Speechwriting and Social Media - Updated

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  • Shows an empty auditorium – the shape of things to come?Down economy – meetings industry hit hard by company and association travel budget cut backs.Those who do show up carry iPhones and Laptops and text while you talk - some speakers freak out and find this rude. Better to turn to your advantage.This presentation will show you a number of ways in which social media can magnify the impact of a speech.
  • HootSuiteis a social media communications dashboard used for online brand management. It publishes to websites such as Facebook, Twitter, Google+, LinkedIn, Foursquare, MySpace, and WordPress. It also publishes to Flickr, Tumblr, and YouTube via HootSuite Apps. It is also a Twitter client.Monitor MentionsNever miss an opportunity to engage! Custom search streams allow you to monitor brand mentions, industry key words, competitor names and more.You can keep track of what’s being said on Twitter without having to read every single Tweet.  Monitor for keywords, searches and mentions so you don’t miss anything important. Since you’re not reading every single tweet, you should have more time to respond and converse, which is the whole point of social networking.
  • Here I’ll review key concepts from the book (TBD)Warning: More and more audience members will Tweet anyway while you speak. Get them involved or risk losing control.ALSO: Remember to record audio and video with low-cost digital recorders and cameras.Talking of recording …
  • Simple transcripts from audio recordings also work.ALSO: Scan archived Tweets to measure the impact of your talk (how many of your soundbites were picked up and re-tweeted?); post a speech transcript to your website or blog; share slides on slideshare.Which leads me to demonstrate one way to pull it all together …
  • In conclusion: pulling it all together Consider creating a Presentation Home Page.Integrate all social media on this site which is available before, during and after the presentation. Make it a repository for event details; session description; bio and contact information; poll results; presentation slides; reference materials; overview videos; handouts; live video feed of the presentation; blog postings prior and post-event; backchannel chat room area. Example: See: xxx for the Presentation Home Page of my talk today. I set it up mid-January and gathered feedback before I arrived to speak. Please review and add your comments, opinions… and Tweets!Check out this no-cost service: slideshare.net/about.SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.Remember: A presentation is one moment in time and space. Look beyond the auditorium - magnify the impact of a speech with social media.

Transcript

  • 1. Speechwriting in the age ofsocial mediaMagnifying the Impact of a SpeechIan Griffin Ragan Speechwriters ConferenceExecutive Communications Washington, DC@cheshirelad March 15, 2012#raganspeech
  • 2. Traditional Media
  • 3. Social Media
  • 4. LinkedIn Groups & Polls enable you toresearch topics before you start writing aspeech
  • 5. Twitter gives the audience a backchannelfor discussion during a speech
  • 6. “…audiences today are no longer sitting quietly taking notes during livepresentations. Instead, they’re carving out a new space in the room called a backchannel, where people are online searching for resources, checking your facts, andconnecting with others inside the room and out.”
  • 7. The Backchannel in Action
  • 8. Podcasts and videos reach people after a speech is delivered
  • 9. Transcripts
  • 10. Contact Information ian.griffin@exec-comms.com @cheshirelad #raganspeechhttp://www.exec-comms.com/bloghttp://execcomms.wikispaces.com http://youtube.com/execcomms