on July 15.

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Transcript

  • 1. Welcome to Cloud School @AWScloud @AWS_UKI
  • 2. Welcome to Cloud School ianmas@amazon.com @IanMmmm Ian Massingham - Technical Evangelist 15 July 2014
  • 3. Feedback. It’s really important to us Please fill out the survey that you receive after the event #AWS #CloudSchool
  • 4. Thanks to our Sponsors
  • 5. Learning about Cloud Computing with AWS Why are organisations using AWS? Who is using AWS and what are they using it for? What are the latest AWS services ?
  • 6. Why are organisations using AWS?
  • 7. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
  • 8. Why does agility matter?
  • 9. Storage PhotosMusicHotels
  • 10. Old World: Infrastructure in weeks Enterprises Can’t Afford to Be Slow
  • 11. A Culture of Innovation: Experiment Often & Fail Without Risk
  • 12. A broad and deep platform helps customers build sophisticated, scalable applications #2: Platform Breadth
  • 13. Support CertificationTrainingProfessional Services Technology Partners Consulting Partners AWS MarketplaceEcosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  • 14. 10 regions 26 availability zones 51 edge locations
  • 15. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 16. Amazon AppStream Compute & render the user experience on EC2 Amazon EC2 Amazon AppStream Efficiently stream the user experience to any device (your app) Instant-on end user experience HD video quality application streaming Captures user input to send back to the cloud   Responsive and consistent experience across devices Simple pay-as-you-go pricing Now Available to All
  • 17. Amazon AppStream Character creator Golf swing improvement Aircraft maintenance training Now Available to All
  • 18. WorkSpaces: Desktop Virtualization the AWS Way No hardware or virtualization software Access through any tablet device Monthly pricing—no long-term commitments Pre-installed software or bring your own licenses Easy integration with MS Active Directory Available in the EU West Region
  • 19. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 3 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 4 Economies-of-scale provide lower costs than companies can do on their own 2 43 price reductions since 2006 #4: Cost Savings and Flexibility
  • 20. AWS Trusted Advisor: Automated Cost Optimization and Advice 1,000,000+ recommendations ! $207M in cost reductions To: AWS Customer From: Amazon Web Dear Customer, We have identified $49,000 of potential savings in your current To: AWS Customer From: Amazon Web Dear Customer, We have identified $49,000 of potential savings in your current To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. ! -Amazon Web Services
  • 21. Who is using AWS and what are they using it for?
  • 22. Startups on AWS
  • 23. 150,000
 people are hosted 
 on any given night
  • 24. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010 January 2013 4 MillionTotal # Airbnb Guests
  • 25. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010 September 2013 9 Million Up by over 5 million since the beginning of the year Total # Airbnb Guests
  • 26. 0 250 500 750 1,000 2010 2011 2012 2013 24 48 432 1,000 Total # EC2 Instances
  • 27. 0TB 13TB 25TB 38TB 50TB 2010 2011 2012 2013 50TB 294GB 4TB 23TB Total Photos Stored in Amazon S3
  • 28. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
  • 29. Why AWS?
  • 30. “We have a 5-people operations team. 
 AWS allows us to devote our resources and mindshare to the core business.”
  • 31. Enterprises on AWS
  • 32. 70% reduction in
 operational costs #1: Development and Testing Do more dev and test work, faster Sharepoint and SAP SAP Reduced dev and test environment costs Oracle
  • 33. #2: New Workloads Product prototyping 





 & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile gamesMobile music discovery
  • 34. #3: Supplement Existing Workloads with the Cloud Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing
  • 35. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  • 36. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 37. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
  • 38. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating 
 to AWS in 18 months
  • 39. What are the latest AWS services?
  • 40. aws.amazon.com/blogs/aws ! aws.amazon.com/new @AWScloud @AWS_UKI
  • 41. 2008 2009 2010 2011 Amazon EBS Amazon EC2 Amazon SNS AWS Identity ! & Access ! Management AWS Import ! & Export Amazon ! CloudWatch Amazon EMR Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing Amazon ! ElastiCache Amazon SES AWS ! CloudFormation AWS Direct ! Connect AWS Elastic ! Beanstalk GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon Glacier Amazon ! Dynamo DB Amazon ! CloudSearch Amazon EC2 AWS Storage ! Gateway Amazon ! CloudTrail Amazon ! CloudHSM Amazon ! WorkSpaces Amazon Kinesis Amazon Elastic ! Transcoder Amazon ! AppStream AWS OpsWorks AWS Data ! Pipeline AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 20132012 Since inception AWS has: • Released 896 new services and features • Introduced over 35 major new services • Announced 44 price reductions +239 2014 Amazon Mobile ! Analytics Amazon Cognito AWS Zocalo
  • 42. March 2014 June 2014 Sept 2014 Dec 2014 Feb 2014 May 2014 Aug 2014 Nov 2014 Jan 2014 April 2014 July 2014 Oct 2014 33 239 New features in 2014 so far including … Amazon WorkSpaces available to all customers ! March 26, 2014 24 Amazon AppStream available to all customers ! !March 12, 2014 35 34 56 38 19 Introduced T2, New Low-Cost, General Purpose Instance Type for Amazon EC2 ! July 01, 2014 Introduced Amazon Mobile Analytics ! July 10, 2014 Introduced Amazon Zocalo ! July 10, 2014
  • 43. We’ve announced price reductions 43 times since our inception in 2006. Recent price drops included… Amazon EBS standard volume prices are lowered up to 50% for both storage and I/O requests.! ! January 21, 2014 50% Amazon is reducing prices for Amazon ElasticCache cache nodes by an average of 34%.! ! March 26, 2014 34% Amazon S3: We are reducing prices for Standard and Reduced Redundancy Storage, by an average of 51%.! ! March 26, 2014 51%
  • 44. Let’s Get Started ianmas@amazon.com @IanMmmm

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