Space camp presentation

370 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
370
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • List
  • Space camp presentation

    1. 1. VIDEO + MARKETING AUTOMATION Ian Hutchinson- Video Marketing Specialist
    2. 2. Getting the Most out of Video Marketing
    3. 3. Audience? • Marketer • Sales • Techie • Other
    4. 4. Agenda The ROI of Video – Goals – Metrics – Examples
    5. 5. Smarketing IBM – Sell vs. Help Buy Selling to Marketers Learning what Marketers Do Smarketing
    6. 6. Six Steps to Realigning Marketing & Sales
    7. 7. Marketing Automation Tools (digital marketing) Community
    8. 8. Content Marketing
    9. 9. What are the Goals? • Awareness? • Leads? • Revenue? • Supporting Sales Teams?
    10. 10. Where are most People at with video? • Recognize ‘Why Video’ • 100+ Videos • 1000+ Webinars • Where is the ROI?
    11. 11. What are the Metrics? • Impressions • Views • Engagement • Subscribers • Session Time (YouTube) • Site Stickiness • Video CTAs • Video SEO
    12. 12. What Is The Distribution Sales asset Social asset Email Campaigns – click through rate Site Visits – Inbound from YouTube? Paid Distribution Lead Generation – Only when adding value – testimonial deep dives, demos, webinars, video magazine – 15 minutes length Revenue attached to the video?
    13. 13. THE VIDEO ANALYTICS DILEMMA ▶ Who? ▶ What? ▶ When? ▶ Where? ▶ How Long? Vidyard answers these questions.
    14. 14. At the End of The Day Interest In a Topic For a period of time Took this next step
    15. 15. Common Themes • Splash screens matter! • Short attention spans
    16. 16. What should we do next? Nurture Segment Score Inform Sales Team
    17. 17. Lead Score MQL vs SQL Demographic – Title, Size, Industry Implicit (site visits, event visits, email click through). – Behavioral focus here. Explicit (I raised my hand – call me!!!!!)
    18. 18. Implicit Lead Score Video View will tell you: • Topic • Engagement Time
    19. 19. An Example • Smarketing – Eloqua Event Video • 30 Second event follow up – Email Campaign – Customer Community
    20. 20. Results • 1,200 impressions. 1,000 views. 30% known viewers. 6% contact requests. • Reusing – Eloqua Experience Europe • Repurposing
    21. 21. Ceridian • Long form webinars • Dynamic pre-roll email gate • Segmentation (product) and lead scoring
    22. 22. inContact • Vidyard + DemandBase
    23. 23. Questions? Ian Hutchinson: IanHutch@vidyard.com 519 729 5621

    ×