Your SlideShare is downloading. ×
0
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Lead love   vidyard
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lead love vidyard

670

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
670
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • The only important thing on this slide is my contact info.
  • Show of hands – who are the audience?
  • Just as a heads up
  • My most embarrassing tweet was on my Twitter history (1,000 people and 50,000 followers).
  • Need to include the #LeadLoveDenver for Twitter wall and the @Vidyard for my crew in Canada and the @Ihutchinson if you want me to follow up later.
  • We all love leads… But for sales, the tag line is love your customers, respect your prospects and ignore the unqualified.
  • I want this presentation to be as helpful as possible. These slides will be posted elsewhere.
  • Table of contents – tell them you want them to be excited about marketing, video and the future.
  • Start with a video
  • Review my historyFun fact – Canadian bike ride?
  • This is what I thought Sales did… I would have put everything above Interest into Marketing’s hands.
  • Marketing does way more than I expected. Organized chaos?
  • Facebook LookalikeWhat if Dollar Shave Club used image recognition to target those that had either shaved recently or cut themselves shaving?
  • This is just an adorable picture. Its also a segway into video.
  • Tell story of your father renting a camera and you doing the disappear/reappear routine. Movie magic.
  • Talk about how the companies that adopted the internet first were paid off.
  • The Future of the Internet is TelevisionVimeo, YouTube, Netflix, Hulu
  • Where are we at?
  • Think about your content – what does it do for you?
  • Talk about how webinars, camtasia,brainshark,youtube and vine are all helping.The organic rise of videoNo head of video
  • - The concept of bloggingHard/newReminder in your calendar and make a videoTweet at me if you have the reminder!
  • Guide to the internal studios and editing ($3,500).Shout out to Ben (expensive videos). Ben from Image Brew (Events, video submission contests, Smartshoot
  • It’s marketing basics…
  • - 8% boost if you create a unique landing page with autoplay- 100% boost for good splash screenReference Breaking Bad – first 5-15 seconds
  • Rockwell – processPebble – DIYSalesforce – CMS tools
  • Most videos never have a plan. Review what is paid, owned and earned.
  • More tactical tips 
  • How to set this upAnimated GIFSStreaming video inside the email is coming
  • Give a shout out to Brainrider (autocompletes on YouTube)
  • Marketers getting commissions
  • List
  • This is a shout out to Vidyard – we are leading the pack in this way.
  • I’m about to talk about concepts related to marketing automation.
  • See people take the same asset and send it out to others (co-brand it).
  • - Timing of pushing the data to sales was the first thing I worked with.
  • Top of funnel – YouTube ad campaign. 140 secondsWhat I like about this video (First 10 seconds, Whole company involved)What I don’t like about this video (buzz words).
  • - 192 seconds - Solution Overview – feature specific – focuses on understanding #buysignalHighest viewed content on their site (35% of internet traffic watches the videos). Used mostly within the MQL just prior to being SQL.Is everyone pumped about #video?
  • Transcript

    1. Loving Leads that Love Video Ian Hutchinson @Ihutchinson Ian@vidyard.com Video Marketing Specialist
    2. AUDIENC E ▶ Marketing/Communications ▶ Sales ▶ Techie ▶ Agency ▶ Other #LeadLoveDenver @Ihutchinson @Vidyard
    3. I Almost didn’t Come to this Event #LeadLoveDenver @Ihutchinson @Vidyard
    4. Tweet Time How do I look? First Impressions? What are you hoping to learn? #LeadLoveDenver @Ihutchinson @Vidyard
    5. Lead Love: SALES LOVES LEADS TOO #LeadLoveDenver @Ihutchinson @Vidyard
    6. Tactical Tips! I Want to Help Rapportive (Gmail Plugin) Ad Blocker (no more internet/YouTube ads) Spotflux (VPN - Canadian Netflix) Ghostery (cookie tracker) Alexa (website traffic rank) #LeadLoveDenver @Ihutchinson @Vidyard
    7. AGENDA ▶ Me & the Funnel ▶ Why Video? ▶ Pitfalls & Getting Started ▶ YouTube ▶ Success Stories ▶ Best Practices with Video ▶ Tracking and Measuring Rapport ▶ Campaigns #LeadLoveDenver @Ihutchinson @Vidyard
    8. Shave Time, Shave Money #LeadLoveDenver @Ihutchinson @Vidyard
    9. ME & SMARKETING ▶ IBM ▶ Vidyard – We are hiring ▶ Selling to Marketers ▶ Learning what Marketers do ▶ Producing Beautiful Content ▶ Smarketing & Working together #LeadLoveDenver @Ihutchinson @Vidyard
    10. #LeadLoveDenver @Ihutchinson @Vidyard
    11. #LeadLoveDenver @Ihutchinson @Vidyard
    12. Right Message Right Time Right Person #LeadLoveDenver @Ihutchinson @Vidyard
    13. Video Has Changed #LeadLoveDenver @Ihutchinson @Vidyard
    14. Some 2014 Landmarks • Video is 90% of Internet Traffic • Netflix and YouTube each made 4.5 Billion Last Year • Video allows marketing to build Rapport • CMOs are Getting a Bigger Budget  #LeadLoveDenver @Ihutchinson @Vidyard
    15. #LeadLoveDenver @Ihutchinson @Vidyard
    16. Where are you at with Video? A. B. C. D. E. No Videos No Idea Sometimes Often LOVE VIDEO #LeadLoveDenver @Ihutchinson @Vidyard
    17. What are the Goals? Awareness? Sales enablement? Leads? Support & Training? Revenue? Communication? #LeadLoveDenver @Ihutchinson @Vidyard
    18. Where are most Companies at with video? • Recognize ‘Why Video’ • 100+ Videos • 1000+ Webinars Where is the ROI? Who owns video? No strategy! #LeadLoveDenver @Ihutchinson @Vidyard
    19. What are the Pitfalls? • Production • Strategy – content, process, people and plan • Distribution • Routine and re-using/re-purposing content #LeadLoveDenver @Ihutchinson @Vidyard
    20. Camera Shy?  #LeadLoveDenver @Ihutchinson @Vidyard
    21. Tweet Time What is your pitfall? Funny pictures? Marketing quotes? #LeadLoveDenver @Ihutchinson @Vidyard
    22. What Do I Need to Produce a Video? #LeadLoveDenver @Ihutchinson @Vidyard
    23. Where Can I Get Content? • Internal • Agency • User Generated @imagebrew (local high end production) #LeadLoveDenver @Ihutchinson @Vidyard
    24. What Should I Keep in Mind? • Attention Span • Personality • Purpose • Audio #LeadLoveDenver @Ihutchinson @Vidyard
    25. Common Themes • Splash screens matter! • Short attention spans #LeadLoveDenver @Ihutchinson @Vidyard
    26. Examples of Cool Use Cases • Rockwell + GoPro • Pebble & Kickstarter • Salesforce Video Library #LeadLoveDenver @Ihutchinson @Vidyard
    27. Distribution #LeadLoveDenver @Ihutchinson @Vidyard
    28. Distribution • • • • • Email Website Social asset Sales Asset Blog Partners & Advocates • Press Release #LeadLoveDenver @Ihutchinson @Vidyard
    29. Using Video in Email #LeadLoveDenver @Ihutchinson @Vidyard
    30. YouTube • Search and SEO • Drive individuals back to your .com • ReelSEO • YouTube.com/advertise #LeadLoveDenver @Ihutchinson @Vidyard
    31. Home Depot #LeadLoveDenver @Ihutchinson @Vidyard
    32. What are the Metrics? • • • • • • • Impressions Views Engagement Subscribers Session Time (YouTube) Site Stickiness/SEO Video CTAs #LeadLoveDenver @Ihutchinson @Vidyard
    33. THE VIDEO ANALYTICS DILEMMA ▶ Who? ▶ What? ▶ When? ▶ Where? ▶ How Long? #LeadLoveDenver @Ihutchinson @Vidyard
    34. THE VIDEO ANALYTICS DILEMMA #LeadLoveDenver @Ihutchinson @Vidyard
    35. At the End of The Day • • • • Interest In a Topic With engagement Took this next step #LeadLoveDenver @Ihutchinson @Vidyard
    36. How many of you are familiar with Marketing Automation? A, It is a core part of my job B, I’m familiar with it C, I’m not familiar with it #LeadLoveDenver @Ihutchinson @Vidyard
    37. What can Marketers do? • • • • Segment Nurture Score Inform Sales Improve content & distribution #LeadLoveDenver @Ihutchinson @Vidyard
    38. Repurpose • • • • • Segment assets Transcript Blog post Whitepaper Podcast #LeadLoveDenver @Ihutchinson @Vidyard
    39. Lead Quality > Quantity Lead Scoring 101 Demographic – Title, Account, Industry Behavioral (site visits, event visits, email click through). – Behavioral focus here. Buy Signal (I raised my hand – call me!!!!!) #LeadLoveDenver @Ihutchinson @Vidyard
    40. Behavioral Video View will tell you: • Topic • Engagement Time #LeadLoveDenver @Ihutchinson @Vidyard
    41. How Warm Are Your Leads? • Timing? • Source? • Engagement? #LeadLoveDenver @Ihutchinson @Vidyard
    42. An Example #LeadLoveDenver @Ihutchinson @Vidyard
    43. inContact #LeadLoveDenver @Ihutchinson @Vidyard
    44. QUESTIONS? Suggested Topics: Fun Videos Future of Television YouTube’s Future Getting Started w Video Analytics Marketing + Sales Repurposing content Superbowl Commercials Life in Canada Shy? Tweet the Question! #technology #LeadLoveDenver @Ihutchinson @Vidyard

    ×