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Repurposing a Speech with Podcasting

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2009 Ragan Speechwriters Conference Presentation. …

2009 Ragan Speechwriters Conference Presentation.

Do you want to double or triple the size of your speaker’s audience without even leaving the office? These days you have the power to reach more people, any time of the day by turning your speeches into podcasts and Web postings. By simply putting an audio recording on a Web site and letting people subscribe to a feed, you’ll have a powerful way to extend your speaker’s voice to people not otherwise in the audience. Same with a blog. Unlike a scheduled speech, podcasts and blogs are always available. Drawing on my experiences as an executive communications manager at Hewlett-Packard, Ian Griffin I share best practices from the corporate world and tell you how to:

* Record, edit and post a podcast to the Web and iTunes
* Choose the best options for hosting and distributing podcasts
* Find technical help and information on audio equipment and sound editing software
* Know when it’s appropriate to repurpose a speech to a blog, Web site or podcast

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  • Get more mileage for your work: Repurposing a speech for new media Do you want to double or triple the size of your speaker’s audience without even leaving the office? These days you have the power to reach more people, any time of the day by turning your speeches into podcasts and Web postings. By simply putting an audio recording on a Web site and letting people subscribe to a feed, you’ll have a powerful way to extend your speaker’s voice to people not otherwise in the audience. Same with a blog. Unlike a scheduled speech, podcasts and blogs are always available. Drawing on his experiences as an executive communications manager at Hewlett-Packard, Ian Griffin will share best practices from the corporate world and tell you how to: • Record, edit and post a podcast to the Web and iTunes • Choose the best options for hosting and distributing podcasts • Find technical help and information on audio equipment and sound editing software • Know when it’s appropriate to repurpose a speech to a blog, Web site or podcast

Transcript

  • 1. Repurposing a Speech with Podcasting Ian Griffin Ragan Speechwriters Conference Washington DC Feb 12, 2009
  • 2. What is a Podcast?
    • On-demand ‘syndicated’ audio (RSS feed)
    • “ TIVO for your ears”
    • Three main types of podcast
      • The expert (or author) reading into the microphone
      • Interviews (on the phone or in person)
      • Groups (classes, seminars, speeches)
  • 3. What kind of equipment?
    • Digital Tape recorder
    • Optional:
      • Lapel microphone
      • Telephone adapter
    • Computer software
      • Audacity, Sony Soundforge, Garage Band
    • Publishing option
      • Podpress, BlogTalk Radio, Libsyn, Hipcast
  • 4. 3 Steps to Produce Your Own Podcast
    • Recording
    • Editing
    • Publishing
  • 5. Step One: Recording
    • “ Content is King”
    • Script only if you are the solo expert
    • Prep the interviewee
    • Ask follow-up questions
    • Plug into the sound-board
    • Keep the recorder running – edit later
  • 6. Step Two: Editing
    • Download audio to PC via USB port
    • Consider intro/outtro music
    • Example - Audacity:
  • 7. Step 3: Publishing (For Wordpress/Podpress)
    • Upload audio file to your web server
    • Create blog entry and include the file
    • Verify playback
    • On iTunes within the hour – automagically!
  • 8. Results
  • 9. Results
  • 10. Contact Information
    • Ian Griffin
    • Executive Communications
    • [email_address]
    • http://www.exec-comms.com/blog/category/podcasts