0
A JISC perspective on
impact and evidence
        Ian Cooper
The post-lunch graveyard special




http://www.flickr.com/photos/balakov/3307512768/
About me

• Manager of the JISC Monitoring Unit since
  October 2002
• Based at the University of Kent
• Previously in the...
Involved in the web since Oct 1993




  http://www.flickr.com/photos/herrdoktor/3818746866/
• Originally focussed on performance
• Largely moving toward tracking usage and
  value
• No longer have a survey function
I don’t have all
  the answers




  http://www.flickr.com/photos/balakov/4503616864/
Portfolio Review, basic “cost per unit” figures




http://www.flickr.com/photos/anotherphotograph/2883864557/
... but we’re not kids




http://www.flickr.com/photos/phrenologist/3055967291/
JISC Strategy 2010-2012 p12
Why does JISC fund things?




JISC Strategy 2010-2012 p4
Helping JISC report impact and value




JISC Strategy 2010-2012 p6
We can’t measure everything the same way




   http://www.flickr.com/photos/balakov/4337233519/
Review and reflect




http://www.flickr.com/photos/rebeccalader/2949378517/
Build us a swing




http://www.flickr.com/photos/cindy47452/138432725/
A better swing?




http://www.flickr.com/photos/the-g-uk/3269151055/
More successful than expected




http://www.flickr.com/photos/bispham2/3265661583/
“Broken” or needing refresh?




http://www.flickr.com/photos/robbn1/3439108784/
Investment to meet full potential




 http://www.flickr.com/photos/joiseyshowaa/3081692100/
We’re gonna need a bigger boat




http://www.flickr.com/photos/balakov/3582193670/
“That’s too expensive...”

                                                         ...you need to spend more”




http://...
Market penetration

                   Is it embedded?




http://www.flickr.com/photos/liamngls/413522957/
How big is the audience?




http://www.flickr.com/photos/dirtyf/2577892230/
Niche service = higher penetration rate




http://www.flickr.com/photos/kenmccown/3534038377/
http://www.flickr.com/photos/inkytwist/3268024257/
• We want to reuse (synthesise) not recycle
• Types of individuals are key (names and
  institutions less so)

• They need...
Value for money




http://www.flickr.com/photos/jojakeman/2434236126/
Consistent measurement




http://www.flickr.com/photos/citychiccountrymouse/3857588454/
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A Jisc Perspective Of Impact And Evidence

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  • Institution of engineering and technology “after lunch is known as the graveyard section ... your audience is more likely to want a nap than listen to a talk, so try to avoid that period at least!”



























  • Transcript of "A Jisc Perspective Of Impact And Evidence"

    1. 1. A JISC perspective on impact and evidence Ian Cooper
    2. 2. The post-lunch graveyard special http://www.flickr.com/photos/balakov/3307512768/
    3. 3. About me • Manager of the JISC Monitoring Unit since October 2002 • Based at the University of Kent • Previously in the web content delivery field in the commercial sector
    4. 4. Involved in the web since Oct 1993 http://www.flickr.com/photos/herrdoktor/3818746866/
    5. 5. • Originally focussed on performance • Largely moving toward tracking usage and value • No longer have a survey function
    6. 6. I don’t have all the answers http://www.flickr.com/photos/balakov/4503616864/
    7. 7. Portfolio Review, basic “cost per unit” figures http://www.flickr.com/photos/anotherphotograph/2883864557/
    8. 8. ... but we’re not kids http://www.flickr.com/photos/phrenologist/3055967291/
    9. 9. JISC Strategy 2010-2012 p12
    10. 10. Why does JISC fund things? JISC Strategy 2010-2012 p4
    11. 11. Helping JISC report impact and value JISC Strategy 2010-2012 p6
    12. 12. We can’t measure everything the same way http://www.flickr.com/photos/balakov/4337233519/
    13. 13. Review and reflect http://www.flickr.com/photos/rebeccalader/2949378517/
    14. 14. Build us a swing http://www.flickr.com/photos/cindy47452/138432725/
    15. 15. A better swing? http://www.flickr.com/photos/the-g-uk/3269151055/
    16. 16. More successful than expected http://www.flickr.com/photos/bispham2/3265661583/
    17. 17. “Broken” or needing refresh? http://www.flickr.com/photos/robbn1/3439108784/
    18. 18. Investment to meet full potential http://www.flickr.com/photos/joiseyshowaa/3081692100/
    19. 19. We’re gonna need a bigger boat http://www.flickr.com/photos/balakov/3582193670/
    20. 20. “That’s too expensive...” ...you need to spend more” http://www.flickr.com/photos/herrdoktor/2910212632/
    21. 21. Market penetration Is it embedded? http://www.flickr.com/photos/liamngls/413522957/
    22. 22. How big is the audience? http://www.flickr.com/photos/dirtyf/2577892230/
    23. 23. Niche service = higher penetration rate http://www.flickr.com/photos/kenmccown/3534038377/
    24. 24. http://www.flickr.com/photos/inkytwist/3268024257/
    25. 25. • We want to reuse (synthesise) not recycle • Types of individuals are key (names and institutions less so) • They need to be online • Demonstrate novelty, why they are essential (or critical) • ... but we’re still working on it
    26. 26. Value for money http://www.flickr.com/photos/jojakeman/2434236126/
    27. 27. Consistent measurement http://www.flickr.com/photos/citychiccountrymouse/3857588454/
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