What can go wrong in executive communications

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Common mistakes and how to avoid them. DRAFT slides for my Ragan Communicators conference presentation, May 6, 2010

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  • Abstract (from event website):It's sometimes the logistical minutiae that cause irreparable damage to executive speeches. From scheduling conflicts to malfunctioning equipment, a presentation can bomb for any number of reasons. You'll hear about a number of improbable and unexpected (even hilarious) ways in which things have gone wrong for hapless executives and threatened the careers of their communications staff. You'll then learn ways to avoid these embarrassments, including:Why it's your responsibility to sweat the detailsA range of best practices to avoid an onstage melt-downSafeguards that help prevent product demos from crashingThe value of checklists and standard operating proceduresWays to recover from the inevitable mistakes
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  • What can go wrong in executive communications

    1. 1. What can go wrong in executive communications<br />DRAFT<br />Ian Griffin<br />Ian Griffin<br />Executive Communications<br />@cheshirelad<br />#raganGM<br />Ragan <br />Corporate Communicators Conference<br />Detroit, MI<br />May 6, 2010<br />
    2. 2. Risk<br />
    3. 3. Planning<br />
    4. 4. Who<br />What<br />Where<br />When<br />How<br />
    5. 5. Travel<br />
    6. 6. Culture<br />
    7. 7.
    8. 8. Words<br />Red Buick<br />Blue Buick<br />
    9. 9. 10 Things a Client does not want to hear from their speechwriter <br />
    10. 10. Technology<br />
    11. 11.
    12. 12. Steve Jobs Blooper Video <br />
    13. 13. Unforeseen Risks<br />
    14. 14. Contact Information<br />ian.griffin@exec-comms.com<br />@cheshirelad<br />#raganGM<br />http://www.exec-comms.com/blog<br />http://execcomms.wikispaces.com<br />http://youtube.com/execcomms<br />
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